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Social media invoice template for non-profit organizations

As the end of the year draws near many non-profits  are turning their focus to their year-end   fundraising strategy and the holidays are a  crucial time for fundraisers as giving levels tend   to rise as donors are more likely to contribute  now if your non-profit organization is looking at   your year-end campaign planning consider making  social media one of your top priorities research   shows that people tend to donate more when exposed  to fundraising appeals on social media platforms   like Facebook and Twitter that's why we're putting  together our top 10 tips for using social media   for your fundraising during this crucial time  of year or any time of year so let's get to   it [Music] Step One is get a plan before you start  tweeting and posting away just take a step back   and create a dedicated social media strategy  for your year-end fundraising campaign your   year-end social media strategy should naturally  line up with your other year-end campaigns like   your direct mail giving Tuesday email campaigns  corporate events and the like now some critical   questions to ask when you're creating your social  media plan include what are your social media   goals who is your target audience on social media  and what will resonate with this audience and who   will be doing the posting and the engaging that's  a very important part what is the posting schedule   and what is the call to action answering these  questions will help you focus your efforts and   ensure that your campaign is successful step two  is get the fundraising tools the social media   landscape has changed dramatically in the last  few years with platforms like Facebook Instagram   Tick Tock and even YouTube all offering various  fundraising tools tools like donate buttons and   peer-to-peer campaigns make it easy for anyone  to raise money for a cause that's important to   them we did a video a while back on Facebook for  fundraising which I will link up here and in the   description below step three is get a landing  page creating a compelling landing page with   easy to use donation forms is essential for any  non-profit organization that wants to raise funds   online so by providing potential donors with  a simple streamlined donation process you make   it easier for them to contribute to their cause  now here's another tip make sure that it is SEO   optimized and I think we have a video on that too  step four is get the right messaging and Graphics   create content that stands out and resonates  with your target audience by ensuring it is   either educational inspirational or entertaining  and create algorithm friendly content by using   keywords in your description and using relevant  hashtags and here's an another bonus year end is   a great time to do a social media audit review  your past posts and see what resonates with your   audience and you can also dive into your insights  and see what hashtags are working and update your   hashtag Bank step five is get into features most  social media platforms have valuable features that   can help non-profits get donations and engage  with followers and one of the most popular is   the use of stories which allows you to link  directly to your landing page and another   powerful feature is live streaming enabling you  to share real-time updates with your audience and   encourage them to donate in the moment now one of  the best and most popular is Facebook fundraising   this feature allows users to raise funds for  charitable organizations directly through   their Facebook accounts with just a few clicks  anyone can create an online fundraiser that will   help to support some of the world's most important  causes step six is get some influencers influencer   marketing is a powerful tool that can help you  reach a wider audience and encourage people to   support your cause identify influencers who  align with your mission and values and see   if they're willing to promote your campaign  on their social media channels step 7 is get   consistent and get engaging when it comes  to social media fundraising consistency   is vital and if you are consistent with your  messaging your posting and your engagement you   won't achieve the desired results at the most  basic level this means posting regularly on   social media and engaging with others in your  community more importantly regular engagement   helps keep your audience interested in what you  have to offer and instance online audiences tend   to be highly fickle it's crucial that they are  wowed by something every time they log in Step   8 is get an ad budget if you can social media  donation ads are very effective because they   allow non-profits to reach potential donors with  tailored messages that appeal directly to their   interests and passions these ads often contain  videos and images that tell compelling stories   about the cause stories that demonstrate how  even the most minor contributions can make a   big difference in people's lives step nine is  get grateful we always send a personal thank   you message after someone donates and there's  countless ways Charities can Express gratitude   to those who support them financially no matter  how you choose to show appreciation for your   supporters the one most important thing nothing  says thank you like action step 10 is get geeky   finally measure your campaign success so you can  adjust your strategy as needed in future years   track metrics like reach engagement website  traffic and conversion rates and total amount   raised to get an idea of what's working well and  what could be improved upon there is no question   that social media has become a powerful tool in  non-profit and charitable organizations toolbox so   why wait start crafting your urine campaign today  and thank you so much for watching your views your   subscribes your comments and your likes are very  much appreciated so see you next week [Music]