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FAQs
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What's the best multi vendor ecommerce marketplace solution for Magento 2 suitable for Indian startups?
By keeping your requirement into consideration I would like to suggest our Multivendor marketplace which is specifically designed for Indian Multivendor Marketplace.With a youthful demographic profile, rapidly increasing Internet penetration, growing acceptability of online payments and relatively better economic performance, India is the fastest growing e-commerce market.Similar to foreign online marketplaces, Indian online marketplaces have proven to be a drastic revenue generator. And the need of the hour in such progression is the availability of technical solutions that can assist sellers easily migrate their offline business to the web without much fuss.Indian Multivendor Marketplace is our solution to this demand, which in turn will transform your e-commerce store into a full-fledged online marketplace.CedCommerce presents you with the comprehensive Indian Multivendor Marketplace package, which will allow store owners to easily add multiple vendors to their online store and keep track of their sales. It facilitates multiple vendors to set up their shop on your online store and sell their products. Vendors will have a dedicated dashboard with a variety of product types to add.The Store owner can customize commission rates on sales of vendor's product and can exercise full authority over their sales and accounts.Customers can browse all the products from a single vendor directly from their shop and rate them according to their delivered service quality.Moreover, our Indian Multivendor marketplace lets multiple vendors sell the same product, creating a highly competitive market which gives customers more options and that too at a reasonable price.Our multi-vendor marketplace extension comes fully equipped with all the essential elements required to metamorphose your solo online store into a multi-seller marketplace.Make your store comparatively responsive and user friendly with our CETA theme.You can expand your marketplace with unlimited vendor shops.Admin has the facility to moderate vendors account as well as their products.Facility to retain your store in top ranking through its search engine optimization feature.Advance search option that will ease the process of various searching functions with some recommendations.CedCommerce provides you an ultimate alternative to promote your product online by enabling the product promotion add-on.We provide you the facility to fulfill the customer orders and to generate the shipment for the same.Customer can view your store in multiple languages as per their choice.Ability to make transaction with multiple local currencies to serve international customers.Provides customers with the freedom to choose from one of the multiple payment methods.Ability to set fixed or percentage based commission according to vendor type, product type or product category.Dedicated section for both the admin and the vendor to manage mutual transactions securely.Lets your customers be informed in real-time about the status of their orders with online tracking capability and allows vendors to generate order reports.Handle product returns easily and prevent vendors from violating service standards.Facilitates transparent communication between admin, vendors and customers for smoothers operations.CedCommerce has released a more stable, secure and reliable third party integrations to Sugrcrm, Odoo, Salesforce, Netsuite, Sap, Vtiger & Zohocrm.We provide you the freedom to customize your store according to your need and perspective.Seller’s feature-->Push Notification-->We have Push Notifications services which will show pop-up messages on the device. The pop-ups can be either any exclusive offers, message notification or any other update.Social Integration(Login &Share)-->It will ease the process of sign up/ login for customers. Also, provides the facility of sharing the products in any social media platformAnalytics Report-->Will keep the customer updated regarding their orders and related history.Multi Lingual Support (LTR & RTL )-->Provides the support of multiple languages with RTL and LTR facility.Buyer’s feature-->Product management-->Sellers can add various type of products and also have the facility of inventory management.Analytical Dashboard-->it provides a quick review of site's activity and performance. Such as total revenue, no. of orders placed, no. of products in storeOrder & Shipment management-->Seller can create the invoice and generate the shipment for their orders.Notification-->Sellers will receive the notification when new order get placed for their products.I hope you find this answer helpful. You can contact us for any information or queries, we'll be happy to help.
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What is Tai Lopez's actual net worth?
