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How to efficiently handle procurement document PDFs
Managing procurement document PDFs can be an overwhelming endeavor, but with appropriate tools, it becomes signNowly easier. airSlate SignNow provides an intuitive platform that simplifies the signing and administration of procurement documents, helping you stay organized and conserve time on monotonous tasks.
Steps to make use of airSlate SignNow for procurement document PDFs
- Launch your web browser and head to the airSlate SignNow website.
- Sign up for a free trial or log into your current account.
- Upload the procurement document PDF that needs to be signed or dispatched.
- If you intend to reuse the document later, establish it as a template for quick access.
- Open your document to implement any required modifications, such as adding fillable fields or including specific information.
- Finalize the signing procedure by adding your signature and assigning signature fields for other signers.
- Select the 'Continue' button to adjust settings and send out an electronic signature request.
By utilizing airSlate SignNow, companies can experience a notable return on their investment with its economical features. Engineered to be user-friendly and expandable, this solution ideally serves small and mid-sized businesses, assuring a seamless integration experience.
Featuring a clear pricing structure, users can anticipate no unexpected charges or hidden fees. Additionally, dedicated support is available 24/7 for all subscription plans, facilitating the resolution of any challenges. Begin using airSlate SignNow today to revolutionize how you manage your procurement documents!
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FAQs
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What are procurement documents PDF?
Procurement documents PDF refer to essential files required for the purchasing process, including contracts, bid proposals, and purchase orders. These documents can be easily created, shared, and signed electronically using airSlate SignNow, streamlining your procurement process.
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How does airSlate SignNow help with procurement documents PDF?
airSlate SignNow offers a user-friendly platform to create, send, and electronically sign procurement documents PDF. With its robust features, businesses can enhance collaboration and ensure a quicker turnaround time for approvals.
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What pricing options are available for airSlate SignNow?
airSlate SignNow provides flexible pricing plans that cater to different business needs. From individual users to large teams, you can choose a plan that allows for efficient management of procurement documents PDF without breaking the bank.
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Is there any integration capability with airSlate SignNow?
Yes, airSlate SignNow integrates seamlessly with various software applications, enhancing your workflow while managing procurement documents PDF. This includes platforms for project management, CRMs, and file storage to ensure all documents are easily accessible.
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Can I track the status of my procurement documents PDF?
Absolutely! airSlate SignNow offers real-time tracking for your procurement documents PDF. You'll receive notifications when documents are opened, viewed, or signed, providing full transparency throughout the procurement process.
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What security measures are in place for procurement documents PDF?
Security is a priority at airSlate SignNow. All procurement documents PDF are protected by advanced encryption and secure cloud storage, ensuring that sensitive information remains confidential and safe from unauthorized access.
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How can I collect signatures for procurement documents PDF?
With airSlate SignNow, collecting signatures for procurement documents PDF is a straightforward process. You can easily send documents to multiple recipients and set signing order, ensuring all necessary approvals are obtained without hassle.
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Do I need to choose a CompTIA Network+ N10-007 PDF for passing?
