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Sample attorney billing descriptions for Marketing

day by an expert in you obviously we're gonna talk about Jessica and what makes her an expert we're going to you else we're gonna talk acquisition strategies some good to knows you know those pro tips that everybody needs different ways to build rapport and then we're also going to cover some high-level stats so you can you kind of a benchmark maybe to measure yourself against Jessica anything I missed anything you want to cover no all sounds good all right excellent so let's go ahead and move on here Jessica tell me a little bit about yourself I know you grew up in a family of lawyers right you've been working here at marketing 360 for about three years and you're currently working with some different attorneys and law firms right that is correct all right so what what makes you an expert I mean growing up around a family of lawyers you must have learned a couple of things huh yeah absolutely I mean there's definitely certain jargon in a way that that everyone speaks and then yeah I I currently work with several attorneys and they're doing really really well so awesome excellent good let's go ahead and jump in let's talk about kind of the typical client profile so let's move on to that slide there walk me through this walk me how I kind of through what we're what we're gonna be discussing with this I know from a client perspective or from maybe a lawyer perspective we want to talk about what the client looks like from your area of practice kind of how to identify what you know what different people are looking for how to identify the best type of customer things like that so walk me through this slide here and kind of how you as an expert identified the best kind of demographic to go for sure absolutely Brendan so your typical client profile is really gonna depend on your area of practice um it's gonna very pretty very pretty greatly for example elder law your typical client is going to be 55 years of age plus whereas like criminal defense and DUI it's typically gonna trail off at 55 I'm kind of on average though with the accounts that I've managed average demographic is about 25 to 60 pretty evenly split between male and female um typically clients are going to have an immediate need generally someone that knows they need a lawyer is gonna need them pretty quickly um there are some areas of practice though that are a little less immediate um so like elder law wills and probate where your client is going to shop around a little bit more so kind of what we're thinking here is that depending on even just the type of legal counsel that you provide in the service that you provide some clientele and I think we would probably say from an elder law perspective they're not really doing a lot of shopping right they may be educated prior or at least have heard about what they need so they kind of go to that first person whereas other ones may be there they're looking for a better rate better price someone closer to home things like that correct all right and then obviously like you had said they just sometimes it's that urgency right if you're working with somebody and you're working with like you said the the defense or criminal or something like that it's probably a higher urgency than there are from from an elder law perspective absolutely so you definitely want to consider that in your marketing as well what's the urgency there and I think we're going to talk about that on some of our other slides about the difference between needing to get phone calls or leads versus emails and and how you need to understand as the as the business owner as the lawyer what type of urgency or what type of best case scenario you need to be working with in order to get those conversions and get those leads all right let's go ahead and jump over to our next slide we're going to talk about the new client acquisition Jessica take it away all right um so typically when a new client is coming to you they're gonna email or they're gonna call in for a consultation on so of course that being said in the digital space you need to be on page one of the search engines results page so um PPC or pay-per-click SEO search engine optimization or maps listings I'm sorry and maps listings are really essential for making sure that when somebody is looking for you especially when it's an urgent need that they're finding you right away and if you have PPC s yo and maps all working together you're taking up more real estate on page one and therefore you look a little bit more credible there um so you definitely want to optimize these channels and it's going to improve your results over time and believe me it does take time but it's absolutely worth it as you can see by that graph there so walk me through a little bit the difference in the different channels and where we see the importance coming from you know pay per click versus search engine optimization and that map's listing where do you generally focus your efforts in the beginning and then what does that look like over time kind of as your as your optimizing and your growing your campaign sure well first and foremost we want to make sure that you're showing up on maps when people are looking for you whether it's a new client or it's a client that's coming in to meet with you making sure that they can find where you're located so they can come in for those meetings is essential on then I would say a really robust pay-per-click campaign is going to be critical because you want to make sure that right away you're at the top of the page when people are searching for you on SEO is equally important but it is a long-term strategy and it is something you need to really build upon over time to build out your digital equity on but really first and foremost making sure that you were at the top of the page immediately with those paid search campaigns and