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Mail format for sending invoice to client for Sales

in this video you're gonna learn exactly how to write the perfect code email to turn total strangers into paying customers [Music] hey it's Petra in here welcome to my channel where we're gonna talk about all things sales marketing and entrepreneurship before we go ahead and get started with this video make sure to give it a like subscribe and turn on notifications now during my time as a sales rep in Silicon Valley working at Oracle and another why common devack startup I sent thousands literally thousands of cold emails to generate countless of meetings but I know in the beginning it could be very frustrating when you're sending out your first campaigns and nobody is really responding and here's the thing you know after coaching thousands of people around the globe on how to write cold emails that generate meetings the reason for why most people fail is because number one they have a little bit of an ego and they think they're really good at writing cold emails but you're not number two they think that their product and service is so great that everyone should automatically just take a meeting with them obviously this does not work so what I want to do is show you a simple but very effective way to write your cold emails to skyrocket your response rates so that you can start turning strangers into customers and make sure you watch them to the end because I'm gonna give you my special cold email template that you can use for yourself all right so here's what we're gonna do first first I'm gonna give you an example of what not to do and I'm gonna show you an example of someone who sent a real email to me and I also changed a couple texts change the person's name change the person company just leave it anonymous but for the most part this is a real email that someone sent and we're gonna break it down and show you why it doesn't work and we're gonna show you what actually works alright so let's get into it so this person started off with saying hi Patrick crazy times huh and that's obviously because of the Corona going on right now and this person says I heard online learning is on the rise now what about you is it a good time to strengthen your R&D well RAF the bat I have no idea what he means by strengthen your R&D so I'm not really sure what he wants so now he says I'm John from demo soft web agency glad to meet you my point is pretty simple would you like to get benefit from our experience in the online learning domain and decent developers if any if you are anything like ready to discuss a potential partnerships just drop a line kind regards John ok so breaking this down I have no idea what this guy does or what value he can bring to me right normally if you try to email someone you you're trying to offer them something but I actually have no idea what he has to offer it's too vague and there's no reason for why I would respond to this email a second thing is that the grammars really off so maybe he's from another country and maybe English is not his first language and that I understand that but if you are writing to let's say a Western audience or a Western company you definitely want to make sure that you use some kind of grammar check to make sure you're writing your email properly or else people aren't going to take you seriously so if you're ready emails like this you know don't worry about it because I'm going to show you how to fix this up real quick using what I call the pain formula now the pain formula is one of my best cold email templates that you can basically use in any industry no matter what it is that you're selling and it's super simple because we're gonna break it down into four simple parts the first one is having a relevant intro introducing yourself and like what you do or why you guys should be connected number two we're gonna talk about the customers pain what pains is this person experienced and number three solution how do you solve those pains and finally you're gonna have the call to action what do you want them to do next and you want to make sure every single one of these elements is extremely clear so let's go ahead and give you an example of the email that I wrote and you can kind of get inspiration from it and use some of the elements in your own emails now in this example I'm going to pretend that I have a some kind of marketing agency or content management agency and I'm writing an email to myself right so I'm this person trying to sell to Patrick ding right this is how I would write an email to myself so let's go ahead and get into it right the first part like I said before is the relevant intro so I'll say hey Patrick just checked out your latest YouTube video on and then whatever that video is about and I thought it was great right very very relevant because I'm posting a lot of YouTube videos if this guy understands I'm doing that he is on the same page as me now number two we're gonna go into the pain section right keep diving deep into what is the person's pain hopefully you find a really deep pain so you can solve it so I can say something like after watching the video I checked out your website and noticed you weren't running a blog yet which I'm not with all the high quality content you've been putting out on YouTube recently it's surprising you haven't started converting those videos into blog posts to capture more organic traffic to your website now this is actually something I've been thinking about I've been putting out all these videos but I have also have a website but I don't have a blog and it would be really easy for me to turn my YouTube videos into articles or blog posts that people can read and I can generate traffic and make money from that so if someone wrote me this email is really relevant because it's exactly what I'm thinking about and if they have something to solve this problem for me I am a lot more willing to take a meeting with them right but it's all about context understanding who your customer is what pains they have now the third part is all about the solution how are you gonna solve these problems so in this email I'm going to say now if you're interested my company helps YouTube content creators like yourself start highly ranked blogs using your YouTube content you already made and converting them into high quality blocks best of all we handle all the tech and content management making it extremely simple for you some of our clients include client a client B and client C so here what I'm doing is I first started with the pain right you're not you're not getting this extra traffic by turning your YouTube videos and a blog post that I'm providing a solution if that's something you're interested in I can do that for you super simple super easy all you have to do is say yes right I try to make it as easy as possible for the other person to understand what I'm talking about and agree to take a meeting with me and the last little thing I did there is I included some clients that I worked with right so what you want to do in this situation if you have past clients relevant to the prospects you are currently reaching out to you want to name drop-down you don't really have to say what you did for them because it'll be too long want to do is mention like hey I work with these people they're similar to people too than you know what you're doing so it's very relevant and if I see that I'm like oh he worked with these people that I admire well I want to take a meeting with this guy right so now that you got the solution down the next final step and this is where most people get it wrong is having a clear call-to-action meaning once somebody who reads your email what's the next step you want them to take and naturally for a full email that next step is to ask for a meeting so I would say something like so if you're interested in learning more about how we can help you get more organic traffic or blogging let me know what your calendar looks like and you could also have a variation where let's say you have something like calendly and people can schedule a time on your calendar you can end it with feel free to schedule a time on my calendar write whatever works for you but if you do it this way like in the example if you just ask them like let me know where your calendar looks like usually they'll give you a time and day on when they are free and then you schedule a meeting through there via email and then you sign it off best John or whatever your name is right so now that we've kind of put the whole thing together if you kind of look at it this is the basically the pain formula structure that I showed you in the beginning we have the relevant intro we understand the person's pain and we really make it hurt so that when we provide our solution it makes it a lot more appealing finally once we they understand the solution you have a clear call to action don't say something like hey drop a line because that doesn't make any sense like what do you mean drop a line you just want to make it clear let me know what your calendar looks like or feel free to schedule a time on my calendar to talk more you know so you don't have to exactly copy the words that I'm using you can paraphrase it or use your own style of language but for the most part the main important thing here is to follow the framework of the relevant intro pain solution and call to action now if you do these simple things just following this template your response rates may skyrocket just because you have this template in place most people go in they think they're great at writing cold emails and they just write whatever and it doesn't work because they don't have a to have predictable results but I've sent these kind of emails literally thousands of these emails I got tons of meetings from it and I'm positive that you can also do it too if you follow this framework so with that said that's gonna be my cold email pain formula template that you can use for yourself now if you enjoy this video make sure you to give it a like subscribe and turn on notifications and let me know in the comments if you enjoy these kind of cool email videos or prospecting videos and I'll be happy to make more for you guys and one more thing if you really want to take your sales game to the next level actually create a free and def training on how to sell anything to anyone so to get access to a free training just click the link in the description and it's gonna take you there so with that said my name is Patrick dang and I'm gonna see you guys in the next one