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Cross Promotion Agreement

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COVENANT NOT TO COMPETE

AGREEMENT made this the day of , , between , a corporation organized and existing under the laws of the State of , hereinafter called "," and of , hereinafter called "."

W I T N E S S E T H:

WHEREAS, , hereinafter called "," has agreed to sell all of its right, title and interest in and to all of the furniture, equipment, fixtures, supplies, motor vehicles, goodwill and miscellaneous inventory, relating to ; and

WHEREAS, is the sole shareholder in ;

and

WHEREAS, has agreed to purchase said furniture, equipment, fixtures, supplies, motor vehicles, goodwill and miscellaneous inventory from , with the understanding that will enter into this Covenant Not to Compete; and

WHEREAS, has agreed to enter into this Covenant Not to Compete provided pays the sum of cash; and

WHEREAS, shall be engaged in the foundation and structural repair business and has gained access to certain confidential information and knowledge about the business policies, accounts, procedures and methods to be used by with regard to its business; and

WHREAS, this Covenant is required for the fair and reasonable protection of the business of , and without the restrictions on the activities of imposed by this Covenant, the business of could suffer significant damage.

NOW, THEREFORE, for and in consideration of the sum of paid by to , the receipt and sufficiency of which are hereby acknowledged, and in further consideration of the mutual covenants and promises contained herein, the undersigned and do hereby bind themselves and fully agree as follows, to-wit:

1. From and after the date hereof, will not directly or indirectly own, manage, operate, join, control or participate in the ownership, management, operation or control, or be connected in any manner, whether as owner, agent, salesman, employee, shareholder or otherwise, in the foundation and structural repair business within the States of for a term of (_) years from the date hereof. The purpose or object of this Covenant (also referred to herein as "Agreement") is to prohibit from engaging in a business competing with within the States of for a term of ( ) years from the date hereof.

2. Notwithstanding the foregoing, reserves the right to operate as a consultant in the business of foundation and structural repair services.

3. Notwithstanding the foregoing, may act as a supervisor in the business of foundation and structural repair services, but only with the permission of .

4. further agrees that for a period of (_) years from the date hereof, he will not directly or indirectly use or disclose for his benefit or for the benefit of another any of trade secrets, lists of customers, price lists, or such other confidential or proprietary information, whether or not the information has been, or is, acquired, learned, attained or developed by alone or in conjunction with others.

5. agrees that the remedy at law for any breach by them of any of the foregoing provisions will be inadequate, and shall be entitled to temporary and permanent injunctive relief without the necessity of proving actual damages, should violate the terms of this Covenant.

6. In the event that the provisions of this Agreement should ever be deemed to exceed the time, geographic or occupational limitations permitted by applicable laws, then this Covenant Not to Compete shall be reformed to the maximum time, geographic or occupational limitations permitted by the applicable laws.

7. This Agreement cannot be changed or terminated orally, and no waiver of compliance with any provision or condition hereof, and no consent provided for herein shall be effective unless evidenced by an instrument in writing duly executed by the party hereto sought to be charged with such waiver or consent.

8. This Agreement sets forth the entire understanding of the parties and supersedes any and all prior agreements, arrangements and understandings relating to the subject matter hereof. No representation, promise, inducement or statement of intention has been made by which is not embodied in this Agreement, and neither nor shall be bound by, or liable for, any alleged representation, promise, inducement, or statement or intention not embodied herein.

9. This Agreement shall be construed and enforced in accordance with the laws of the State of .

10. In the event of litigation arising out of this Covenant, the prevailing party or parties shall be entitled to recover, and in addition to the relief granted, all costs incurred, including reasonable attorneys' fees.

11. This Agreement may be signed in any number of counterparts with the same effect as if the signature to each such counterpart were upon the same instrument.

12. This Agreement shall be binding upon, and inure to the benefit of, the parties hereto, their respective successors, heirs, assigns, executors and administrators.

IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be signed as of the day and year first above written.

______________________

By: , President

STATE OF

COUNTY OF

Personally appeared before me, the undersigned authority in and for the said County and State, on this day of , , within my jurisdiction, the within-named , who acknowledged that she is President of , a Corporation, and that, for and on behalf of the said corporation and as its act and deed, she executed the above and foregoing instrument, after first having been duly authorized by said Corporation so to do.

NOTARY PUBLIC

My Commission Expires:

STATE OF

COUNTY OF

Personally appeared before me, the undersigned authority in and for the said County and State, on this day of , , within my jurisdiction, the within-named , who acknowledged that he executed the above and foregoing instrument.

NOTARY PUBLIC

My Commission Expires:

Enter text✕

What a Cross Promotion Agreement Covers

Cross Promotion Agreement is a written contract between two or more parties that defines coordinated marketing activities where each party promotes the other's products, services, or brand. It establishes scope of promotional activities, responsibilities for creative assets and approvals, timelines, performance metrics, compensation or cost-sharing, intellectual property licensing, confidentiality, and termination rights. The agreement clarifies legal liability and compliance expectations, including endorsement disclosure requirements and any industry-specific rules. Use a written agreement to reduce disputes, set measurable outcomes, and ensure each party's obligations and permitted uses of names and logos are documented.

Why use a Cross Promotion Agreement

A Cross Promotion Agreement reduces ambiguity, allocates costs and responsibilities, preserves intellectual property rights, and documents disclosure obligations required by FTC rules. Clear contractual terms also provide remedies for breach and measurable performance expectations for campaign evaluation.

Why use a Cross Promotion Agreement

Who typically prepares and signs this agreement

Typical signers include marketing teams, agencies, and small business owners collaborating on mutual promotion campaigns.

  • Marketing teams — set campaign goals, approve creative, and track performance metrics across channels.
  • Agencies and consultants — manage assets, coordinate launches, and handle reporting for partners.
  • Content creators and publishers — provide placements, audience details, and comply with endorsement rules.

Confirm delegated authority and signatory names before execution to ensure the agreement is binding and accepted by platforms or partners.

Core clauses to include in every Cross Promotion Agreement

A professional agreement organizes responsibilities, usage rights, timelines, compensation, reporting, and dispute resolution so parties can measure performance and limit legal exposure.

Parties

Identify each legal entity, include business type and contact information, and specify who will execute promotional activities on behalf of the party to avoid misattribution.

Scope

Describe promotion types, channels, approved assets, frequency, and any exclusivity limits; attach sample content and approval process to reduce disputes over deliverables.

Term

State start and end dates, automatic renewal rules, early termination conditions, notice periods, and steps following termination for asset removal or compensation.

Compensation

Detail monetary payments, trade value, cost-sharing, reimbursements, or performance-based fees, including invoicing schedules, payment terms, and remedies for nonpayment.

Intellectual Property

Grant limited licenses for logos and content use, define ownership of jointly created material, and include quality-control and attribution requirements.

Confidentiality

List confidential information categories, permitted disclosures, duration of confidentiality obligation, and exceptions such as disclosures required by law.

Step-by-step: prepare and execute the agreement

Follow these steps to prepare, review, and execute a Cross Promotion Agreement with clarity and legal enforceability.

  • 01
    Gather Materials: Collect logos, creative, and audience metrics.
  • 02
    Draft Scope: Define channels, assets, and schedules clearly.
  • 03
    Review Legal: Confirm IP, disclosures, and liability terms.
  • 04
    Execute & Distribute: Obtain signatures and share executed copies.

Configure your online signing workflow

Configure online workflow fields and authentication settings for secure e-execution and clear routing.

Field Configuration
Signature Type Click-to-sign or embedded digital signature
Authentication Email link with optional SMS verification
Routing Order Sequential or parallel signer order
Notifications Email reminders and completion receipts

Where executed agreements should be sent and stored

Typical routing and filing options for executed Cross Promotion Agreements.