I'm sure in the beginning and you've probably seen this quite a bit would you agree that the costs from a paid perspective are generally higher in the beginning while these other channels are kind of ramping up like you said they do take time significantly higher yeah attorneys have some of the highest cost per click for PPC campaigns all right good to know so we definitely want to talk about different ways that you can reduce those costs different ways that you can optimize multiple channels so that you're able to get the clientele and the service or the the leads that you need by utilizing the different services instead of just putting all your eggs in one basket now Jessica talk to me a little bit about how some of these other programs out there like or those have kind of impacted the industry do you see that your yeah and your attorneys your clients are competing against them a lot is it similar keywords or do you generally find that what you're going for is more of that longtail people that are a little bit further down the funnel maybe not just looking for documents so what I have found is is companies like is they're typically going for a different type of clientele then my clients are going for typically people who are looking at things like or a do-it-yourself type of person and they're hoping to just get some paperwork that they can do themselves the people that are searching on Google for a qualified lawyer to represent them are generally going to be a different clientele because they know that they need that representation and therefore DIY paperwork isn't going to be very beneficial excellent there you go good to know let's move on to our next slide we've touched on this just briefly about the cost of pay-per-click and things like that well you've got a couple of different tips here tips and tricks to get the conversion rate up from the cost per conversion down yeah absolutely so with those with those PPC ads because it is so expensive I generally test I a be test click-to-call ads versus text ads generally speaking click-to-call ads are going to be a more efficient use of your budget because those are going to be the people who are ready to make the call ready to make that contact with you on so they have a higher intent to hire that said there are some cases where we can do a little bit more in-depth targeting with text ads than we can with clicked call and so in that respect it makes sense to use those text ads but definitely a B test text versus click-to-call because that's where you're going to find that sweet spot that's bringing you in those good leads bringing your conversion rate up while reducing your cost per acquisition and I would say there's probably a time of day or a day parting aspect to that as well you know if you're maybe worker at the office filling out of lead forms a lot easier whereas if you if you have the time then making the phone calls a lot easier because like like you said they're in that hiring mode right then they want to talk to someone they've got time right now versus filling out a lead form maybe they don't have time right now and they need some follow up a little bit later yeah absolutely you definitely want to make sure that your click-to-call campaigns are only on during your business hours otherwise people are getting an answering machine and then you have to follow up with them and so chances are you're going to lose that person because a lot of people don't answer the phone when you call back whereas the lead forms are definitely good to run during those after-hours times or I'm sorry the text ads so that people can go to the website and fill out those forms during after hours are going to produce better results I would say from my own experience I can use myself as a case study here I think I'm kind of in the in the average if I don't recognize the phone number I don't pick it up if I've called someplace and if they're if they're lucky enough that I've left a message because I don't generally do that either you want my business you'll pick up the phone yeah I'm not even if I do leave a message if you call me back the likelihood of me picking it up one it's a it's it's obtrusive right I might be doing in the middle of something I might be at the office so it's not the right time for me versus what I called the first time was great time to talk to me and then I'm just not really gonna answer the phone you leave me a voicemail I may not listen to that for hours and I've probably moved on to something else so I love that day part them and make sure that your click-to-call ads are not running overnight or or at least like you said outside of business hours great one all right let's go to our next slide here we're still talking about how to acquire new clients but now we're going to talk a little bit about the search engine optimization and how you can utilize that to drop your cost per acquisition Jessica like you said costs especially paid costs for her lawyers and anybody in the legal industry is a can seem exceedingly high but there are different ways there's different strategies and tools that you can use to bring those costs down so let's talk about this a little bit yeah absolutely so SEO or search engine optimization is really critical to lower that cost per acquisition because those clicks are free now it takes time it takes money to build up your SEO but it's definitely worth it because as you can see from this slide this particular case study is putting in $300 a month towards SEO work and has been for a long period of time but now they are getting almost ten thousand dollars in free traffic to their site because we've really built out a robust SEO program for them so let's talk about that SEO strategy just a little bit obviously SEO is just it's a word that's thrown around constantly most people know it all it stands for search engine optimization but what does that mean especially for our