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NEA Research Note #101 February 2011 Three NEA Monographs on Arts Participation: A Research Digest Introduction Every few years, the National Endowment for ◊ NEA Research Report #52, Arts the Arts partners with the U.S. Census Bureau Education in America: What the to conduct the Survey of Public Participation Declines Mean for Arts Participation, in the Arts (SPPA), a study that tracks adult by Nick Rabkin and E.C. Hedberg, levels of involvement with arts activities. NORC at the University of Chicago, Since the early 1980s, social scientists within http://www.arts.gov/research/2008- the academic, government, nonprofit, and SPPA-ArtsLearning.pdf commercial spheres have supplemented the NEA’s official findings with their own ◊ Arts Participation: A Case against analyses of the SPPA data. Demographic Destiny, by Mark J. The most recent wave of the survey occurred Stern, University of Pennsylvania, in 2008. Soon afterward, the NEA http://www.arts.gov/research/2008- commissioned independent researchers to SPPA-Age.pdf mine the SPPA data for details on the following topics: arts education; the personal performance and creation of artworks; and the NEA Research Report #53, Age and ◊ relationship between age and arts participation. This Research Note presents key findings from their investigations, which have resulted in three research reports, now available on the NEA website (arts.gov): Three NEA Monographs on Arts Participation: A Research Digest NEA Research Report #54, Beyond Attendance: A Multi-Modal Understanding of Arts Participation, by Jennifer L. Novak-Leonard and Alan S. Brown, WolfBrown, http:// www.arts.gov/research/2008-SPPABeyondAttendance.pdf Working separately, but from a common data and even what a full range of arts participation source, these researchers brought original opportunities might look like. research hypotheses and methods to bear on their own analyses. Collectively, the reports challenge popular wisdom about which factors Bonnie Nichols, NEA Office of Research & Analysis, discusses their findings below. are central to the future of arts participation in America, who does or does not participate, Summary reported from 1982 to 2008, 1. Long-term declines in childhood arts education have serious implications for resulted partly from cuts in school- the future of arts participation in based arts instruction. America. (Rabkin & Hedberg) • • • The relationship between arts African Americans accounted for a education and adults’ rates of arts highly disproportionate share of all participation has been consistently adults who reported not having strong throughout the survey’s received arts education in history. childhood. By 2008, only half of all 18-yearolds (49.5 percent, or 2.2 million) had received any arts education in 2. Age is a poor predictor of arts participation habits. (Stern) childhood—a decline of 23 percent since 1982. • From 1982 to 2008, Hispanics and According to long-term patterns of respondent recall, a “turning point” in national access to arts education likely occurred in the mid-1970s and early 1980s. It seems • After accounting for other factors, age predicted only 0.4 percent of the variance in the total number of arts events that U.S. adults attended in 1982-2008. By contrast, education predicted 15 percent. reasonable to infer that the national declines in arts education rates, Three NEA Monographs on Arts Participation: A Research Digest 2 • • • The strength of the relationship 3. A more comprehensive picture of between age and arts attendance has arts engagement—one not focused waned over time. From 1982 to exclusively on live arts attendance 2008, the age and generation group rates—yields a narrative that is of U.S. adults never predicted more different from prior NEA reports than 2 percent of the variance in the about U.S. adult participation in the total number of events attended. arts. (Novak-Leonard & Brown) The age distribution of arts-goers • Three out of four U.S. adults (74 now generally mirrors that of the percent, or 166.4 million) did any U.S. adult population. At jazz single arts activity (exclusive of performances, for example, Baby literary reading) in the 2008 Survey Boomers continue to dominate the of Public Participation in the Arts, audience population—just as they inclusive of creating art or did in the 1980s, when they were participating via electronic media. among the youngest age groups This rate is more than double that represented. of attendance at “benchmark” arts events. “Cultural omnivores” have declined as a share of the U.S. adult • One out of three adults (33 percent, population. Also, these or 74.2 million) both attended and Americans—who typically attend a created art. In contrast, 17 percent variety of arts events, in many of