Create a Professional Photography Receipt Template for Purchasing Your Services

Photography receipt template for Purchasing

want to know how to create packages for your photography that make it easy for your clients to buy exactly what you want to sell sounds good you're going to be amazed at how this simple piece of placing psychology will supercharge your package sales and your customer happiness today I'm talking about photography packages and I'm excited to be collaborating with Jamie Dylan Watson who's talking about packages over on her channel too so make sure you pop by there and subscribe to both of our channels ok photography packages humor me for a moment though and let's talk about lenses first let's see you're out for some lunch and some shopping with your partner at the weekend and you happen to walk by your favorite photography shop now you've been hoping to add to your lens collection for a while now but your partner understandably feels that you have more than enough lenses already however like any other self-respecting photographer you know that you can never have enough lenses you convince your partner that you want to go in and have a look but you know fine well what you're hoping to purchase you have your eye on this Nikon 70 to 200 in the second-hand section it's in great condition and it's a steal at 828 pounds you ask the salesman if you can have a look but unfortunately your partner immediately notices this Tamron for 475 so the salesman gets that I to know you really want the neck on but it's a tough sell when your partner is looking at the price difference and then looking at you as if you're crazy and this is what always happens when we have two options at very different prices our brains say to us that this cheap and one is expensive and that's that so it's much harder psychologically to opt for the expensive one when you see the stark comparison and price and it's even harder to convince a skeptical partner that the expensive option is the one to go for right enter price and curing if you're clever you will ask the salesman to also show you a new Nikon 7200 and voila you have immediately transformed the situation an anchor price is a price that a customer uses to compare so when you're presented with to price options then all you have to compare them to is each other so the expensive one seems expensive but adding a third even more expensive option and the entire situation changes all of a sudden the option that was expensive just a moment ago now seems like a pretty good deal know that you can see this third very pricey option so going back to these lenses you've presented to anchor places for your partner to compare the price of your desired lens to a cheap one and an expensive one so whilst before they thought the used Nikon was obscenely expensive now that they see what the new Nikon costs this used one seems like an obvious compromise and boom you walk away with exactly the lens you wanted in the first place all because you introduced a bit of simple pricing psychology not only does price anchoring change our perception of something being cheap or expensive it also massively helps us to make a decision we're not really indecisive when it comes to buying stuff so when we're presented with three options it's so much easier to choose the middle one but there's more most humans are literally programmed to avoid extremes given a middle option 80% of us will sigh with relief and opt for that we don't want to be seen to be penny-pinching or extravagant and this is exactly how you should be packaging up your photography don't snub psychology and years worth of research this stuff works so use it but use it well cleverly create three packages start with your middle package because that's what you want people to buy price it really profitably and make it appealing in terms of what you put in there then move on to creating your cheapest package this is your first price anchor price it at the minimum you need to make from each client whatever that may be for you and if you're not sure then please download my free pricing workbook and calculator there's a link in the description now make it a good bit cheaper than your middle package but don't make it very appealing don't put the thing that they want the most in there and lastly put together your next price anchor your last package and go for it put everything but the kitchen sink in there don't put it together thinking everyone's going to buy it but you know some well by the way you're creating this to make the middle one look like the obvious choice and finally slap a massive price tag on it price anchoring is not nearly so effective when you shy away from extremes so go extreme let's look at a quick example so here's a family portrait photography example here's the middle package that the photographer really wants to sell she desperately wants her clients to have artwork on their wall so she puts together a great package with a framed wall gallery and all the edited digital files on you be at 1,500 pounds now let's compare this to her first package she cleverly decides not to put any digital's in this package because all clients these days want the digital's don't they she includes a medium framed print and ten loose eight by tens for 650 so as it stands the second package here is looking pretty pricey isn't it you can imagine a couple having a hard time deciding what to do there is a huge difference in price but along comes the next price anchor her third package and in here she includes a full showcase wall gallery of eight framed prints a beautiful 15 spread album a handbag album all the digital's and ten eight by tens for three thousand do you see how much easier she has made it for her clients to choose the middle package the one she wants them to buy now when you cleverly anchor your middle package with a cheap and an expensive alternative you're going to have 80% of your clients choosing the middle option but please note the word cleverly this does not work if you have a super appealing first package it's totally up to you what you put into these packages and what you charge for them now if that's a sticking point for you remember to download that free pricing workbook and calculator that I told you about as for the other 20% of your clients some of them will actually choose your extreme package when when and note how this photographer has also powered up her packages by allowing clients to see exactly what they're saving by opting for a package rather than purchasing a la carte that's some more ninja pricing psychology for you but we'll tackle that another day or even better Hecate the togs and business membership for a roadmap to photography business success for brave photographers like you before I go do not forget to check out Jamie's video on how to create packages for your photography and click to subscribe both there and here [Music]