Create a Late Payment Reminder Letter for Marketing Success

Late payment reminder letter for Marketing

hi there i'm paige from the impactcopywriter.com in this video i'm going to show you how to get more yeses aka more sales subscribers sign up subscriptions customers and clients from the cell sequences you're already sending by optimizing your reminder emails in case you didn't know reminder emails play an important role in a cell sequence marketing data shows us that a bulk of purchases during a limited time promo happen on the final day of that promo this is why we marketers send a few emails on the last day to let subscribers know that open enrollment is closing or a special offer is expiring because we know some people need that nudge to make a decision you've probably seen emails like this cross your inbox a time or two or twenty with subject lines like final day closing soon last chance start today less than four hours left and so on if you're already using reminders in your cell sequences that's great but stay tuned because next i'm sharing a conversion copywriting strategy for taking the persuasiveness of those emails up a notch and if you're not using reminder emails go ahead and make a note to add one to three reminders to your next promo email plan perfect now let's get into the nitty gritty of crafting reminders that have more sales pulling power a missed opportunity i see all too often is sending a reminder email that's purely functional as in it serves no other purpose than to say hey the sale is ending or hey this program is closing or hey this special offer is expiring as an example take a look at this reminder that slid into my inbox not too long ago feel free to pause the video now and give the email a quick read you can see the email copy says nothing more than i know you might be busy this weekend so i just wanted to send you a reminder that's it no other compelling reason to take action is offered to the reader the thing is when you do your why people buy research or what we conversion copywriters call with customer research through methods like discovery surveys and switching interviews you'll often learn that subscribers aren't waiting for the final day just because what's driving in action are lingering doubts fears questions and concerns these hesitations when unaddressed keep your reader on the fence of indecision they open your emails but never actually click that big beautiful buy button sure we know an email that just reminds will pull a few more people in on the final day yet an email that not only reminds but also answers sues or shifts any remaining barriers to purchase helps even more ideal fit customers and clients make that yes decision i'll show you two examples the first reminder email i wrote for a client's recent launch a launch that saw a whopping 165 boost in immediate revenue during the seven day promo period through my research i learned one of the big barriers to joining the program on offer was fear specifically their fear of failure the belief they needed special talent and the fear they didn't have it the and the fear of what others would think of them if they joined the program and pursued this path so one of the final reminder emails was written to suit those specific fears and then show how the program would equip them with the tools they needed to master these fears and others feel free to pause the video now and read through the sphere focus reminder email the second reminder email i'm going to show you was written for an evergreen sale sequence for an always open membership program naturally we wanted to create a special limited time offer to give subscribers a compelling reason to take action sooner rather than later because this 15 email sequence had already addressed all of the known objections and concerns covered in the research phase i hypothesized that at this point on the final day of the promo period on the fence potentially skeptical subscribers might be thinking does trial seem so great there has to be a catch so i wrote a final reminder email addressing that specific hesitation feel free to pause the video now and read through this what's the catch email to sum up in a promo sequence reminder emails help activate on-the-fifth subscribers with the urgency of a deadline here's your opportunity boost the sales pulling power of your reminders by incorporating persuasive messages that answer soothe or shift any lingering hesitations so you can get even more subscribers to leap off the fence of indecision and eagerly power scroll to that big beautiful buy button thanks for watching and as always when you need a skilled and reliable conversion copywriter to help you reach growth goals please start a project conversation with me over at impactcopwriter.com