Demographic and Psychographic Variables and the Effect on Online Form

Instructions and help about Demographic And Psychographic Variables And The Effect On Online

crucial to persuasion is denying your target audience that means more than knowing their age gender and where in the world they're located it means knowing all of their plus whether they were University educated what they like to buy and even what they watch on TV this is what's called building a demographic and psychographic profile of your audience the basic components is demographic research which is comprised of the cold hard facts for example these components include the gender age education level or physical location of your target audience members once you've gathered your demographic research you need to look into psychographics psychographics are the soft facts about your target audience these include things like what products they purchase whether they prefer Mac's or pcs and what kind of opinions they hold about key social issues and more it's been said that demographics help you understand who buys your product or service while psychographics helps you understand why they b