3.2
Antitrust Sherman Act
(Section 1, Per Se Violation)
Tying Agreement
Defense Of Justification
In this case the Plaintiff claims that the Defendant violated Title 15,
United States Code, Secti on 1, commonly known as Section 1 of the
Sherman Act, which is a part of the antitrust laws of the United States.
The purpose of the antitrust laws is to preserve our system of free and
open competition, the most important part of our private enterprise
system. The law promotes the concept that free competition yields the
best allocation of economic resources; but the law does not guarantee
success to all of those who enter into business because it also
recognizes that in the natural operation of our economic system some
competitors are going to lose business, or even go out of business,
while others gain and prosper. Acts become unlawful, therefore, only
when they constitute an unreasonable restraint on interstate commerce.
The specific conduct that the Plaintiff claims violated Section 1 of the
Sherman Act is an alleged "tying" arrangement arising out of the
business dealings between the Plaintiff and the Defendant. A "tying"
arrangement is an agreement by one party to sell a primary product or
service (known as the "tying" product) but only on the condition that the
buyer must also purchase a different or secondary product (known as
the "tied" product) from the seller, or from a supplier designated by the
seller. Such agreements are inherently anti-competitive and are
automatically unlawful under Section 1 of the Sherman Act because a
seller with market dominance in one product is able to force the
purchase of another product in a different market thereby foreclosing
competition in that second market for the second or "tied" product.
There are four specific facts that the Plaintiff must prove by a
preponderance of the evidence in order to establish its antitrust claim:
First: That there was a contract or agreement whereby the Defendant
agreed to sell one item (the "tying" product) only on the condition that
the Plaintiff also purchase a separate and distinct item (the "tied"
product) from the Defendant or a supplier designated by the Defendant;
Second: That the "tying" product had sufficient economic power or
market leverage in the [describe relevant geographic or product market]
to appreciably restrain or foreclose free competition in the market for the
"tied" products;
Third: That the alleged tying arrangement involved a "not insubstantial
amount of commerce;" and
Fourth: That the Plaintiff suffered injury or damage to its business or
property as a "proximate result" of the Defendant's violation of the
antitrust laws in making the alleged illegal "tying" agreement.
[In the verdict form that I will explain in a moment, you will be asked to
answer a series of questions concerning each of these factual issues.]
With regard to the first fact the Plaintiff must prove - - that there was a
contract for the sale of two products, one of which was "tied" to the
other - - the Plaintiff contends that the [franchise and the method of
doing business that it represents, including the right to use the
Defendant's trademark, is, in and of itself, a product that is capable of 2
being bought and sold, and was the "tying" product in this case. The
Plaintiff further contends that the merchandise and other items
manufactured or sold by the Defendant constituted the second or "tied"
products. The Defendant contends, on the other hand, that its franchise
or license agreement with the Plaintiff was merely a system for
distributing its trademarked products, that the sale of trade marked
products was the primary purpose of the business to be operated under
the franchise, and that such franchise or license agreement did not itself
constitute a "product" that can be separated or distinguished from the
distribution and sale of the trademarked goods].
[You are instructed with regard to this issue that a franchise or licensing
agreement may be a separate product or "tying" item under the antitrust
laws. Whether the franchise or licensing agreement involved in this case
was such a separate "tying" product is for you to decide after
considering all of the testimony and evidence including the terms of the
written documents, the purposes and intentions of the parties, and the
other evidence demonstrating what the general business practices and
procedures are concerning the technique of franchising as a method of
distributing goods for sale.]
With regard to the second fact the Plaintiff must prove - - that the "tying"
product had sufficient economic power or leverage to appreciably
restrain or foreclose free competition in the market for the "tied"
products - - you are instructed that the existence of a registered
trademark in association with the alleged "tying" product gives rise to a
presumption under the law that such product does possess economic
power or significant market leverage since, under the trademark laws,
no one else may sell the goods bearing that trademark without
permission of the owner of the trademark. The Defendant contends,
however, notwithstanding such presumption, that the trademark did not
in fact enjoy any economic power or significant market leverage in the
[describe relevant geographic or product market] enabling the
Defendant to use or employ the trademark as an effective means of
foreclosing competition in the market for the "tied" products. In order to
overcome the presumption favoring the Plaintiff on this issue, you are
instructed that the Defendant must prove its contention in this respect
by a preponderance of the evidence. With regard to the third fact that
the Plaintiff must prove - - that the alleged tying arrangement involved a
"not insubstantial amount of commerce" - - you must look to the total
dollar volume of sales in interstate commerce by the Defendant to the
Plaintiff of the products, if any, that you find to have been tied to the
alleged "tying" product. Finally, as to the fourth fact that must be
established, the Plaintiff must prove that its injury or damage was
appreciable, that is, sufficient to be recognized as having occurred; and,
such injury or damage must have been a proximate result, that is, a
direct and natural consequence, of the illegal "tying" arrangement.
