Discover the Ultimate Makeup Artist Invoice Example for Facilities

Makeup artist invoice example for Facilities

hey there one of the best pieces of business advice i ever heard was that the fortune is in the follow-up i actually had a question last week from nelly who said to me what's the best way to get back to inquiries without losing the clients so in this week's video i'm going to give you my top tips for following up with your makeup client inquiries hey there i'm sue louise i've been a freelance makeup artist for 20 years and i'm passionate about helping the next generation of makeup artists become more successful freelancers so here's the thing with follow-up a lot of people avoid it and really when you avoid following up with your clients you're potentially leaving a lot of bookings and a lot of money on the table and i guess that's where that in that saying came from the fortune is in the follow-up now the first thing here is it can be a bit of a mindset issue and nellie's question was quite interesting because she said without losing the client here's the thing you don't actually have that client already so you've really got nothing to lose the client isn't yours until she's booked and paid her deposit so if it's just an inquiry you're not going to lose them you might not get the client but you can't lose what you don't already have do you know what i mean so the first tip is just to make that subtle mindset shift about when your client actually becomes your your client at the point of the inquiry she's still just an inquiry so you've got nothing to lose it's only when she pays the deposit and signs the booking form or contract that she actually becomes your client the second thing to remember is that not every client is going to book you you're not the right makeup artist for every client and not every client is your ideal client now it's the job of your marketing material to attract your ideal clients and to weed out those clients who are perhaps not the perfect person for you but there will always be those times that people who are not your ideal client that will slip through and they will send you an inquiry but at some point along that inquiry process that customer journey they will realize that this is not the right artist for them and so they won't go ahead and book you so just remember that we're not the right artist for everyone and it's like that with everything you know if you go to a restaurant and look at the menu not every food on that menu appeals to you so here we go with my top four tips for follow-up tip number one is when she inquires to answer her questions but not to overload her with information now your inquiries are going to come from a variety of sources and some inquiries will be very lengthy she'll give a lot of information and ask a lot of questions whereas other inquiries could just be a simple are you available on the 18th of october or how much do you charge for makeup now i do tend to find that inquiries come through about one of those two things price or inquiry so it's really important to just answer that question if she hasn't asked about the price don't tell her that at this point give her the information that she's looking for but ask a couple of other open questions so that you can gain some more information for when it does come time to quote her the thing is here in these initial emails this is your opportunity to build rapport to build that relationship to build that no like and trust factor with the potential client so that she's more likely to book you and if you go ahead and give her all of the information and tell her everything about your services and your pricing in that first email then she may not have a reason to come back and continue that conversation now i generally do tend to find if a client's initial inquiry is just about price then she's shopping on price so unless you're the cheapest makeup artist in town you're probably not going to get that booking and that can be a good thing tip number two is to actually follow up and i recommend that you do this the first time after seven days it really astounds me how many makeup artists don't follow up and i hear this a lot from my students and my coaching clients and one of the reasons they don't follow up is because they don't want to pester the client so again we need to change the way that we're looking at this follow-up turn the follow-up around don't make the follow-up about you the makeup artist make it instead about the client and focus on how you can help her when you're sending that follow-up so when my students and coaching clients say to me that they don't follow up because they don't want to pester their clients i ask them what sort of wording they tend to use when they are following up and it's usually something along the lines of i'm just emailing you to see if you've made a decision because october's gonna be really busy and my diary is getting really full and i don't want you to miss out now that sort of an inquiry is really all about the artist it's about the artist being concerned about her schedule and while she might throw that little bit in at the end about not wanting the client to miss out it's really not the sort of wording in that follow-up email that is directed towards helping the client so if you're focusing on the client in your follow-up and how you can help her you might say something like i'm writing to you today to see if there's any extra information that you could use to help make a decision on booking a makeup artist for your wedding in october do you see how the wording in those two emails is different and how we're shifting the focus from the makeup artist over to the client that's going to have a much better reaction she's going to feel a lot better when she reads that email and be a lot more inclined to respond and here's a news flash for a lot of your potential clients makeup might not be the most important thing to her if she's getting married she's got a lot of things and she might be trying to organize all of these things at the same time her hair her flowers her photographer her venue makeup might be quite a way down her list of priorities of course to us it's the most important thing but remember to put yourself in the client's position now it's surprising the number of times that i have sent this email and i've got a reply back saying oh my gosh i'm so sorry i've been meaning to get back to you but i've got so much going on which just proves that point that i've just been making to a lot of our clients makeup isn't the most important thing to them so tip number three is to follow up again and i generally recommend sending this extra follow-up email another week after you've sent that first follow-up email and in this email you want to let her know that it's the final email that you're going to be sending and the important thing in this email is to wish her well and once you've sent this email you bless and release so you either delete her inquiry completely or you file it in a file called ghosts or something like that now she may get back to you she may not get back to you but when you bless and release you're energetically opening up that space for another inquiry to come in if you're still holding on to that inquiry that hasn't got back to you after three emails that you've sent to her then you're kind of blocking any future other clients from coming in and inquiring about that date and the kind of wording i would use in this email is i would say something like i haven't heard back from you so i assume that you've found a makeup artist for your special day i hope that you have a really beautiful wedding and hope that we can work together in the future tip number four when you are following up think about adding value so perhaps send her along something now that could be for example a pdf about top tips for looking after your skin in the lead up to your big day or a link to an article about bridal makeup trends or anything like that now this is always a controversial tip i have a lot of makeup artists that come to me and say why would i give something away for free when the person might not even book me so here's the reasons why you might consider doing that firstly adding value is paying something forward now i could write a whole topic on this subject but i don't need to because the perfect book has already been written if you haven't read this book called the go giver i highly recommend i'll put a link to the book down in the comments below but i highly recommend this to everyone it's only a short book and it's a parable so it's a story but it's a very very powerful message in that book so that's one i recommend to you the key message in this book is to serve first and the money will follow but by adding value by giving something to your client you're also standing out from the competition which is a pretty important thing to do too now it's kind of like me doing these youtube videos i don't earn any money from my youtube channel i don't have a large enough following and enough watch hours if you have seen an ad before or during this video that's actually youtube getting the money from those ads i don't earn any ad revenue but the reason that i do these videos well as i said at the beginning i'm passionate about helping the next generation of makeup artists become more successful freelancers but this is a way for me to get my message out there for me to build that no like and trust factor for me to add value now i know full well that the vast majority of people who watch these videos will probably never buy one of my online courses or sign up for my coaching programs but there are some who will so finally remember if you haven't heard back after those follow-ups is to remember firstly the client wasn't your client to begin with and secondly to remember to bless and release to energetically open up your business to further enquiries that are going to be the right inquiries for you so i do hope that you found this tip helpful if you've got any questions anything that you'd like me to cover in a future video please pop it into the comments down below don't forget to give me a thumbs up to like this video feel free to share it out in facebook groups or to any other artists that you might think could benefit from this and don't forget to subscribe and hit the bell so that you'll be notified next time a video is uploaded thanks so much for watching and bye for now