Systems administration is a standout amongst the most testing subjects you can experience in the IT Sector yet it is likewise a pined for aptitude among geeks. That is the reason organizing occupations pay well and have mind blowing openings. We have made the total guide for getting CompTIA Network+ Certified. This guide is for those people searching for a compensating profession in the Server room! In this guide you'll peruse somewhat about the affirmation itself, why it's a fabulous course, and how to breeze through those troublesome tests! So why get Network+ confirmed?What precisely is CompTIA Network+?CompTIA is for the most part known for the CompTIA A+ accreditation, yet CompTIA additionally offers a wide-scope of one of a kind tech confirmations covering various regions.Most CompTIA accreditations will run over Networking ideas with an expansive brush, however handling the mind boggling subtleties of a server room can require some quite explicit learning. An affirmed Network+ laborer will deal with the absolute most delicate pieces of IT advancement while at the same time associating every one of the gadgets all through a structure or grounds.Servers, Networks, and PuzzlesOne of the key factors in IT job is having the capacity to discover the answer for a wide scope of issues, once in a while this includes realizing enough data to precisely get to the issue also. A standout amongst the most testing zones in such manner is systems. Assume you go to the workplace toward the beginning of the day and the web is out. Is it out in your structure? Simply your office? Was the bill paid? Is a rope flawed? Is there an issue inside the dividers? Is the server working accurately? Is your PC itself the issue?Losing web may appear to be simple, however, in actuality, circumstances, you once in a while know every one of the subtleties. A Network+ confirmed tech can effectively distinguish an entire host of issues rapidly and discover what should be fixed. This may include an extraordinary device that checks the trustworthiness of a RJ45 jack or signing onto a switch to check whether VLAN is empowered. It might even involve heading off to the server room and rolling out some physical improvements. It is difficult, yet it beyond any doubt is intriguing!Ordinary you get the chance to be the Sherlock Holmes of the IT world and discover how to fix the absolute most baffling and befuddling issues of the tech world!So it sounds captivating, how precisely do I get affirmed?While it's as yet conceivable to take a N10-006 Exam, the N10-007 test propelled in March of 2018. We completely prescribe seeking after the more current, refreshed test, as it will set you up with the most present day and applicable data accessible. CompTIA consistently refreshes courses to keep them signNow and high in quality.Networking+ Certification is accomplished by passing the N10-007, an hour and a half test with 90 questions comprising both of numerous decision questions and reenacted questions (They truly assemble a one of a kind program to recreate genuine circumstances). To pass the N10 takes a high-grade, 720 out of 900 . It can likewise be somewhat expensive on the off chance that you don't have business arranged a while later. Exploit the tips we're going to partake in our total guide for getting CompTIA Network+ Certified.A test will run $302 implying that you will need to pass on the first go. While CompTIA suggests that you go through 9 a year getting ready for the test however on the off chance that you pursue our tips underneath, it'll take far less time. As in every case a large portion of this information can be adapted rapidly however genuine experience is dependably the ruler in IT.First get familiar with the Exam ObjectivesOn the off chance that you don't have the foggiest idea what you are considering, you just CANNOT pass this test. It's stunning what number of individuals appear for their first accreditations with the possibility that being great at PCs is sufficient to enable them to pass an extraordinary Exam course. Questions might be quite certain and include knowing complex language and systems administration models, just as expansive inquiries including the reasoning behind systems administration standards. Along these lines, you have to know the Exam Objectives. EO fundamentally layout the learning you are relied upon to know so as to pass an Exam. CompTIA offers a full-breakdown of each test they do, and the N10-007 targets can be procured here by rounding out a short structure. The wide targets can be seen underneath. Get the full-rundown and begin remembering!Building a Network Lab is CrucialWhat is a system lab? Just put it's a switch, two gadgets, some ethernet links, and web flag. All that you do with a system includes conveying between various gadgets. Building a system enables you to test distinctive system setups, play with settings like DNS, and become a specialist on the essentials of system designs. With