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Printing bill format for Higher Education

hello and welcome to the fcica webinar series thank you for joining us this webinar will be recorded the recorded session will be housed on the fcica member center and this educational portal mark your calendars for the upcoming 2021 annual convention and commercial flooring trade show in austin texas september 13 through 15. registration is still open visit fcica.com to for more information fcica's safety book start with safety is available electronically free to members and printed versions are available for 185 dollars the safety book is an essential item to have in your office and on every job site purchase it on fcica's website today thank you for joining us for digital print an emerging medium we are pleased to introduce our presenter bill triber the technical sales and education manager for artistic finishes bill as the bill is bill began his career in the lumber industry and built a strong sales record in wood flooring distribution for over 15 years before before joining artistic finishes in 2009 his experience and in-depth knowledge is used to assist artistic finish finishes customers with all of their questions relating to flooring to the flooring industry look for bill on all of the technical data materials as well as trade magazine articles and association website webinars welcome bill we're excited to have you i'm going to turn the controls over to you good morning and welcome i i really feel always honored when i come on to fcica webinar this particular one here being an educational format and something fairly new to the industry that being digital print has always been something in the back of i think a lot of the futuristic product approaches towards particularly the vinyl portion of the industry where we refer to it as the multi-layer flooring portion a lot of what i will speak about today will be related to different products that would go with the different floors as well as the application that will uh pertain to how it can best be served in the industry and uh hopefully we'll be able to answer some of your questions should you have any uh at any time just send them in on the left hand side in the in the q and a listing there i'll try to work them in as we go this is a fairly new niche in the industry and so the question should be abound we'll look at the history a little bit of how it all got started the areas of use that have come into play since its origins we're going to talk a lot about color and light source and how colors are affected by light sources and the different types of light lighting there is and of course then of course how it applies to the industry and and do some brief summaries for you so in the beginning uh you know many of us became dependent on digital print and other related printing technologies in modern days i have been curious about the origin of digital printing the endeavors of graham nash and crosby stills nash and young the famous rock group that of the 70s they developed digital printing is really where he being graham nash started to use digital photography for his uh i guess documentation of their their concerts and what have you as you can read below there that needed to produce the colors so that they could be seen on his computer screen when computers were first starting to take off and this was a method with which he discovered the iris printer it's a continuous tone and through a lot of trial and error with inkjet models being used for pre-press proof he wanted his own and decided to invest 126 000 of his digital photography for for his digital photography the results were amazing and he managed to pay off his investment as he hosted art exhibits and used it for his own uh personal uh company displaying critically acclaimed photos all over the world it's kind of a neat beginning to uh now expanding technology the digital print technology history developed over time to get us where we are now the public and the publishing tool desktop fine art devices industrial pre-press proofing were used to create what we need and the progress of the evolution came as follows first we had to have a requirement of one off reproduction and short runs by hand the amount of product that could be run in small quantities is very critical in the flooring industry because of the fact that they may be only doing one job of one particular color or collection of maybe you know eight different skus or colors and so these are very small quantities that would be run and the abilities to do that are much easily more easily accomplished through digital print the low quality mimeographs and stenciling all things of the past now inline printing magnetic tape digital punch card storage of text those were all things that were used in the past and really no longer come into play introductions of the digital color uh benny yolanda maybe you're familiar with the individual introduced his eprint 1000 digital press in 1993 and it brought a remarkable change in the industry and the users were able to utilize this device for digital print color for their projects and made a big change in the industry and the eprint 1000 digital press came as a perfect solution for the people who needed viable and variable data printing and short runs again it did not take much time for it to merge as the top choice for this purpose and made a clear difference with the printing forms like lithiograph printing that's a process based on the fact that grease and water don't mix the image is applied to a grain surface traditionally stone but now they usually use aluminum because of its ability to hold the product on better using a greasy medium such as a special greasy ink it's called touch it's french french pronunciation not touche but crayons pencils lacquer synthetic materials all being used in the lithograph gravier printing is