adults only attended arts, and 12 different art forms and settings— percent only created or performed curbed the average number of art. events they attended between 2002 and 2008. These two factors accounted for 82 percent of the overall decline in the total number of “benchmark” arts events attended over that period. Three NEA Monographs on Arts Participation: A Research Digest 3 • • Relatively high rates of attendance Arts education in childhood is one at arts festivals—as well as of the best predictors of both arts attendance at schools and places attendance and arts creation and of worship—suggest the performance later in life. importance of venue to overall arts-participation rates. Relative Effects of Education and Arts Learning on Arts Participation Previous NEA research reports have shown least one “benchmark” arts activity, when a the strong correlation between a person’s variety of demographic and other variables educational attainment—including a have been held constant. Compared with background in arts education—and his or her adults who have only a grade-school patterns of arts participation in adulthood.1 education, for example, adults with at least Each of the three reports under discussion some college are about 20 percent more likely (#52, #53, and #54) reaches a similar to attend a benchmark arts event, regardless of conclusion with regard to the primacy of their gender, age, race, income, or whether or education and arts education in predicting not they live in an urban/metro area.2 For personal arts involvement. adults with graduate degrees, the likelihood is In their report, Novak-Leonard and Brown examine the likelihood of adults attending at more than 40 percent greater. (See the following graph.) “Benchmark” arts activities tracked since 1982 include jazz, classical music, opera, musical or non-musical plays, ballet performances, and visits to art museums or art galleries. Three NEA Monographs on Arts Participation: A Research Digest 4 Likelihood of Attending a Benchmark Arts Event, by Educational Attainment 50% 40% 30% 20% 10% 0% Some high school High school graduate Some college Bachelor's degree Graduate degree Note: The basis for this comparison of attendance is adults with only a grade-school level of education Source: Novak-Leonard and Brown, NEA Research Report #54 So much for the potential impact of education performance. In the report by Novak- on arts attendance. What about the role of arts Leonard and Brown, arts education seems to classes or lessons in fostering this behavior? operate as a “leveler”—in effect, reducing the Novak-Leonard and Brown show that even potential impacts of socioeconomic status, after we control for gender, age, race, and including such variables as education and other variables, adults who have taken art income. classes at any time in their lives are still more than 20 percent more likely to attend benchmark arts activities (compared with Americans who have never taken art classes). Let’s consider first the relationship between general educational attainment and personal arts creation and performance. Similar to the findings for arts attendance, the likelihood of Not only is arts education a key predictor creating or performing art rises with of adults’ attendance patterns; it has an education.3 Adults with a bachelor’s degree even stronger relationship with adults’ are 16 percent more likely to create or levels of personal art creation or perform art, compared with those whose Three NEA Monographs on Arts Participation: A Research Digest 5 highest level of training is elementary school. with adults who took no childhood art classes. The likelihood rises to 23 percent for adults Adults who took childhood classes in at least with graduate degrees. four art subjects were three times more likely This outcome changes, however, when the to attend the arts. taking of art classes or lessons is introduced Especially in light of this relationship, it is into the model. After this adjustment, disheartening to observe long-term declines in education no longer predicts levels of arts arts education as well as large differences in creation or performance. Adults who have the socioeconomic status of Americans who taken art classes at any time in their lives are have received an arts education and those who 32 percent more likely to create art of their have not. own. Rabkin and Hedberg’s analysis reveals two Arts education has a similar leveling effect on telling characteristics of arts learning. First, U.S. citizenship as a predictor of personal art- the percentage of young adults taking making. Before the taking of art classes is childhood art classes, as captured by the included in Novak-Leonard and Brown’s SPPA, has declined.5 In 1982, nearly two- statistical model, naturalized citizens and non- thirds of 