Collaborate on Mail Format for Sending Invoice to Client for Non-profit Organizations with Ease Using airSlate SignNow

Mail format for sending invoice to client for non-profit organizations

here's the deal email marketing is not dead it's still one of the most effective ways to attract retain and build relationships with your donors you just need to know how to properly leverage it and this can be achieved by building a solid email list but it can also be challenging so in this video you'll learn seven ways to build a thriving email list for your nonprofit organization also i'll talk about some bonus tips on how to leverage email marketing for your nonprofit so stay tuned for that at the end of this video i'm joseph with antidote and let's get started [Music] as mentioned earlier email marketing is one of the most cost effective and reliable tools for non-profits you can ask for donations bring people to your website maintain donor relationships and so much more it's a great tactic that we cover more ground in another video so be sure to check that out the link is in the description email is an awesome way to grow your non-profit because it can help you raise past all of your fundraising goals but just like how a race car needs maintenance to perform at its full potential your email list needs to be maintained the success of email communication will depend largely on the quality and the size of your email lists now before talking about growing it let's talk about something that you shouldn't do especially to maintain the quality of your email list do not buy email lists sure buying it can help you grow it but it's a terrible way of getting qualified contacts and it can also increase the chances of getting your emails marked as spam it's very similar to door-to-door sales just like how you don't want a stranger to approach your home and how you wouldn't open your door for the stranger emailing people from a purchased email list has the same effect seriously it has the potential to damage your brand as one who constantly clogs inboxes with unwanted emails and if you know if people start marking your emails as spam email clients like gmail will automatically move your emails to the spam folder so instead of purchasing email lists you need to grow them organically this will contribute to its overall quality all right let's get on with the seven proven ways of growing your email list the first tip i have for you is to offer valuable freebies in exchange for email addresses if someone came to you and said hey give me your email you probably wouldn't immediately say all right here you go but if they offered some sort of value to you in exchange for email there might be a higher chance that you would give out your email address so offer freebies like ebooks or guides or one page pdfs the best way to set this up is to create a sign up landing page on a platform like wordpress squarespace wix leadpages or unbounce then identify and create a resource that will be valuable to your audience after that get set up on an email service provider like mailchimp or campaign monitor then start collecting those emails another great freebie to offer is to send additional blog post content for example you can write a blog post about a certain topic and then at the end of the post you can add a call to action that says something like interested in learning more about this enter your email here and receive bonus content straight to your inbox another way to grow your email list is to provide company updates this is probably one of the most common ways many organizations collect email addresses once someone opts in to receive updates from your nonprofit you can send them emails that notify them about your new blog posts new volunteer opportunities or other noteworthy updates these update emails can also be a great way to show off how your organization is constantly improving and staying proactive in your community so when you create a call to action for this type of strategy try to be creative with your copy for example instead of the call to action being something generic like join the newsletter write something more specific like sign up to receive email updates on our work and ways to get involved or something more captivating like join the fight and receive updates on how you can create change the goal here is to make your cta more compelling so that more people will be likely to sign up use your social media channels to build your email list on your social channels be sure to make a plug about joining your email list one of the most perfect ways to do this is to make a plug about your freebies on your social media channels for example if i had a freebie that is a guide on email marketing within this video that's hosted on youtube i would say something like hey guys if you want to learn more about email marketing i have a guide all about it click the link in the description below to get access to that guide for free and you can make a plug about your freebie anywhere like your facebook page you can use your facebook cover photo to promote your freebie by adding some engaging copy and a link to your freebie landing page directly in the cover photo you can also promote your freebie or just your standard email signup form or landing page on instagram you can use a service like linktree to add your email signup landing page to your instagram bio or you can include a call to action at the end of your instagram carousel posts the possibilities here are endless the goal here is to add your email signup landing page wherever you can the more opportunities you provide for people the more likely they will sign up if you have a contact us form somewhere on your website include a little check box on the bottom of your form that says something like subscribe to our newsletter or get monthly updates on our non-profit this is a simple and great way to grab emails from qualified people it's simple because all they have to do is click on a check mark to opt into your email list and it's a great way to grab emails from qualified people because these people are already contacting your nonprofit to learn more about it or to get in touch with you now make sure this action stays simple one click should be all it takes to get this done now let's talk about hosting events online or in person online events are probably the most cost effective there you can offer a free webinar or some sort of online event that will provide people with valuable free information to sign up for the event you can create a simple form that includes a field to enter the email address you can even try to host webinars with other like-minded people or organizations as well this will help you grab quality emails from people that are also following the other organization if you want to ask for donations during these online events you can definitely do that as well this way you're killing two birds with one stone you're offering a free webinar in exchange you will receive email addresses and online donations and if you hold an in-person event try testing out this tactic to grab more email addresses bring a glass bowl or some sort of container where folks can drop in their business cards these business cards will contain email addresses which you can later manually enter into your email database another way to grow your email list is to create lead generation ads this is typically done on facebook or linkedin a perk to this is that you don't even need to create a landing page for these types of ads all people have to do is click on the ad and within the platform itself whether it's facebook or linkedin they'll be able to leave their contact information you can target specific demographics and interests with digital ads which will help you collect email addresses from qualified people lead generation ads are also a great way to reach new audiences and build more awareness with those who haven't met you yet last up let's talk about discounts and offers does your non-profit have a storefront if your organization sells apparel or has some sort of retail operation include offers where people can get a discount of their first order in exchange for their email address this is a great incentive because they'll save money by utilizing this tactic you may be able to increase sales which will help you raise more money at the end of the day well those are the seven tips to build your email list it's important to note that you need to have patience when building your list it'll take time and some of the strategies that i mentioned will not work for every organization so test out a couple of these strategies and utilize the ones that work best for your organization alright so as i mentioned in the beginning of this video i have some bonus tips to help your nonprofit leverage email marketing to the fullest potential before it gets to that be sure to like this video and for more tips on how to take your fundraising to the next level subscribe to this channel and follow us on social media now let's get to it here are four ways you can leverage email marketing first off make sure your first email is welcoming never have the first contact be about donating to your organization and to make your life easier you can also automate this email so that you don't have to manually send emails to every single person who gave out their email address you can do that through most email service providers like mailchimp second ask for donations once you establish a relationship with multiple emails then you can ask for a donation include a compelling reason to support your cause a summary of what you'll do with the donations and a clear call to action as a word of caution make sure these types of emails are not the only kind that you're sending also make sure you're not overwhelming your email list with donation requests third make sure you use list segmentation should everyone receive the same types of emails probably not right your emails need to be targeted so that you can see better results and so that subscribers can have a better email experience you can organize your subscribers into different lists like major donors non-donors even attendees volunteers and more and the point is to make sure that your emails are as personalized as possible because personalized emails can increase click-through rates fourth send thank you emails to those who donate to your organization gratitude is a great attitude to have if you desire to maintain strong donor relationships so after someone makes a gift no matter how big or small make sure you send them a message of appreciation well that's it once again be sure to like this video and follow us on social media i'm joseph with antidote and i'll see you in the next one