Get Your Free Home Health Care Invoice Template for Customer Support

Free home health care invoice template for Customer Support

[Music] hello everybody Carl Pierre here founder of paive Workforce a healthcare consulting company today I'm excited to share with you the top five methods for getting private play clients for your home care or Companion Care Agency these methods have helped me generate over $75 million in healthcare revenue and I'm confident that they'll work for you [Music] too the first method that I would recommend is setting up a referral program referral programs are an excellent way to incentivize your existing clients to refer you new clients for your agency you could offer discounts or even free services to clients that refer a new client to your agency you can also set up a system where clients receive a commission for every new client they refer referral programs can be a very effective way to tap into your existing client base and leverage their connections to help you grow your business for example all of my staff and coordination staff are reminded to contact our patients on a regular basis to let them know hey do you have any friends that might need the same services do you have any family members that may need help we also send out group text messages to all of our caregivers and AIDS letting them know that they get a referral bonus for every patient that they bring in now the metrics that we use in our agency is that every Home Care life is worth between $10 to $15,000 in value so we like to try to offer anywhere from $200 to $11,000 as a referral bonus for any patient that we land through one of these referral sources so you could really incentivize your aids to be out there looking for patients for you as well as the patients that you're caring for because $11,000 at $30 an hour gets them a week of services if they were to bring in a friend or family member also the AIDS $200 to $1,000 is a big difference in their income another thing that the AIDS like sometimes they work in cases that are only 20 hours a week and they want to get to a full-time case load we like to tell our AIDs that if they bring a patient to the organization that we will assign them on that case and allow them to generate a little bit more money so not only do they get the initial bonus for bringing the client but they're able to increase their revenue by taking on more hours and working for another patient in our organization these are some of the tools and tips that you could use in your business so that you could grow out your patient base the second method I recommend is targeted marketing targeted marketing is all about understanding your target audience and creating marketing materials that speaks directly to them this could involve creating ads or content that addresses specific pain points or concerns that your target audience may have for example if your target audience as caregivers who are looking for inhome care for their elderly parents you could create content that addresses their concerns about leaving their parents alone or about the cost of inhome care targeted marketing can be done through social media email marketing or other online channels if you find this information helpful the best thing that you can do for the channel is like the video and subscribe to the channel it's your way of giving back to us and it means so much to me and my team the third method I want to talk about is community outreach this involves getting involved in your local community in building relationships with other organizations or businesses that serve your target audience for example you could attend local Health faires or senior Expos to connect with potential clients in their families you could also reach out to local hospitals or clinicians to see if they'd be willing to refer their patients to your agency building relationships with other organizations or businesses can help you tap into their networks and reach new clients a few places that you could go to for community outreach obviously you want to visit Physicians offices but the thing is they're not going to really care too much about routing you private paid clients where you want to go is to the nursing facilities that need to discharge patients that have had like a surgery or a change and they're not going to be admitted to the facility and they want to be able to actually discharge them and put them in the the proper hands of another agency you're also going to want to go to uh community centers or even professionals that work with the Elder Care community so you're going to go to to potentially will in state planning attorneys because sometimes they have clients who have managed long-term care insurance that they've helped them secure and they don't know how to activate that that coverage so if you start to network with with attorneys that are Elder Care attorneys or that are willing the state and estate planning attorneys they're already tied into a network of people who can afford private pay or who have long-term care insurance that could afford their private pay and since they're attorneys they really don't know the agencies and who to refer to but their clients who they entrusted them to set up their end of Life Care their clients will end up reaching back out to them for advice now if you are in network with all the Elder Care attorneys in your community you'll be the first one that gets notified when their clients have that change of of care need and you'll be the go-to person that they refer to because there there's not many other agencies who are doing that so that's a tip that you could take home with you one of my favorites is online reviews and testimonials this is the fourth method that I want to talk about which is leveraging online reviews and testimonials given to you by the public online reviews can be a powerful tool for building trust and credibility with potential clients encourage your satisfied clients to leave reviews on popular sites like Google Yelp or Facebook you could also feature testimonials on your website or social media positive reviews and testimonials could help you stand out from the competition and build a strong reputation in your local community here at passive Workforce when we do our consultations and we work with the public every single consultation call that we have every customer that we service first of all they're usually happy with our services we always tell them go back to our review page and leave us a review we actually have links directly to our Google reviews that we send them via email directly in our chats and tell them all the time please if you haven't done so already review us the reason why this is important is because it helps you rank in Google it lets you get discovered a little bit easier especially when people are using like the local search tools people are going to look for the highly rated highly reviewed companies so for your existing patient base have them leave reviews even if that means you go to their house when you're doing their reassessments you pull up the review and you have them leave a review right there on their phone that way you get that positive reinforcement in the community that helps you rank the fifth method I recommend is offering specialized services this involves identifying a specific Niche or area of expertise and marketing your agency as the go-to provider for that Niche for example you could specialize in providing care for clients with Alzheimer's or dementia or you can specialize in providing care with clients with mobility issues by specializing in a specific area you can differentiate yourself from other agencies and position yourself as an expert in your field if you need help designing a strategy that you could go to market with contact us using the email below or by using our contact form at passive work force.com me and my team can develop and even manage your marketing efforts to help bring in more leads for private clients in conclusion these are the top five methods for getting private pay clients for your home care or companion agency referral programs targeted marketing community outreach online reviews and testimonials and offering specialized Services can all be effective strategies for growing your business remember building a successful agency takes time and effort but with the right strategies in place you can attract new clients and build a thriving business now check out this video for other helpful tips in home healthcare that you can't afford to miss