Establishing secure connection…Loading editor…Preparing document…

Logo Design Agreement

This template is fully customizable. Edit the text, fill out the fields, and send it for signature. Give it a try!

Logo Design Agreement

Agreement made on the , between a corporation organized and existing under the laws of the state of , with its principal office located at , referred to herein as Designer, and a corporation organized and existing under the laws of the state of , with its principal office located at , referred to herein as Client.

Whereas, Client engages in the profession of public accounting and desires for Designer to design a logo for its business to be used on letters, business cards and other applicable means of business identification;

Now, therefore, for and in consideration of the mutual covenants contained in this agreement, and other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties agree as follows:

1. Interpretations

A. Unless the context otherwise admits words importing one gender shall include all other genders and words importing the singular shall include the plural and vice versa.

B. Reference to any statutory provisions in this Agreement shall include any statutory provisions, which amends or replaces it.

2. Outline of Agreement

This Agreement details the terms and conditions agreed between the Parties for the design of a Logo hereinafter known as the Project for the Client such development to be undertaken by the Designer.

3. Detailed Project Specification

A. The Parties have agreed to a detailed Project specification as defined in Exhibit A of this Agreement for Designer to design a logo for Client’s business to be used on letters, business cards and other applicable means of business identification;

B. Any amendments proposed to this Project specification must be made in writing and delivered to the other party. Either party is entitled to request a meeting to discuss such amendments.

C. If such proposed amendments incur additional expense the Designer is entitled to seek further payment to cover such expense.

4. Fees and Expenses

A. In consideration of the services to be performed by Designer, Client shall pay to Designer fees in the amounts and according to the payment schedule set forth in the Proposal made by Designer, a copy of which is attached hereto as Exhibit B, and made a part hereof.

B. Expenses

1. Incidental and out-of-pocket expenses including but not limited to costs for telephone calls, postage, shipping, overnight courier, service bureaus, typesetting, blueprints, models, presentation materials, photocopies, computer expenses, parking fees and tolls, and taxis at cost plus Designer’s standard markup of percent, and, if applicable, a mileage reimbursement at per mile; and

2. Travel expenses including transportation, meals, and lodging, incurred by Designer with Client’s prior approval.

C. The Project pricing includes Designer’s fee only. Any and all outside costs including, but not limited to, equipment rental, photographer’s costs and fees, photography and/or artwork licenses, prototype production costs, and online access or hosting fees, will be billed to Client unless specifically otherwise provided for in the Proposal.

D. All invoices are payable within days of receipt. A percent monthly service charge is payable on all overdue balances. Payments will be credited first to late payment charges and next to the unpaid balance. Client shall be responsible for all collection or legal fees necessitated by late or default in payment. Designer reserves the right to withhold delivery and any transfer of ownership of any current work if accounts are not current or overdue invoices are not paid in full. All grants of any license to use or transfer of ownership of any intellectual property rights under this Agreement are conditioned upon receipt of payment in full which shall be inclusive of any and all outstanding additional costs, taxes, expenses and fees, Charges or the costs of Changes.

5. Changes, Revisions and Timing

A. Unless otherwise provided in the Proposal, and except as otherwise provided for herein, Client shall pay additional charges for changes requested by Client which are outside the scope of the Services on a time and materials basis, at Designer’s standard hourly rate of per hour. Such charges shall be in addition to all other amounts payable under the Proposal, despite any maximum budget, contract price or final price identified therein. Designer may extend or modify any delivery schedule or deadlines in the Proposal and Final Product as may be required by such Changes.

B. If Client requests or instructs Changes that amount to a revision in or near excess of percent of the time required to produce the Final Product, and or the value or scope of the Services, Designer shall be entitled to submit a new and separate Proposal to Client for written approval. Work shall not begin on the revised services until a fully signed revised Proposal and, if required, any additional retainer fees are received by Designer.

C. Designer will prioritize performance of the Services as may be necessary or as identified in the Proposal, and will undertake commercially reasonable efforts to perform the Services within the time(s) identified in the Proposal. Client agrees to review the Final Product within the time identified for such reviews and to promptly either,

1. Approve the Final Product in writing or

2. Provide written comments and/or corrections sufficient to identify the Client’s concerns, objections or corrections to Designer. The Designer shall be entitled to request written clarification of any concern, objection or correction.

