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running a business requires tons of marketing research and hard work but finding the right tools for This research can be quite challenging sometimes and if you happen to be someone who's looking for some great research tools then check out today's video about the seven powerful market research tools you should use right now [Music] at first we have Google Trends it's simple easy to use and also free at the same time here you'll get information about all the latest trends in Google searches which will help you find the right keyword for your business growth and it's completely based on people's interest in a specific time period just search the keyword that you're interested in and it will automatically bring you the data of past and present search histories and for more accurate information you can even select region time frame categories and search type options as well on top of that it has the option to compare one search Trend to another including keyword related queries which can be found at the bottom [Music] up next is statista judging by the name you can already tell that this marketing research tool is all about statistics here you can get access to important statistical information about various companies and business institutions from all around the world all you have to do is type the keyword in the search box and all the necessary data that you need for your business will be available in front of you it also provides insights from popular e-commerce sites like Amazon Alibaba eBay and many more statista comes with a few different packages all the basic information and primary data are free but if you're a business owner and looking for a corporate solution then you can definitely upgrade to a corporate account with monthly subscription fees foreign this next research tool is probably the most simple but also most useful at the same time it's called Google Alerts using this tool will help you to keep on track with a particular subject that you're interested in and it's completely free as well to create an alert you have to visit the Google alert website and after that just type whatever subject you're interested in and customize the Alarm by clicking on the options on the screen now enter your email address and then click on the create alert from now on if any of you interested topic related news article video or images show up on the internet Google will automatically send you an email with that email all your desired information will be available in front of you if you're looking for a great research tool to collect data or analyze the traffics of your website then you should definitely check out Google Analytics this is an easier way to connect with the audience it also comes with some key features like tracking conversion keyword referrals and a few more these information are very helpful when it comes to researching for your own Market most of the key features are free to use but if you want to work on Advanced Business Development tools then there is a premium version called Analytics 360. moving on we have to make my Persona from HubSpot this allows you to create your own business persona users can create as many as they wish and it's completely free to use here in make my Persona you'll find plenty of professional template layouts to create and design your own persona all you have to do is answer a few questions based on existing market research with this researching tool reaching out to your target audience will become much easier [Music] next we have the Google Keyword Planner this is an excellent tool for keyword research with this you can easily get to know your audience's demands on the internet all you need to do is search the keyword that's related to your business after that it'll bring you tons of keywords based on the search demand of your public besides keywords it can also provide detailed information about certain growth of your existing campaign so if you're an SEO person then it's nice too to start with your keyword research and for a final one on the list we have Uber suggest a marketing tool that not only provides keyword ideas but also generates content ideas based on the audience's demands this is a really great tool that helps you to keep on track with the competitor it also comes with a few additional features like traffic analyzer backlink Checker AI Rider and a few more on top of that it can be used as a Chrome extension as well so when you're searching for something on the web you'll get more in-depth information about that particular topic so that was all about the seven powerful market research tools that you should be using right now if you're a business person thanks for watching if you found this video to be helpful give it a thumbs up share it with your friends and comment below to let us know your thoughts subscribe to our Channel and hit the Bell icon if you want more content like this on your feed foreign [Music]