viewers right now in the legal industry what does search engine optimization really look like what's something tangible that we can kind of grab onto yeah absolutely so um search engine optimization is just making sure you have really rich keyword rich and relevant content on your site so that when search engines crawl your site they see that you have all of this information regarding your area of practice so when someone's looking for an attorney or lawyer in your in your area of practice those search engines go back and say okay this this website has a lot of relevant fresh content keyword rich information so they're most likely to have the best answer for this person so that you're gonna get a higher ranking organically over time by making sure you have a lot of relevant keyword rich content on your site so really what you're doing is you're proving to Google that they can trust you with their customer right this is this is Google's you know this is Google's world we all just pay to live in it so they you know if viewers or searchers or visitors are all Google's customer right because they are and a massive percentage of Google's revenue comes from clicking on ads and and that revenue they need to ensure that when people do click on something that is not a revenue driver like an organic rank or an organic listing that the consumer the visitor has a great experience with that that Google provided the the information of the website they were looking for that was relevant to their search because otherwise what's going to end up happening is that search that that visitor they may go elsewhere they may have to search again they may kind of give up on their search so they may have just decided man Google just doesn't know what they're doing they may check out Bing they met may check out you know something else and go to those other the different search profiles so Google is very particular about how it ranks websites now obviously there's no emotion and it's all algorithm can be based but like you said by ensuring that you have great high quality content that makes it easy for Google to not only understand what your site's about but then also provide great relevance and great value to a visitor when they get there that's how you really increase your ranking absolutely perfect all right and if we've got any questions that come up here please be sure to just chat them out to us we'll try to answer those as much as we can and in fact it looks like we do have a couple of questions so question number one here Jessica this is for you do law firms need to create a Google my business account is that valuable for them absolutely if you have a brick-and-mortar location whether you're an attorney or law firm or any other business with a physical location you absolutely want to create it at Google my business account yeah there you go short and sweet we've got another question from Whoopie feet thanks again for tuning in any advice on how to look serious on search engine results not like a shady car salesman on a TV commercial so I think that's a pretty easy one to to answer you've got to provide value all right if you're gonna be a used-car salesman on TV you're selling something and that's something that you're selling doesn't really provide a lot of value it may feel a need but there's not a lot of value there in my opinion one of the greatest things that you can do is ensure that what you're producing and how you are producing this content is something that you yourself would want to see in your own feet you know now if you're the kind of person that is just you know just absolutely loves clickbait and loves to click on things like that then you know what maybe you're in the wrong business but just you need to make sure that any of the content that you're producing is something that you yourself would want to consume make it commercial that you would want to watch and you wouldn't want to skip you know write a write a blog that you would want to read and you wouldn't want to just pass over that's where you get that value organically it looks like we've got one other one other question here from a biffle's garage Jessica you may be able to help with this what are some tools and tricks to identify some different keywords that you can target look Jessica I think we lost you I think you've dropped off we might have you might lost you Internet there all right we're gonna bring Jessica back and try to get her internet fixed so she'll be back online here shortly but to answer your question from from biffle's garage different tools and tricks that you want to use to identify different keywords there's a couple of different pieces that you can utilize one obviously is just a keyword research tool within Google you know so those are some different things you can use just to identify keywords one of the things that I particularly like to do honestly is just go ahead and search just search for something you can identify some different keywords that are being used and if it's relevant based on the kind of the kind of ads that show up you know what may be relevant you believe to your industry in your business you may find has just kind of been taken over by a different product or service or a different type of search type so I always recommend google it for yourself and see what kind of content comes up now we did do another webinar we've done some other videos related to how to identify keywords and some different tools and tricks for that so I'll link to that after we after we go off the air here and it looks like we've got another couple of quest here what are some general ways to build value for these websites in my opinion and this is for me I'm a big researcher right so I want as much information as I can possibly get the more information that I can have the more confident I am in in in the questions that I'm gonna ask I feel more educated I feel a lot safer you know it's