Pay Per Click Services Agreement
Pay per click service agreement made on the _____________________ (date) ,
between _________________________ (Name of Client) , a corporation organized and
existing under the laws of the state of ________________, with its principal office located at
____________________________________________________________________________
(street address, city, county, state, zip code) , referred to herein as Client , and
_________________________ (Name of Agent) , a corporation organized and existing under
the laws of the state of ______________, with its principal office located at ________________
__________________________________________________________ (street address, city,
county, state, zip code) , referred to herein as Agent .
Whereas, Client desires to increase the online presence of its product or service
(describe product or service) __________________________________________________
_______________________________________________________________________; and
Whereas, Agent desires to increase Client ’s online presence; and
Whereas, Client desires to engage Agent as an independent contractor for the purpose
of set up, configuring, and explaining Pay Per Click advertising (hereinafter referred to as PPC)
for the Client ; and
Whereas, Agent desires to enter into such an engagement pursuant to the terms of this
Agreement;
Now, therefore, for and in consideration of the mutual covenants contained in this
agreement, and other good and valuable consideration, the receipt and sufficiency of which is
hereby acknowledged, the parties agree as follows:
1. The Client hereby authorizes the Agent to sign up with and access PPC service
providers for the Client . The Client agrees to provide the Agent with full access to the Client 's
account, and any other programs and accounts needed for the PPC that are included as part of
the Client 's Service Agreement. The Client also authorizes the Agent to submit the complete
PPC to the World Wide Web. The Client further authorizes the Agent to reserve the right to use
outsourcing and assign subcontractors to complete tasks as needed.
2. Development: The Agent will include, but not be limited to, the following elements for
the Client in carrying out the terms of this Agreement:
A. Setting up PPC account(s) for the Client with a keyword research for up to _____
relevant keywords to build PPC campaigns on;
B. Produce campaigns and ad copy for selected keywords;
C. Set monthly and daily budgets within the Client’s budget requests.
D. Optimize initial ad placement.
E. Produce additional ad copy, at the Agent 's discretion and as it sees fit, for split
testing on ad groups.
F. Make reasonable efforts to explain, coach, and/or show Client and/or Client 's
marketing representative the process to run the established PPC account(s).
3. Agent will allow the maximum amount of time of ______ hours to perform the total
development for the set price in this agreement for the initial PPC setup, explanation, and
coaching. An additional ______ hours maximum time will be allowed for each additional PPC
provider setup, explanation, and coaching. If the Client needs or request additional time above
the maximum set limits, the rate will fall into the Agent 's hourly rate of $__________
billed in ________minute increments.
4. The Agent will make reasonable efforts to design and explain all aspects of
the PPC for the best performance. Agent does not warrant the PPC results in
anyway.
5. PPC Service Plan and Price: The Client will supply the Agent with keywords and
keyword ideas pertaining to the Client s services and/or products, in word or text form to use in
the PPC via email or portable data storage. Notwithstanding any prices listed in literature or on
Web pages, the Client and Agent agree that the services described in this Agreement shall be
completed for the set price of $___________ for the initial PPC program sponsor setup
explanation, and coaching. If the Client wants more than the initial PPC program sponsor setup,
a fee of $___________ will be the set fee for each additional program sponsor setup,
explanation, and coaching. In the case that the Client wants additional services for the PPC not
listed within this contract, the Client can request more or additional services with the Additional
PPC Service Request form located on the Agent 's website at ___________________________
(website address) . The completed Additional PPC Service Request form will only be honored
when signed by both the Client and Agent .
6. Copyrights and Trademarks: The Client unconditionally guarantees that all materials,
including but not limited to, text, images, graphics, logos, trademarks, copyrighted, or other art
work furnished to the Agent for the PPC are owned by the Client or the Client has permission
from the material owner(s) and will hold harmless, protect, indemnify and defend the Agent and
it's subcontractors from any liability including attorney fees, court cost, any claim or suit,
threatened or actual, arising from the use of such elements provided by or approved by the
Client .
7. PPC Advertising Cost: Client understands and agrees that any and all fees such as,
but not limited to, cost per click (CPC), cost per impression (CPI), or cost per view (CPV) of all
PPC services are not included in this contract and Client understands that it is solely
responsible for any cost, charge, and/or credit not stated as included in this contract. This
includes, but not limited to, the cost, charges, and credits from the PPC programs or any other
third party programs or services. The Client also understands that such programs and services
require separate contracts and fees. The Client agrees to select and use PPC services which
allow the Agent full access to Client 's accounts via login information for updating and correcting
data.
8. Completion Date: The Client and the Agent will work together and cooperate with each
other to complete the PPC project in a timely manner. Agent agrees to work expeditiously to
complete the Project within _________ days after the Client has paid the deposit and supplied
or reviewed all necessary materials for the PPC project. If the Client does not supply or agree
with complete text and graphics content for this PPC project within ______ days of the effective
date of this Agreement, the entire deposit amount of the Agreement shall be retained by the
Agent as liquidated damages and the Agreement shall become null and void. Agent has full
discretion to extend additional time.
9. PPC Project Delivery: Once the completed PPC data is reviewed and ready to be
placed in live status for viewing, final payment will be due before all Campaigns run live on the
World Wide Web. The Agent will help make sure Client understands how to monitor, add and
run the Client 's PPC if needed. Client understands and agrees that it is solely responsible for
any type of PPC charges such as, but not limited to, monthly and daily advertising cost and
fees.
