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many tree service business owners often blame the economy when their phones stop ringing because it's a convenient excuse but this can be a shortsighted approach let's break down the reasons behind this behavior and why it's critical to take a more proactive stance it's like a wise man once told me there's no such thing as a good economy or a bad economy you create your own economy and that really stuck with me a little housekeeping before we get started if you get value from this video be sure to like And subscribe if you want to double your tree services Revenue in the next 90 days without increasing your workload swing on over to trees savages. and join our free Facebook group at the end of this video I'm going to share with you how to get a free copy of our handbook called sellmore Tre work it's designed to help you hone in on the process for locking in more deals in person without pressuring anyone so stick around to the end with that being said let's jump into this video [Music] the number one reason Tree Service owners blame the economy for a dip in phone calls is because they rely on a single traffic Source depending on a single source for your leads can leave you vulnerable to changes in the market seasonal fluctuations or other external factors that can affect your business if your primary source of leads relies on a platform like Google or Facebook Chang in their algorithms can significantly impact your visibility a sudden algorithm update can cause your website or social media content to drop in search rankings or become less visible in users feeds resulting in reduced traffic and leads how long and what stays relevant on different platforms change on a daily basis for example a social media platform that worked well for your business may lose relevance or be replaced by a new one we saw this happen with Google local service ads if you're solely reliant on such a platform your source of leads can vanish quickly over Reliance on a single Source can make your business less adaptable you may not be prepared to switch to Alternative channels or strategies when your primary source leads becomes less effective diversifying your lead generation strategies is essential for long-term sustainability other reason Tree Service owners blame the economy for a dip in phone calls is because they're straight up ignoring their marketing efforts instead of analyzing marketing strategies and trying to find new ways to drive attention and traffic to their business some tree service companies blame external factors like the economy they seem to think that word of mouth alone is enough however this perspective doesn't recognize the vital need to adapt and improve marketing efforts to stay competitive and relevant in a dynamic Market marketing is like a key business ingredient for any business's success including Tree Service it's a big mix of strategies and tactics used to let people know about our business and get their attention that's what it's all about is attention when business owners ignore their marketing efforts it can lead to several problems first the world of tree services is always changing new companies start up old ones change how they do things if business owners don't keep up with marketing their business can lose relevancy in their local market and they might lose customers to other companies that are just doing a better job at marketing what customers respond to can also change in today's world where most people use the internet and social media marketing needs to change to fit how the customers like to get information if business owners don't change their marketing they might miss out on connecting with the people they want to serve also trust is really important and marketing helps us build trust before the point of sale it's important for Tree Service businesses to keep their marketing strategies up to date to thrive in a competitive and evolving business environment reason number three why you create your own economy lead management a lot of people fail to answer their phone or get back to leads due to an overwhelming number of inquiries and that's just a recipe for disaster lead management is keeping track of people who might want your tree services it's very important not to ignore them if you don't answer the phone don't return calls or forget to respond to emails you'll definitely lose out on opportunities to work with new customers every lead represents a potential customer failure to respond promptly can lead to missed opportunities our goal should be to respond to our customers within 10 minutes or less if we can get down to 5 minutes or less that's even better remember the saying speed to lead if you don't reply quickly they'll most certainly choose another Tree Service proper lead management means you treat each person who reaches out to you with care and attention how do you do that well there's a few ways first website forms if you have a form on your website where people can fill out their details and what they need this way you won't miss out on any potential customers who visit your website number two answering Services if you're too busy to answer the phone all the time you can hire an answering service they'll answer your calls for you take down important information from potential customers and forward that information over to you third way to help you do better lead management is a soft work like the margin multiplier using tools like the margin multiplier can help you keep track of all your leads it's like having a special helper to organize and remind you of who you need to get back to lead management is all about taking care of potential customers who reach out to you neglecting them can cost your business opportunities by having a website form hiring an answering service or using software to keep track of your leads you can make sure you don't miss out on any chances to grow your tree service business reason number four that tree service owners blame the economy is the failure to emphasize value over price might be tempting to think that lowering prices or relying solely on Advertising can boost your business in reality this probably won't guarantee long-term success to really thrive in the tree service industry it's essential to understand that the value you provide to customers often outweighs competing solely on price price is just one element of the equation when it comes to customer choices while some customers may be initially attracted by lower prices many are looking for more than just affordability when it comes to tree services they see quality reliability and the assurance that their needs are going to be met effectively and professionally I always say tree workk is just a game of managing expectations lowering prices might attract cost conscious customers in the short term but it can have negative consequences in the long run when businesses significantly reduce prices they may need to cut Corners to maintain profitability which can compromise the quality of their services this can result in dissatisfied customers and a tarnished reputation ultimately hurting the business instead of competing solely on price focus on demonstrating the value of your tree services to customers here are some key points to consider emphasize the quality of your work attention to detail and your commitment to Safety highquality Services make for satisfied customers who are more likely to refer others to your business highlight your team's knowledge and experience in Tree Care in the long run customers are more likely to choose businesses that offer reliable high quality services reason number five you can create your own economy failing to conduct in-person assessments for tree workk can be a critical misstep for Tree Service businesses see it all the time especially when dealing with residential customers often Tree Service owners will attribute the problem of a bad economy when really it's their sales approach tree care and maintenance require a personalized approach because every tree and situation is unique trying to provide estimates or bid on tree work solely over the phone or through text communication may lead to several issues including misunderstandings inaccurate