something that I want to move forward in there's the there's a saying if you can't describe it to a six-year-old you don't understand it and I've always found that if a website is able to describe something complex to me in a way that I can understand especially if I have no real understanding of the industry I just know I need it then I'm much more likely to work with that kind of company accountants are a great example of this accounting not my skill set there are those kind of finances and numbers I'm just not interested so if they can describe something to me or answer questions that I'm looking for then very easily I'm much I'm gonna trust them a lot more the same thing goes for the you know attorney websites and lawyer websites and things like that so by doing that by providing great value answering some questions in a way that people that do not understand the terms they don't understand the technicality and the the legalese you know we're all friends here we can call it that if they don't know if your website is all legalese you're gonna lose out on clientele now there may be a difference if you're a commercial you know high-power attorney and you're working with other attorneys you know and those are your current those are your leads then you need to bring up the level of communication to where it's it reaches that professional that professional level and kind of speaks to them so final question and then we'll go ahead and move on here do you think Bing search is on the rise and do they bring in clients you know Bing still accounts for twenty thirty percent of the market depending on what kind of industry you're in so I don't see any reason why you would ignore Bing now one you're you'll you'll kind of rank there by accident if you're focusing on ranking organically for Google that's just kind of how it works right you optimize for one search engine you are you kind of start ranking for the other one now Bing ads you may find are going to be less expensive in certain industries then maybe you'll find on Google Google obviously dominates the market so there's more competition so costs are higher Bing has a smaller portion of the market the ad campaign may be a little bit more complex to run simply because it's just a different interface most people aren't used to it but there could be value there now the trade-off is that there's very limited volume now you may just find yourself and say everybody in here is working great yeah this industry is perfect and my geographic location is perfect and Bing is killing it well awesome that would be fantastic but I think most times you know Bing has some value but you're gonna end up running into the situation where you'll you'll lack volume so I would recommend going for both I think I think having both is pretty valuable here so jessica is still trying to come back I think we're having some internet trouble here but you know what we're gonna go ahead and move on and give her a chance to to come on back so just a couple of things that we want to keep in mind here you know we are going to you're gonna get a lot of tire kickers again this goes back to the one of those questions where specifically if you're not providing value or you're not explaining something in a way that that a layman can understand you're gonna get a lot of tire kickers that they just want more information so if you're offering deals or offering different or using I guess the the whatever would I want to look for if you're using different calls to action like free consultation who doesn't want a free consultation especially if I have questions that I haven't been able to answer I am absolutely going to eat up an hour of your time consulting me free consultation so definitely keep that in mind your your call to action or your incentive you you want to make sure that you're aware of the potential costs to you now I love this we keep getting more questions this is perfect what's the best on-site SEO practice for a business that wants to target multiple cities excellent question and there's a couple of different ways to think about this now originally when you know Google kind of first really came on the scene and suchlike that a lot of what a lot of larger corporate sites corporate companies they would build out websites for each location you know so in our case it would be marketing 360 Fort Collins Colorado dot-com marketing 360 Denver Colorado comm marketing 360 Lancaster Ohio comm something like that that's not that doesn't really provide a lot of value right because that is just hundreds and hundreds of websites or a bunch of different landing pages all to maintain that's not going to provide a lot of value because you've got a lot of different domains to one domain or one site could be ranking really really well and then the other domains not so well and they're not able to pull from one another now what I like to do is I like to build out individual landing pages that are specific to that kind of search so if you've got if you're servicing different areas you can create landing pages that specifically address that service area that you service and then you can run ads that are geo targeted to that area that direct to that landing page and I believe jessica is back online just got you back with us I'm back welcome back I sure did excellent we've been answering questions over here and we've had some great ones so keep them coming happy to answer these questions but let's go ahead and move on to our next slide things to keep in mind we already talked a little bit about the tire kickers and using the being cautious about what types of deals you're offering Jessica maybe you have some suggestions outside of free consultation what are some suggestions for good call-to-action ad copy so good call-to-action ad copy I really have found if you don't want to get those tire kickers is really just calling out what it makes you I don't want to say better