present day machines, a more up to date workstation can turn up various Virtual Machines (Simulated Operating Systems) and utilize those to rehearse with. The toolset of today is massively best in class so make a point to exploit it! Put in a few hours during the time tinkering with your lab and rehearsing these abilities.Remember your tablesNetworking+ has a ton of apparently irregular numbers and tables you should remember. These tables regularly relate back to IPS/DNS servers, organizing conventions, structure chain of command, and that's only the tip of the iceberg. It might appear to be a task, yet knowing the contrast between various complex systems administration terms or why one standard is unique in relation to another can help you a great deal come Exam day.Free online recordings can make the hard subjects simple.Learning on the web has never been simpler and a few top notch educators have jumped up to walk new understudies through the troublesome way of affirmation. Learning by video is extraordinary in light of the fact that it enables you to comprehend arrangements far speedier than a straightforward book will. They might be somewhat dry yet they show you the broadness of CompTIA affirmations in a brisk, straightforward, outwardly engaging way!Do some training tests and read online aides!At long last, for the individuals who like to think about in a customary way, think about taking an online practice test. The N10-007 isn't simple using any and all means and a priceless method to think about is by gaining from the individuals who have taken the test. A few sites offer free online tests by specialists that impersonate the N10-007 inquiries in a certifiable way. By utilizing these online tests and study guides, you can without much of a stretch figure out the CompTIA Certification you are pressing together and get affirmed fast! Networking+ aides can be found at Free Exam Prep By IT Professionals and Youtube channel . It merits a fast hope to check whether they can enable you to handle the N10!Going into the Tech business is testing in any case it is a massively remunerating way. We trust this guide gave you a couple of strong pointers and some unmistakable tips on the most proficient method to improve your systems administration aptitudes. Systems administration isn't for everybody except for the individuals who get it, it tends to be a standout amongst the most agreeable PC undertakings possible. On the off chance that the total guide for getting CompTIA Network+ Certified has helped you get familiar with more about confirmation or propelled you, it would be ideal if you remark, similar to, share and buy in for progressively extraordinary substance on accreditation! We adore it when individuals leave our material enthusiastic and motivated to begin another profession. Until next time, continue concentrating for the N10-007 and good karma!
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Multibagger recommendations for 2020?
Finding multibaggers is not just about looking at stocks that would give high return on capital, an intelligent investor must also keep the risk factor in mind. In order to find relatively safe multibagger stock, it is important to compare its valuation to its peers.Keeping these factors in mind, I have shortlisted some stocks that are available at a lower valuation compared to its peers but have great growth potential because of strong business and good past financial performance.GNA Axels:GNA Axles manufactures auto components for the four-wheeler industry in India. It manufactures rear axles, shafts, spindles and other automobiles components for sale in domestic and foreign market. Company's products are used in light and heavy commercial vehicles, and off-highway vehicles.Investment rationale:GNA Axels has a wide variety of products available which is used in four wheeler and heavy commercial vehicles. The company has posted good financial performance in the past. The business of the company is largely immune to the threat of electric vehicles as axles are used in electric vehicles as well.Financial Highlights:5 year Net profit Growth: 43.82% (CAGR)5 years EPS growth 34.18% (CAGR)Net profit margins expanded from 1.37% to 5.76% in 5 yearsDebt to Equity down from 1.28 to 0.33 in 5 yearsROCE improved from 3.62% to 9.08% in past 5 yearsA Screenshot of Company’s Financial highlights is given below:Valuation:Company is trading at a P/E of 23 which is one of the cheapest in P/E term among peers. A screenshot of comparative P/E is given below:Projections:The stock is trading at a price of Rs. 430 per share. Based on the past performance of the company, I expect the price of the stock to signNow Rs. 700–800 in the next 2–3 years.Kajaria ceramics:Kajaria Ceramics is engaged in manufacturing of ceramic and vitrified tiles. Company has 30% market share in the organized tiles market and 20% market share in the unorganized market.Investment Rationale:With rising demand for housing