Client acknowledges and agrees that Designer’s ability to meet any and all schedules is entirely dependent upon Client’s prompt performance of its obligations to provide materials and written approvals and/or instructions pursuant to the Proposal and that any delays in Client’s performance or Changes in the Services requested by Client may delay delivery of the Final Product. Any such delay caused by Client shall not constitute a breach of any term, condition or Designer’s obligations under this Agreement.

3. Designer will exercise commercially reasonable efforts to test the Final Product requiring testing and to make all necessary corrections prior to providing the product to Client. Client, within five (5) business days of receipt of the product, or any part thereof, and shall notify Designer, in writing, of any failure of any part of Final Product to comply with the specifications set forth in the Proposal, or of any other objections, corrections, changes or amendments Client wishes made to such product. Any such written notice shall be sufficient to identify with clarity any objection, correction or change or amendment, and Designer will undertake to make the same in a commercially timely manner. Any and all objections, corrections, changes or amendments shall be subject to the terms and conditions of this Agreement. In the absence of such notice from Client, the Deliverable shall be deemed accepted.

6. Client Responsibilities

Client acknowledges that it shall be responsible for performing the following in a reasonable and timely manner:

A. Coordination of any decision-making with parties other than the Designer;

B. Provide Client information in a form suitable for reproduction or incorporation into the Final Product without further preparation, unless otherwise expressly provided in the Proposal; and

C. Final proofreading and in the event that Client has approved the Final Product, but errors, such as, by way of example, not limitation, typographic errors or misspellings, remain in the Final Product, Client shall incur the cost of correcting such errors.

7. Accreditation/Promotions

All displays or publications of the Final Product shall bear accreditation and/or copyright notice in Designer’s name in the form, size and location as incorporated by Designer in the Final Product, or as otherwise directed by Designer. Designer retains the right to reproduce, publish and display the Final Product in Designer’s portfolios and websites, and in galleries, design periodicals and other media or exhibits for the purposes of recognition of creative excellence or professional advancement, and to be credited with authorship of the finished product in connection with such uses. Either party, subject to the other’s reasonable approval, may describe its role in relation to the Project and, if applicable, the services provided to the other party on its website and in other promotional materials, and, if not expressly objected to, include a link to the other party’s website.

8. Confidential Information

Each party acknowledges that in connection with this Agreement it may receive certain confidential or proprietary technical and business information and materials of the other party, including without limitation Preliminary Works (Confidential Information). Each party shall hold and maintain in strict confidence all Confidential Information, shall not disclose Confidential Information to any third party, and shall not use any Confidential Information except as may be necessary to perform its obligations under the Proposal and may be required by a court or governmental authority. Notwithstanding the foregoing, Confidential Information shall not include any information that is in the public domain or becomes publicly known through no fault of the receiving party, or is otherwise properly received from a third party without an obligation of confidentiality.

9. Relationship of the Parties

A. Independent Contractor.

Designer is an independent contractor, not an employee of Client or any company affiliated with Client. Designer shall provide the Services under the general direction of Client, but Designer shall determine, in Designer’s sole discretion, the manner and means by which the Services are accomplished. This Agreement does not create a partnership or joint venture and neither party is authorized to act as agent or bind the other party except as expressly stated in this Agreement. Designer and the work product and Final Product prepared by Designer shall not be deemed a work for hire as that term is defined under Copyright Law. All rights, if any, granted to Client are contractual in nature and are wholly defined by the express written agreement of the parties and the various terms and conditions of this Agreement.

B. Designer Agents.

Designer shall be permitted to engage and/or use third party Designers or other service providers as independent contractors in connection with the Services (Design Agents). Notwithstanding, Designer shall remain fully responsible for such Design Agents’ compliance with the various terms and conditions of this Agreement.