Now, if you find that the Plaintiff has failed to prove any of these
essential facts, then, of course, your verdict will be for the Defendant.
On the other hand, if you find that the Plaintiff has proved the antitrust
claim, you must then consider the Defendant's defenses to that claim. In
other words, even if you find that an illegal "tying" agreement existed,
the Defendant will not be liable for such violation if the Defendant has
established, by a preponderance of the evidence, the affirmative
defense of "justification." The law recognizes that, in some
circumstances, there may be a legitimate reason or justification for an
otherwise illegal "tying" arrangement.
[One such possible justification arises from the duties imposed upon a
trademark owner by the United States trademark laws. As the owner of
the trademark [insert name of trademark] the Defendant had a duty to
the public to assure that, in the hands of its licensee, the trademark
continued to represent that which it purported to represent. In other
words, for the owner of a trademark, in licensing its use, to permit
inferior or non-genuine products to be presented to the public under the
registered trademark might well constitute a mis-use of the trademark
under the law. On the other hand, the use of a "tying" arrangement as
an alleged means of protecting a trademark and preventing its mis-use
is justified only in the absence of any other, less restrictive, alternative
method or means of accomplishing the same objective. Also, an
otherwise illegal "tying" arrangement may be justified when it is used as
a necessary tool in establishing a new business. That is to say, a
franchisers may be warranted in imposing restrictions on purchasing
and other practices by its franchisees at the inception of the business,
and for a reasonable time thereafter, to establish good will and gain
customer recognition in the market. Here again, however, the utilization
of a "tying" arrangement for this purpose may be justified only if it is
shown to be necessary to accomplish that purpose and that there was
no other, less restrictive, alternative method or means of accomplishing
the same objective. If you find, therefore, that the Defendant has proved
by a preponderance of the evidence that the Plaintiff was required to
purchase the trademarked goods from the Defendant because of an
honest and reasonable desire and purpose on the part of the Defendant
to guard against and prevent any mis-use of the Defendant's trademark;
or, that such requirement was the result of an honest and reasonable
desire and purpose on the part of the Defendant to establish good will
and customer recognition incident to the establishment of a new
business; and if you further find, as to either of these alleged
justifications, that there was no other less restrictive, alternative means
of accomplishing the same objectives, then your verdict will be for the
Defendant on this issue.]
If you find for the Plaintiff on the antitrust claim, and against the
Defendant on the affirmative defense to that claim, you will then
consider the issue of the amount of monetary or pecuniary damages to
be awarded to the Plaintiff. You are instructed that a violation of the anti-
trust laws does not give rise to a right of recovery unless the Plaintiff
has established, by a preponderance of the evidence, that the Plaintiff
was injured or damaged in its business or property as a direct and
proximate result of such violation. That is, the Plaintiff is not entitled to
recover any losses it may have sustained as a result of poor business
practices or management, unfavorable business conditions generally, or
other such causes, if any. With regard to the amount of damages, in
dollars, it is not necessary that the Plaintiff prove the exact or precise
extent of such damages with arithmetic certainty. On the other hand, the
Plaintiff is not entitled to an award of damages based upon speculation
or conjecture. Rather, you should award an amount shown by a
preponderance of the evidence in the case to be a just and reasonable
sum sufficient to fairly and adequately compensate the Plaintiff for the
injury or damages sustained.
3.2 Antitrust, Sherman Act
Section 1, Per Se Violation
Tying Agreement
Defense of Justification
SPECIAL INTERROGATORIES TO THE JURY
Do you find from a preponderance of the evidence:
1. That there was a contract or agreement whereby the Defendant
agreed to sell one item (the “tying” product) only on the condition that
the Plaintiff also purchase a separate and distinct item (the “tied”
product) from the Defendant or a supplier designated by the Defendant?
