Discover the Best Dr Receipt Format for Communications & Media

Dr receipt format for Communications & Media

[Music] hi i'm stephanie with staff base academy have you ever asked yourself how much content is created online every 60 seconds ing to smart insights 54 million whatsapp messages and 294 billion emails are sent each minute and 500 hours of video are uploaded on youtube that would take you nearly 21 days to watch there is so much content out there that on average we scroll 300 feet per day that's the height of big ben or the statue of liberty everyone is competing for attention that includes the attention of your employees so how do you make sure that your content gets noticed well that's what we're going to talk about today in this video we'll talk about how content formats work together how to make your content more reader friendly and the power of storytelling so let's dive in internal comms isn't like a newspaper with news once the information is published it loses its news value internal comms on the other hand needs to keep that conversation going around key campaign initiatives in order to reach and engage all employees the challenge is to be creative and keep trying to find different ways to tell those key campaign stories from different angles this is where different content formats become allies here's an example let's say one of your key campaigns is focused around the topic of making your company more sustainable your content formats could be introducing the initiative in a town hall why it matters and how your business aims to achieve this goal following up with a survey afterwards to collect employee insights and ideas sharing a meet the employee format to introduce the people driving the project hosting a photo competition for employees showing what they do at home to be more sustainable and sharing your successes and project milestones along the way these are just some examples be creative try some different formats make sure to use analytics to learn what works and what doesn't great formats only help you if your audience wants to read them so make sure your content is reader friendly [Music] you only get a few seconds to convince your audience of the value of your content so make sure that headline grabs their attention and that they understand right away what it's about keep your headlines short specific and sincere here is a before and after of a headline straight from our own staff base app before it reads we want to take another step into a greener direction and we need your help for it after help us become green with a five-minute survey before sustainability is an important topic also for our internal i t after sustainable i t let's recycle your laptop visual media rich formats like videos images and infographics will help draw your reader's attention pictures are the easiest choice here and when chosen correctly they can leave a lasting impression they can also help your audience better understand your information but not all images are good or memorable memorable images are information carrying and add value to your content so keep that in mind when you're choosing your images the best images are real and personal compare this image of danny one of our very own customer care agents to this stock image makes a difference right so where possible we recommend using your own images and today taking your own pictures is easier than ever if your comps platform has a mobile editor they're easy to upload from your smartphone now let's talk about the content of your piece the inverted pyramid is a tried and tested tool to help you structure it the most important information comes first with the who what where when and why readers typically ask two questions when considering the content of a piece what is this about and why should i care so when you can answer those two questions right at the beginning your content becomes more reader friendly then in the body you can add more information media and context keep it short and conversational and help your readers by making it easy to skim and understand and organizing your information then if you want to add any related information or links they can find their home in the tail great now you have your content format building blocks you only are missing the glue telling a great story you might be surprised to hear this but your employees are already storytelling experts storytelling is happening all the time inside your company through the employee grapevine but somehow when we make stories comms official they seem to lose those elements that make them so captivating and memorable our brains love stories information shared through story is retained much longer than facts and figures and when we hear a story we resonate with our brains release oxytocin increasing our trust compassion and empathy and one more thing brains love about stories they're easier to process than formal communication while there are countless ways to tell a story there's one thing that all good stories have in common great stories are about transformation where by the end the protagonist is changed through an experience so how do you tell a good story kendra hall's stellar storytelling framework shares a four ingredient recipe that will help draw your audience in start with an identifiable character that the audience can relate to like danny from the customer service team an authentic emotion from that character to rope the audience in say anxiety a particular moment zooming in on a specific point in time when the story happens perhaps in the morning at 9 20 when the phone rings like every wednesday and a specific detail something the audience can visualize like a yellow and blue pencil the one every employee has that danny always chews on when she's nervous these four ingredients will not only help draw your audience in it'll give you a starting point for your storytelling and speaking of things to help get you started here are some ideas for storytelling formats for your internal comms a day with accompanying an employee on the job for a day to share their stories and show what their day to day is like change stories hero stories are some of your employees training for new roles or switching departments tell the stories of their change customer stories let your employees tell the stories about their experiences with your customers i'll never forget the first time i had to call jay paulson it was only my second week on the job and i really wanted to do my work well i picked up the phone palm sweaty my heart beating so loud i could barely hear the ringing over it these are just some ideas the sky's the limit you can really get creative here think about your informal communication let that inspire you your employees will appreciate it okay so let's sum things up here we talked about how different content formats can complement each other how to make your content more reader friendly and memorable and how to use the power of storytelling to make your content stand out we hope you enjoyed this video don't forget to check out our other videos in this series and our additional resources take care get creative and see you next time [Music]