Collaborate on Social Media Invoice Template for R&D with Ease Using airSlate SignNow

Social media invoice template for R&D

oh hey there you're just in time I just finished my latest social media report and I gotta tell you what's that you don't know how to make a social media report you've never even used a social media reporting tool come sit down here on my poop take a seat and I'm gonna show you everything that you need to know hey I'm Deepa from spootsuite social media team and this is HootSuite Labs where we teach you the science of social media marketing how it works and how to be successful first things first before you create your first social media report you need to know what goes into it here's a metaphor for you so social media reports I like sandwiches you can fill them with realistically anything you want but not every ingredient is gonna taste good or keep the people eating your sandwiches coming back for more I'm looking at you bananas mayonnaise here's everything you need to build an incredible social media report number one strategy a good social media report starts by outlining your strategy this gives your readers context for the rest of the report and will help them understand why you chose to focus on certain metrics and results think of your strategy section as the first tasty piece of bread and what's sure to be a delectable sandwich oh my God I'm hungry in your strategy section outline why your company is on social media and what each platform can do for you are you trying to sell products raise brand awareness create a channel for customer service if your strategy has recently changed or you've added new social channels you can I like that here too here's our video on how to build a winning social media strategy click here number two goals next your report should outline your goals or kpis AKA key performance indicators and how what you've done to date is in line with what you set out to do at the start let's call this the salt and pepper of your social media report sandwich it's all about Flavor baby yeah boy common goals include driving brand awareness generating leads increasing traffic to your website attracting new talent and managing brand reputation and if you don't know where to start with your goals just remember each social media goal has a ladder up to a business goal I mean sure 13 000 YouTube followers is nice but what does that mean in dollars huh what does it mean the bosses want to know number three metrics the third thing you need in your report is proof that you're making progress on your goals which means you'll need to back up your claims with detailed metrics in the sandwich metaphor metrics are your fillings not everything in the fridge needs to go on the sandwich but strategically choosing the right metrics to highlight thanks for a unique tasty surprising and dare I say excuse metrics include vanity metrics like followers and comments but also data like the number of leads you generated the number of conversions that came through social your Brand's social share of voice compared to your competitors and also General Social sentiment about your brand over time pick the metrics that show the best [Music] results are so are certainly the most important part of your social media report sandwich they're the meat or the plant-based protein in the sandwich this is where you get to show the impact your content made and of course find is for improvement results include things like number of posts net followers gained or lost engagement rate click-through rate top performing posts and anything else you find that proves the outcome of your efforts it's always a good idea to contrast your current results with results from the past for example comparing this month to last month or this month to the same month last year benchmarking your results against your competitors is also so smart social media reporting tools like HootSuite analytics lets you track up to 20 competitors per Network so you can confidently say that your engagement rate is 2.3 percent better than your growth rate is twice as fast as that's not curse words that's competitor names number five wins challenges opportunities next hit up with your secret sauce that's right this part of your social media report sandwich represents all the things that only you your team know how to do start by outlining any recent wins you've had on social did you land coverage from a major media Outlet did your content help you connect with a famous influencer or celebrity maybe you'll receive positive feedback in your DMs all of that info needs to be added here when talking about your wins be sure to dive into the why behind them it's great to see progress but the ability to see the patterns behind the data are what's a good social media managers apart from great ones and well obviously you want your social media report to focus on what you've done well don't shy away from things that looked quote unquote bad bad metrics are an important part of making improvements on social and you'd be surprised how good it makes you look to flag opportunities in your social strategy where you can do things better or also just stop doing them entirely you'll also want to outline any challenges you faced how you approach them and how you plan to mitigate them in the future number six summary now it's time to put it all together with that little toothpick with the olive on top and your social media report sandwich with a short summary that wraps everything up explain what you've learned what you're proud of and what you plan to do next the and plate it taste it and enjoy or hand it over to your bathroom enjoy it'll get you burning coins yeah they'll enjoy it unless it sucks ready to build a social media report of your own here's how to make a social media report in three minutes using HootSuite Step One log in or grab your free 60 day HootSuite child link your social media accounts I'll put instructions in the description below step number three open hootsuite's analytics click new report and choose a social media report template popular templates include multiple Network overview if you want to compare all your networks at once or else platform by platform overviews step four this one's optional but you can also create a custom report if you're a seasoned social media reporter try to answer a very specific question or you just want to wow your audience custom reports offer in-depth data on hashtags direct messages link clicks and more all tailored to your platforms and your goals you can drag and drop as many elements as you want to make your report as brief or detailed as you want and if you need a quick overview but don't want to make a custom report Enterprise customers can use the impact feature to filter all of your published content by keyword link or tag to show you what's performing best at any given time step 5 compare yourself to your enemies using the HootSuite analytics benchmarking tool which lets you see how your accounts compare to others in the industry to measure your progress against competitors click analytics and under benchmarking click industry then choose the industry that best describes your business and your report will automatically generate you can also run a competitive analysis comparing your account to specific competitors choose competitive analysis in the sidebar to access that step six finally you can export your social media report to share with your team and you can also schedule your report to go at a certain time like weekly or even monthly Pro tip if you want to compare your report to previous months or years HootSuite analytics data is retained for up to two years this is way longer than native platform social media reporting tools like Instagram insights that only save data for like 30 to 60 days if you want to kick it old school and build your report by hand we put together a super special social media report template just for you grab your copy in the description box below next we'll outline a few tips for creating absolutely genius social media reports using this template step one decide on your focus it's so important to remember that Everyone likes their sandwich I mean social media reports a little bit different and you need to make sure you're tailoring your reports to your target audience so for example if you're a one-person team your boss or client might need a pretty broad view of your wins and opportunities and they might not understand more social specific metrics like share a voice meanwhile if you work on a team of seven your colleagues might need some pretty specific data to boost their efforts so defining your focus means honing in on what data metrics and results will be most helpful for your audience your social media report should answer a singular question this might be as brought says how did our product launch go or as detailed as is our influence or strategy working and how much money did we make from Instagram last year as well decide whether you want to offer an overview of all your networks a comparison between two or a deep dive into one platform similarly reporting Styles change whether they are monthly or focused on recent metrics and results quarterly benchmarking against past quarters or annual an overview of success over the entire year often compared to previous years focusing in on the why behind your reporting will help bring Clarity to your audience step two gather your data Gathering data manually is a bit of a pain but not impossible you'll need to access the native platform reporting tools for each platform you want to report on this might include Instagram insights Tick Tock analytics meta business Suite Twitter analytics and more each platform reports its metrics a little differently so just pay attention when Gathering data that you're pulling in the right numbers visuals are an important part of social media reports so you 've been using shots of any relevant graph s charts and data points you want to showcase if reporting on paid social media be sure to include advertising metrics from each platform as well Google analytics can also be helpful if you're reporting on web traffic or leads lastly summarize any wins losses and opportunities you've gained from this data this is also a good place to add contacts to any data points that aren't immediately clear so for example you might have seen a drop off an engagement near the end of December but this might be explained by people going on vacation or logging up social media to spend time with their family and if you find you have a lot to say here consider putting your thoughts in a deck an email or posting on your company intranet you can also simply add your summary in bullet points and explain further by presenting your social media report in a face-to-face meeting [Music] all right thank you so much for joining us on this deep dive into social media reporting and do not forget to grab your free free food 3 trial and follow the steps outlined in this video to create a one-of-a-kind report at least you look like a social media genius because you are now I gotta go eat something a sandwich but not with bananas bye