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License of Trade Name and Trademark with Option to Purchase

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License of Trade Name and Trademark with Option to Purchase

Agreement made on the date, between , a corporation organized and existing under the laws of , with its principal office located at , referred to herein as Licensor, and , a corporation organized and existing under the laws of the state of , with its principal office located at , referred to herein as Licensee.

For and in consideration of the mutual covenants contained in this Agreement, and other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties agree as follows:

1. Assignment

Licensor does hereby assign to Licensee a non-assignable, nontransferable, nonexclusive license for the use of the trade name , together with the Logo shown in Exhibit A attached hereto and make a part hereof.

2. Royalty

Licensee shall pay to Licensor a royalty of % of all its gross income resulting from the direct or indirect use of said Trade Name and/or Logo, such royalties to be paid on a monthly basis. Licensee will also submit with each monthly payment, and in summary form at the end of each calendar year, a statement of all gross income in a form acceptable to Licensor. Licensee agrees that Licensor may inspect its books and records on reasonable notice to determine the accuracy of its reporting and payment of royalties.

3. Termination

A. Licensee may terminate the license provided for in this Agreement at any time on (e.g., thirty days') prior written notice. Licensor may terminate the license in the event of a breach of the terms of this Agreement, which breach is not cured within (e.g., thirty days') after receipt of written notice of the breach.

B. The License granted under this Agreement shall immediately terminate without notice if: (1) Licensee becomes insolvent, is adjudicated bankrupt, files a petition under any bankruptcy law, or is certified as bankrupt pursuant to an involuntary petition; (2) Licensee contests Licensor's ownership, or the validity of, the Trade Name or Logo; or (3) Licensee assigns or transfers, or attempts to assign or transfer, its rights under this Agreement, or sublicenses another to use the Trade Name or Logo.

4. Relationship

Licensor and Licensee are separate and distinct entities and are neither partners, joint venturers nor agents of the other. Neither party is the legal representative of the other nor has the power to obligate, bind or act for the other in any manner.

5. Option to Purchase

A. Grant of Option

In consideration of $ and other good and valuable consideration paid by Licensee, the receipt of which is acknowledged, Licensor grants to Licensee the option (the Option) to acquire the said Trade Name and Logo of Licensor.

A. Term of Option

The Option shall be effective as of the date of this Agreement and shall expire on unless previously exercised by Licensee or its assigns.

B. Exercise of Option

The Option may be exercised at any time during its term, by written notice to Licensor, specifying the suggested date for closing the sales transaction, which date shall occur at least days, but no more than days, subsequent to the date of the notice.

C. Purchase Price

The purchase price shall be $. This price shall be payable in cash upon the delivery of the documents necessary to transfer the Trade Name and Logo to Licensee.

D. Conduct of Business

During the term of the option, Licensor will carry on the business using said Trade Name and Logo in the usual and ordinary manner to and including the closing date of the sale, if any, or any extension of that date, and will not enter into any unusual contracts or make any unusual commitments affecting the operation of the business beyond the closing date without the consent of Licensee. During the term of the option, Licensee, through its agents and representatives, shall have full and complete access, at all reasonable times, to the premises and to all the books and records of Licensor.

6. Entire Agreement

This Agreement contains all of the understandings of Licensor and Licensee relating to the subject matter of the Agreement, and supersedes and cancels any prior understandings and agreements between the parties, whether relating to the sale of the business or otherwise.

7. Mandatory Arbitration

Any dispute under this Agreement shall be required to be resolved by binding arbitration of the parties hereto. If the parties cannot agree on an arbitrator, each party shall select one arbitrator and both arbitrators shall then select a third. The third arbitrator so selected shall arbitrate said dispute. The arbitration shall be governed by the rules of the American Arbitration Association then in force and effect.

8. No Waiver

The failure of either party to this Agreement to insist upon the performance of any of the terms and conditions of this Agreement, or the waiver of any breach of any of the terms and conditions of this Agreement, shall not be construed as subsequently waiving any such terms and conditions, but the same shall continue and remain in full force and effect as if no such forbearance or waiver had occurred.

9. Governing Law

This Agreement shall be governed by, construed, and enforced in accordance with the laws of the State of .

10. Notices

Any notice provided for or concerning this Agreement shall be in writing and shall be deemed sufficiently given when sent by certified or registered mail if sent to the respective address of each party as set forth at the beginning of this Agreement.

