Establishing secure connection…Loading editor…Preparing document…

Race Car Sponsorship Agreement

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

Sponsorship Agreement for Race Car Team

This Sponsorship Agreement, hereinafter called the Sponsorship Agreement or Agreement is made by and between , a corporation organized and existing under the laws of the state of , with its principal office located at , , referred to herein as Sponsor, and , organized as a limited liability company pursuant to the laws of the state of Delaware, hereinafter called the Race Team.

Whereas, the Sponsor has agreed to act as a sponsor for the Race Team presently made up of , the driver, and a crew consisting of:

• A lollipop man;

• four tire changers;

• Eight tire carriers;

• two Stabilizers;

• front wing;

• front and rear jack men;

• fire extinguisher; and

• starter man.

Whereas, Sponsor expects to receive promotional and advertising benefits from such sponsorship; and

Whereas, it is the intention of the Race Team to field competitive race cars in all the events for which Sponsor has agreed to serve as a Sponsor;

Now, therefore, in consideration of the mutual covenants and agreements hereinafter set forth and intending to be legally bound hereby, the parties hereto agree as follows:

I. Sponsorship.

A. The Race Team hereby grants to Sponsor a Sponsorship relationship with the cars driven and maintained by an experienced Pit Crew;

B. Sponsor shall have a decal located: (describe where)

and Sponsor’s logo will be embroidered on: (describe where)

C. All decals for the race cars and all painting and other preparation of the race cars shall be provided at the expense of Race Team.

D. Except as herein otherwise expressly provided to the contrary, the cost of providing, painting and maintaining the above items shall be the responsibility of Race Team.

E. During the term of this Sponsorship Agreement, Race Team shall maintain a race team, and shall use its best efforts to qualify and compete in the races described in Exhibit A attached hereto.

II. Driver and Team Obligations. During the term of this Agreement and any renewals or extensions, Race Team represents and warrants to Sponsor that it will at its own expense hire, furnish and maintain at all times an experienced first-class complete race team consisting of mechanics, a pit crew, driver(s) and all other personnel necessary to furnish, maintain, operate and race the race cars and support the cars, including, without limitation, ensuring that the following duties are performed:

A. Building the race cars and purchasing or leasing all necessary support vehicles;

B. Repairing, maintaining, storing and transporting the race cars and support vehicles between races;

C. Utilizing its best efforts to qualify in and compete in the races described in Exhibit A at such other races as Race Team in its sole discretion may determine;

D. Secure the services of a qualified driver during the term of the sponsorship agreement, and that each driver will handle himself (herself) in a respectable manner that would not unfavorably impact any sponsor.

E. In the event any driver's services should no longer become available to Race Team for any part of a race season covered by this Agreement, it is the exclusive right of Race Team to replace the driver. The replacement or substitute driver is subject to no approvals other than Race Team’s sole discretion. Race Team has the right to terminate the services of any driver should inappropriate behavior occur.

III. Term and Termination.

A. The term of this Agreement is from the date executed, through the final race of the season, or such other races as Race Team in its sole discretion sees fit to enter, this term not to extend past December 31, . This Agreement shall apply to all races in which Race Team competes during such term regardless of locale.

B. Either party may terminate this Agreement if the other party is found to have breached the terms of the Agreement and said breach is not cured within thirty (30) days of receipt of written notice of such breach from the non-breaching party. In the event a breach cannot be completely cured within the thirty (30) days allowed to cure the breach, and the curing process has been started within thirty (30) days, and the breaching party has been diligent in its efforts to cure through the period, both parties may agree to continue the Agreement until such time as the breach is cured. Rightful termination hereunder shall be without prejudice to any other rights or remedies a party may have.

IV. Compensation.

A. As compensation for the sponsorship relationship under the terms of this Agreement, Sponsor agrees to pay a total of $ and additional compensations such as the following products (describe).

B. The schedule for the payment of this compensation as set forth in Exhibit B. shall be as follows:

Upon execution of this Agreement, payments are to be made payable to Race Team and sent to the address shown below.