and other commercial properties, there is an ever increasing demand for decorative tiles. Company is also focusing on tier 2 and tier 3 cities where market penetration is low but demand for housing is higher than urban cities. Kajaria Ceramics has also launched its own series of bath fitting under brand name “Kerovit”, and expects to emerge as a complete home decor solutions company in coming years.Financial Highlights:5 year Net profit Growth: 21.86% (CAGR)5 years EPS growth 20% (CAGR)Net profit margins expanded from 6.33% to 10.68% in 5 yearsDebt to Equity down from .48 to 0 in 5 yearsROCE stable at 20% in past 5 yearsA screenshot of Company’s financial highlights is given below:Valuation:Kajaria Creamics is trading at a P/E of 36, which is lower than its peer Somany ceramics, but slightly higher than Asian Granito. Being a market leader in the segment, company is still trading at decent valuation compared to peers.Projections:Kajaria Ceramics is trading at 11 time its 2020 P/E, I expect the stock to give a compounding return of about 15% for the next 3 to 5 years. The CMP of Kajaria Ceramics is Rs. 547 per share and I expect the stock to touch a price of Rs. 850 to Rs.1,000 in the next 2–3 yearsMold Tek Packaging:Mold Tek packaging is one of the leading packaging service providers, the company designs and manufactures rigid plastic packaging solutions and has a portfolio of some of the most reputed clients such as Asian Paints, Castrol, Cadbruy’s.Investment Rationale:With rising consumption in emerging markets like India, and also gaining popularity of online shopping, there is always demand for better packaging solutions. Mold Tek packaging is one of the most innovative companies in terms of designing better packaging solutions.Financial Highlights:5 year Net profit Growth: 36.1% (CAGR)5 years EPS growth 30.56% (CAGR)Net profit margins expanded from 3.0% to 8.75% in 5 yearsDebt to Equity down from 1.35 to 0.28 in 5 yearsROCE improved from 7.87% to 17.8% in past 5 yearsA screenshot of Company’s financial highlights is given below:Valuation:Company is trading at a P/E of 32, and the current market price of the stock is Rs. 315 per share. Based on the past performance of the company, I expect the price of the stock to signNow around Rs. 600 to 700 per share in the next 2–3 years.
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Has China’s attitude regarding the South China Sea signNowed the Indian shores?
Yes and No.Let me focus more on their objective (& the question will get eventually answered in the end). This is a very tactically planned geo-political power game where one country plays with the other over control of territories and finally hegemony and influence in the region.A bit of the background in which the India-China tussles have occurred and are still occurring:If the question ideally asks about the expansionist tendency of China, then many incursions and unprovoked face-off have already happened multiple times near Line of Actual Control (LAC), Arunachal Pradesh and recently Uttarakhand.Chinese army intrudes again in Ladakh, pushed back after 3-hour stand-off Scuffle at border as Indian troops counter aggressive Chinese incursions in Arunachal PradeshTensions reportedly eased only after four PLA officers accompanied by an interpreter met Commanding Officer of the Indian Army formation in the area and presented him with two packets of chocolates and one gift packet to the in charge of Yanki-I post.Not even a single fire has been fired in the incursions. Sounds interesting?What China wants to do is to cleverly keep India engaged with these territorial disputes without escalating it to the potential of a full blown war. It also strengthens our friendly neighbour by supplying all kind of modern defence accessories and stuffs in violation of International laws (like NSG). In October 2015, China finalized the sale of eight submarines to Pakistan, and in recent years, Chinese submarines have docked at the Sri Lankan port of Colombo and the Pakistani port of Karachi.China continues to sell nuclear reactors to Pakistan, says report China May Have Helped Pakistan Nuclear Weapons Design, Newly Declassified Intelligence IndicatesThis is a very tactically planned geo-political power game where one country plays with the other over control of territories and finally hegemony and influence in the region. Why is the problem of border disputes not signNowing a constructive solution despite being dragged on for decades? Why China is in no hurry to sort border dispute with India?As of now, in the case of China’s border dispute with India, China is not likely to lose much if it does not resolve the dispute. In fact, the unresolved border dispute has much to offer to China. China even warns India against going to any International body for early settlement. China wont accept arbitration on India border dispute: PLA General Luo Yuan. Because they have the upper hand in negotiation now (economically, militarily