December 13, 1999
Patti Hart
President & Chief Executive Officer
Telocity, Inc.
10355 North De Anza Boulevard
San Jose, CA 94014
Advertising Agreement
Dear Ms. Hart:
This letter sets forth the agreement between NBC Internet, Inc.
("NBCi")
and Telocity, Inc. ("Advertiser") with respect to NBCi's agreement to
provide
Advertiser with the right to use certain of NBCi's advertising inventory
on NBC
Television Network and its owned and operated television stations
(collectively,
"NBC TV") to promote Advertiser only, subject to the following terms and
conditions:
1. Spots. (a) NBCi shall develop and produce fifteen (15) and thirty
(30)
second advertising spots to promote the next generation Internet
services
available on the Co-Branded site accessible through Advertiser's high-
speed
Internet services (the "Spots"). Advertiser shall [*]. Use of each Spot
will be
subject to Advertiser's approval, not to be withheld or delayed
unreasonably.
NBCi will instruct NBC TV to telecast the Spots on NBC TV on the Dates,
Days and
Times mutually agreed by NBCi and Advertiser (subject to NBCi's
available
inventory and prior sales commitments); provided, however, that in the
event
that no such agreement is reached with regard to the number or value of
Spots to
be broadcast in any calendar quarter or year, NBCi may propose and
implement a
reasonable schedule for the broadcast of Spots in accordance with the
terms of
Section 2 below and based upon Advertiser's reasonable request for such
schedule. An initial schedule for the first quarter of 2000 shall be
determined
as soon as practicable following the date hereof. All spots run by
Advertiser
pursuant to this Letter Agreement shall be subject to NBC TV's standard
terms
and conditions for such advertising which are described in the
"Participating
Sponsorship Agreement" attached hereto as Exhibit A (the "Standard
Terms") and
which are made a part of this Letter Agreement in their entirety;
provided,
however, that in the case of a conflict
[*] The Registrant has requested confidential treatment for certain
portions of
this exhibit. The omitted portions have been separately filed with
the
Commission.
2
between the terms of this Letter Agreement and the terms of the Standard
Terms,
the terms of this Letter Agreement shall govern. For purposes of the
Standard
Terms, Advertiser shall be both the "Advertiser" and the "Agency" as
such terms
are used therein.
(b) With respect to the placement or telecast of Advertiser's
Spots in
any particular Program, Advertiser acknowledges that NBC TV may reject
such
placement or telecast if such placement or telecast would compete with
or
violate the rights of any other advertiser, sponsor or supplier of such
Program
or program category, as determined by NBC TV in its sole discretion and
in good
faith; it being understood that NBCi's aggregate commitments set forth
in
Section 2 below shall not be affected by any such rejection.
(c) Advertiser may elect to substitute up to [*] of the value
of Spots
to be provided by NBCi in any given financial quarter with an equivalent
value
of on-line advertising at [*] of the applicable NBCi standard rate card,
subject
to the restrictions set forth in Section 7.5 ("Online Promotions") of
the
Operating Agreement among NBCi, NBC TV, and Advertiser dated December
13th, 1999
(the "Operating Agreement"), provided that Advertiser gives NBCi three-
months
prior written notice.
2. Value of Spots. NBCi shall telecast Spots with a total spot value
of
$13,000,000 (the "Total Spot Value") during the thirty-six (36) months
commencing on January 1, 2000 (the "Effective Date"). The value of each
Spot for
purpose of this Letter Agreement shall [*]. The parties agree that no
agency
fees or other expenses may be deducted by Advertiser in any way in
connection
with determining the number of Shares (as defined below) to be paid to
NBCi
pursuant to Section 3 hereof at any time.
3. Payment for the Spots. (a) Advertiser shall deliver to NBCi
2,480,916
shares of Series C Preferred Stock of Advertiser pursuant to the terms
and
conditions of that certain Series C Preferred Stock Purchase Agreement
dated as
of the date hereof between Advertiser and certain investors (the
"Purchase
Agreement").
(b) NBCi shall provide Advertiser with a written report within
10
business days after the end of each calendar month after the Effective
Date
during which Advertiser's Spots have been telecast and setting forth the
aggregate value of Advertiser's Spots telecast by NBCi in the preceding
month.
4. Representations and Warranties. NBCi and Advertiser each represent
and
warrant that this Letter Agreement has been duly authorized, executed
and
delivered by such party and that this Letter Agreement constitutes the
legal,
valid and binding obligations of such party, enforceable against it in
accordance with its terms, except as enforceability may be limited by
bankruptcy, insolvency or similar laws affecting creditors' rights
generally or
by general
[*] The Registrant has requested confidential treatment for certain
portions of
this exhibit. The omitted portions have been separately filed with
the
Commission.