18-year-olds reported taking art citizens are less likely to create or perform art classes in their childhood. By 2008, that share than native-born adults. But once art classes had dropped to 50 percent. are considered, citizen status also drops out as a predictor of creation and performance.4 Access to Arts Learning In their report, Rabkin and Hedberg reaffirm the importance of arts education in predicting arts participation rates. Combining data from the 1982, 1992, 2002, and 2008 SPPA waves, a statistical analysis reveals that adults who took childhood classes in at least one art form were about 50 percent more likely to attend a “benchmark” arts event, compared By tracking the rate of self-reported arts education in childhood by the age of SPPA respondents, Rabkin and Hedberg show that childhood arts education likely grew throughout much of the 20th century. A turning point seems to have occurred in the mid-1970s through early 1980s, however, as the percentage of young adults who reported having studied art as children began to fall. This downward trend has continued into the 21st century. Three NEA Monographs on Arts Participation: A Research Digest 6 According to the authors, this pattern stems those survey years, most people who reported from the expansion of arts education in public having received music or visual arts schools through the early 1970s, followed by instruction said they did so in school. declines in school-based arts instruction that Therefore, describing 18-year-olds whose are understood to have started in the mid- childhood arts education was captured in the 1970s. Rabkin and Hedberg observe that in SPPA data from 1985 through 2008, Rabkin the late 1970s and throughout the 1980s, and Hedberg note: many school systems across the nation began reducing arts instruction in response to budget constraints and a stronger emphasis on “basic,” non-art subjects.6 Declines were greatest in music and visual arts, the two arts subjects taught most in schools, while theater and dance actually recorded small In the authors’ view, the proportionately increases. Given the mandatory status greater declines in the rates of music and of public education, there is good visual arts education that 18-year-olds recall reason to believe that the general receiving in childhood, compared with the decline in arts education participation rates of decline reported for other types of arts in childhood was in large measure the learning, reflect those changes to school result of cuts in school-based arts curricula. Previous SPPA data (from 1992 and instruction.7 2002) allowed researchers to identify where survey respondents had received their arts instruction—whether in or out of school. In Three NEA Monographs on Arts Participation: A Research Digest 7 Percentage of U.S. Adults Who Received Any Arts Education in Childhood Over the Past 77 Years 75% 50% 25% 0% 1930 1943 1956 1969 1982 1995 2008 Year respondent was 18 years old Reported instances of childhood arts education recalled by survey respondents Trend line SPPA year Source: Rabkin and Hedberg, NEA Research Report #52 A second key finding is that the decline was Although sizable (15 percentage points), this much sharper for Americans whose parents drop pales in comparison with the decline for were less educated. As the following chart respondents whose parents were not as well- indicates, childhood arts education rises with educated. Between 1982 and 2008, the rate of parents’ education levels, an accepted proxy childhood participation in arts classes or for the respondent’s socioeconomic status in lessons, among young adults whose parents childhood. In 1982, for example, nearly 90 were high school graduates, declined by more percent of young adults taking childhood arts than 36 percentage points—from 70 percent to classes had parents with bachelor’s degrees or 34 percent. higher levels of training. By 2008, that proportion fell to 73 percent. Three NEA Monographs on Arts Participation: A Research Digest 8 Even in families with low levels of education childhood was a sizable 54 percent in 1982. (less than a high school diploma), the By 2008, however, few young adults from this percentage of adults taking art classes in group had taken classes—just 13 percent. Percentage of U.S. Adults that Reported Taking Arts Classes in Childhood, by Parent's Level of Education (Ages 18-24) 73.2% Bachelor's degree or higher 88.7% 51.8% Some college 86.8% 2008 1982 33.7% High school Less than high school 70.0% 12.5% 54.0% Source: Rabkin and Hedberg, NEA Research Report #52 Also telling are disparities in childhood arts Americans had taken art classes when they learning by race and ethnicity.8 As the were children. By 2008, that percentage fell following table shows, between 1992 and to 28 percent—a 16-point decline. 