and in sphere of influence) and will give back concessions as and when India listens to them.Now, coming back to the question, how do the spheres of influence intertwin in the Indian ocean?As per Indian analysts, China was pursuing a policy of 'encirclement' of India through building a 'String of Pearls' across the northern Indian Ocean that would be available for use by the Chinese navy. Chinese port developments in Myanmar (Kyaukpyu), Bangladesh (Chittagong), Sri Lanka (Hambantota and Colombo) and Pakistan (Gwadar) are often held up as putative Chinese naval bases. The utility of these ports as full scale naval bases in the event of major conflict has been questioned by naval experts.The developments at both Obock and Gwadar in Pakistan will include air bases which could signNowly extend China's signNow.[1] China wants a military base on Maldives in Indian OceanSo, has its South China Sea’s (SCS) attitude entered Indian Shores? Yes, they have already made inroads to the Indian ocean and its neighbouring countries, considered as its area of influence.Now, the important juncture of South China Sea (SCS) comes when India tries to leverage against what China has been doing in Indian ocean. India, the land of Chanakya, will play the game the same way China plays. Although there are no territorial ambitions, India’s interest in South China Sea stems from the fact that about 50% of its trade with Asia is via the waterway. It has vital commercial and strategic stakes that keep its interest alive in the troubled waters.[2]ONGC Videsh -- the overseas oil exploration arm of India, has been searching for hydrocarbons in the SCS off the coast of Vietnam, which it entered in the late 1980s after securing the exploration license for block 06.1. About a decade ago, Vietnam permitted India to explore two more blocks -- 127 and 128 -- which lie in waters also claimed by China. Citing Vietnamese analysts, it said, "Chinese pressure has made India dig in and become more determined to work with [state-run] PetroVietnam." [3]Indian warships enter SCS- The Indian warships will make port calls at Cam Rahn Bay in Vietnam, Subic Bay in the Philippines, Sasebo in Japan, Busan in South Korea, Vladivostok in Russia and Port Klang in Malaysia. Despite its muted response, Beijing undoubtedly regards India’s latest naval deployment as a part of India’s closer integration into the US “pivot” which China is seeking to prevent. New Delhi has been exploiting Beijing’s concerns to try to extract economic and also strategic concessions from China, which is India’s largest trading partner.India, US, Japan Begin Malabar Joint Naval Exercise Close To SCS-India included Japan in Malabar Naval Exercise permanently which was previously just a Indo-US affair. One key elements of the exercise is anti-submarine warfare where three forces will create a scenario of hunting down Chinese submarines. This comes at a time when Chinese nuclear submarines are being increasingly spotted in the western sea board of India.In response to what China has been doing to arm Pakistan, India also started to arm China’s rival Vietnam. During Mukherjee’s visit, India had extended a $100-million-dollar line of credit to Vietnam for defence procurement, with Vietnam looking to use it for getting patrol boats to bolster its naval presence in its territorial waters. Since India joined the Missile Technology Control Regime in June, there has been speculation that the country could export the Brahmos missile to Vietnam.[4]But, India will also give calibrated replies to all the transgressions and not extend beyond a particular limit.So, has South China Sea’s attitude entered Indian Shores? No, not really in the scale of SCS but its definitely relevant. But, how much China will enter Indian shores in future and challenge Indian hegemony will be decided by what political and strategic games India and China play out.What are the things India will use to control China’s behaviour? Major points:1. India and the US announced their agreement “in principle” on a Logistics Exchange Memorandum of Agreement (LEMOA) that would give the US armed forces access to Indian military ports and bases. The other pacts under discussion are the Communication and Information Security Memorandum of Agreement (CISMOA) and the Basic Exchange and Cooperation Agreement (BECA). China has been very wary of this development as they already have US Navy warships’ presence in Japan & Korea and don’t want further American presence near them. But, India will play with China psychologically. It will not sign all of them and use the rhetoric just to shy away any Chinese naval defence presence in the Indian ocean as the signing gained speed only after the Chinese presence. Maybe, India signs one of them to get access to top US military technology like that of aircraft carrier or armed drones but will never sign all.2. Despite major defence relationship with US, India Rejected Joint Naval Patrols with US in SCS. It doesn’t want to provoke China as it is not directly involved in the SCS. But, at the same time, it sends warship for joint exercises with other countries in the SCS just to keep a check over how much they extend their influence in our backyard.3. This is a very interesting one. The bilateral U.S.