Create a Social Media Invoice Template for Purchasing Effortlessly

Social media invoice template for Purchasing

hello and welcome to this video about the media planning and buying process which will highlight five different and important steps let's get started uh media planning and buying uh is a crucial part of advertising campaigns when using paid media and it is usually one of many other marketing communication efforts that we execute uh to achieve certain communication goals uh such as uh brand awareness uh sales customer engagement business leads and similar goals as a paid media professional you will go through different steps to create execute and end the campaign effectively each step is unique and requires dedication neglecting one art will impact the whole process and the campaign results let's look at each step to understand what it involves and how to manage it effectively uh the first step is the media brief and it includes the following six components number one business background and competition Define the current marketing status what are the business challenges and opportunities ahead of us what are our competitors doing number two communication objectives specify the outcome we want to achieve from this campaign whether it be awareness engagement or website and store visits and sales number three target audience be specific in choosing the right target audience for this campaign uh consider age gender location interest Behavior website store visitors new customers and what type of data to use to reach this target audience number four uh Media budget what is the ideal budget needed to communicate this campaign as effectively as possible considering many factors such as competition media cost targeted goals and existing benchmarks number five creative assets uh we must know what creative to use to help us achieve give the best results we need and we must assign the right budget for each set of creative assets and finally number six campaign start and end dates this is important to define the ideal scheduling approach and to place each medium effectively during this campaign uh the Second Step media planning uh it starts with choosing a targeting approach uh what is the best targeting option to reach our target audience effectively uh for examp example on digital media we should choose the most relevant uh keywords interests and website data for TV we would choose the most relevant channels and programs therefore and based on the available media opportunities we Define the best media mix for achieving our goals additionally organic performance and previous campaign results helping concluding the best media mix so it is always beneficial to look into them more over and when it comes to the media opportunities suitability is an important factor for choosing the best medium and placement uh is uh referred to as brand safety uh the media environment must be producing relevant and safe content uh associating with bad and irrelevant content can cause backlashes and terrible consequences examples of of a bad environment includes propaganda hate speeches uh explicit content as well as ad clutter also and uh while choosing the right media makes the media cost is an important factor we need to find the medium that offers the ideal reach performance uh and uh placement uh at the lowest price possible uh in addition to Media suitability the creative material must match the ad placement specifications uh placing the right creative in the wrong format can lead to Distortion of the uh the message confusion and less interaction uh with the ad by our audience it is a combination of the right medium and the right creative format as mentioned earlier uh a paid media campaign is one among many other marketing communication efforts it is imperative to schedule your ad in with a consideration of cross channels alignment aligning them together will deliver the message clearly and effectiv and optimize the overall communication results uh know what we are doing organically what PR plan we are running in parallel and what activation activities could be running around the same time as our paid media campaign uh last bit of the planning step is scheduling based on the overall budget media mix creative assets and cross Channel activities uh a schedu approach is needed uh to ensure that we are not running excessively or low on our media frequency throughout the campaign period from start to end consider various options such as continuous scheduling a burst of frequency at certain intervals uh or pulses that help uh the campaign to be extended as long as possible when running on a low budget once you've gathered all the necessary information for planning it is time to develop a media plan and presentation to show your media mix with all the details including your strategic rationale for your selections now we know the the media mix we need for the campaign uh the third step is doing your media buying uh reserved media are often sold on a rate card uh and fixed prices basis and uh typically they require negotiations to secure the best deal for your campaign uh this includes media discount uh added value uh incentives and free upgrades which can be negotiated for one campaign or on an annual deal basis uh make sure you get this right to save significantly on your media investment uh in the realm of biddable media uh there's no negotiation uh but uh range of bidding costs based on the media performance goals and the importance of achieving maximum results uh and you can choose to go high low or automated on the bidding cost to best achieve your goals there are various buying options which depend greatly on your goals and creative assets uh from cost per impression and cost per view to cost per visit and other actions choose the ideal model to help achieve your campaign objectives and optimize costs keep in mind on big investment uh and I'm talking about Millions dollar uh there are some deals that you can get on biddable media contact them or your media agency for more details regarding budget allocation know your final budget split among your media mix to give enough weight to each medium to help achieve its desired results lastly issue booking orders for each campaign for reserved media they need to be sent few days before the campaign starting date for them to to be processed and approved along with the creative assets for biddable media buying the ad manager account uh needs to be funded sufficiently to launch campaign make sure every uh everything is set up for the campaign launch uh the fourth step is campaign monitoring now the campaign is live uh start checking every medium uh to make sure the campaign is up and running smoothly for reserved media bookings uh A supplier confirmation is needed and for biddable uh the system will show you the campaign status as live or running uh performance review is crucial especially for digital media you must monitor the performance frequently whether it is reach and frequency uh engagement and video views or website visits sales and registration ing to consumption the trend must match the assigned budget schedule and expected results if the campaign is not generating enough results uh adjustments might be needed to the media mix uh targeting criteria budget or creative assets for offline media business feedback is essential to assess its Effectiveness continuously monitor the campaign to make further optimizations including the scheduling of the campaign if the campaign results were achieved earlier it would be possible to terminate it and save more budget but some restrictions might apply on reserved media buying uh keep an eye on business results uh make sure there is no issue with uh with your media mix uh and uh capture all new opportunities that that might arise during the campaign period such as new keywords new placement uh new programs and and so on reporting regularly is also vital uh campaigns usually run for for a few weeks and sometimes longer uh a regular review is helpful to to stay uh on top of of the campaign performance and ensure maximum optimization of the budget uh final step is uh the campaign final report and invoicing uh now that the campaign has ended uh it is time to put everything together uh and compare what was planned versus what was achieved uh understand what worked well and uh what did not what was captured and what was missed also investigate the performance of each medium and understand what can be done better next time at the end of The Campaign some numbers will vary uh so make the final revision on the media plan prices and performance deliverables as they will be used for invoicing each medium will have different uh documents for invoicing and uh clients usually require them in a certain format and timing uh after the campaign ends so make sure you have them all immediately after uh the campaign ends uh match each invoice against your media plan uh and supporting documents and ensure everything is accurate so you can finalize the finance and auditing requirements and start processing the payment in conclusion this process and these various steps yield a different um media plan and media strategy output for each campaign even for repeated campaigns uh there will be a new opportunity to take and a new challenge to tackle always have ready templates and uh benchmarks that can uh help you or to orchestrate uh the best plans for for each campaign such as uh a media brief template it makes it easy for you to start over when you have a new campaign uh without missing out on any important factor and it makes it easier for uh everyone to align on the on the campaign objectives and and requirements a media plan template uh an Excel sheet template and a presentation template so you and your client can know what to look for in media details and uh strategy rationals media performance benchmarks once you have historical data of previous campaigns you will know what to expect in the uh upcoming campaigns so create a template of media blueprints to show the ideal media mix the expected reach frequency expected performance like views clicks engagement and through rates and prices if you are an agency and sending booking requests to book a reserved media like TV and a always have one template that everyone becomes familiar with it is a sensitive financial and commitment document make it clear and trusted for everyone to receive it and finally an invoice template and end of campaign report this is also crucial to avoid any delay in processing payments have one template uh that all parties agree on including the auditing team that's all I hope this video was insightful and is useful for your media planning and buying Pursuits enjoy your media investment and thanks for watching