Fill and Sign the Business Plans the Executive Summary and Mission Statement Form

Executive Summary The Mission Statement (A few sentences or paragraph about what your business is all about.) ________________________________ Company Information The business was formed in ________________________________ (date) The founders and their roles are as follows: ________________________________ The business has _____________ employees. The business location(s) is/are ________________________________ Growth Highlights (Examples of company growth, such as financial or market highlights. Graphs and charts can be beneficial in this section.)________________________________ Products/Services ( Briefly describe the products or services you provide.) ________________________________ Financial Information ( If you are seeking financing, include any information about your current bank and investors.)________________________________ Future Plans (Explain what your vision is for your business.) ________________________________ Company Description (Describe the nature of your business and list the market needs that you are trying to cater to. Explain how your products and services meet these needs. List the specific consumers, organizations or businesses that your company will do business with. Describe the competitive edges that will make your business a success such as your location, expert personnel, efficient operations, or ability to bring value to your customers.) ________________________________Market Analysis Industry Description and Outlook (Describe your industry, including its current size and historic growth rate as well as other trends and characteristics (e.g., life cycle stage, projected growth rate). Next, list the major customer groups within your industry.) ________________________________ Target Market________________________________ (Narrow your target market to a manageable size. Trying to reach too many target markets is a common mistake. Research and include the following information about your market) Distinguishing characteristics ________________________________ (What are the critical needs of your potential customers? Are those needs being met? What are the demographics/location of the group? Are there any seasonal or cyclical purchasing trends that may affect your business?) Size of the primary target market________________________________ (Include the size of your market, data about the annual purchases by your market makes in your industry, and the forecasted market growth for the group.) Expected market share ________________________________ (What is the market share percentage and number of customers you expect to obtain in a specific geographic area? Explain the reasoning behind your projection.) Pricing and gross margin targets ( Define your pricing structure, gross margin levels, and any discount that you plan to have.) ________________________________ Organization & Management Organizational Structure Create an organizational chart with a narrative description. Ownership Information ________________________________ (Business form- ex: incorporated (if so, state whether it is a C or S corporation) partnership (state whether it is a general or limited partnership), sole proprietor.)________________________________ (Name of owner, percentage of ownership, and extent of involvement with the company) ________________________________ (Name of owner, percentage of ownership, and extent of involvement with the company) Forms of ownership include ________________________________ (i.e., common stock, preferred stock, general partner, limited partner) Outstanding equity equivalents include ________________________________ (i.e., options, warrants, convertible debt) Common stock has been issued or authorized ________________________________ (describe) Management Profiles ________________________________ (Key personnel in your company and their backgrounds. Provide resumes that include the following information: name, position (include brief position description along with primary duties), primary responsibilities and authority, education, unique experience and skills, prior employment, special skills, past track record, industry recognition, community involvement, number of years with company, compensation basis and level, quantified achievements (e.g. "Managed a sales force of twenty people," "Increased revenue by 25 percent in the first year" "). Board of Directors' Qualifications ________________________________ (Describe each by name, position on the board, extent of involvement with company, background, and historical and future contribution to the company's success). Service or Product Line A Description of Your Product / Service ________________________________ (Describe your product or service's ability to meet consumer needs, any advantages your product has over that of the competition, and the current development stage your product is in (e.g., idea, prototype). Your Product’s Life Cycle________________________________ (Include information about where your product or service is in its life cycle, as well as any factors that may influence its cycle in the future.) Intellectual Property________________________________ (List any existing, pending, or any anticipated copyright or patent filings, any key aspects of a product that may be classified as trade secrets. Also include any information about existing legal agreements, such as nondisclosure or non-compete agreements.) Research and Development (R&D) Activities________________________________ (Describe any current or future R&D activities and the expected results of future R&D activities. Analyze the R&D efforts of others in your industry as well as your own business.) Marketing & Sales Overall Marketing StrategyThe market penetration strategy is ________________________________. The growth strategy is ________________________________. (How to increase your human resources, an acquisition strategy such as buying another business, a franchise strategy for branching out, a horizontal strategy where you would provide the same type of products to different users, or a vertical strategy where you would continue providing the same products but would offer them at different levels of the distribution chain.) Channels of distribution are ________________________________. (Could include original equipment manufacturers (OEMs), an internal sales force, distributors, or retailers.) The business will reach its customers through ________________________________(Promotions, advertising, public relations, personal selling, and printed materials such as brochures, catalogs, flyers, etc.) Overall Sales Strategy The sales force strategy is ________________________________. (State whether you will have a sales force, how many, if they will be internal or independent representatives, and your plans for their recruitment, training, and compensation.) Sales prospects include ________________________________. (Prioritize the contacts, selecting the leads with the highest potential to buy.) We will need to make __________ (number) sales calls over a time period of ___________. The average number of sales calls we will need to make per sale is __________. The average dollar size per sale is __________, and the average dollar size per vendor is __________. Funding Proposal Our current funding requirement is ________________________________. (Include the time period that each request will cover, the type of funding you would like to have (e.g., equity, debt), and the terms that you would like to have applied. Provide historical and prospective financial information in support of your request.)Future funding requirements over the next five years will be ________________________________. Funds we receive will be used for ________________________________. (e.g. capital expenditures, working capital, debt retirement, acquisitions.) Strategic financial situational plans for the future include ________________________________. ( e.g. a buyout, being acquired, debt repayment plan, or selling your business.). Financial Projections Historical Financial Data ________________________________ (For an established business, include your company's income statements, balance sheets, and cash flow statements for each year you have been in business (usually for up to three to five years). Include any collateral that you may have that could be used to ensure your loan, regardless of the stage of your business.) Prospective Financial Data In the next five years, we expect to ________________________________. (Include forecasted income statements, balance sheets, cash flow statements, and capital expenditure budgets. For the first year, you should supply monthly or quarterly projections. After that, you can stretch it to quarterly and/or yearly projections for years two through five.) (You may want to insert graphs of the ratio and trend analysis for all of your financial statements (both historical and prospective).Appendix ________________________________ (The appendix may include:Credit history (personal & business)  Resumes of key managers  Product pictures  Letters of reference  Details of market studies  Relevant magazine articles or book references  Licenses, permits or patents  Legal documents  Copies of leases  Building permits  Contracts  List of business consultants, including attorney and accountant)