-India statement and the Russia-India-China trilateral communique speak to opposing sides on the contentious issue of SCS disputes. While India asks for effective and fair freedom of navigation rules in the former one, in the latter one, it goes soft as it cautions against the internationalization of the disputes and asks for inter-country negotiation based problem solving.[5] Incidentally, India welcomed the Hague ruling on SCS which went against China and asks for force free efforts and peaceful negotiations (China falsely asserts Indian support for its defiance of Hague ruling on sea claims).China's state-run Xinhua news agency said that 'India should realize China's concerns over South China Sea, NSG door not tightly closed'. China blocked India's NSG bid, but now wants help on South China Sea.Chinese Foreign Minister Wang Yi visited India on a three-day tour from August 12. Wang would try to make efforts aimed at ensuring that Prime Minister Narendra Modi do not join other countries in raising the controversial issue of South China Sea during the upcoming G20 meeting in early September. Now, India stands at a higher ground to force China to understand its concerns like not blocking India's UN bid to ban Jaish-e-Mohammad chief Masood Azhar and eventually chalk out benefits like NSG membership and non-interference in our backyard. Next few months will be very exciting to see.India is expected to play a role in key international matters as it is a major regional and emerging world power with increasing diplomatic outsignNow and fast developing foreign policy nature. India, however underestimated due to its economic prowess compared to China, knows how to play its cards well and it will determine how much Chinese influence comes into the Indian shores.Anyways, I want to end my answer with a happy picture and note that Asian century can only be realized by both India and China working together. We have many robust international collaborations like BRICS, Asian Development Bank (ADB), Shanghai Cooperation Organisation (SCO), Russia-India-China (RIC) trilateral meet and a few other where we can share our concerns and solve them collectively.Thanks for reading so far. Good luck my friends.On a different note, if you like my answer, follow me up for more comprehensive answers.Edit1: Just wanted to add one self-descriptive picture about the string of pearls.Footnotes[1] http://>*http://www.lowyinterpre...[2] Narendra Modi to visit Vietnam with eye on South China Sea dispute[3] India wades into South China Sea dispute- Nikkei Asian Review[4] Narendra Modi to visit Vietnam with eye on South China Sea dispute[5] Russia, India, China Address South China Sea in Trilateral Statement
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What are some examples of great marketing?
Let me tell you a not-so-short story about the chocolate giants Mars and Hershey’s; which is probably one of the best examples of how dynamic marketing is. (and hence a great marketing example)The Hershey’s and Mars storyThe two most successful chocolate brands in the USA are Hershey’s and Mars. They currently own the largest market shares in America. Market share in layman terms is how much percentage of the market the company/brand owns in its sector; which is chocolates in this case. (We marketeers love to confuse you with our language).The Hershey’s Company was founded by Milton S Hershey in 1894 with their first production center at Pennsylvania. The Hershey’s bar grew up to be one of their most successful products with a modest pricing at 5 cents.Take a look at it. It does look delicious, right?The business model was to keep the price of the bar at 5 cents-never higher, never lower-through the passing decades. However, what was challenging was keeping the price of the bar constant despite rising price of its main ingredient- cocoa. So Milton Hershey being a wise man decided to minimally lower the size of the bar each decade. The change was not noticeable and Hershey’s bar went ahead to be almost synonymous with the American dream like Coca Cola or Lays (remember this, since it will be a big part of our story later).Milton was happy with his company’s growth and very soon a Hershey’s town popped up in Pennsylvania like Willy Wonka’s Chocolate Factory .But every story needs to have its ups and downs or you would never be interested in reading it in the first place. So, to topple our little hero (Milton)’s dream came another gentleman by the name of Mr. Forrest Mars. Mr. Forrest Mars was initially working at a small company owned by his father; which of course was called Mars. But like all faithful sons he was not on good terms with his father. So what