  • Partner Records: Each party keeps an executed copy for records.
  • Marketing Platforms: Upload assets and campaign terms to CMS or ad portals.
  • Legal Files: Store executed agreement with counsel and contract repository.
  • Distribution: Share PDF copies with stakeholders and archive digitally.

Digital signing and platform considerations

To share and sign Cross Promotion Agreements digitally, confirm file formats, integration endpoints, and signer authentication methods.

  • File Formats: PDF, DOCX supported
  • Integrations: Salesforce, Google Workspace, NetSuite
  • Authentication: Email, SMS, SSO options

Timing and deadline checklist to include

Key timing points to include in a Cross Promotion Agreement to align campaign milestones and obligations.

Effective Date:

MM/DD/YYYY — agreement becomes binding on this date.

Campaign Start:

Date when promotions may first run; tie to deliverables.

Reporting Deadlines:

Monthly or campaign-end reports due within specified days.

Payment Terms:

Net 30 or specified schedule after invoice receipt.

Termination Notice:

30–90 days' written notice or as stated in contract.

Common preparation mistakes to avoid

  • Vague scope leads to disputes about deliverables, placements, timelines, and acceptable creative, resulting in missed expectations and potential legal claims.
  • Undefined ownership of co-created content causes disagreements over future use, monetization, and licensing after the promotion ends.
  • Failure to include disclosure and endorsement language can result in regulatory scrutiny under FTC guidelines for endorsements and native advertising.
  • Incomplete signatory authority or incorrect legal names may undermine enforceability and complicate tax reporting or indemnity claims.

Risks and potential penalties for errors

Breach Liability: Damages, injunctive relief, and reputational harm.
IP Infringement: Cease-and-desist claims and statutory damages.
Regulatory Fines: FTC penalties for undisclosed endorsements.
Tax Exposure: Incorrect reporting or backup withholding risk.
Confidentiality Breach: Contractual penalties and data protection issues.
Termination Costs: Early termination fees or unpaid invoices.

Practical examples of common agreement structures

Examples illustrate common structures and practical clauses used in Cross Promotion Agreements.

Local Retail Partnership

A boutique coffee shop and nearby bookstore agree to cross-promote via social posts, in-store signage, and a joint weekend event to drive foot traffic.

  • Each party provides assets and shares ticket revenue.
  • They specify approval timelines for creative, set a one-month term, and agree to split event proceeds 60/40 after expenses; both retain rights to their brands and can use event photos for future marketing.

Influencer Campaign

A software company and an industry influencer agree on sponsored content, a discount code, and co-hosted webinars to expand reach in a targeted audience.

  • Influencer includes clear FTC disclosures in posts.
  • Contract defines content approval windows, payment milestones tied to conversions, license to reuse recorded webinars, and termination clauses for misrepresentation or brand safety incidents.

Who should sign and approve the agreement

Marketing Director

Typically responsible for campaign design, asset approvals, and measuring KPIs. Marketing Director must be authorized to commit budgets and coordinate with legal and finance for performance reporting and payment obligations.

General Counsel

Reviews intellectual property licenses, indemnity, and regulatory disclosures. General Counsel or delegated attorney should confirm signatory authority and advise on state-specific advertising law or privacy requirements prior to execution.

eSignature vendor comparison for executing agreements

Compare base pricing and essential features for commonly used eSignature vendors when selecting a platform for Cross Promotion Agreements.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial, no credit card Varies by vendor Varies by vendor Varies by vendor Varies by vendor
Bulk Send Yes Yes Yes Yes No
Audit Trail Yes Yes Yes Yes Yes
HIPAA Compliant Yes Yes Yes No No
Envelope Cap No cap 100 envelopes/user/year Varies Varies Varies

Frequently asked questions and practical answers

Answers to common legal, technical, and operational questions about preparing and executing Cross Promotion Agreements.


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