10. Agent does not warrant that the functions contained in the PPC or its
campaigns will meet the Client 's requirements or that the operation of the
campaigns of the PPC project will be interrupted or error-free. The entire risk as
to the quality and performance of the PPC accounts is with Client .
11. In no event will Agent or its subcontractors be liable to the Client or and third party for
any damages, including, but not limited to, any lost profits, lost savings, or for incidental,
consequential or special damages arising out of the operation of or inability to operate the PPC
programs even if Agent has been advised of the possibility of such damages.
12. Electronic Commerce Laws: The Client agrees that the Client is solely responsible for
complying with any taxes, laws, and tariffs applicable in any way to the PPC project or any other
services contemplated herein, and will hold harmless, defend and protect the Agent and it's
subcontractors from any type of suit, claim, tax, penalty, fine or tariff arising from the Client 's
exercise of Internet electronic commerce and/or any failure to comply with any such taxes, laws
and tariffs.
13. Payment of Fees: Payments based on the terms of this Agreement must be paid
promptly. Agent reserves the right to remove any PPC from viewing on the Internet until final
payment is made. Delinquent moneys owed will be assessed a $_________ charge if payments
are not received within _____ days of the due date. If the amount remains delinquent ______
days after its due date, an additional ______ percent penalty will be added for each month of
delinquency. In case of collection proves necessary, the Client agrees to pay all fees (including
all court cost and attorney's fees) incurred by that process.
14. Venue: Client agrees that for the purposes of venue, this Agreement was entered into in
_____________________________________ (Name of County and State) .
15. Payment Schedule: Payment for services by the Agent shall be made in accordance
with the conditions of this Agreement contract. The Client agrees to pay the Agent an initial,
non-refundable deposit of $ __________ of the $__________ initial PPC services cost on
execution of this Agreement. The remaining balance due must be paid immediately upon
completion of services rendered as stated in this contract. Any additional services agreed upon
for this Project outside of, or in addition to, this Agreement will be due upon request for services
unless otherwise stated and signed in writing by the Client and Agent .
16. Exclusive Remedies: Client 's exclusive remedies for all damages, losses and causes of
action whether in contract, tort including negligence or otherwise, shall not exceed the
aggregate dollar amount which Client paid during the term of this Agreement and reasonable
attorney's fees and court costs.
17. Independent Contract Status: Agent is an independent contractor and is not an
employee, servant, partner or joint venturer of Client . Client shall determine the services to be
provided by Agent , but Agent shall determine the legal means by which it accomplishes the
services in accordance with this Agreement. Client is not responsible for withholding, and shall
not withhold or deduct from the commissions FICA or taxes of any kind, unless such withholding
becomes legally required. Agent is not entitled to receive the benefits which employees of Client
are entitled to receive and shall not be entitled to workers compensation, unemployment
compensation, medical insurance, life insurance, paid vacations, paid holidays, pension, profit
sharing, or Social Security on account of his services to Client .
18. Severability
The invalidity of any portion of this Agreement will not and shall not be deemed to affect
the validity of any other provision. If any provision of this Agreement is held to be invalid, the
parties agree that the remaining provisions shall be deemed to be in full force and effect as if
they had been executed by both parties subsequent to the expungement of the invalid provision.
19. No Waiver
The failure of either party to this Agreement to insist upon the performance of any of the
terms and conditions of this Agreement, or the waiver of any breach of any of the terms and
conditions of this Agreement, shall not be construed as subsequently waiving any such terms
and conditions, but the same shall continue and remain in full force and effect as if no such
forbearance or waiver had occurred.
20. Governing Law
This Agreement shall be governed by, construed, and enforced in accordance with the
laws of the State of _______________.
21. Notices
Any notice provided for or concerning this Agreement shall be in writing and shall be
deemed sufficiently given when sent by certified or registered mail if sent to the respective
address of each party as set forth at the beginning of this Agreement.
22. Attorney’s Fees
In the event that any lawsuit is filed in relation to this Agreement, the unsuccessful party
in the action shall pay to the successful party, in addition to all the sums that either party may be
called on to pay, a reasonable sum for the successful party's attorney fees.
23. Mandatory Arbitration
Any dispute under this Agreement shall be required to be resolved by binding arbitration
of the parties hereto. If the parties cannot agree on an arbitrator, each party shall select one
arbitrator and both arbitrators shall then select a third. The third arbitrator so selected shall
arbitrate said dispute. The arbitration shall be governed by the rules of the American Arbitration
Association then in force and effect.
24. Entire Agreement
This Agreement shall constitute the entire agreement between the parties and any prior
understanding or representation of any kind preceding the date of this Agreement shall not be
binding upon either party except to the extent incorporated in this Agreement.
25. Modification of Agreement
Any modification of this Agreement or additional obligation assumed by either party in
connection with this Agreement shall be binding only if placed in writing and signed by each
party or an authorized representative of each party.
26. Assignment of Rights
The rights of each party under this Agreement are personal to that party and may not be
assigned or transferred to any other person, firm, corporation, or other entity without the prior,
express, and written consent of the other party.
27. In this contract, any reference to a party includes that party's heirs, executors,
administrators, successors and assigns, singular includes plural and masculine includes
feminine.
WITNESS our signatures as of the day and date first above stated.
______________________________ _____________________________
(Name of Contractor) (Name of Owner)
By:______________________________ By:_____________________________
_________________________ ___________________________
(P rinted name & Office in Corporation) (P rinted name & Office in Corporation
_________________________ ___________________________
(Signature of Officer) (Signature of Officer)