did Mars do? He quit his company and started working for Hershey’s. But Forrest Mars was a wise guy. While at work he closely studied Milton’s business plan. After working for a few years our genius (Mars) had an idea. Hence, he quit Hershey’s and returned to his dad’s company; which was still called Mars of course!What did Forrest Mars learn and what was his idea ?Forrest Mars observed that the size of the Hershey’s bar was being reduced every year since the company was unable to catch up with the cocoa prices. So, Forrest being the intelligent man he is, thought to himself “Why should I not make a chocolate bar with less cocoa and more of other flavorful ingredients such as peanuts, caramel, nougats etc. ?” And hence came to being our very loved Mars bar. It looks something like the image below (maybe you hate chocolates and have always turned your face the other way when someone ate a Mars bar)Notice the cut section. There is a thin layer of cocoa enveloping a much larger core of non-cocoa ingredients. So now you might be thinking what was so great about it?The greatness here was that Forrest with his idea was able to produce a much larger bar at a signNowly lower cost, since cocoa which was our most expensive ingredient was easily cut down on. Now, the consumer who might or might not be you thought to himself “ Wow! Mars has come up with this really large and delicious chocolate bar at just 5 cents extra! So why should I buy the smaller 5 cent-Hershey’s bar. Let me buy Mars”. And this is exactly what the then American consumer/customer thought! And guess who became the market leader after this move? Of course, Mars!Hershey’s Company was beaten at their own game. They grew more and more uncomfortable with each passing day. So what genius plan did they come up with? They introduced a much larger Hershey’s bar at a higher cost to compete with Mars. Except that the genius plan backfired. You will ask how. Do you remember when I told you that the 5 cent-Hershey’s bar had become synonymous with the American Dream? Well, our loyal customer now felt uneasy that his 5 cents dream was more than 100% expensive. So what happens then? Hershey’s share in the chocolate market fell! More!Those days our Willy Wonka hero was squirming in his chair in Pennsylvania seeing the dipping figures. So who saves our hero now? To be very precise-an alien! Literally! I am not joking. Okay, let me clarify a little. The movie producer Steven Spielberg went to Mars(the then market leader of chocolates) asking them to advertise their brand in their upcoming movie- E.T. where E.T. who was a sugar lover would be shown gorging on their chocolates. Mars told Steven that their chocolate was for human kids and this would have a negative impact on their sales. So poor E.T. was deprived of Mars. But Steven being a diligent producer approached Hershey’s next. And lo and behold Hershey’s decided to introduce their famous Reese’s Peanut Butter Cups in the movie by making E.T. eat them. This had two results- E.T. got his chocolates and Hershey’s became the market leader again with children running helter-skelter to grab the Butter Cup that their favorite alien was eating. So our Willy Wonka’s Chocolate Factory started churning happily again with a smile on Willy’s face.I wish I could wrap up the story saying that everybody lived happily ever after but unfortunately our story is one influenced by the consumer’s choices and preferences and continues on till date, with our two heroes-Mars and Hershey’s- trying to grab the greater market share. Well, what’s it to us, we get to eat better chocolates everyday. Don’t we?So back to our answer, why was this story a great example of marketing?If you are familiar with marketing you can see this story -spanning over decades- contains all things good and bad about marketing.What Hershey’s had done with its 5 cents bar was fixing the price point and meeting consumer needs with a tactical business plan.What Forrest Mars did at Hershey’s was essentially learning their business model/ marketing moves and building his own.What Forrest Mars did by introducing ingredients other than cocoa was a successful market research into consumer preferences.What Hershey’s did with increasing their bar size was not reading into the consumer’s mind (or rather a lack of understanding consumer needs)What Hershey’s did with the introduction of Butter Cups in E.T. was appropriate brand positioning.This as per me is a brilliant example of great marketing. Great marketing involves catering to the ever evolving consumer needs. These companies individually might have made wrong market moves from time to time but each time one of them lost their market shares was because the other one had a brilliant marketing move/tool up his sleeve.So here’s E.T. biding you adieu.I hope you enjoyed my story as much as I did narrating it
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Why is the Chinese military viewed so poorly by western countries?
