Fill and Sign the Proposed Sales Survey to Determine Effectiveness of Planned Advertising Campaign for New Product Form

Proposed Sales Survey to Determine Effectiveness of Planned Advertising Campaign for New Product To: _____________________________________________ (Name of Advertiser) From: _____________________________________________ (Name of Consultant) Date: _______________________________ (Date) Consultant recommends that a sales effectiveness survey be conducted to determine the prospective effectiveness of a planned advertising campaign for Advertiser's new product. The product is ______________________________________ ___________________________ (name of product) which is manufactured by ______________________________________________________________ (name of Manufacturer), and the advertising campaign is to be designed and conducted by __________________________________________________________ (Corporation), hereinafter referred to as Advertiser. Consultant shall be required to work closely with Advertiser, and Advertiser will be required to give Consultant complete access to Advertiser's planned campaign in order that Consultant will be able to properly construct the recommended questionnaire. The survey shall be conducted by Consultant using a questionnaire submitted to prospective respondents by mail, with sample advertising flyers enclosed. The respondents would be selected from a consumer list based on ________________________________________ ________________________________________________________________________ ________________________________________________________________________ (describe source of list) , and _________ (number) samples shall be used as a minimum. Consultant shall design the questionnaire to be mailed to the sample population, and Advertiser shall design the advertising flyers. The flyers shall basically reveal the type of product and the advertising format to be used, but shall not reveal either the name of the product or the name of Advertiser. The flyers shall be used to test consumer reaction to the specific advertising technique proposed by Advertiser. The questions contained in the questionnaire shall be designed to generate replies relative to the respondent's response to the advertising design, slogan, color, characterizations, and total criticism of the flyer, both positive and negative. Additionally, the respondent shall be questioned relative to reactions to the general product category, usage, and preferences as to the manufacturer of the product. Consultant shall receive and collate all survey data by ____________________________ (date) , and shall make a presentation to a joint meeting of Advertiser's and Consultant's personnel within ____ days. Recommendations shall be made by Advertiser at the meeting as to any envisioned modifications in the advertising campaign based on the results of the survey. If changes are suggested, and approved by Advertiser, a revised questionnaire and flyer will be designed by Consultant and Advertiser respectively, and a second survey shall be conducted by Consultant utilizing the same sample population. The total cost for the survey work and for all of the determinable costs, including contingencies, is $____________________. Contingency costs are based on the following factors: _________________________________________________________ ________________________________________________________________________ __________________________________________________________________ (List). ____________________________________ (Signature of Consultant)