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Influencer invoice template for Security

You've just wrapped up a campaign working with  a brand that you love. Now, how do you get them   to come back for more today, we're going to talk  about how to retain brand partners after they've   hired you to work together on a campaign so that  you can build a long term relationship with this   brand and continue to get paid to talk about a  company that you love. I've been a digital content   creator for over 10 years, and I've been lucky  enough to partner with some incredible brands in   that time. And my favorite partnerships are the  ones where we vibe together and work together   so well that we want to do more together, I love  being able to work with the same brand multiple   times and even expand our original campaign to  cover multiple different content types and social   media platforms. Focusing on retaining previous  brand partners versus having to look for new   brands to work with all the time has honestly  proven to be beneficial for both brands and   content creators. From the creator side, it's  actually cheaper to retain existing clients.   Because when you think about all of the outreach  and cold emails required and pitching brand new   brands versus working again, with a company that  you already love that's already paid you and   already been a good working experience, you're  going to save so much time and effort when you   retain brand partners versus go out and find brand  new ones, it allows you to take on fewer brand   partnerships overall, because you're getting paid  more from one particular brand. And not only that,   but you're more likely to convert and make  more money when your audiences exposed to a   brand partner multiple different times over many  months or weeks. And on the brand side brands love   working with creators that they already know  and trust because they know exactly what to   expect from working with a creator because they've  already had the experience of working together,   it leaves less to chance versus working with  a creator and then having them ghost you or   never get back to you. And it's just nice to build  again, that long term relationship. Not only that,   but they'll get continued repeat access to  your audience who in some way must align with   the customers that they are ultimately trying to  reach. So that's why repeat brand partnerships are   beneficial for both content creators and brands.  Now let's talk about how to make them actually   happen. The first thing that you must do if you  have a brand that you have already worked with,   that you want to partner with, again, is leave  a great impression on them at the end of that   current campaign. And let's face it, sometimes  by the end of a brand partnerships, we can be   a little tired between everything you've done  for the brand partnership from negotiating your   contracts, to getting approvals to creating the  content, editing, it uploading, engaging, and so   on and so forth. By the end of the campaign, you  might be tempted to just send your invoice and not   do anything else. But I know if you're watching  this video, you're not that kind of creator. Going   above and beyond at the end of a campaign when  there's nothing left for you to do shows how much   you care and shows what a dedicated partner you  can be one thing I've been doing for about a year   and a half now that's worked really well for me is  sending a campaign wrap up report at the end of a   partnership. So as you may know, if you've done a  brand partnership before at the end of a campaign,   you're often asked to share your analytics and  insights because the brand wants to know how the   campaign performed. And sometimes people will  have you just screenshot your analytics, upload   them into a Google Drive folder, and nothing's  ever really talked about. But that just feels a   little bit messy and disorganized. And you know,  sometimes you don't even name the screenshots,   people are digging around trying to find what  they're looking for. And it's not really a great   presentation for the brand. And I started thinking  about this while I was submitting content. And   then I started to think but what if there was a  better way to present this information? What if   you submitted a beautiful like three or four page  nothing crazy PDF wrap up report that featured   all of these screenshots, but also gave you a  place to share more insights. So in my campaign   wrap up reports, I do include my screenshots, I  give them the information they need. But it also   gives me a chance to add a little bit of context  to them. If my engagement numbers were slightly   lower than average, I can share why I think that  might be or I also feel like at the end of a   brand collaboration, we never get to highlight the  qualitative data, we get to see the quantitative   data of course, like how many saves, how many  likes, how many shares all of that kind of thing,   but what about the people who left really  thoughtful comments or the DM's that you got from   a partnership. So in the time that I've been doing  this brands have personally reached out to me to   tell me how much they appreciate these and how no  one else is doing anything like this. And I just   think that it is such a great way to stand out  and be memorable at the end of a campaign because   people will remember the last interaction that  they had with you best. So if you were amazing   at the beginning of the campaign, but you drop  off towards the end, that's just what they're   going to remember. This has definitely helped me  leave an amazing impression with brand partners   and be kept top of mind for repeat opportunities.  If you'd like to steal my strategy and try this   out for yourself, I've actually made my campaign  wrap up report and editable Canva template that   you can access, I've designed it in five different  colors, everything you need is already in there.   So definitely go check it out, I will leave a  link down below to that in the description box.   So submitting your recap report and your invoice  in a timely manner are a great way to end your   current brand campaign on a positive note. Now, if  your brand contact gets another bit of budget and   is tasked with casting another campaign, you want  to be top of their mind when they get that new   budget. When they get that go ahead so that you're  one of the first emails that they send out to work   with you again, one of the best ways to make sure  that you're top of mind is to keep in touch with   your brand contacts. I personally try to touch  base with all of my previous brand partners, or   all of the people who have said they want to work  together at least every three months, I actually   have a template in my notion where I track all  of my previous brand partners, I have their name,   their email, and then I have the date that I last  emailed them. And the way I've set up this notion   template is it will actually flag me. And if the  date that I last emailed them was more than three   months ago, it will auto populate in that part of  the spreadsheet and say, hey, it's time to reach   out to this person. So this is an amazing way to  help me stay on top with reaching out to my brand   contacts and making sure that I am staying in  touch with them so that my name is in their inbox,   then it becomes in their head. And then when they  have these opportunities, I'm someone who they're   thinking of this is really helpful to close the  gaps between when you ask communicated with your   brand partners, because obviously we got busy and  things happen. But maintaining these relationships   really will be key in order to secure repeat brand  partnerships with the same company. So you might   be thinking, okay, that's fine, but like, what do  I say in my email. So here are some ideas of what   you can reach out to a brand partner about one  thing you can reach out about is if you recently   saw something on the brand's social media channels  that you really liked. So a beauty brand that   I follow recently interviewed one of their team  members on their Instagram account. And I thought   that was a really great way to share more insight  into the brand, get to know this person who works   for the brand. And it wasn't your typical content.  