V. Indemnification.

A. Race Team will indemnify, defend and hold Sponsor and its affiliates, subsidiaries, officers, directors, employees, customers, distributors, independent contractors, suppliers, agents, successors and assigns, harmless from and against all actions, suits, proceedings, judgments, demands, claims, liabilities, losses or expenses whatsoever (including reasonable attorney's fees) incurred in connection with or arising from the race motorcycle(s), the support vehicle(s), the activities or omissions of driver or team members or the activities or omissions of Race Team including, without limitation:

1. Any claim falling within the insurance coverage;

2. Race Team's breach, misrepresentation or non-performance under this Agreement;

3. Any claim or action for or relating to personal loss, injury, death, property damage or otherwise, suffered by participants, competitors (such as the drivers), spectators or others at any of the racing events or team activities or activities relating to the race motorcycles (or their relatives as a result thereof) or otherwise; or

4. Any payment owed by Race Team related to the team support vehicles.

B. Both during and after this Sponsorship Agreement, Sponsor will indemnify, defend and hold Race Team, its officers, directors, employees, team members, customers, distributors, suppliers, agents, successors, and assigns, harmless from and against all actions, suits, proceedings, judgments, demands, claims, liabilities, losses, or expenses whatsoever (including reasonable attorney's fees) arising from Sponsor’s breach, misrepresentation or non-performance under this Agreement.

VI. Insurance.

A. Race Team shall provide at its expense and maintain throughout the term of this Agreement spectator liability insurance in an amount not less than $1 million single limit coverage with respect to any liability relating to the activities of the race team in the performance of this Agreement. This spectator liability insurance coverage is usually provided by the race track and the governing racing body.

B. If requested, Race Team shall, within 90 days of the execution of this Agreement, supply Sponsor with a copy of such policy of insurance or a certificate thereof, and such policies shall be cancelable only upon 10 days written notice to Sponsor.

VII. Miscellaneous.

A. This Agreement is not assignable by either party without written consent of all interested parties.

B. Any notice required to be given under this Agreement shall be sent via registered mail, return receipt requested and deemed given at the time it is received by either party, provided such notice is addressed as follows:

Race Team:

Attn:

Address:

Sponsor:

Attn:

Address:

C. This Agreement shall be governed and construed in accordance with the laws of the state of New York.

VIII. Severability. The invalidity of any portion of this Agreement will not and shall not be deemed to affect the validity of any other provision. If any provision of this Agreement is held to be invalid, the parties agree that the remaining provisions shall be deemed to be in full force and effect as if they had been executed by both parties subsequent to the expungement of the invalid provision.

IX. No Waiver. The failure of either party to this Agreement to insist upon the performance of any of the terms and conditions of this Agreement, or the waiver of any breach of any of the terms and conditions of this Agreement, shall not be construed as subsequently waiving any such terms and conditions, but the same shall continue and remain in full force and effect as if no such forbearance or waiver had occurred.

X. Governing Law. This Agreement shall be governed by, construed, and enforced in accordance with the laws of the State of .

XI. Mandatory Arbitration. Notwithstanding the foregoing, and anything herein to the contrary, any dispute under this Agreement shall be required to be resolved by binding arbitration of the parties hereto. If the parties cannot agree on an arbitrator, each party shall select one arbitrator and both arbitrators shall then select a third. The third arbitrator so selected shall arbitrate said dispute. The arbitration shall be governed by the rules of the American Arbitration Association then in force and effect.

XII. Entire Agreement. This Agreement shall constitute the entire agreement between the parties and any prior understanding or representation of any kind preceding the date of this Agreement shall not be binding upon either party except to the extent incorporated in this Agreement.

XIII. Modification of Agreement. Any modification of this Agreement or additional obligation assumed by either party in connection with this Agreement shall be binding only if placed in writing and signed by each party or an authorized representative of each party.

XIV. Counterparts. This Agreement may be executed in any number of counterparts, each of which shall be deemed to be an original, but all of which together shall constitute but one and the same instrument.

XV. Compliance with Laws. In performing under this Agreement, all applicable governmental laws, regulations, orders, and other rules of duly-constituted authority will be followed and complied with in all respects by both parties.