2008 much of the decline in the percentage of young adults taking art classes in childhood was among African Americans. In 1992, nearly 44 percent of young African Childhood arts learning also fell among whites, but only by 7 percentage points—not even half the drop reported by African Americans. (The decline was also nearly 7 Three NEA Monographs on Arts Participation: A Research Digest 9 percentage points for young Hispanics.) quarter of both African Americans and Overall, however, the SPPA reveals a large Hispanics experienced childhood arts race/ethnicity gap in childhood arts learning. learning. In 2008, almost 60 percent of young white adults reported having taken art classes as children. By comparison, only about onePercentage of U.S. Adults Reporting Childhood Art Classes, by Race and Ethnicity (Ages 18-24) White* African American* Hispanic 1992 2008 64.8% 43.5% 34.8% 57.9% 26.2% 28.1% Change (pp) -6.9 -17.3 -6.7 *Non-Hispanic pp=percentage points Source: Rabkin and Hedberg, NEA Research Report #52 Women tend to participate in the arts at higher In 1982, for example, 59 percent of women rates than men do, even after controlling for 18-24 took art classes in childhood, versus arts classes or lessons received in childhood, just under 55 percent of young men. After as well as a variety of demographic falling precipitously in 2002, the share of characteristics such as age and education.9 young men taking childhood art classes Coincidentally or not, as the following graph climbed to 45 percent in 2008. The rate for shows, higher percentages of women also young women also fell sharply in 2002. But report taking art classes as children. in 2008 it continued to fall, narrowing the gender gap in childhood arts education rates. Three NEA Monographs on Arts Participation: A Research Digest 10 Percentage of U.S. Adults Who Received Arts Education in Childhood, by Gender: 1982-2008 (Ages 18-24) 70% 65% 60% Men 55% Women 50% 45% 40% 1982 1992 2002 2008 Source: Rabkin and Hedberg, NEA Research Report #52 Arts Participation by Age Age Composition of Arts Audiences With the release of the 2008 SPPA data, researchers noted not only long-term declines for attendance at many types of arts events, but also much less representation of younger age groups in U.S. adult audiences for the arts. For example, in 2008 the average adult was 45 years old, six years older than in 1982. population. However, once the age make-up of the entire SPPA population is better accounted for, the results are less dramatic. Indeed, in 2008, the distribution of young adults (18-29 years old) and older Americans (60 years and older) in arts audiences more closely matched each group’s share of the general population. Over this period, however, the average jazz An “index of representativeness” shows the concertgoer aged 17 years to reach 46; the percentage by which the audience share for a typical ballet attendee was also 46—up from particular age group is larger or smaller than 10 an average age of 37 in 1982. On the surface, these figures depict an arts audience aging more rapidly than the adult its share of the entire population.11 In 1982, for example, the “benchmark arts index” was 11 for young adults (18 to 29 years old). This means that compared with their share of the Three NEA Monographs on Arts Participation: A Research Digest 11 U.S. adult population, young adults exceeded As the following table shows, young adults their share of arts audiences by 11 percent. exceeded their share of arts audiences in 1982, By 2008, the index for this age group was 0, while much older adults (ages 60 and above) which means their attendance share matched were underrepresented. By 2008, attendance their share of the adult population. was generally closer to each group’s share of In 1982, the benchmark index for adults 60 the U.S. adult population. and above was -32 (they were 32 percent below what we would expect, given their share of the adult population). In 2008, the index of representativeness rose to -13. Although not 0, adults 60 and older were better represented (more in line with their share of the population) at benchmark arts events in 2008 than in 1982. Index of Representativeness for Benchmark Arts Activities: 1982-2008 Year Age group: 1982 1985 1992 2002 2008 Under 30 11 2 3 -6 0 30-44 13 16 7 6 7 45-59 0 -1 6 15 4 60 and older -32 -24 -20 -21 -13 Source: Stern, NEA Research Report #53 These patterns differ somewhat for attendance which is much closer to 0, indicating that their at selected art forms. In 1982, for example, share of the jazz audience was closer to their adults under 30 were strongly overrepresented share of the total adult population. in jazz audiences—their index of representativeness was 76. By 2008, however, the index for young adults fell to -6, A similar trend may be observed in