but what makes you better and so years of service any awards and accolades but again that kind of leads into the fact that you cannot make any claims of being the top or the best or an expert specialist specializes are all terms that generally across the board regardless of what your State Bar Association are going to be completely prohibited but you can use the verbage like a berated let's say you're a be rated with martindale-hubbell but again you can only use that if it's related to the area of practice in which the award was given but really again kind of like we were talking about the versus the type of clientele that are our lawyers or our attorneys are looking for is that they're looking for someone who is gonna win their case who has a lot of experience who has the credentials to back them up so that's always going to be a good call to action and then just you know with the call the call only adds the call is now one of my clients does say you know we return calls same day and that seems to work particularly well also because I think there's kind of a stigma with law firms or attorneys that they're too busy for you so letting them know that you have the time for them is also a really great thing to call out I think that's an excellent point if you can identify kind of a weakness in the industry or a weakness in your competition you can exploit that in your ads and like you said maybe in this this clients particular region attorneys and law firms just don't call people back maybe they are swamped maybe there's there's room for more growth and there's just too many clients and they are not enough people to service them but by being able to take that and turning it into a positive we return the calls same day you never have to worry about it and then following through on that a lot of value a lot of value before we move on our next slide we've got another question is it a good idea to to market or advertise your hourly rates for your fees Jessica any thoughts on that umm yeah absolutely that's a great question I'm most in most cases it's actually a bad marketing practice or is even prohibited to put your hourly rate in your ad copy how about outside of the copy what about on the website does that make much of a difference I would recommend against it I would say check with your State Bar Association as to whether or not your state allows it generally it's considered a no no no that's very interesting now I would say from a user perspective from it from an end-user that's all I'm looking for right I I look for price kind of before a lot of other things so I assume if I search for a service and you come up that you probably provide that service probably in my area so now I want price but that's very interesting to think about if it could just be state regulations that don't allow you to do that which there could be an excellent landing page we would love to provide you with pricing however the State Board of you know Ohio says that you know for statute whatever we can't do that for these reasons it's a consumer protection you know Act something like that but we would love to discuss our prices with you over the phone give us a call or here's a lead form that could turn into an incredible landing page and a great way to gather some of the organic search you know how much does a lawyer cost things like that and then you're just clients that way mm-hmm yeah absolutely on but again if your state allows it and you want to you can but generally I would steer away from it so you just got a got a check with them first and I know you've got you have another note down here content and ads need to be reviewed to ensure compliant and correctness I think that kind of fits in with that question there as well yeah absolutely especially if you're having somebody else write your ads you want to make sure that they are compliant exactly so if you're working with a marketing agency even if you're working with us here at marketing 360 you definitely want to be that second set of eyes you know no one is going to know your business better than you do no one's going to know your industry better than you - there's a lot of experts out there now obviously jessica is one of them here marketing 360 but you still need to have a second set of eyes there just to ensure your own compliance if you've got an intern or even an employee or another agency working for you trust me it'll save you some heartache so always make sure that you've got that second set of eyes on there for the the compliance yeah because ultimately who whether you someone in house or an agency writes those ads the attorney who is connected with those ads is ultimately the one who is held liable if there is if there's a compliance issue makes sense you know they gotta have some skin in the game so that's what they're gonna be looking for yeah yep all right let's let's change gears a little bit and move on to our next slide talking about building rapport this could fit a little bit in with what we were talking about about building value and building quality on your website by utilizing landing pages both for geographic areas and for your services but this can also be a way that you can answer questions we actually posted on our social platforms at marketing 360 a couple of days ago talking about how you can use questions from clients to build out lead form pages to build out frequently asked questions pages things like that that just give you better organic ranking I think this fits right in here with with that so just go talk to me a little bit about how a business or a law firm can build rapport and connect with the client before they even ever speak to them awesome and great point Brandon and answering these questions not only helps prevent people from just calling and asking questions that waste your time but it also does add SEO value so on some questions to definitely answer on your website is what is your