3
principles of equity.
5. Termination. (a) Notwithstanding any other remedy available to
NBCi, in
the event that:
(i) NBCi notifies Advertiser in writing (with specificity)
that
Advertiser has materially breached this Letter Agreement and
Advertiser
has not cured such alleged breach within thirty (30) days of its
receipt
of such notice; or
(ii) upon the occurrence of a Change of Control (as
hereinafter
defined); or
(iii) Advertiser admits in writing its inability to pay its
debts
generally; makes a general assignment for the benefit of
creditors; has
any proceeding instituted by or against it seeking to adjudicate
it as
bankrupt or insolvent, or seeking liquidation, winding up,
reorganization,
arrangement, adjustment, protection, relief, or composition of
Advertiser
or its debts under any law relating to bankruptcy, insolvency or
reorganization or relief of debtors, or seeking the entry of an
order for
relief or the appointment of a receiver, trustee, or similar
official for
it or any substantial part of its property; provided, in the case
where
such proceeding is involuntarily instituted against Advertiser,
such
proceeding remains undismissed after thirty (30) days,
then, in any such case, NBCi shall have the right, but not the
obligation, to
terminate this Letter Agreement, without prejudice to the rights of the
parties
hereunder and, in the event of a termination after NBCi's receipt of the
Shares
pursuant to Section 3(a) hereof, NBCi shall pay Advertiser a cash amount
equal
to the difference, if positive, between the Total Spot Value and the
value of
the Spots already telecast (or deemed telecast), as determined and
calculated
pursuant to Sections 1 and 2 above. Notwithstanding the foregoing, the
terms
contained in Sections 5, 6, 7 and 8 shall survive the termination
hereof. Any
such termination right in connection with a Change of Control shall be
exercisable no later than the later to occur of (x) ten (10) business
days prior
to the consummation of such Change of Control and (y) ten (10) business
days
after receipt by NBCi of notice (which notice shall identify the third
party
having or acquiring Control over Advertiser, be in writing, explicitly
state
that it is being delivered in accordance with this Section 5 and provide
NBCi
with such additional information as has been provided to the other
stockholders
of Advertiser) from Advertiser of such Change of Control (which
termination
shall become effective, at NBCi's discretion, upon the consummation of
such
Change of Control or following receipt of such notice from Advertiser).
For
purposes of this Section 5, the following terms shall have the following
meanings:
"Change of Control" shall mean (A) any consolidation,
reorganization
or merger of Advertiser with any third party, other than a
transaction
resulting in the holders of the capital stock of Advertiser (prior
to such
consolidation, reorganization or merger) having Control over the
surviving
or resulting entity, (B) any third party having Control over
Advertiser or
(C) any sale, transfer or other disposition by Advertiser of all
or
4
substantially all of its assets to any third party; and
"Control" means the possession, directly or indirectly, of
the power
to direct or cause the direction of the management and policies of
Advertiser, whether through ownership of voting securities, as
trustee or
executor, by contract or credit arrangement or otherwise.
(b) Notwithstanding any other remedy available to Advertiser, in
the
event that:
(i) Advertiser notifies NBCi in writing (with specificity)
that
NBCi has materially breached this Letter Agreement and NBCi has
not cured
such alleged breach within thirty (30) days of its receipt of such
notice;
or
(ii) NBCi admits in writing its inability to pay its debts
generally; makes a general assignment for the benefit of
creditors; has
any proceeding instituted by or against it seeking to adjudicate
it as
bankrupt or insolvent, or seeking liquidation, winding up,
reorganization,
arrangement, adjustment, protection, relief, or composition of
NBCi or its
debts under any law relating to bankruptcy, insolvency or
reorganization
or relief of debtors, or seeking the entry of an order for relief
or the
appointment of a receiver, trustee, or similar official for it or
any
substantial part of its property; provided, in the case where such
proceeding is involuntarily instituted against NBCi, such
proceeding
remains undismissed after thirty (30) days,
then, in any such case, Advertiser shall have the right, but not the
obligation,
to terminate this Letter Agreement, without prejudice to the rights of
the
parties hereunder and, in the event of a termination after NBCi's
receipt of the
Shares pursuant to Section 3(a) hereof, require NBCi to pay Advertiser a
cash
amount equal to the difference, if positive, between the Total Spot
Value and
the value of the Spots already telecast (or deemed telecast), as
determined and
calculated pursuant to Sections 1 and 2 above. Notwithstanding the
foregoing,
the terms contained in Sections 5, 6, 7 and 8 shall survive the
termination
hereof.