11. Modification of Agreement

Any modification of this Agreement or additional obligation assumed by either party in connection with this Agreement shall be binding only if placed in writing and signed by each party or an authorized representative of each party.

12. Assignment of Rights

The rights of each party under this Agreement are personal to that party and may not be assigned or transferred to any other person, firm, corporation, or other entity without the prior, express, and written consent of the other party.

13. Counterparts

This Agreement may be executed in any number of counterparts, each of which shall be deemed to be an original, but all of which together shall constitute but one and the same instrument.

WITNESS our signatures as of the day and date first above stated.

By:

By:

Enter text✕

What this License of Trade Name and Trademark with Option to Purchase covers

A License of Trade Name and Trademark with Option to Purchase is a written agreement where the trademark owner grants a licensee the right to use a trade name and trademark and also grants a time-limited option to acquire ownership later. The document sets the scope of permitted use, quality-control obligations, financial consideration, the exercise window for the purchase option, transfer and recordation rights, and remedies for breach. It is commonly used where parties want commercial use now while deferring final assignment until specified conditions are met.

Why this agreement is useful for brand control and deal flexibility

This hybrid agreement preserves brand control while enabling market testing or phased acquisition. It documents the license scope, royalty or fee structure, and an enforceable purchase option so expectations and timing are clear.

Why this agreement is useful for brand control and deal flexibility

Who typically prepares, signs, or receives this document

Typical parties and stakeholders involved are listed below.

  • Licensor (brand owner or IP holding company) — prepares core IP terms and quality-control provisions, often with counsel.
  • Licensee (operating business or franchisee) — needs authority to bind the business and confirm payment terms and use cases.
  • Lenders, investors, or counsel — may review for encumbrances, assignment restrictions, or collateral implications.

Identifying the correct signers and internal approvers reduces execution delays and legal risk.

Who signs and why their role matters

Licensor — CEO

The licensor signs to grant usage rights and to set reservation terms for the option to purchase. Their signature confirms authority to license the mark and binds future recordation steps; counsel frequently reviews to avoid unintended assignment of goodwill.

Licensee — COO

The licensee signs to accept use restrictions, quality-control standards, and the purchase option terms, including price mechanics and exercise notice procedures. The licensee’s signature creates enforceable obligations, including royalty reporting and proper mark usage.

Core provisions to include in a professional agreement

Include clear, operational provisions that control use, payment, and the option exercise mechanics so the license and purchase option are enforceable and administrable.

Grant of Rights

Describe the precise scope (exclusive or nonexclusive), geographic territory, permitted goods/services, and authorized marks to avoid ambiguity and limit unauthorized uses that could weaken the trademark.

Quality-Control Standards

Require the licensee to meet objective standards, inspection rights, and approval processes so the licensor maintains goodwill and avoids abandonment or unenforceability of the trademark.

Option Mechanics

Specify option price or formula, exercise window, notice procedure, required documentation, and whether exercise requires payment in full, escrow, or lender approval to ensure a clean transfer of title.

Recordation and Assignment

State whether the parties will record the assignment or change of owner with the USPTO and how assignment costs and filings will be handled to protect priority and public notice.

Payment and Royalties

Document consideration, invoicing schedule, late fees, auditing rights, and tax characterization of payments to reduce disputes and ensure correct reporting and withholding obligations.

Termination and Remedies

Define default events, cure periods, post-termination obligations (cease use, deliverables), and remedies including injunctive relief, which are essential to preserve the mark’s value.

Step-by-step: completing and executing the agreement

Follow these stages to prepare, sign, and implement the license and option reliably.

  • 01
    Draft core terms: Define rights, option price, and quality standards.
  • 02
    Counsel review: Have IP counsel verify assignment and recordation clauses.
  • 03
    Signatures and notarization: Collect authorized signatures; notarize if required.
  • 04
    Record and implement: Record assignment (if exercised) and update USPTO records.

Overview of the execution and transfer workflow

This sequence explains how the license commences and how title transfers if the option is exercised.

  • Grant executed: License begins on the effective date.
  • Ongoing compliance: Licensee follows quality and reporting rules.
  • Option exercise: Licensee issues formal written notice.
  • Assignment recorded: Parties file recordation with USPTO as needed.

Digital workflow settings for online completion

Configure a signing workflow that matches the agreement’s signature and authentication needs.

