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Towing receipt pdf for Sales

[Music] hey guys what's going on rob from clicksgeek.com and today's case study video we're going to go through a tow truck client who's also running a cash for junk cars removal campaigns they're running two campaigns with us but today we're going to focus on the towing services so this is really interesting campaign this is call only as well so these are all phone calls these are not contact form submissions at all so before i get into the case study if you are new to the channel don't forget to subscribe we drop trainings and case studies every single day if you want to learn how to run google ads for yourself there are links in the description of thousands of videos we have of uh on our youtube channel of all kinds of different google ads trainings that's all we do is google ads so you'll have a wealth of knowledge for that kind of stuff we have courses available too if you want to take those or if you are a business owner or a tow truck company and you need leads and phone calls then we can clone this campaign and deploy it to your location as well and roll that out for you to get some phone calls going so there's an application link in the description as well if you'd like to work with us all right so enough said let's get started with today is the last 30 days of data we're looking at which is may 16th to june 14th 2022 and again we're looking when we look at the towing campaign today so that's what we're going to be going with and they these guys are running 75 a day in the towing campaign monday through friday in the last 30 days they've gotten 725 clicks about 13 000 15 impressions 5.57 click-through rate average cost per click is 3.30 cents it's a total cost for google ads for the month for this tow truck client is 2 389 and 37 cents and again that's on a monday through friday 75 day 75 a day budget you don't need to spend 75 dollars a day in towing you can do this easily with you know 40 bucks a day monday through friday they've gotten 443 phone calls which is totally outrageous for that budget that they're spending that's awesome and their cost per phone call is 5.39 and the conversion rate for the campaign is 61.10 which is awesome that's unicorn status for google ads doesn't really get much better than that so 443 inbound phone calls for people looking for a tow truck all right so if we go into the campaign you're gonna see here here's all the ad groups we are running that are actually get all of them that are driving all the phone calls so let me get a view so you can see all of them again this guy's inside philadelphia and outside so huge huge market um we could easily have 10 tow truck guys in philadelphia and everyone would still crush it that's how big the market is for towing so towing services um 220 clicks and that is 143 leads that is wild that ad group so we'll go to the keywords in a minute i'm just going to high-level ad groups emergency roadside assistance 84 leads towing philadelphia geo ad group 70 leads towing company 65 leads towing near me 48 leads 24 hours towing 15 leads cheap towing 13 leads some guys don't like the cheap towing stuff because they're price shoppers but some other guys like to leave that on it's up to you call a tow truck three leads emergency towing one lead telling jenkin down one lead that's a geoad group so if we go into the actual keywords you'll see here we are running phrase and exact match for for this guy only at his request because he wanted to run phrase and exact normally we run only exact match and that's because with phrase match you'll get a ton of stuff of people searching for um different towing company like brands like they'll be like if let's say you're rick's towing they'll be looking for jerry's towing um still a good lead it's somebody who needs a tow they just searched it you just gotta have a sale system in place to turn those over to yourself but um that's why normally we only run exact match but there's only a few phrase match in here so it's not too bad so tow truck service 93 leads that one keyword towing company 40 leads roadside assistance services 32 leads towing company philadelphia pa 30 leads roadside assistance near me exact match great keyword 21 leads tow truck near me great keyword exact match 23 leads so when someone's searching an exact match like this you can see here there's a ton of leads dozens in the exact match keywords these are somebody who most likely is already on the side of the road and they have an issue and they need someone to come get them right because these are all keep in mind this is all call only this is people on their cell phone there is no desktop computer with uh this traffic we're running so these are people on their cell phones who are typing into google toeing near me towing company near me emergency roadside assistance tow truck near me right so these are really high intent keywords and if you keep going down you'll see all the tow truck service towing near me again towing philadelphia so it's all really basic keywords um it's just the thing with towing is you need to make sure that wherever you are you have a big whenever you run your campaign you have a big list of competitor names to add this negative as a negative keyword list because you want to kind of try and mitigate that as much as possible people searching for other tow truck brands and then calling you obviously um you don't want too much of that but there's no way to really stop all of it we can just do it as best we can by um using exact match in phrase if we're gonna use phrase and we have a huge huge local list of competitive negative keywords we add in so that's how we uh deal with that now as for let me move my head real quick over here you'll see devices here everything we're doing mobile phones 725 clicks here's all the stats all the same is the original 443 calls 5.39 a phone call so that's pretty insane happy client tons of phone calls tons of toes he's out every day all day picking people up so very happy that's all i got for you guys today i can't show you the ads unfortunately um only because i don't want to divulge the client's information but they're very basic there's nothing crazy we're not doing anything tricky it's just hey do you need a tow broken down inside the road call right now we can be there in 30 minutes um some of the ads we have rates i think this guy was like starting at like 100 bucks or something like that or 80 bucks or something like that it's all just called actions like that there's nothing crazy it's just basic tow truck stuff we just kind of gear them towards how they're going to look on a cell phone right so we kind of try to make them pop out a little bit so like on the headlines or the description we'll start with like brackets it says call today or something and then it says we can be there in 30 minutes call for a tow today we can be there in 30 minutes stuff like that so really basic call to actions for tote for a towing space but um this these campaign polls and uh we have dozens of these campaigns all across the country in all different markets and they all pull so you can expect a lead range of anywhere depending where you are your market and your budget and all that anywhere from four dollars a call to about fourteen dollars call it really depends and even the higher end ones the 14 call we can whittle those down to under 10. we always do but um yeah so that's the results we can get and if you're again if you're a tow truck company and you want phone calls and you need results like this there's a link in the description below this video where you can apply to work with us and we'll see if it's a good fit and we can clone all of this and move it into your brand and your location and turn it on and if you want to learn how to do this yourself also go in the description and there's dozens of training videos thousands of training videos and courses and all kinds of cool stuff where you can learn to build these campaigns for yourself alright guys that's all i got for you today i will see you tomorrow [Music] [Music] you