widely used processing method often used to print large volumes of magazines and catalogs still today and the letter press printing is process of relief printing text and image using a type of high bed press and movable it's very very versatile flex flexography is a roll feed web printing process for higher volumes these all were initially used in the digital color world as far as the direct digital print the history to the clothing uh began in the united states in 1996 an introduction first commercially available dtg printer named the revolution developed by the dis of brandington in florida a company uh well known even today and based on an invention of by a fellow named matthew rom and ron had been working on direct digital print projects for many years and applied to patent in 1996. so digital printing direct digital printing a method where printing an image is directly transferred from a printer onto a film making this process highly flexible environmentally friendly and often highly high quality printing the details and the abilities we'll talk about a little bit more when we get into pixels per per inch parts per parts per inch films still used to include vinyl pvc papers a lot you know majority of what we will uh you know be looking at when you see more and more companies go to digital print will be in the vinyl world and uh the the discrepancy between uh still a majority of floors uh putting on images uh on their existing vinyl floor their their manufactured floors uh is that they are using a lot of vinyl paper and uh they're they're not all directly digitally printed in fact very few of them are they're doing a photoshop of an image and then they're transferring it and taking that to a paper which they're they're they're snap shotting it onto using it as the medium for for the transfer with direct digital print it is actually created through uh through many inkjets passing many many times back and forth over the surface of the material artistic finishes along with many other companies are beginning to use this in the curve technologies which means that the the abilities to do transitions reducers t-molds many other different forms of of products for the for the worlds are available now and becoming more readily available your accessories to include treads and risers eventually floor vents registers as well as all of the different profiles common to the flooring industry iso sport is kind of a technical term but it was defined by its low processing times used primarily in the flooring industry highly flexible and thus highly suitable for very small numbers of batches just in time production is also the print on demand no storage required product is being utilized and sent into the field uh shortly after production with of course the option of having inventories low purchase costs for necessary equipment very high image resolution and low cost thanks to low inking all benefits of digital printing as far as the processes there's the most common method would be a four color process known as the sci magenta yellow black the cmyb the dips that refer to those mentioned earlier where you get into the ability to have clarity much like a tv would have pixels printing has dpi that being the dots per square inch this affects the clarity of any subject and or pattern or design acceptable industry levels using 600 dpsi and that's kind of a high end mark it's it's a measure per inch so there's actually 600 dots per square inch which there's a lot of dots in an inch let's take a little closer look talk a little bit about some of the different colors and how they react and relate to the uh the remaining three magenta as shown here on the fuchsia colored flowers kind of a cross between rows and violet and halfway between red and blue it's a very critical color it gives the uh the abilities for your uh blending to the darker reds and as you will find out through the subtractive method when you subtract magenta from the color sources available it will bring out yellows greens reds and black as shown in the lower right hand little diagram yellow subtractive system will in its absence create blues greens blacks and and lighter blues so the the addition or subtraction of yellow is critical on the blue scheme of colors and of course black in a subtractive system being removed will accent the full spectrum of color all of them combined knowing the light source is definitely going to be a key in affecting the ability to understand direct digital print all light is measured in kelvins an example uh daylight is typically around 5000 kelvin 5000 kelvin is a good uh good light to be being when uh considering what we deal with in the industry uh you know a south-facing structure with lots of windows you're going to get a fairly high number of kelvins cool white ranges between 31 to 4 500 kelvins warm light is generally in the 2000 to 3000 range when testing most floors most products you're you're going to try to be closer to the 5000 kelvin but of course as you can see the warm lights in the homes are much lower range so they're going to bring out a lot of different colors but they are actually in lumens closer in range to the 4500 range depending on where you are and the type and the quality of the light your digital print will look slightly different we should expand on this here in a little bit with some of the other slides coming then products produced will geared to work best with white warm light and that way you know we're focusing in the industry on primarily residential lighting other light sources will be used of course with minimal color change this uh you know light rays our only visible rays to the naked eyes white light is a visible light it contains all of the colors shown here in the spectrum as far as white light visible light is a very high energy light you can see where it falls in between the ultraviolet rays and the infrared