C. No Solicitation.

During the term of this Agreement, and for a period of six (6) months after expiration or termination of this Agreement, Client agrees not to solicit, recruit, engage, or otherwise employ or retain, on a full-time, part-time, consulting, work-for-hire, or any other kind of basis, any Designer, employee or Design Agent of Designer, whether or not said person has been assigned to perform tasks under this Agreement. In the event such employment, consultation or work-for-hire event occurs, Client agrees that Designer shall be entitled to an agency commission to be the greater of, either (a) percent of said person’s starting salary with Client, or (b) percent of fees paid to said person if engaged by Client as an independent contractor. In the event of (a) above, payment of the commission will be due within 30 days of the employment starting date. In the event of (b) above, payment will be due at the end of any month during which the independent contractor performed services for Client. Designer In the event of nonpayment and in connection with this section, shall be entitled to seek all remedies under law and equity.

D. No Exclusivity.

The parties expressly acknowledge that this Agreement does not create an exclusive relationship between the parties. Client is free to engage others to perform services of the same or similar nature to those provided by Designer, and Designer shall be entitled to offer and provide design services to others, solicit other Clients and otherwise advertise the services offered by Designer.

10. Warranties and Representations

A. By Client.

Client represents, warrants and covenants to Designer the following:

1. Client owns all right, title, and interest in, or otherwise has full right and authority to permit the use of the Client Content,

2. To the best of Client’s knowledge, the Client Content does not infringe the rights of any third party, and use of the Client Content as well as any Trademarks in connection with the Project does not and will not violate the rights of any third parties.

3. Client shall comply with the terms and conditions of any licensing agreements which govern the use of Third Party Materials, and

4. Client shall comply with all laws and regulations as they relate to the Services and Final Product.

B. By Designer

1. Designer hereby represents, warrants and covenants to Client that Designer will provide the Services identified in the Agreement in a professional and workmanlike manner and in accordance with all reasonable professional standards for such services.

2. Designer further represents, warrants and covenants to Client that (i) except for Third Party Materials and Client Content, the Final Product shall be the original work of Designer and/or its independent contractors, (ii) in the event that the Final Product include the work of independent contractors commissioned for the Project by Designer, Designer shall have secure agreements from such contractors granting all necessary rights, title, and interest in and to the Final Product sufficient for Designer to grant the intellectual property rights provided in this Agreement, and (iii) to the best of Designer’s knowledge, the Final Art provided by Designer and Designer’s subcontractors does not infringe the rights of any party, and use of same in connection with the Project will not violate the rights of any third parties. In the event Client or third parties modify or otherwise use the Final Product outside of the scope or for any purpose not identified in the Proposal or this Agreement or contrary to the terms and conditions noted herein, all representations and warranties of Designer shall be void.

3. EXCEPT FOR THE EXPRESS REPRESENTATIONS AND WARRANTIES STATED IN THIS AGREEMENT, DESIGNER MAKES NO WARRANTIES WHATSOEVER. DESIGNER EXPLICITLY DISCLAIMS ANY OTHER WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR COMPLIANCE WITH LAWS OR GOVERNMENT RULES OR REGULATIONS APPLICABLE TO THE PROJECT.

C. Subject to the terms, conditions, express representations and warranties provided in this Agreement, Designer agrees to indemnify, save and hold harmless Client from any and all damages, liabilities, costs, losses or expenses arising out of any finding of fact which is inconsistent with Designer’s representations and warranties made herein, except in the event any such claims, damages, liabilities, costs, loses or expenses arise directly as a result of gross negligence or misconduct of Client provided that (a) Client promptly notifies Designer in writing of the claim; (b) Designer shall have sole control of the defense and all related settlement negotiations; and (c) Client shall provide Designer with the assistance, information and authority necessary to perform Designer’s obligations under this section. Notwithstanding the foregoing, Designer shall have no obligation to defend or otherwise indemnify Client for any claim or adverse finding of fact arising out of or due to Client Content, any unauthorized content, improper or illegal use, or the failure to update or maintain any Final Product provided by Designer.

11. Term and Termination

A. This Agreement shall commence upon the Effective Date and shall remain effective until the Services are completed and delivered.

B. This Agreement may be terminated at any time by either party effective immediately upon notice, or the mutual agreement of the parties, or if any party:

1. Becomes insolvent, files a petition in bankruptcy, makes an assignment for the benefit of its creditors; or

2. Breaches any of its material responsibilities or obligations under this Agreement, which breach is not remedied within ten (10) days from receipt of written notice of such breach.