WITNESS our signatures as of the day and date first above stated.

(Name of Race Team)

By:

(Print or Type Name)

(Name of Sponsor)

By:

(Print or Type Name)

(Office in Corporation)

Enter text✕

What the Race Car Sponsorship Agreement Covers

Race Car Sponsorship Agreement defines the contractual relationship between a racing team or driver and a sponsor who provides financial support, equipment, or services in exchange for branding, media exposure, and other deliverables. It sets the term, payment schedule, logo placement, exclusivity, activation obligations, reporting requirements, and termination mechanics. The agreement addresses intellectual property licenses for marks, insurance and indemnity obligations, dispute resolution, and performance metrics. Drafting clear definitions, measurable deliverables, and a written schedule of assets reduces ambiguity and supports enforceability.

Why a Written Sponsorship Agreement Matters

A written Race Car Sponsorship Agreement clarifies mutual expectations, secures brand and marketing rights, and documents payment and indemnity terms. Clear provisions reduce dispute risk, support compliance with advertising laws, and establish remedies and termination processes if obligations are not met.

Why a Written Sponsorship Agreement Matters

Who Typically Prepares and Signs This Agreement

Teams, drivers, sponsors, and event promoters typically use a Race Car Sponsorship Agreement to formalize obligations and branding rights.

  • Racing teams and drivers — manage liveries, media obligations, hospitality, and activation schedules with enforceable terms.
  • Corporate sponsors and marketing agencies — define exclusivity, logo placement, and activation milestones tied to payment schedules.
  • Event promoters and track owners — coordinate venue access, sponsor signage, and insurance requirements tied to the event.

After execution, each party should retain a fully executed copy for accounting, tax, and contractual compliance purposes.

Core Sections to Include in a Professional Agreement

A clear Race Car Sponsorship Agreement groups terms into defined sections so obligations, payments, intellectual property, and liabilities are easy to locate and enforce.

Parties & Definitions

Identify each legal entity (full legal name, business type) and define key terms such as 'Activation', 'Exclusivity', and 'Deliverables' to avoid later disputes.

Term & Territory

Specify the agreement start and end dates, renewal mechanics, and the geographic or event-specific territory where sponsor rights apply.

Sponsorship Fees

Document total compensation, payment schedule, invoicing procedures, late payment penalties, and any performance-based bonuses or holdbacks.

Deliverables & Placement

List exact logo sizes, placement locations, helmet or car panel specifics, media appearances, social posts, and deadlines for asset delivery.

IP & Licensing

Grant limited licensing for sponsor use of team marks and specify usage rules, approval rights, and duration of the license after termination.

Termination & Remedies

Describe termination for cause or convenience, cure periods, refund mechanics, liquidated damages if appropriate, and dispute-resolution procedures.

Essential Information and Fields to Capture

Sponsor Legal Name: Registered business name
Team Legal Name: Registered business name
Payment Terms: Amount and schedule
Logo Specifications: File format and placement
Insurance Requirements: Minimum coverage limits
Tax ID: EIN or SSN as applicable

Step-by-Step: Complete and Execute the Agreement

Follow these steps to complete and execute a Race Car Sponsorship Agreement accurately and reduce negotiation time.

  • 01
    Gather Information: Collect legal names, addresses, and tax IDs.
  • 02
    Define Scope: Specify events, logo placements, and exclusivity.
  • 03
    Set Payment: State amounts, schedule, and invoice terms.
  • 04
    Sign and Distribute: Obtain signatures and share executed copies.

How to Set Up an Online Sponsorship Workflow

Use an eSignature workflow to route drafts, collect signatures, and automate reminders. Configure these common settings for consistent execution.

Field Configuration
Document Upload PDF or DOCX source file uploaded to workflow
Fields & Tags Signature, date, text fields, and conditional fields
Signer Roles Assign Sponsor, Team Rep, Legal Reviewer
Authentication Email link, SMS code, or stronger methods

Where to Send and How the Routing Works

Typical routing for a Race Car Sponsorship Agreement covers drafting, signature collection, distribution, and secure archival.