area of practice and what is your specialty within that practice again you want to make sure that you don't say I specialize in this you can just say these are the areas of practice that these are the areas I practiced on definitely highlight any awards or recognitions so if you're rated with martindale-hubbell Auto Super Lawyers any of those really well known legal specialty review platforms and peer review platform definitely draw attention to if you have ratings or accolades from them and then of course how many years you've been in practice experience really does matter so highlight your accomplishments if you've been practicing for 10 15 25 years let people know that it just adds value and lets them know that you know what you're doing and then list any notable cases you have one now again this one is something you're gonna want to check with your State Bar Association about because in some states it's considered misrepresentation to say I've won all of these cases because they feel that that is you falsely advertising that you will win their case but in most cases it's going to be allowed and it's great to show that you have these notable cases under your belt that you've had great results for your previous clients great points I love that and anything you can do to build rapport with a client before they even connect with you if you can offer some sort of value and answer question or provide a resource or something like that then that person is already connected with your business and there's a sense of loyalty there so something to consider if you can provide any type of resources you know without diving into the the murky waters of providing legal advice you know anything you can do to answer those kind of questions and and kind of build up some confidence is going to pay dividends in the end all right absolutely let's jump over to our next slide here talk about some high level stats give you some benchmarks kind of to think about just go ahead and write this down for us sure I'm just some high level stats from you know accounts that I personally have worked with now keep in mind results are going to vary drastically because there are so many different areas of practice there's so many different types of cases and there's different hourly rates for all different types of attorneys so your average sale per new client acquisition is really gonna vary tremendously depending on you know again your area of practice your credentials annex and what you're charging per our Li rate again cost per conversion is gonna depend on your area of practice a lot of my clients their cost per conversions about 45 to 90 dollars because through testing we've got a really high conversion rate on their ads now your results are probably gonna vary pretty dramatically from that but you know it again area of practice it shows you where you can get to you know so yeah I think that's a great point don't be discouraged in the very beginning because you may have conversion rates of three four or five hundred dollars and your conversion costs could even be higher so you know while we're on these these high level stats that's something to consider this is something that over years of practice and Jessica's expertise she's been able to narrow these costs down to forty five to ninety dollars per lead now remember that's per lead not per signed on client you know or new new customer so keep that in mind as well mmm-hmm yeah absolutely on so average conversion rate for my clients all channels all digital channels is about 11 percent for my paid ads it's about 33 percent so about 33 percent of the people who are clicking on our ads are interacting with our ads are actually reaching out to my clients but again this is something that takes time and it takes some fine-tuning you know a be testing those ads making sure that you also have other channels going your maps your SEO I don't typically recommend social media but there are some instances where that is helpful so all of those things working together going to help get you a better conversion rate over time excellent well considering Google's average conversion rate is between 1 and 3 percent I think 33 percent is a pretty excellent conversion rate to get - I would say so - all right well we do have a couple other questions that have come up one can lawyers use customer testimonials or online reviews now I know that you can use things like off and things like that but can you have those reviews on your website as well um again that's gonna vary by state there there are some states where it's considered misrepresentation if you have testimonials endorsements anything like that on the website or in the ads which is why it is really important to leverage those credible review platforms Martindale Hubbell ah those Super Lawyers from Google so if you can't put them on your site again check with your State Bar Association definitely make sure that you are getting reviews but you're getting them on the review platforms makes perfect sense and one other question that came up is what is a good way to source backlinks and I'll go ahead and take this one if you are focusing on generating backlinks you're focusing on the wrong thing and I will say this constantly and I'll say this you know just many people just want to hear it or need to hear it there is very little value in hunting for backlinks there can be incredible value in organically getting backlinks but if you're going out you're hunting for them then you're missing the entire purpose and that the purpose of that is you will get backlinks organically by providing great content that's the key if your content is interesting it's valuable its shareable then you will get backlinks now obviously you want to make sure that your local area is is kind of saturated with your website and your address and we use local listing ads in order to do that you want to make sure your Maps listing is accurate