People, listen.The word military comes from the Latin word: militaris meaning soldier.I’ve never been in any military organisation of any countries in the world. However, I can say with confidence that a soldiers duty is to protect and serve the very people that lives in his or her country. We've been so clouded and de-sensitised by statistics thrown from left right and centre.The US: “Carriers”.The UK: “Trident”.Russia: “Nuclear Weapons”.“10,000 soldiers with state of the art equipment enters…” we've all heard it.My point is, yes, people underestimate the Chinese military not because of how many tanks or attack helicopters they have, but they underestimate their call of duty: “Service for the People”.This doesn't mean invading other countries to keep the people ‘free’ at home!This means being their for the times that count, for when your ordinary Joe is crying because his building burnt down, or there was an earthquake. For the times when old ladies are trapped under rubble becuase of disasters. For the times when you hear “thank you” because you didn't risk your life to take a bullet, instead you did what counts. You helped your fellow man.Stop, guys, by no means am I a hippie, nor a warmonger, I'm just someone trying to shed light on what the PLA are actually doing.They do not just call your local donut-eatin’ officer to handle this. This is true service.In 2015, I went to an earthquake memorial in Sichaun, and at first I was skeptical. I was solemn but all I saw were numbers. Until a friend told me that not only were entire towns and villages rebuilt, PLA soldiers stayed behind, on their own accord, to farm with the farmers. Though buildings are rebuilt, sons and daughter. Fathers and mothers cannot be replaced. They understood that, because they were not some “folks born with silver spoon In hand”, they stayed and helped. They did what they did. Ate what they ate.This is the true call of duty.Not to go to some foreign soil and make fun of foreign languages and wave guns about.“Hoo-rah” and “Get the F*** down”.Stop placing military might on such a high pedestal, because there was a time, when people remember what militaries are for. China has not forgotten, and I believe it will continue to dedicate themselves for their people.Wars are not fought just with guns, and true militaries know their purpose.“为人民服务““Service for the People”Don’t underestimate that.EDIT:The experience I had in 2015 was a massive eye opener and it made me realise what armies are for. Sure, they carry guns, but it's not to harm people, rather to protect as a last resort. Also, the PLA soldiers understood and empathised because they've been there. Look at their skin. It's brown, and trained. It's not just from the army, most of them ARE farmers.EDIT EDIT:In response to recent quorans questioning whether or not I answered the question, I did, you just weren't looking in the right direction. As I've said again and again what the purpose of a military is, I cannot simply scrape Wikipedia info on who's got the most nuclear bombs, as that doesn't do justice to true militaries. Let me reiterate, I did answer the question, just LOOK.Cheers guys.EDIT EDIT EDIT:The fact that there are 4 US soldiers in the pictures, it doesnt diminish the point Im trying to make. The point is that people misunderstand the purposes of military and it's great the US boots are there. I'm trying to show, that China has set foot in foreign countries, in terms of warfare. It's getting a bad rep and consistently undermind for the lack of technology put into tanks or airborne forces, but everyone seems to want to focus on the bad side.Yeah, I am biased, and why shouldnt I be? No one in this world is truly objective. However, don't misunderstand, yet again, this isn't a PR speech, Im just answering a question in a different way, a different perspective. As I feel the throughout the bloodshed, alot militaries forget that their duty is to their own people, and not to do so by bullying smaller countries.
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