rays as far as your your lighting that you have outside and in full visible you know daylight if you're introducing uh uh you know ultraviolet ray you're going to offset the the spectrum and you're going to start seeing a lot more magentas blues violets greens those kinds of colors if you're outside in bright light where you have more uh ultraviolet rays and creating you know you know the the light concern from a overall kelvin standpoint being very high in some cases you're going to have much much more reds yellows and oranges in the print world with direct print we have a term that's referred to as metamerism and this occurrence is a phenomenon that occurs when two colors appear to match under one lighting condition but not when exposed to different light sources or degrees of light a metameric match these are quite common especially in near neutral colors like grays whites and dark colors like like these these these darker ended lower lower lights tamarism is a perceived matching of color with a different non-matching spectrum power distribution it's a big fancy term for saying that your eyes can only de determine what is being seen based on the color available through the lighting and how it is projected from the products that have been basically colored with ink colors that match this way are called metamers a special power distribution describes a proportion of total light given off emitted or transferred transferred to a media like a vinyl you know composite by a color sample at each visible wavelength it determines the complete information of the light coming from the sample this next slide will show you that if you have a dark light you can see how much more orange comes in this this being a light that is a soft white here being closer to a fluorescent light on the left and you know it just shows you the different different uh depictions from the light source and what it will mean in terms of the colors that are perceived and here's a good example of that you know your northern skylight will bring out more of the blues and the greens a tungsten bulb will bring out very high end reds and yellows where on the low end very little of the purples and blues uh fluorescents can be scattered uh they tend to dwarf a lot of the color that uh a full spectrum you know daylight would would be able to to show you as you can see the north sky daylight versus a fluorescent light is totally different in the amount of colors that you're going to see in objects so uh some of the different uh perspectives there notice the uh the the lampshade coming off of the uh tungsten bulb and how diffused and and skewed the lighting is there versus an office with fluorescent lighting uh which this tend to tends to uh wash out or diminish uh many of the colors leaving lots of greens and and occasional dark dark uh contrasts in colors so the human eye ironically only has three color receptors which means that all colors are reduced to really three sensory qualities and these three are accumulative in that we have ranges that you you perceive the objects with in other words the ranges are closely related and equate to the number of kelvins low range we're going to consider in the 1000 to 3500 mid-range 3500 to 4100 which we deal with primarily indoors and then high range which would be you know daylight outside and at the 5000 level for the most part 4100 up if you're looking at a cloudy day and what have you this this metamerism will occur then because of the energy from a broad broad range of light across all the wavelengths which can be produced in an equivalent receptor response in the eye and the same stimulus values a fancy word for you know eye perception and and color sensation interpretation with our minds in color science the set of sensory spectrum spectral sensitivity curves is numerically represented by color matching functions which is what we've just shown here it's uh kind of been you know what we were looking at back here so with that we declare to define the different ranges the light rays are the only visible rays to the naked eye white light is visible it contains all of the colors of this visible light spectrum the rainbow if you will and looking at the multiple floor lines you know we we've seen more and more uh coming on the markets uh weekly uh here's a good example from forbo a canadian-based firm where they have used different digitally printed external vinyl giving them tremendous detail and ability to show a floor off with great clarity and a rainbow of colors let your imagination run wild there really is no limits to items that can be photoshopped and then converted into digital print this is an example of something you might see when flying across nebraska or kansas or anywhere where there's a large number of agricultural farms with a river running through it all done in vinyl the the perfect finish every time and that's that pretty much goes uh with the technologies of of digital print and all of the profiles and floors that are included in it you know in profiles we look at stair nosing's t-moles reducers square nosings wall base and quarter round be more than happy to elaborate on any of those the abilities for all the different floors in the industry to be able to go from really two millimeter it's pretty much about the thinnest that we see but i know there's probably somebody out there with a one and a half millimeter floor up to the laminates that are being made today in the half inch thick right around the 12.3 millimeters a few of them reaching even up to 15 millimeters and don't be surprised to see thicker floors in the future being made with vinyl as well the the composites materials today just continue to get more and more sophisticated and i think that the future will vote for that based on available resources and technology increases there's a there's a good example of a tile floor with tile transitions