3. In the event of termination, Designer shall be compensated for the Services performed through the date of termination in the amount of (a) any advance payment, (b) a prorated portion of the fees due, or (c) hourly fees for work performed by Designer or Designer’s agents as of the date of termination, whichever is greater; and Client shall pay all expenses, fees, out of pockets together with any additional costs incurred through and up to, the date of cancellation.

C. In the event of termination by Client and upon full payment of compensation as

D. Upon expiration or termination of this Agreement: (a) each party shall return or, at the disclosing party’s request, destroy the Confidential Information of the other party, and (b) other than as provided herein, all rights and obligations of each party under this Agreement, exclusive of the Services, shall survive.

12. Intellectual Property Provisions

A. Client Content, including all pre-existing Trademarks, shall remain the sole property of Client or its respective suppliers, and Client or its suppliers shall be the sole owner of all rights in connection therewith. Client hereby grants to Designer a nonexclusive, nontransferable license to use, reproduce, modify, display and publish the Client Content solely in connection with Designer’s performance of the Services and limited promotional uses of the Final Product as authorized in this Agreement.

B. All Third Party Materials are the exclusive property of their respective owners. Designer shall inform Client of all Third Party Materials that may be required to perform the Services or otherwise integrated into the Final Art. Under such circumstances Designer shall inform Client of any need to license, at Client’s expense, and unless otherwise provided for by Client, Designer shall obtain the license(s) necessary to permit Client’s use of the Third Party Materials consistent with the usage rights granted herein. In the event Client fails to properly secure or otherwise arrange for any necessary licenses or instructs the use of third party art, Client hereby indemnifies, saves and holds harmless Designer from any and all damages, liabilities, costs, losses or expenses arising out of any claim, demand, or action by a third party arising out of Client’s failure to obtain copyright, trademark, publicity, privacy, defamation or other releases or permissions with respect to materials included in the Final Art.

C. Designer retains all rights in and to all Preliminary Works. Client shall return all Preliminary Works to Designer within thirty (30) days of completion of the Services and all rights in and to any Preliminary Works shall remain the exclusive property of Designer.

D. Designer retains all right and title in and to any original artwork comprising Final Art, including all rights to display or sell such artwork. Client shall return all original artwork to Designer within thirty (30) days of completion of the Services.

E. Upon completion of the Services and expressly conditioned upon full payment of all fees, costs and out-of-pocket expenses due, Designer assigns to Client all ownership rights, including any copyrights, in and to any artworks or designs comprising the works created by Designer for use by Client as a Trademark. Designer shall cooperate with Client and shall execute any additional documents reasonably requested by Client to evidence such assignment. Client shall have sole responsibility for ensuring that any proposed trademarks. Final Product intended to be a Trademark are available for use in commerce and federal registration and do not otherwise infringe the rights of any third party. Client hereby indemnifies, saves and holds harmless Designer from any and all damages, liabilities, costs, losses or expenses arising out of any claim, demand, or action by any third party alleging any infringement arising out of Client’s use and/or failure to obtain rights to use or use of the Trademark.

13. Designer Tools

All Designer Tools are and shall remain the exclusive property of Designer. Designer hereby grants to Client a nonexclusive, nontransferable perpetual, worldwide license to use the Designer Tools solely to the extent necessary with the Final Product for the Project. Client may not directly or indirectly, in any form or manner, decompile, reverse engineer, create derivative works or otherwise disassemble or modify any Designer Tools comprising any software or technology of Designer.

14. Severability

The invalidity of any portion of this Agreement will not and shall not be deemed to affect the validity of any other provision. If any provision of this Agreement is held to be invalid, the parties agree that the remaining provisions shall be deemed to be in full force and effect as if they had been executed by both parties subsequent to the expungement of the invalid provision.

15. No Waiver

The failure of either party to this Agreement to insist upon the performance of any of the terms and conditions of this Agreement, or the waiver of any breach of any of the terms and conditions of this Agreement, shall not be construed as subsequently waiving any such terms and conditions, but the same shall continue and remain in full force and effect as if no such forbearance or waiver had occurred.

16. Governing Law

This Agreement shall be governed by, construed, and enforced in accordance with the laws of the State of .

17. Notices

Any notice provided for or concerning this Agreement shall be in writing and shall be deemed sufficiently given when sent by certified or registered mail if sent to the respective address of each party as set forth at the beginning of this Agreement.