adults 60 and older. The jazz attendance index for this age group was -75 in 1982. By 2008, the Three NEA Monographs on Arts Participation: A Research Digest 12 index climbed to -23—a 52-point percent. This pattern likely reflects the aging improvement in their share of jazz audiences. of the Baby Boomers. Just as Boomers led the jazz-going population when they were Also notable is the representativeness of young in 1982, their appetite for jazz adults ages 45-59. In 1982, this age group continued when they were middle-aged in was 32 percent below its expected share of 2002 and 2008. jazz audiences. By 2008, however, they exceeded their share of jazz audiences by 29 Index of Representativeness for Jazz Attendance: 1982-2008 Year Age group: 1982 1985 1992 2002 2008 Under 30 76 41 17 2 -6 30-44 1 28 21 12 -6 45-59 -32 -26 -5 17 29 60 and older -75 -68 -46 -40 -23 Source: Stern, NEA Research Report #53 With the exception of young adults, ballet Audiences for classical music concerts, on became more evenly represented by age. In the other hand, became decidedly older. In 1982, the ballet index for adults under 30 was 1982, for example, the classical music index -1, suggesting that their share of the ballet for adults under 30 was -11. By 2008, the audience was nearly on par with their share index fell to -26. In other words, young of the adult population. By 2008 the index adults now make up an even smaller share of for this age group fell to -17. For all age the classical music audience. Americans 60 groups 30 and older, however, the index years of age and older were also below their improved over time. The index for adults share of the population in 1982 (-18). But in between 30 and 44 years of age was 34 in 2008, the index for this age group jumped to 1982, but by 2008 it was 4. Adults 60 and 22. older were underrepresented in the ballet audience in 1982 (an index of -33). In 2008, the index for this age category was 9. Three NEA Monographs on Arts Participation: A Research Digest 13 Age as a Predictor of Arts Participation Despite the aging arts audience described above, a more controlled analysis shows that age and cohort are weak predictors of arts participation. Once other characteristics are considered—particularly education—the year The overall model, including the effects of all the variables, resulted in an “R square” statistic of 20.5 percent. This means that the combined variables predicted 20.5 percent of the variance in average number of benchmark activities attended. a person was born plays only a marginal role Adding age to the model yields little change in predicting arts participation. to the outcome. Independently, the For example, combining data from the 19822008 SPPAs, Stern employed a regression model that relates the average number of benchmark arts activities attended to various demographic and other characteristics, including gender, marital status, educational contribution from education dropped slightly to 15.4 percent, while age predicted only 0.4 percent of the variance in attendance. Moreover, adding age to the model increased the R square value only slightly—from 20.5 percent to 21.1 percent. attainment, and ethnicity. For this first These results suggest that the effect of age on model, age is excluded. arts participation, though not zero, is Of the variables modeled, education was the stand-out predictor: on its own, it predicted 18.3 percent of the variance in number of marginal. As the other SPPA research reports have found, educational attainment is a far better predictor of arts participation. benchmark activities attended. The other variables, independently, predicted no more than 0.7 percent of the variance. Three NEA Monographs on Arts Participation: A Research Digest 14 Percentage of Average Number of Arts Activities Attended, as Predicted by Key Variables Variable Age Education Ethnicity Gender Marital status 1 Percent 0.4% 15.4% 0.5% 0.8% 0.4% 1 The percentage of the variation in average number of activities attended over the period of 1982-2008, predicted by each variable, independently. This percentage is the "partial eta square." This general linear model also included interactive terms, including an interaction between age and education, which predicted 0.3 percent. Source: Stern, NEA Research Report #53 Age, Cohort, and Omnivorous Tastes in Art Between 1982 and 2008, the percentage of U.S. adults attending a benchmark arts event declined from 39 percent to 34.6 percent. Of course, any number of factors may have played a role in that decline, including the “cultural omnivore.” In his report, Stern shows that young adults and those belonging to the World War II and early Baby Boom generations were more likely to be cultural omnivores, compared with late Boomers and members of Generation X12. U.S. economic recession