(c) In the event that the Operating Agreement is terminated pursuant to
Section
12 ("Term; Termination") thereof, NBCi in its sole discretion may (i)
terminate
its obligations under this Letter Agreement and provide Advertiser with
cash in
lieu of the unused portion of the advertising; or (ii) telecast spots
which
promote solely Advertiser and its high-speed Internet services only
("Advertiser-Branded Spot") in lieu of the unused portion of the
advertising,
provided that such Advertiser-Branded Spots shall be valued at [*] of
the
scatter market rate of a similar spot charged by NBC TV at the time that
each
Advertiser-Branded Spot is scheduled by NBCi. In the event that NBCi
terminates
the promotional exclusivity set forth in Section 4.12 ("Promotional
Exclusivity") of the Operating Agreement, NBCi will telecast Advertiser-
Branded
Spots in lieu of the unused portion of the advertising, provided that
such
Advertiser-Branded
[*] The Registrant has requested confidential treatment for certain
portions of
this exhibit. The omitted portions have been separately filed with
the
Commission.
5
Spots shall be valued at [*] of the scatter market rate of a similar
spot
charged by NBC TV at the time that each Advertiser-Branded Spot is
scheduled by
NBCi. Advertiser shall bear the total cost of the production of all
Advertiser-Branded Spots. Advertiser agrees that it will comply with
NBCi's
then-current policies regarding the timely delivery of commercial
materials
related to the Advertiser-Branded Spots.
6. Miscellaneous. This Letter Agreement, the Purchase Agreement, the
Operating Agreement, and the exhibits and schedules hereto and thereto
constitute the entire agreement and understanding of the parties
relating to the
subject matter hereof and supersede all prior and contemporaneous
agreements,
negotiations, and understandings between the parties, both oral and
written
relating thereto. No waiver or modification of any provision of this
Letter
Agreement shall be effective unless in writing and signed by both
parties. The
terms of this Letter Agreement shall apply to parties hereto and any of
their
successors or assigns; provided, however, that this Letter Agreement may
not be
transferred or assigned by Advertiser, including, without limitation,
the right
to receive Spots to be telecast by NBC TV, without the prior written
consent of
NBCi which shall not be unreasonably withheld. This Letter Agreement may
be
executed in counterparts, each of which when executed shall be deemed to
be an
original but all of which taken together shall constitute one and the
same
agreement.
7. Governing Law and Jurisdiction. This Letter Agreement shall be
governed by
and construed under the laws of the State of New York applicable to
contracts
fully performed in New York, without regard to New York conflicts law.
The
parties hereto irrevocably consent to and submit to the exclusive
jurisdiction
of the federal and state courts located in the County of New York. The
parties
hereto irrevocably waive any and all rights to trial by jury in any
proceeding
arising out of or relating to this Agreement.
8. Liability. In the event that NBC TV does not telecast Spots equal
to the
Total Spot Value during the thirty-six (36) months after the Effective
Date,
then as liquidated damages and not a penalty, NBCi shall pay Advertiser
in cash
an amount equal to the difference, if positive, between the Total Spot
Value and
the value of the Spots actually telecast, as calculated pursuant to
Section 2
above. Except for damages arising out of the gross negligence of willful
misconduct of either party hereto, no party shall be liable to the other
party
or its affiliates, officers, directors, successors or assigns for any
incidental, consequential, special or punitive damages or lost profits
arising
out of this Letter Agreement, whether liability is asserted in contract
or tort
and irrespective of whether it has advised or been advised of the
possibility of
any such loss or damage.
If you are in agreement with the above terms and conditions,
please
indicate your acceptance by signing in the space provided below, and
return one
original to me. This Letter Agreement shall be null and void if not
signed
within two (2) days of the date set forth above.
[*] The Registrant has requested confidential treatment for certain
portions of
this exhibit. The omitted portions have been separately filed with
the
Commission.
6
Very truly yours,
NBC INTERNET, INC.
By: /s/ AUTHORIZED SIGNATORY
-------------------------
Name:
Title:
ACCEPTED AND AGREED:
TELOCITY, INC.
By: /s/ AUTHORIZED SIGNATORY
-------------------------
Name:
Title:
[SIGNATURE PAGE TO TELOCITY ADVERTISING LETTER AGREEMENT]