blended in where you can't really see them but the technology to make tile looks and vinyl is certainly has arrived with the digital print technologies today so again some of the profiles that we look at here in the industry all the way up to 15 millimeters overlapping as well as flush stair nosings certainly a big trend today and we have a good example of the wood grain and the most popular patterns if you will most of the floors today that you look at are really just pictures of existing floors there's no question that ability to uh to blend to those with accessories has always been a challenge to the industry as it is uh 99 of the manufacturers of flooring are still making flooring and they leave the accessories to to the accessories companies and so this will hopefully bridge that gap and give the abilities to to have better blends and higher qualities in performance as well as in aesthetics uh there's a discussion here about new products you know new profiles are coming into play all the time certainly in in wpcs spcs what have you in stair nosing always being one of the most challenged profiles in the industry methods for installation have continued to get more and more con you know sophisticated in the addition of the different adhesives when you're dealing with moisture in the in the flooring industry which is a common concern you're looking for for an adhesive that is antimicrobial has the ability to you know not create any molds and mildews yet bond to and cure to just about every surface imaginable wood any of the wood composites plastic metal styrofoam concrete whether it's been cured or not these are products in the ms line of adhesives which are designed really for individual stick application and the ms stands for modified silene it's a zero voc very user friendly adhesive with a high green grab giving a tremendous advantage over any of the mechanical fasteners and mechanical fasteners today are not really recommended with anything in the vinyl world when it comes to particularly digitally printed products where you're going to damage the surface wear layers with with any penetrations mechanically the adhesives gives you that one up leg for a final best-looking aesthetic to summarize a few things you know we're only looking at an industry that's less than a quarter of a century old so it's uh very very green in those regards the advances are are leaps and bounds from one year to the next right now now you're seeing it in the flooring industry by manufacturers on an increasingly uh used basis and it in it behooves you not to find out who those companies are because the performance with those products will be long lasting as it does not succumb to the the rays that change the colors that used to be part of the initial and still are part of some of the manufacturers products that are not using digital print where ultraviolet rays are a much bigger concern of course the finished products produced you know their capabilities are endless and the colors used with cmyb subtractive process with a white background is is really quite endless as well commonly used as a you know the white background this subtractive process where you have all the colors of the spectrum the subtractive process with the psi magenta yellow and black is by far superior and of course the white background being from the vinyls that are being produced of course lighting does affect the color and that's that's important to know that and you need to have an understanding and and you know become familiar with the word metamerism so that if you know what your lighting sources are going to be or you can control them or change them for products to uh you know maintain the colors that your customers are perceiving whether it's in showrooms where you're you've got some daylight uh you know but maybe you've got fluorescent lights and you want to change those out to warm light incandescent light can make a big difference for when the product is in the final users dwellings future is bright and we're all excited to know that it's only going to get busier the growth in the vinyl industry has doubled since its origins when i say origin i'm not talking about the original products so to speak from one manufacturer but really just in the last two two and a half to three years when we had to start naming the industry's uh with vinyl products into the multi-layer flooring category of the industry due to the introduction of the spcs the stone plastic composites the integrated rigid vinyl cores which are combining increased levels of stone with polymers to the introduction of the impregnated wood composite materials the wpcs and uh of course we're we're looking at now acrylic impregnated composites uh all still being pretty much uh finished with a vinyl wrap and uh and we'll continue to until until uh a better product i suppose or process is developed and with that i'd take any last questions but do thank you there's more information available for this webinar at my company there with the listing of the of the email site dot artistic finishes i do thank you all for attendance today are there any questions thank you so much bill um if there's anybody from the audience that has a question for bill please enter it in the q a now we'll wait just a moment okay bill um nobody has entered any questions um so far so um and i think they've had an opportunity so if there are no questions uh from the audience today then on behalf of fcica thank you so much bill for presenting today's webinar sims you may now navigate to the system oops sorry bill sims may now navigate to the submit credit tab to receive credit please note that you must be signed into the educational platform for this feature to work if you have any issues please let us know so again thank you so much bill this is the conclusion of today's webinar thank you so much for joining us have a great rest of your day