Fill and Sign the Web Site Evaluation Worksheet 497332770 Form

Web-Site Evaluation Worksheet In using this form, rate each feature on a scale of 1 to 5 with 5 being the most desirable and 1 being the least. Then figure a rating for each section by taking the average value of your answers. To determine the site's overall rating, add the section ratings and divide by seven. Performance and Usability Rating Criteria _______ Does the site load quickly and completely with a standard dial-up modem? _______ Does the site look consistent in the leading browsers (Microsoft Explorer and Netscape)? _______ If the site requires the user to have a special plug-in or application (i.e. Flash, Acrobat files) does the site provide a link or help for installing the plug-in? _______ Is the home page well-organized and easy to read and understand? _______ Are navigation choices clear and logical? Are they consistent and available on every page? _______ Is information organized in a logical and meaningful fashion? Can you find what you are looking for within three clicks? _______ If a search engine is included in the site, does it provide quick, concise, and accurate results? _______ If no search engine is provided, is there a site map? _______ Is the site free of broken or bad links or other error messages? _______ Total _______ Rating Web Design Rating Criteria _______ Are graphic files small enough to download quickly? _______ If screen elements, such as animated gifs and ticker tapes, are used, are they effective without being distracting? _______ Is there a balance between design and functionality? _______ Do the pages fit completely within your browser, or do you need to scroll in order to see the entire page? (Make a note about the size and resolution of your monitor.) __________ Are the typefaces and font sizes easy to see and read? __________ Does the site make good use of colors? _______ Does the site project a good image of the company? _______ Total _______ Rating Shopping Experience Rating Criteria _______ Is the site equally effective for the shopper who wishes to browse and for the one who wants to find an item and get out? _______ Is the language clear, descriptive, concise, and easy to understand? Is it jargon- free? Is the general tone professional and friendly? _______ Is additional information provided to support the customer? _______ Total _______ Rating Catalog Organization Rating Criteria _______ Is the product catalog easy to access from the home page? _______ Are product categories easy to understand? _______ Is catalog information organized in a logical and meaningful fashion? _______ Is the catalog easy to navigate? _______ Is the product information useful and informative? Is it adequate? Does it encourage viewers to buy? _______ Are product photos provided? Do they download quickly? _______ Total _______ Rating Shopping-Cart Implementation Rating Criteria _______ Is the shopping cart easy to use and understand? Are shopping-cart features clearly explained to the consumer? _______ Can the customer easily add items to and delete items from the shopping cart? _______ When adding an item or items to your shopping cart, can the customer view the contents of the cart? Is he able to get back to shopping easily? _______ Is there an obvious click path to the cash register? _______ Is product inventory/availability information provided? _______ Total _______ Rating Transaction Processing Rating Criteria _______ Does the site support secure credit card transactions? (If not, make a note of how payment is handled.) _______ Is the order form easy to understand and complete? _______ Does the site indicate what it does with personal information about customers, if it is requested? _______ Are payments processed in real time? _______ Is the transaction completed quickly? _______ Is adequate information provided as confirmation of a successfully completed transaction? _______ Is there a follow-up e-mail confirmation? _______ Total _______ Rating Customer Service Rating Criteria _______ Does the site have a privacy policy? If yes, is it easily accessible from the home page? Is it accessible from other areas of the site that ask customers for personal information? _______ Does the site clearly explain shipping and handling procedures? Return policies? Product or service guarantees? _______ Does the site provide contact information for customers who prefer to order offline or for use in the event of technical or other problems? _______ Does the site allow international orders? _______ Does the site have a separate customer-service section or clearly labeled customer-service information? _______ Does the site allow users to track orders and account activity? _______ Does the site make it easy for you to provide feedback/comments? _______ Does the site provide a forum/chat feature? Does it appear to support the primary purpose of the site? _______ Does the site give customers the opportunity to subscribe/unsubscribe to e-mail alerts or mailing-list discussions? _______ Does the site offer other value-added features? _______ Is the customer experience quick and easy enough to bring the customer back, and keep him or her from going to competitors? _______ Total _______ Rating