Answer Yes or No
2. That the “tying” product had sufficient economic power or leverage in
the [describe relevant geographic and product market] to appreciably
restrain or foreclose free competition in the market for the “tied”
products?
Answer Yes or No
3. That the alleged tying arrangement involved a “not insubstantial
amount of commerce?”
Answer Yes or No
4. That the Plaintiff suffered injury or damage to its business or property
as a “proximate result” of the Defendant’s violation of the antitrust laws
in making the alleged illegal “tying” agreement?
Answer Yes or No
[Note: If you answered No to any of the preceding questions you need
not consider any of the remaining questions.]
5. That the alleged “tying” agreement was justified under the law [as a
means of protecting, or preventing misuse of, the Defendant’s
trademark on the “tied” goods] [as a means of promoting a new
business, establishing customer good will and recognition in the
market]?
Answer Yes or No
[Note: If you answered Yes to Question No. 5 you need not consider the
remaining question.]
6. That the Plaintiff should be awarded $ as damages for the injury it
suffered to its business or property.
SO SAY WE ALL.
Foreman
DATED:
ANNOTATIONS AND COMMENTS
The formulation of the elements of an illegal tying agreement under the Sherman
Act was derived from Integon Life Ins. Corp. v. Browning, 989 F.2d 1143, 1150
(11th Cir. 1993); Tic-X-Press, Inc. v. Omni Promotions Co. of Georgia, 815 F.2d
1407, 1414 (11th Cir. 1987); Amey, Inc. v. Gulf Abstract & Title, Inc., 758 F.2d
1486, 1502-03 (11 th
Cir. 1985), cert. denied, 475 U.S. 1107, 106 S.Ct. 1513, 89
L.Ed.2d 912 (1986). “For service and parts to be considered two distinct
products, there must be sufficient consumer demand so that it is efficient for a
firm to provide service separately from parts.” Eastman Kodak Co. v. Image
Technical Services, Inc., 504 U.S. 451, 462, 112 S.Ct. 2072, 2080, 119 L.Ed.2d
265 (1992); Jefferson Parish Hospital Dist. No. 2 v. Hyde, 466 U.S. 2, 21-22, 104
S.Ct. 1551, 1563, 80 L.Ed.2d 2 (1984). “To establish that two products are in fact
‘tied,’ a plaintiff must show something more than just that two products were sold
together in the same package.” Tic-X-Press, 815 F.2d at 1415. Jefferson Parish,
466 U.S. at 11-12, 13-15, 104 S.Ct. at 1558. “If only a single purchaser were
‘forced’ with respect to the purchase of a tied item, the resultant impact on
competition would not be sufficient to warrant the concern of antitrust law.”
Jefferson Parish, 466 U.S. at 16, 104 S.Ct. at 1560; Tic-X-Press, 815 F.2d at
1419; Amey, 758 F.2d at 1503. “Sellers in an illegal tying arrangement must
possess some special ability to force a purchaser to do something that he would
not do in a competitive market, which is usually called ‘market power.’” Tic-X-
Press, 815 F.2d at 1420; Jefferson Parish, 466 U.S. at 13-14, 104 S.Ct. at 1558-
59; Eastman Kodak, 504 U.S. at 464 n. 9, 112 S.Ct. at 2081 n.9. “Economic or
market power over the tying product can be sufficient even though the seller
does not dominate the market or the seller only exercises the power with respect
to some of the buyers in the market.” Tic-X-Press, 815 F.2d at 1420; Fortner
Enterprises, Inc. v. United States Steel Corp. (Fortner I), 394 U.S. 495, 503, 89
S.Ct. 1252, 1258, 22 L.Ed.2d 495 (1969). “The Supreme Court has held that for
purposes of determining whether the amount of commerce foreclosed in the tied
market is ‘insubstantial,’ the volume of commerce must be ‘substantial enough in
terms of dollar-volume so as not to be merely de minimus.’” Tic-X-Press, 815
F.2d at 1419 (quoting Fortner Enterprises, 394 U.S. at 501, 89 S.Ct. at 1257-58).