So I reached out to that brand and said, Oh, I saw   this person being interviewed in a recent real on  your Instagram. And I just want to say I thought   that was so cool. You can also reach out to brand  partners if they've just launched a new product,   because chances are they are trying to get the  word out about that product. So if you're not   already receiving PR from your brand partners,  this is a great time to reach out and say,   oh my gosh, I just saw that you guys released B  fall collection, I am actually working on a trend   roundup right now. So if any of these products are  being gifted to influencers or content creators,   I'd love to be considered to test it out and  potentially share it with my audience. You can   also reach out to a brand if you saw that they  have recently been featured in a news piece or   interviewed on a podcast or anything along those  lines. Because getting publicity as a brand,   even traditional media publicity is still really  important. And it's still something that brands   are looking to do all the time. So if you read  an article that featured a brand representative   who you know, and work with, reach out to them  and say, Hey, congratulations, this was so cool.   So those are all things that show you're paying  attention to what the brand is working on. Now,   if none of those things apply at the moment, you  could also reach out to the brand and share some   things that you are working on. For example, if  you recently created a piece of organic content,   meaning not paid, not the sponsored content you  did for the brand, but just a piece of content   where you're featuring their product because you  loved it so much, definitely send them a link   to that and say, Hey, I hope you're doing well.  Like I'm still loving my serum that we partnered   on months ago, I actually just included it in my  get ready with me reel here, hope you're having   a great summer. And another thing you could reach  out about are any exciting updates or milestones   in your business. So if you have taken content  creation full time, if you've just celebrated   your 5th year anniversary as a content creator, if  you've just reached 100,000 YouTube subscribers,   you can send that out to brand partners and  not necessarily framing it in a braggy way   more just in an updated way. So people know  because maybe brands have minimum follower   thresholds with who they need to work with.  And if you've just passed a certain benchmark,   maybe now you can be considered for paid campaigns  and we can't expect brand partners and people who   work for brands to be keeping tabs on us 24/7 So  bringing that information to them saves them time   and might give them another option when it comes  to how casting campaigns. One specific example   of how I've done this in my own business is  at the end of each year. As you may know,   if you've followed me for a while, I always do my  own Beauty Awards, because I'm a former magazine   editor. And that's something we used to do at the  end of each year that I always looked forward to.   So in recent years, what I've been doing is after  I give out my Beauty Awards, and that's usually   published over on my blog, Keep Calm and Chiffon,  what I'll do is send the link to the blog post   and a little metal graphic that I made in Canva.  That just says like Best of beauty award winner,   and I'll send that to you every brand that I've  mentioned in the post that I have a contact for,   I have yet to see a brand post my little, you  know, homemade metal on their website, it's be   like, Oh, we're one of keep calm and chiffons,  like beauty award winners, because I know I'm   not that big yet. But what I do like about this  is I'm reaching out to the brand to congratulate   them on having such a great product that like I've  called the best eyeliner of the year, or the best   face wash of the year, or whatever it was. And it  just gives me a reason to reach out to the brand   where I'm not expecting something back in return.  So it's a nice way to get in that touch point to   share those with brand partners. And to just like  have a nice moment together where we can both   appreciate that we appreciate the same products.  So I do think maintaining these relationships and   reaching out when you do not need something in  return is really key to again, being top of mind   and just staying in the loop and staying in the  conversation. So staying in touch when you do not   expect something in return is really key. But if  you do want to be more deliberate about the fact   that you'd like to work together again, you can  also pitch any of your previous brand partners.   So when it comes to pitching a brand that you  have already worked with, you have to worry   less about giving the spiel about Hi, I'm Austen.  I'm a fashion and beauty content creator based   in New York City. And I create content about  the data that's less about your interests feel   and what you can offer, because they already  know that if they've already worked with you,   so when you do pitch a previous brand partner,  I think the entirety of that email or that call,   if you end up hopping on a catch up call, it  should be all about a specific idea that you want   to bring to life with that brand. So maybe you  found a format that is working really well for you   right now on Instagram reels. And you think that  their product would integrate really seamlessly   into that, or maybe you saw that their yearly sale  is coming up and you have a really creative way to   promote that sale to your audience. I think again,  looking at what the brand has done recently with   other influencers looking at their website to see  what are the new products coming out, what are   the sales coming up, like what is going on with  this brand and being really well informed about   the brand before you go in pitching ideas that  don't make any sense for that particular brand,   are really key to showing that you keep up and  that you follow along. And that you are someone   who can like share that with your community  and share it in a really creative and unique   way that only you can come up with. So again,  the three key things that you really need to   keep in mind here are number one, leaving a  great impression on a brand partner when you   wrap up your campaign. And again, my campaign  recap templates are linked down below in the   description box. Then you want to make sure that  you are staying in touch with your brand partners,   whether you are just commenting on something you  saw them do that you thought was really cool or   whether you're sharing an exciting update or  milestone in your own business. And finally, if   you want to pitch a previous brand partner, there  is no reason not to put your ideas out there. So   just get specific and make sure you're up to date  on what the brand is working on so that your pitch   will land and it's hard to say no to if you liked  this video and found it helpful. Please consider   subscribing to my YouTube channel. I put out new  videos every single week for content creators   and if you're looking for advice in writing  your pitch email, be sure to check out the up   next recommendation on the screen. Thanks so much  for watching, and I'll see you in my next video.