18. Attorney’s Fees

In the event that any lawsuit is filed in relation to this Agreement, the unsuccessful party in the action shall pay to the successful party, in addition to all the sums that either party may be called on to pay, a reasonable sum for the successful party's attorney fees.

19. Mandatory Arbitration

Any dispute under this Agreement shall be required to be resolved by binding arbitration of the parties hereto. If the parties cannot agree on an arbitrator, each party shall select one arbitrator and both arbitrators shall then select a third. The third arbitrator so selected shall arbitrate said dispute. The arbitration shall be governed by the rules of the American Arbitration Association then in force and effect.

20. Entire Agreement

This Agreement shall constitute the entire agreement between the parties and any prior understanding or representation of any kind preceding the date of this Agreement shall not be binding upon either party except to the extent incorporated in this Agreement.

21. Modification of Agreement

Any modification of this Agreement or additional obligation assumed by either party in connection with this Agreement shall be binding only if placed in writing and signed by each party or an authorized representative of each party.

22. Assignment of Rights

The rights of each party under this Agreement are personal to that party and may not be assigned or transferred to any other person, firm, corporation, or other entity without the prior, express, and written consent of the other party.

WITNESS our signatures as of the day and date first above stated.

By:

By:

Enter text

What a Logo Design Agreement Covers

A Logo Design Agreement is a written contract that sets out the deliverables, ownership, payment, schedule, and permitted uses of a logo created for a client by a designer or design firm. It defines whether the designer transfers copyright or grants a license, specifies milestone payments and what constitutes final deliverables, and allocates responsibility for trademark clearance, revisions, and ongoing support. The agreement also addresses confidentiality of client materials, indemnities for third-party claims, dispute resolution, and the governing state law that will interpret the contract.

Why a Clear Agreement Matters for Logo Work

A Logo Design Agreement reduces misunderstandings by documenting expectations for deliverables, timelines, revisions, and fees. It protects client rights to use the mark and protects designers by limiting scope, specifying payment milestones, and allocating liability.

Why a Clear Agreement Matters for Logo Work

Who Commonly Uses a Logo Design Agreement

Typical parties include freelance designers, design studios, marketing agencies, startups, and established companies commissioning new branding.

Use the agreement whenever a paid logo project involves file delivery, rights transfer, recurring services, or any third-party work where ownership or licensing needs to be explicit.

Key Signatory Roles

Client — Authorized Officer

An officer, owner, or authorized procurement contact should sign on behalf of the client entity. The signer must have legal authority to accept assignment or licensing of intellectual property and to authorize payments under the agreement.

Designer — Business Owner

The designer or an authorized representative of the design firm signs to confirm delivery commitments and to transfer or license rights as specified. If the designer is an individual, use the full legal name as it appears on tax records.

Essential Clauses to Include

A professional Logo Design Agreement typically contains clauses that define scope, ownership, payment, delivery, revisions, warranties, and termination to avoid disputes and ensure enforceability.

Scope of Work

Describe exactly what the designer will deliver (file formats, color variants, style guide, number of concepts and revisions) and state what is out of scope to prevent scope creep and surprises.

Payment Terms

Specify total fees, deposit amount, milestone payments, late payment penalties, acceptable payment methods, and whether third-party costs (fonts, stock art) are reimbursable.

Ownership and License

State whether copyright is assigned to the client or whether a license is granted; define permitted uses, exclusivity, and any retained rights for the designer.

Deliverables

List final file types to be delivered (e.g., vector AI/EPS, PDF, PNG, SVG), resolution requirements, and the accepted method for transfer, including any proof of delivery.

Revisions

Set the number of included revision rounds, the process for requesting changes, and pricing for additional revisions or redesigns beyond the included scope.

Warranties and Indemnity

Include warranties on originality, a clause allocating responsibility for third-party IP claims, and indemnification language for breaches of representations.

Step-by-Step: Completing the Agreement

Follow these steps to complete and execute a Logo Design Agreement efficiently and with clear legal effect.

  • 01
    1. Draft Scope: Describe deliverables and revisions in plain language.
  • 02
    2. Set Terms: Insert payment, timeline, and IP provisions.
  • 03
    3. Review: Have both parties review and confirm details.
  • 04
    4. Sign: Execute electronically or on paper with authorized signatures.

