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what is hubspot and how can use it in your marketing strategy in this video we'll break down exactly what hubspot is and the different tools it has and we'll take a look at examples of what it can do for your business let's get into it [Music] what is hubspot hubspot is an inbound marketing sales and service software hubspot currently offers six different products hubspot free crm marketing hub sales hub service hub cms hub and operations hub you can purchase each hubspot product independently allowing you to focus on the aspect that you care about the most or if you really want to accelerate your business's growth then we recommend utilizing the products for all three aspects in addition to having its own programs hubspot can integrate with over 100 different applications and third-party programs let's dive deeper into each of these individual products hubspot crm is perhaps the most popular hubspot product because it is completely free it's a good introduction to hubspot and everything it offers it gives you everything you need to organize monitor and nurture your sales opportunities and current customers its most beneficial characteristics are its management of contacts deals and tasks marketing hub as the name suggests manages marketing tasks allowing your team to dedicate time to generate inbound marketing campaigns and getting more leads this product includes everything you need to convert your visitors into leads and initiate different actions like reporting creating landing pages and creating forms the most beneficial aspect of this plan include the generation of sales opportunities like marketing automation and analytics then we have sales hub which is you guessed it hubspot sales software this allows you to visualize the phases of your sales process and analyze which phase of the funnel your leads are in you can assign tasks to other people on your team organize meetings automate repetitive tasks and close sales faster its most beneficial aspects are email tracking scheduling meetings and email automation service hub is a customer support software through which you can manage customer requests give feedback and manage the entire relationship this is an essential part of making your customers happy retaining them and making them brand ambassadors the most beneficial tools in this plan are the tickets client feedback and the knowledge base cms hub is one of the newest additions to hubspot's offerings cms or content management system is the backbone of any constantly updated website some of the most popular cms's are wordpress or squarespace but they lack many of the marketing integrations that make hubspot special with cms hub you can manage your website and blog in one place and pinpoint exactly what pieces of content your leads read and watch to deepen your relationship with them and improve their experience with your marketing and sales team and last but not least there's operations hub this product will help you integrate customer data from multiple sources like microsoft 365 zendesk square and mailchimp uniting all your data on one connected automation-friendly platform now that we've gone through each hubspot product you might be thinking of ways to use them for your business here are five benefits of using hubspot in your inbound marketing strategy one increasing web traffic hubspot has five key tools that help to bring high quality traffic to your website its ad software helps you manage all of your social ads and search ads campaigns and measure the impact of each stage of the conversion funnel its block software makes creating high quality content easy so you can focus on attracting visitors and converting them into loyal readers and eventually loyal customers once you've created this content its seo software will help you rank on google surpassing your competitors and creating authority on relevant topics in your brand sector its social media software will allow you to connect with important people for your business and not let any social media actions pass you by and finally its content optimization system will optimize your website for mobile devices and customize the content for all visitors without having to hire expert programmers two lead capturing tools if you're interested in hubspot for inbound marketing one of hubspot's strongest benefits is its ability to improve your process for finding and attracting leads using many different inbound tools like call to actions or ctas landing pages and forms a key benefit of hubspot is its progressive forms which remembers past users and shows them different questions allowing you to learn even more about your potential leads three contact sales opportunities after you've attracted the leads it's then time to play with hubspot's different sales functions some of its benefits include monitoring leads and seeing how they interact with your website in real time setting up notifications for your team when a contact takes a desired action and sending emails to your contacts at the perfect time and knowing when they open your emails while also using templates that will help you sell more and close more deals one very underrated aspect are the documentation and note-taking abilities since you can call potential customers directly from hubspot you can also record the calls and leave them in the crm so that other members of your team know all about your prospects and clients and can just jump in as needed number four close and manage sales opportunities a hubspot inbound marketing benefit is its wide variety of tools dedicated to speeding up the sales process with document tracking you can create a centralized file library for your team to manage within hubspot's platform allowing you to quickly access documents images and more one of the most cumbersome tasks of the sales process is organizing meetings with leads but hubspot simplifies the process of scheduling and avoid sending out multiple communications you can also complete sales activities look up details about your contacts and their business and analyze the communication history you've had with the lead all in one place finally hubspot allows you to manage the pipeline add transactions assign tasks and monitor your progress so that you don't lose any sales opportunities five multiple tools in a single platform with marketing hub sales hub and service hub you have all the different marketing sales and customer relationship tools centralized in one single spot you get the benefit of knowing which article contact is read what actions they've taken on your website and where he's looked all within one platform we hope you've enjoyed this brief introduction to hubspot what it is and its benefits if you're interested in more information or potentially contracting hubspot we have a link in the video description to help guide you through the process and if you already have hubspot but you want to learn more about it check out our in-depth tutorials of all of its tools thanks for watching and we'll see you in the next video