that was under way As these generations aged, cultural for six months when the 2008 SPPA was omnivores declined as a share of the U.S. conducted. But another likely contributor is adult population. In 1982, for example, that there are now fewer adults who are when the early Baby Boomers were characterized as “cultural omnivores,” those considerably younger, cultural omnivores who attend a variety of benchmark arts events, made up 15 percent of all SPPA benchmark and who attend the arts frequently. respondents. By 2008, omnivorous arts While age and cohort are weak predictors of overall arts participation, they have a somewhat stronger influence on shaping a participants were 10 percent of the total. Over the same period, adults who had attended zero benchmark activities in the previous year rose from 61 percent to 67 percent of the total. Three NEA Monographs on Arts Participation: A Research Digest 15 Not only are there now fewer cultural If we are correct that the cultural omnivores, but the number of events that omnivore is in decline, it may be omnivores attend appears to be shrinking. because the omnivore represented a Between 2002 and 2008, the number of arts transitional stage in our cultural events attended per omnivore fell by more development… Cultural participants than one event per year. Stern estimates that [are] no longer willing to let their 82 percent of the decline in the total number social status define what cultural tastes of benchmark activities attended between were acceptable for them. Although 2002 and 2008 stems from this combination— the omnivore — as measured by the fewer cultural omnivores attending arts events SPPA — may be foundering, this less frequently. quest for a more personal, flexible, and Yet Stern is finally optimistic about what this trend may bode for the future of arts participation. Three NEA Monographs on Arts Participation: A Research Digest protean approach to cultural engagement appears very much alive.13 16 Race, Ethnicity, and Arts Participation14 In 2008, the benchmark arts attendance rate for white adults was roughly twice that of African Americans and Hispanics.15 Percentage of U.S. Adults Attending at Least One Benchmark Arts Activity, by Race and Ethnicity, 2008 39.7% 31.9% 21.5% 21.0% Hispanic White* African American* Other* * Non-Hispanic Source: Welch and Kim Commissioned NEA research shows, however, that despite these visible discrepancies, race and ethnicity are poor predictors of arts attendance. Once other characteristics (principally education) are correctly accounted for, race and ethnicity play virtually no role in predicting arts participation. Using data from the 2008 SPPA, for example, a regression model predicting jazz attendance shows initially that African Americans were 58 percent more likely than whites to go to a jazz concert. Adding education to the model, however, renders race statistically insignificant.16 In other words, it is not a person’s race, but rather his or her educational attainment that largely predicts jazz concert attendance.17 Three NEA Monographs on Arts Participation: A Research Digest 17 Yet without controlling for education and other variables, racial/ethnic group disparities do emerge within arts audiences. To illustrate, African Americans in 1992 were 11 percent of the adult population, but 17 percent of the total jazz audience. In other words, the share of African Americans attending jazz concerts exceeded this group’s share of the U.S. population by nearly 6 percentage points. By 2008, however, whites exceeded their share of the jazz audience (by almost 9 percentage points). African Americans’ share of the total audience of jazz, as a result, was much closer to this group’s share of the U.S. population. It should be noted that over this timeframe, white adults’ rate of attendance at jazz concerts did not rise to that of African Americans. Rather, the share of African Americans attending jazz concerts fell from 16 percent in 1992 to the same rate reported for whites in 2008 (just under 9 percent). Racial/Ethnic Composition of Jazz Concert-Goers, 1992-2008 1992 2008 Race/ethnicity Percentage of U.S. population Hispanic White* African American* Other* 8.4% 77.3% 11.2% 3.1% Percentage of Difference Percentage of jazz audience U.S. population 4.8% 76.4% 17.1% 1.6% -3.6 -0.9 5.9 -1.5 13.5% 68.7% 11.4% 6.4% Percentage of Difference jazz audience 6.8% 77.5% 12.5% 3.2% -6.7 8.8 1.1 -3.2 * Non-Hispanic Source: Welch and Kim For a number of other art forms, white audience members continue to exceed their share of the general population. In 1992, for example, whites were 84 percent of the total audience for musical plays, 7 points above their share of the adult population. By 2008, whites exceeded their share of the audience by almost 14 points. This gap increased not