  • Upload Draft: Sender uploads finalized contract to signing platform.
  • Assign Signers: Add sponsor and team contacts with role order.
  • Collect Signatures: Signers authenticate and apply signatures online.
  • Archive: Store executed copy and audit trail securely.

Digital Signing and Distribution Requirements

Use eSignature platforms that support PDF and DOCX formats and integrate with cloud storage and CRMs for efficient distribution.

  • Integrations: Salesforce, Microsoft 365, NetSuite, Google Workspace
  • File Formats: PDF, DOCX, HTML supported
  • Authentication: Email link, SMS code, or KBA

Key Dates to Track in the Agreement

Record specific deadlines in the contract to avoid missed deliverables and payment disputes.

Effective Date:

Agreement commencement date, use MM/DD/YYYY format.

Payment Due Dates:

Specify invoice dates and Net 30/Net 45 terms where applicable.

Artwork Submission:

Deadline for logo files and approval prior to events.

Activation Dates:

Dates when branding is displayed or on-air exposure begins.

Termination Notice:

Notice period required for early termination (commonly 30–90 days).

Common Mistakes to Avoid When Preparing the Agreement

  • Vague deliverables: failing to list exact logo sizes, panel assignments, and digital placements leads to disputes and unmet expectations.
  • Missing asset specs: not including file format, color profile, and clear space requirements causes production delays for liveries and promotional materials.
  • Unclear payment mechanics: absent invoice instructions, late fees, or currency designations can create collection issues and strained relations.
  • Insurance and indemnity gaps: omitting minimum insurance limits or indemnity scope can expose both parties to unallocated risk.

Consequences of an Incorrect or Incomplete Agreement

Breach Liability: Damages exposure
Brand Misuse: Loss of control over marks
Tax Withholding: Backup withholding risk
Insurance Gap: Uncovered liability
Refund Obligations: Sponsor may demand repayment
Termination Costs: Prepaid fees may be forfeited

eSignature Vendor Pricing Snapshot for Sponsorship Workflows

Compare basic plan pricing and feature availability for common eSignature vendors; signNow is listed first per platform data and plan structure.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial Varies Varies Varies Varies
Bulk Send Yes Yes Yes Yes No
Audit Trail Yes Yes Yes Yes Yes
HIPAA Compliant Yes Yes Yes No No

Representative Use Cases and Outcomes

These examples show typical sponsorship scenarios and how precise contract terms affect outcomes for both parties.

Team Partnership

A regional racing team formalized season obligations with a sponsor including liveries and hospitality

  • Payment scheduled in three installments over the season
  • Clear deadlines for artwork submission and approval reduced production delays, and defined indemnity and insurance clauses prevented disputes after an on-track incident.

Event Sponsorship

An event promoter sold title sponsorship for a race weekend and documented exclusive category rights and signage locations

  • Sponsor provided co-branded marketing assets
  • Having an approved asset schedule, activation timeline, and termination for nonperformance allowed rapid enforcement and a smooth post-event reconciliation process.

Best Practices for Drafting and Executing Sponsorship Agreements

Follow these practical drafting and execution tips to reduce disputes and speed up sign-off.

Define Deliverables Precisely
List exact placements, sizes, and digital deliverables with visual exhibits or diagrams. Attach a schedule of assets that states measurable criteria and acceptance procedures to avoid subjective disputes.
Use Clear Payment and Audit Terms
Specify installment dates, acceptable payment methods, invoicing instructions, late fees, and audit rights. Clarify whether reimbursements or travel costs are included or billed separately.
Require Insurance and Indemnity
Set minimum general liability and auto insurance limits, require certificates of insurance, and define indemnity scope to allocate responsibility for accidents or third-party claims arising from activations.
Document Approval Workflows
Build explicit approval timelines for creative and marketing copy, require written sponsor approvals, and include a final acceptance process to prevent post-launch disputes.

Frequently Asked Questions About Race Car Sponsorship Agreements

Answers to common legal and practical questions encountered when preparing or executing a Race Car Sponsorship Agreement.


Need help? Contact support

be ready to get more
Join over 28 million airSlate SignNow users