those are all considered backlinks or citation backlinks but going out and spamming forums or you know trading link for link or even writing blogs or trading blogs back and forth with different rings there's limited to no value there and you can actually even hurt yourself in doing that because Google's you know their algorithms caught on and they know what's going then oh all that's going on that's considered a black hat technique so my advice to you stay on the up-and-up create great valuable shareable content and you will get backlinks just kind of as an accidental or a happy accident beyond that so but if you're just focusing on generating them yourself your you're missing the purpose here let's go ahead and move to our next slide this is a Jessica I think you threw this in here an example site walk me through this what am I looking at here um so what you want is just to make sure when you have a landing page that you have a really good landing page like this example here I'm ways for someone to get in touch with you a really good call-to-action big firm experience with small firm attention again letting people know that they are important to you and really just strong calls to action you know call us now or request a consultation on the website if you put free consultation I think that's okay you still will get some tire kickers but as long as it's not in the ad copy it will reduce that a little bit just even looking at the site myself big firm experience with small firm attention I love that you've got call us right there there's the number and then you've got it up in the upper right hand corner as well free consultation if I'm not ready to call maybe I want to set something up awesome and then right in the very beginning we've got that Tucson family lawyer and then practice areas perfect that's exactly what I'm looking for so you can see right on this you see right on this site right on the landing page essentially exactly all the information that you need just to get started yep perfect all right let's go ahead and jump to our next slide here this is kind of an example from from one of our clients talking about operating on all the different channels and how they correlate with each other so Jessica kind of walked me through this example here yeah absolutely so kind of like what we were talking about earlier is it's really important to make sure you have multiple different channels that you're showing up on so they do directly correlate with each other so you want to make sure you have your paid search your SEO your Maps listing retargeting if it's allowed most of the time it's not social media if you are going to do social media the when you have a really 360 degree approach to your digital marketing you're just gonna see better results faster it absolutely makes sense all all these channels feed into you know they everything feeds into itself and they all feed into the different channels here and they all kind of influence each other as well you know we've even found in marketing 360 that's the more videos that are produced and the more things that we do on youtube or on Facebook the more things are actually increased on our organic traffic which is very interesting you wouldn't really consider that but the more you the more videos that we that we work with yeah the more have the more organic ranking we get so very interesting so highly recommend as many channels as you can beyond don't skip one obviously you need all these to work together especially if you're trying to bring down your costs and your cost per click so let's go ahead and sum this up Jessica well we're gonna move on to a basically our final slide here some of this up for me if I am just jumping in and want to watch the last five minutes of this webinar what do I need to know awesome so in summary really draw attention to your strengths and your credentials on years of service anything that really makes you better than the next guy get those testimonials those are very important if you can't put them on the site on your website make sure that you're getting them on those credible review platforms and and make sure they're the credible ones because that's what really counts you're paid advertise or PPC or pay-per-click advertising is really gonna be your best that again a be test between click-to-call and text ads to make sure that you're getting the most bang for your buck retargeting is great but it is hit or miss um so again check and make sure that it's something that you're allowed to do SEO is critical to reducing your cost per acquisition of new clients so make sure you're not neglecting that you want to keep putting fresh relevant content on your site and then social media marketing not something that we really touched on because it's really only effective for really really high cost keywords such as mesothelioma lawyer' which last time I checked was around five to six hundred dollars per click or class-action lawsuits which are just in incredibly expensive to bid on per click and you just need to draw awareness that that would really be the only time I would recommend that so yeah well excellent Jessica thank you so much for joining us I really appreciate you taking the time to come out and educate myself and everybody on different marketing techniques for attorneys and lawyers thank you again thank you for having me absolutely for everybody watching you can again access these slides @m 360 us slashed for e 0 a of course we have additional resources at youtube.com slash marketing 360 we do these webinars every Wednesday at 1:30 mountain time and if you would like to work with us or learn more about marketing 360 please go to marketing 360 comm slash start we'd love a chance to talk to you we'd love a chance to consult with you and you know hopefully at the end of the day we get to part them together I want to thank you guys so much for watching and happy marketing you