How to Customize and Complete the Agreement Online

Online completion speeds turnaround and preserves an audit trail; configure fields and signer order before sending.

Field Configuration
Signature Required for both parties; place name and date fields nearby
Initials Add for revision pages where consent is needed
Conditional Clause Show or hide IP assignment based on selection
Attachments Attach style guides or example files for reference

Where to Send and How to Submit the Agreement

Decide which party initiates the document and the preferred delivery method before execution.

  • Designer Initiated: Designer uploads and sends to client for signature.
  • Client Initiated: Client requests edits and returns a signed copy to designer.
  • Shared Storage: Store final signed copy in shared cloud repository.
  • Legal Review: Send to counsel for review before final signature if needed.

Digital Signing and Delivery Options

Choose an e-signature platform that provides audit trails, secure storage, and the required compliance posture for your industry.

  • File Formats: PDF, DOCX, and image attachments supported for final deliverables
  • Integrations: Link to storage and collaboration tools like Google Workspace and Box
  • Authentication: Email link, SMS code, or stronger verification as needed

Preserve the signed record, export a PDF/A if required, and retain an audit trail showing signer identity, timestamps, and IP addresses for proof of execution.

Timelines and Deadlines to Track

Track delivery, approval, and payment deadlines to avoid disputes and ensure timely transfer of rights.

Project Kickoff:

Begin on the effective date specified in the agreement

Concept Delivery:

Deliver initial concepts by the agreed milestone date

Revision Period:

Client must request revisions within the defined review window

Final Delivery:

Provide final assets after final payment is received

Payment Due Dates:

Follow the schedule to avoid late fees or work stoppage

Common Preparation Mistakes

  • Vague scope descriptions that leave file types and counts unspecified, causing disagreement at handoff.
  • Missing or ambiguous IP language that fails to clearly assign copyright or define permitted uses.
  • Informal payment terms with no milestones or clarity on refundability for unused work.
  • Failing to record revisions and approvals, which makes it hard to prove acceptance or scope changes.

Risks of an Incorrect or Missing Agreement

Ownership Disputes: Client and designer both claim rights
Payment Litigation: Unpaid invoices and collection costs
IP Infringement: Third-party claims against delivered artwork
Reputational Risk: Public disputes harming relationships
Delayed Launches: Missing deliverables delays product releases
Increased Costs: Legal fees to resolve contract ambiguity

Real-World Examples of Agreement Use

These examples show how parties structure common logo engagements and the clauses they prioritize.

Small Studio to Startup

A boutique studio delivers three concepts and two revision rounds

  • Deposit of 50% upfront
  • The client receives full copyright assignment upon final payment and files trademark applications separately with counsel.

Freelancer to Agency

A freelancer provides logos under license to an agency

  • License limited to campaign use for 12 months
  • The freelancer retains copyright and may reuse design elements in other client work.

eSignature Vendor Comparison for Signing a Logo Design Agreement

Comparison of common e-signature vendors and core pricing or compliance attributes relevant to executing a Logo Design Agreement electronically. signNow is listed first per platform comparison conventions.

signNow DocuSign Adobe Sign PandaDoc HelloSign
Starting Price $8/user/mo $15/user/mo $14/user/mo $19/user/mo $15/user/mo
Free Trial 7-day free trial Varies Varies Varies Varies
Bulk Send Yes Yes Yes Yes Varies
Audit Trail Yes Yes Yes Yes Yes
HIPAA Compliant Yes Yes Yes No No

Practical Tips for Accurate Completion

Follow these best practices to reduce disputes and speed approval.

Be Specific
Define deliverables, file formats, color modes, and final sizes to prevent disagreements at handoff.
Document Changes
Record change requests and attach email approvals as exhibits to capture agreed modifications.
Clarify IP
Spell out whether copyright transfers on final payment or if the designer retains portfolio rights.
Keep Records
Store signed agreements and asset delivery history in a secure, searchable archive.

Frequently Asked Questions About Logo Design Agreements

Answers to common questions about ownership, signing, and practical execution of a Logo Design Agreement.


Need help? Contact support

be ready to get more
Join over 28 million airSlate SignNow users