prices and a competitive race to the bottom in terms of pricing trees come in various sizes shapes conditions each job May entail different challenges for removal or disposal without seeing the tree or its surroundings in person it's challenging to provide an accurate estimate or really understand the full scope of work required while mitigating any liability or concerns of the homeowner as a results bids given over the phone or through text are often rough guesses which can lead to disappointments for both the tree service provider and the customer if you under bid the work you might end up losing money on the project on the other hand over bidding without matching the value is a great way of pricing yourself out of a job and driving potential customers away additionally meeting with customers in person offers an opportunity to build trust and Rapport clients often prefer to have a face-to-face conversation in-person meetings allow you to address their concerns provide guidance offer suggestions which is essential for customer satisfaction Tree Service businesses should prioritize in-person assessments especially when dealing with facing potential issues otherwise attributed to a poor economy reason number six you can create your own economy accurate overhead calculation it's a fundamental part of how tree services can create their own economy and using tools like the margin multiplier can help make this process more manageable think of overhead calculation like understanding the true cost of running your tree business effectively and this includes everything from rent to insurance and Equipment expenses rather than taking wild guesses or pricing too low accurate calculation ensures that you know your costs and can cover them also while making a healthy profit if if you don't make a profit you can't grow this is where the margin multiplier comes in into play it's a handy tool that helps you keep tabs on all your costs and revenue with a tool like this you can see your financial picture clearly this enables you to set prices that reflect your true cost and ensure your business remains financially healthy the margin multiplier makes it easier to manage your finances and make informed decisions you can use it to plan your business's growth or make purchases like new equipment even in unpredictable economic conditions it's like having a financial guy that empowers you to control your economic Destiny reason number seven you create your own economy assuming that everyone in the market is financially struggling is a common but misguided notion it's a belief that sometimes leads Tree Service owners to think that there's simply no demand for their services particularly during challenging Economic Times however this assumption can be overly pessimistic and and doesn't align with the reality of the tree service industry thinking that everyone doesn't have money is a common idea but it's not always true some tree service owners believe that when the economy is not doing well nobody wants their services however that's just not the whole story the truth is there are always people who need tree services no matter how the economy is doing it's your job to reach out to these potential customers and show them the value of your services especially when money is tight the need for tree services doesn't disappear just because the economy is going through a rough patch trees continue to grow and need care whether people have a lot of money or not people care about their properties and want to keep them safe and looking nice which is where your tree service comes in as a tree service provider it's your responsibility to let people know that you're there to help even during the uncertain Economic Times you can do this by explaining the benefits of your services like how you make trees healthier reduce risks and make properties look great when times are tough customers might be more careful about who they hire for tree work so it's a good idea to show them how you're different from the competition you can do this by talking about your skills safety measures professionalism also consider offering fair prices package deals or payment options to make it easier for your customers to afford your services remember to use marketing and reach out to people who might not know about the benefits of a professional tree service teach your customers why it's smart to invest in Tree Care this way you can keep helping people and create your economic opportunities even when times are hard proactive Outreach is the final reason why tree services can create your own economy instead of simply waiting for potential customers to find your services this proactive approach can be a GameChanger it includes creating a customer Avatar understanding your clients preferences and figuring out where they typically spend their time by getting in front of potential customers where they already are you position your tree service business for Success one key strategy for this proactive approach is called I can ideal client Avatar navigation I can involves creating a customer Avatar which means developing a detailed profile of your ideal customer you consider factors like demographics interest needs what they read what they consume where they go who they spend their time with what kind of businesses they go to by understanding who your ideal client is you can tailor your marketing efforts to resonate with them effectively you figure out where your ideal clients normally hang out both online and offline this could include specific social media platforms community events local business associations or industry specific websites by being present in these spaces you increase the likelihood of reaching your your target audience one of the significant advantages of I can is that you can connect with potential clients before they even start searching for tree services this gives you an edge when a customer's need arises and they recall seeing your tree service advertised or featured where they spend their time they're more likely to reach out to you first in their minds you're the go-to service because they're already familiar with your brand it's like having an exclusive opportunity to serve them since at that moment you're the only Tree Service that exists for the customer this kind of proactive approach isn't just about marketing it's about creating lasting connections with your target audience you're meeting them where they are and showing them that you understand their needs by being present before they actively search for your tree service you can make your business the first and only choice in their minds the I can strategy is the final reason why tree services can shape their economic success by understanding your ideal customer finding out where they spend their time and getting in front of them you're likely positioned to serve customers when they need tree services it's not just about being a service provider it's about building lasting connections and becoming the first and only choice in the minds of potential clients with that being said Tree Service businesses must avoid falling into the Trap of blaming external factors like the economy when business slows down it's essential to take a proactive approach diversify Market efforts maintain excellent customer service and focus on demonstrating the value of your services rather than simply lowering your prices building a strong resilient business model involves adapting to changing market conditions and consistently providing quality service to your customers if you're ready to take your tree services sales game to the next level and you want some personalized one-on-one coaching click on the link below to book a Savage shitown call with one of our strategy experts you can also explore other valuable resources on our website at trees savages. comom we're here to help you grow your tree service business through effective High ticket low pressure sales strategies I'm Sean with tree Savages I appreciate you guys for checking this video out and remember if it's not easy you're doing it wrong oh uh by the way you wanted a free copy of selmore tree workor the handbook so here's the link right here grab it grab it free copy all right we'll see you later [Music] for