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The APPLICATION of BALANCED SCORECARD  Form

The APPLICATION of BALANCED SCORECARD Form

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hello and welcome to today's lesson where we're looking at the balanced scorecard which is a strategic Performance Management tool used by management teams to set and measure performance in a way that is aligned with the strategy of an organization so why would you even want to use a balanced scorecard in the first place well there are several reasons including that they allow you to Monitor and communicate progress towards your strategic targets they allow you to link everyone's day-to-day work to the strategy and vision they help you prioritize your projects products and services and they increase Financial Health increase customer satisfaction improve efficiency and increase knowledge and Innovation within your organization so with that let's jump in and take a look at a balanced scorecard now the balanced scorecard involves measuring the performance of a business from four perspectives all linked to the strategy and vision of the organization the characteristics of balanced scoreca

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