because whites’ share of the musical play audience rose, but because whites’ share of the U.S. adult population fell. Three NEA Monographs on Arts Participation: A Research Digest 18 The Relationship between Arts Attendance and Personal Art-Making Although most of the analysis discussed ear- percent of U.S. adults attended arts events, lier has focused on attendance at arts events, created art, or experienced art via electronic Novak-Leonard and Brown conceptualized a media.18 By comparison, 34.6 percent of much broader definition of arts participation. adults (less than half the rate) attended the For example, they note that in 2007-2008, 74 “benchmark” arts. The Novak-Leonard and Brown analysis uses the following definitions of attendance and creation, based on questions from the 2008 SPPA: Attendance Music (jazz, classical music, opera, Latin or Spanish or salsa music, and outdoor performing arts festivals); Theater (musical or non-musical plays); Dance (ballet or other dance); Visual arts (art museums or craft fairs); Site visits for historic or design value. Creation Music (musical instrument-playing, performing opera, and singing with a choir or vocal group); Theater (performing musical or non-musical plays); Dance (performing dance); Visual arts (engaging in one or more of the following types of arts creation: pottery, ceramics, jewelry, leatherwork, weaving, needlework, sewing, photography, films, videos, painting, drawing, or sculpting); Creative writing; Arts curation (owning an original work of art). Media Internet-based arts activities (music, theater, dance, visual arts); Broadcasts and/or recordings (jazz, classical music, opera, Latin or Spanish or salsa music, musical or non-musical plays, dance, programs about artists and art works, and programs about books or writers). Three NEA Monographs on Arts Participation: A Research Digest 19 The Novak-Leonard Brown report also inves- activities do both. In 2008, 33 percent of tigated the relationships between various adults attended arts events and personally “modes” of arts participation. Among their performed or created art. Only 17 percent most significant findings is the correlation participated by attending only; 12 percent between arts attendance and creation. The participated only by creating or report shows that most who engage in these performing. Distribution of U.S. Adults by Arts Participation Patterns, 2008 Attend only 17% Create and attend 38% Create only Neither 33% 12% Source: Novak-Leonard and Brown, NEA Research Report #54 Attendance rates among adults who create art of the arts activities featured in the 2008 are two to five times higher than for those SPPA was 2.3 times higher among adults who who do not create art. For example, compared created art. For dance attendance, the ratio with adults who do no personal arts perform- was almost five times higher. ance or creation activities, attendance at any Three NEA Monographs on Arts Participation: A Research Digest 20 Percentage of U.S. Adults that Attended Arts Events, by Whether They Created or Performed Art, 2008 80% 70% 60% 50% 40% 30% 20% 10% 0% Any attendance Music Theater Created or perf ormed art Dance Visual arts Did not create or perf orm art Source: Novak-Leonard and Brown, NEA Research Report #54 The strong relationship between attendance Within art forms, the odds of attending are and creation can also be demonstrated through particularly high for adults who perform 19 the calculation of odds. As the table below dance and theater. The odds ratio for shows, the chances that Americans who performing and attending dance was 7.2; it engage in creative activities will attend arts was 5.7 for performing plays and theater- events were almost six times better than for going. those who did not create art. Odds of U.S. Adults' Participation via Attendance and Arts Creation, 2008 Odds ratios Attend any Creation: Create in any form Music Theater Dance Visual arts 5.9 3.7 3.6 5.9 4.5 Attendance: Music Theater 4.4 2.7 2.9 5.2 3.2 Dance Visual arts 5.3 2.6 4.9 7.2 3.6 5.7 2.8 2.6 4.0 2.8 4.1 2.4 5.7 2.6 2.7 Source: Novak-Leonard and Brown, NEA Research Report #54 Three NEA Monographs on Arts Participation: A Research Digest 21 • These results suggest that successful Providing artistic content and audience-building strategies may consist of instruction online and through programs that combine art-making and other media. personal performance with live attendance • opportunities. Novak-Leonard and Brown audiences to “enhance” arts elaborate on this potential confluence in a experiences by providing forms for series of recommended “strategies for conversation and context-building engaging audiences and visitors.” These activities. strategies include: • Involving community artists in the creation of artistic work within professional arts