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Blank bill format pdf for Public Relations

so we talked in a different video about some of the ethical considerations that we have as people who practice public relations but in addition to that there are some legal issues and and principles to keep in mind as we engage in public relations so let's talk briefly about the law and public relations there are a couple of common legal issues in public relations we should be aware of first and foremost is Free Speech we enjoy free speech in the United States and and that works for us as public relations practitioners it also works against us people are allowed to shout as loudly as they wish against whatever cause we're representing whatever idea we're representing whatever we're trying to project there people have the right to argue against that and do so loudly and do so publicly within certain contexts so so as much as we enjoy free speech on our side of public relations we also have to understand that it works both ways that people working against us have that legal right as well so we ought to appreciate that on both sides of things we also have to be concerned with the idea of defamation defamation is making a statement that can be proven false with the intention of causing harm to another's reputation or livelihood so there has to be not only the fact that it can be proven false but that it can be proven that that you were intentionally doing so with the idea of causing harm to their reputation or livelihood now we need to remember that through two types of defamation defamation is a broader term and more specifically we can engage in or or accuse others of slander and libel slander and libel are both types of defamation the only real difference is that libel is written and slander is spoken so when we write something down if it's in a blog if it's in a a book a newspaper a magazine whatever if we write something down and it would consist of definition that would be considered libel but if we say it out loud in a public event in a podcast on TV or wherever if it's spoken then that would be consent considered slander but slander and libel are both forms of defamation and we need to be aware of that and cautious to guard against that as public relations practitioners and also be aware of on the lookout for it from from other people it's not okay for other people to defame us or our clients as either either so we need to be conscientious of disclosure in public relations when we are when we are putting forth a you know a product or an idea or something if we are officially connected with an organization that's paying us to do some sponsoring that certainly we need to disclose that you see that all the time in with like influencers in social media for example you see Macy this influencer post and they're talking about you know you'll catch me banana banana republic all summer or whatever all season long but you'll also notice up here in this corner it says paid partnership with Banana Republic we have an obligation as public relations practitioners to identify okay this is somebody that we are you know really financially engaged with that is either paying for this for us to do this for us to say this we need to to be aware of that or be consciousness of saying No this this is not a paid uh promotion we're not you know financially in League with this organization or this cause but whatever the case we need to identify clearly and disclose any connection that we would have with a sponsoring organization we have to be careful of a copyright and fair use arrangements so if we're using material that is copywritten obviously we need to have permission for that we need to pay for it if necessary and so forth and and be aware of not violating copyright law I also need to understand fair use um that some you know for example I'm using some different images and I use different things for these videos and I do so really under the guise of fair use that that I'm not making money off of this it's not uh this is not my I'm using this for educational purposes primarily for my classes I mean it's publicly available but the reason I make these videos is for my classes this is really fair use so copyright laws are different in that regard but we need to be conscientious of copyright and fair use laws and legal obligations as we engage in different public relations activities we also need to understand privacy the right of privacy uh you provide somebody with with the idea that they can have the sense of privacy without and when we violate that we what we're doing is causing harm that is caused by the dissemination of truthful but private information information that that may be truthful maybe maybe accurate but it's it's considered private information and not something that is for public consumption um so we need to be conscious of that too and you know obviously there are some issues with some gray areas with people like celebrities or public figures that give up a certain extent of privacy but even then we get into this ethical area of for example celebrities and their kids celebrities are are people in the public Limelight and they choose that as their profession but does that make their kids fair game you know ethically speaking most people would say probably not that you know using pictures of images or or any connection to their children who have not chosen that unless they've chosen to be in that public Spotlight would not be uh it would not be ethical but it might be legal but it's not necessarily ethical so we need to be aware of not only the right to privacy legally but also also then kind of in an ethical sense where do we cross that line and and uh and where are those lines for us so as you can see again we didn't get into these in great detail but there are some legal issues that we need to consider as practitioners of public relations so if you're going to be entering into the field of public relations working in public relations we really do need to have an understanding of these different legal implications and how they impact the work that we do and and the choices that we make in that field if you have questions about the law on public relations or ethics and public relations anything along those lines feel free to email me I'd love to hear from you there in the meantime I hope that you have a new understanding of the limitations of what is and what is not allowed in public relations it's certainly not everything is fair game and anything is is legal and anything is ethical there are certainly restrictions on these things that we have a responsibility to both know and then to follow