Field Configuration
Signature order Sequential or parallel signer flow
Authentication level Email, SMS code, or ID verification
Notarization Remote Online Notary (if required) support
Retention Enable audit trail and secure storage

Technical considerations for eSigning and recordation

Ensure the chosen eSignature platform supports authentication, audit trails, and any required notarization.

  • Authentication: Email, SMS code, KBA
  • Audit Trail: IP, timestamp, action log
  • Format support: PDF, DOCX export

Typical deadlines and timing to track in this transaction

Track contractual and statutory dates carefully so option rights, recordation, and maintenance obligations are not missed.

Option exercise deadline:

Date by which notice must be delivered to exercise the purchase option

Payment due date:

When purchase price or deposit is payable following exercise

Recordation window:

Time to record transfer with USPTO after assignment is executed

Trademark renewal:

USPTO maintenance filings due at 5–6 and 9–10 years for registered marks

Cure periods:

Contractual cure time for remedying defaults

Key risks and consequences to avoid

Unenforceable option: Ambiguous terms
Abandonment risk: Poor quality control
Failed recordation: Lost priority
Tax misclassification: Unexpected withholding
Assignment restrictions: Violation of third-party rights
Penalty exposure: Contract damages and injunctive relief

Common mistakes when drafting or completing this agreement

  • Vague scope language that fails to specify goods or services, causing disputes over permitted uses and weakening protection.
  • Omitting quality-control or inspection clauses, which can lead to trademark dilution or claims of abandonment by the registrant.
  • Unclear option exercise mechanics or missing formal notice procedure, resulting in litigation over whether the option was validly exercised.
  • Failure to assign or record changes with the USPTO after exercise, creating public-record gaps and risks to priority or enforcement.

How this license with option differs from related IP documents

Compare common document types so you choose the right agreement for rights transfer or limited use.

Document Type Option to Purchase Transfer of Title Typical Use
License with Option no until exercised allow use now, buy later
Assignment yes immediately transfer ownership outright
Exclusive License sometimes grant exclusive use, retain ownership
Sublicense permit third-party use under license

Typical eSignature vendor pricing and features relevant to document execution

Cost and feature comparisons can affect how you deliver, notarize, and retain signed license documents; signNow appears first for parity across rows.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial, no credit card Varies by vendor Varies by vendor Varies by vendor Varies by vendor
Bulk Send Yes Yes Yes Yes No
HIPAA Compliant Yes Yes Yes No No

Real-world examples of using eSign for IP and licensing workflows

These brief examples show how digital workflows help with execution and recordkeeping for brand and IP agreements.

Tim Martin, Founder — Martin Properties

We process and execute documents online with compliance and built-in security.

  • Online signing replaced in-person meetings for lease and license documents.
  • The result was faster turnaround and consistent records, enabling the firm to close brand licensing arrangements without travel or manual filing.

Kodi-Marie Evans, Director — Xerox

Flexible eSign integration helped route documents to the right approvers and store executed PDFs.

  • Integration with back-office systems automated record retention.
  • This reduced processing time and ensured executed licenses and assignment filings were discoverable and auditable across enterprise systems.

Practical tips to reduce risk and speed execution

Follow these best practices during drafting, signing, and recordation to avoid common disputes and ensure enforceability.

Be specific about scope
Define permitted goods/services, territories, and channels to prevent unauthorized uses that could weaken the mark or trigger disputes.
Document quality-control
Include measurable standards and inspection rights so the licensor can enforce consistent use and preserve trademark strength.
Record assignment promptly
If the option is exercised, record the assignment with the USPTO and update corporate records to protect priority and enforceability.
Use robust authentication
For high-value transfers, choose stronger signer authentication and retain audit trails to support attribution under ESIGN and UETA.

Key milestones from signing to recorded transfer

Track these sequential milestones to ensure the license operates smoothly and the option can be exercised without procedural obstacles.

01

Agreement execution

Parties sign and initial obligations commence

02

Option notice period

Licensee delivers formal exercise notice within window

03

Payment and closing

Purchase price paid and closing conditions met

04

Recordation completed

Assignment filed with USPTO and public records updated

Security and compliance controls for electronic execution

Encryption in transit: TLS 1.2/1.3
Encryption at rest: AES-256
HIPAA support: BAA available
Audit logs: IP, timestamps, action history
Certifications: SOC 2 Type II, ISO 27001
Regulatory standards: 21 CFR Part 11 compliance

Frequently asked questions about execution, eSign, and enforceability

Answers to the most common practical and legal questions that arise when preparing or signing a license with an option to purchase.


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