organizations and venues. • • Providing opportunities for Similarly, Novak-Leonard and Brown propose a series of “strategies for engaging people in the creation of artistic works.” Taken together with their recommendations for researchers and cultural policy-makers, the authors’ report Allowing more interpretation and “offers a unique context for understanding arts interaction during exhibits and participation [and] suggests that a more performances. expansive framework for the cultural ecology Creating new program formats is needed.”20 (e.g., the “mini-concert”). Produced by Bonnie Nichols Director, Sunil Iyengar Senior Program Analyst, Sarah Sullivan Office of Research & Analysis National Endowment for the Arts 1100 Pennsylvania Avenue, NW Washington, D.C. 20506 Three NEA Monographs on Arts Participation: A Research Digest 22 Endnotes 1 NEA Research Report #36, Effects of Arts Education on Participation in the Arts (1996). A summary of this report is available at http://www.nea.gov/research/Researcharts/ Summary36.html 2 Other covariates include citizenship, marital status, and having children under age 18. 3 This model used the same covariates as the attendance model discussed earlier. 4 As a variable for analysis, U.S. citizenship status is one the few proxies available in the survey for understanding respondents’ potential ties to other cultural heritages or traditions. 5 This analysis is restricted to young adults to improve the likely accuracy of recall of childhood arts classes. 6 NEA Research Report #52, Executive Summary, p. 14. 7 NEA Research Report #52, Chapter Two, p. 42. 8 Over the years spanning the SPPA surveys, the U.S. Census Bureau has changed the way racial and ethnic categories were defined. In 1982, for example, Hispanic ethnicity was derived by selecting White House Office of Management & Budget-defined categories from a list of ethnicities (e.g., Mexican, Chicano, etc.). Beginning with the 1992 SPPA, however, Hispanic ethnicity was a single, yes/no variable. In 1982, race categories were restricted to “white,” “black,” and “other.” By 1992, the race categories were expanded to include American Indian, Asian, and Hawaiian/Pacific Islander. In 2002, respondents could choose multiple race categories (e.g., White-Asian). The 1982 estimates reported in NEA Research Report #52 (Rabkin) approximate the 2008 SPPA definitions of race and ethnicity. To make the estimates more comparable, this Note reports trends in race and ethnicity between 1992 and 2008. 9 Please see Table 5 of Research Report #54 (Novak). 10 The median age for each benchmark arts attendee, 1982-2008, is reported in Arts Participation 2008: Highlights from a National Survey, available at http://www.nea.gov/research/NEASPPA-brochure.pdf. 11 The index of representativeness is calculated by dividing each audience share figure by that age group’s share of the entire population. 12 Generations are defined by the following: World War II (born 1936-1945); Early Baby Boomers (born 1946-1955); Late Baby Boomers (born 1956-1965); and Generation X (born 1966-1975). Three NEA Monographs on Arts Participation: A Research Digest 23 13 NEA Research Report #53, Chapter Five, p. 66. 14 Race/Ethnicity and Arts Participation: Findings from the Survey of Public Participation in the Arts, authored by Vincent Welch, Jr. and Yonghyun Kim, NORC at the University of Chicago, will be made available through the Education Resources Information Center (ERIC) via the NEA website in 2011. 15 The white, African American, and “other” race categories exclude Hispanics. 16 Race was rendered statistically insignificant by adding an interactive term between educational attainment and race. 17 Although education was found to be the best predictor of arts participation, it cannot explain all the variance in participation. For example, people of “other” races (the majority of whom are Asian) are better educated than whites. Yet attendance rates for whites are higher than those for people of other races. 18 This figure is inclusive of attendance rates reported for parks, monuments, buildings, and neighborhoods visited for historic or design value. These events traditionally have not been reported by the NEA as “benchmark” arts activities—though they have been tracked for as long as most arts-attendance activities. 19 An odds ratio of 1 would indicate that those who create and those who do not are equally likely to attend the arts. For example, the odds ratio of dance to visual arts is 4, meaning that the odds of visiting an art museum or craft fair are 4 times better for adults who perform dance, compared with adults who do not personally dance. 20 NEA Research Report #54, Executive Summary, p. 15. Three NEA Monographs on Arts Participation: A Research Digest 24

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