Source: The Truth About Tai Lopez, the Lamborghini, Mansions, and Alleged Business SuccessIntroductionI still remember when Tai Lopez’s advertising blitz began on YouTube. I personally thought it was brilliant. I assumed — here is some guy who has maybe $100k of his own money (or possibly just that amount from an investor) and is stretching it to the absolute limit to make himself seem successful. Lamborghinis, mansions, and Instagram models. It was peak “fake it ’til you make it.” Although his videos seem like a fairly obvious strategy today, several years ago, when Tai made a splash on YouTube, it was actually quite unique.Background Research ObjectivesFast forward several years, I’m performing client due diligence, competitive intelligence, and opposition research for various lobbying and strategic communications firms, through my company, Black Edge Consulting. Tai Lopez (much to my surprise) is still saturating YouTube with his ads. And that’s fine. I’m not one to knock a fellow entrepreneur.But Tai had branched out from his generic “67 steps” to social media marketing. And now, according to a connection that I made through The Cryptocurrency Alliance, he was pitching his marketing know-how to a number of wealthy investors, looking to create their own ICO.Cryptocurrency was already beleaguered by a number of scams and failed tokens. And the people Tai was approaching with these ideas, had enough money to shift the volatile and largely opaque market in which various cryptocurrencies were traded.So while my gut instinct told me this was another iteration of an ongoing “scam” by a self-professed guru, I realized I hadn’t really looked at Tai Lopez, or many of his early claims closely. This realization prompted me to explore Tai Lopez’s background and look into the various claims he has made. The following is brief excerpt from a more detailed report we compiled on Tai Lopez as part of our due diligence.Tai Lopez Biography (according to Tai Lopez)IntroductionThis is the story of Tai Lopez, based on his videos, websites, and promotional material. What I think of as The Allegory of Tai. The Tai Lopez biography in his own words:“Life has too many hard decisions — what career to choose, what religion to believe, who to marry, where to live, what politics to follow… What if I make a mistake? Wouldn’t it be easier if I could just find one person who could give me all the answers?”-Tai LopezAccording to Tai Lopez, it all started at age 16. Tai realized that life was too complex to figure out on his own, so he wrote a letter to the wisest person he knew, his grandfather — a scientist — and asked for the answers to life’s hard questions.Tai was disappointed with his grandfather’s reply. There was no “secret formula.” The letter simply said, “Tai, the modern world is too complicated. You’ll never find all the answers from just one person. If you’re lucky, you’ll find a handful of people throughout your life who will point the way.”But one week later his grandfather sent a package containing an old, dusty set of eleven books with a note, “Start by reading these.” That began Tai’s habit of reading on his search for what he calls the “Good Life”: the balance of the four major pillars of life — health, wealth, love, and happiness.Over the years, Tai sought out the secrets to that “Good Life” by setting up his life as a series of experiments. He began by first reading thousands of books from the most impactful figures in history Freud, Aristotle, Gandhi, Charlie Munger, Sam Walton, Descartes, Darwin, Confucius, and countless others.He spent two-and-a-half years living with the Amish, spent time working at a leper colony in India, and helped Joel Salatin pioneer grass-fed, sustainable agriculture on Polyface Farms.He then joined the long list of entrepreneur college dropouts and ended up completely broke (sleeping on his mom’s couch) until he talked five, multi-millionaire entrepreneurs into mentoring him.Tai went on to become a Certified Financial Planner and worked in the world of finance before becoming a founder, investor, advisor, or mentor to more than 20 multi-million dollar businesses while settling in the Hollywood Hills.He appeared on various TV and radio shows, spoke at top global universities like The London Business School and the University of Southern California, and created one of the top downloaded podcasts and YouTube channels, “The Grand Theory of Everything.”In order to get feedback from an even larger audience, Tai started what is now one of the world’s largest book clubs that signNowes 1.4 million people in 40 countries with his “Book-Of-The-Day” free email newsletter.Tai recently summarized all he has learned from his mentors and compiled them into a series of ‘mentor shortcuts’ he calls, “The 67 Steps.”He also created an alternative to the traditional business school. This “Business Mentorship” program combines the best of self-learning with the best of a University degree without all the downsides of burdensome costs and inefficient methods.Tai Lopez’s LinkedIn BiographyTai Lopez Biography (based on our research)While the last few paragraphs are somewhat accurate, there are many questionable claims that Tai Lopez makes about both how he initially made his money and how he makes it now. We’ll first examine our findings regarding his personal and business biographical claims. Below are some of the facts about Tai Lopez that have kept readers guessing:Tai Lopez’s full/real name is Taino Adrian Lopez.He is 42 years old and was born on April 11, 1976.He was born in California, but grew up in Clayton, NC.He graduated from Sunny Hills High SchoolHe has claimed he dropped out of college, but what college, if any he attended cannot be verifiedHe does appear to have “lived with the Amish” as he touts, although the timeline is unclear. There is no evidence that he lived “in a lepper colony in India” but it is a claim that is difficult to dispute as he only addresses once or twice on camera:“I went to India, worked in a leper colony…” — Tai LopezHe started his career (well, really his total 3 year working career), by selling life insurance. The financial advisory role that he touts is completely unsubstantiated, especially to 20 multi-million dollar businesses. He was clearly an early internet marketer, as evidenced by this archived screenshot of his site:He partnered with some friends to operate various dating sites. Not many of the dating sites are still active, but they appear to be his initial source of money. It’s hard to judge whether the dating sites were all “scams” as many reviewers/users described. I think there is ample evidence that he (and many other dating sites) used fake profiles to lure members on.Dating and relationships (especially with attractive women), are still a reoccurring theme in his products. His flagship 67 steps still mentions its amazing ability to improve participants’ “health, their minds, their relationships, and their finances.” This is also evidenced by many of the domains he owns. They almost all involve becoming a millionaire, dating women, or gaining access to a “select group of people” or club.He does, in fact, live at the mansion he features in many of videos. But he does not own it.If all of Tai Lopez’s ventures started out as a “scam” or “advertising ponzi scheme” of sorts, it appears to have worked, although, to what extent is debatable. By almost any metric he is definitely making money selling his courses, products, and consulting. It’s also worth noting that although he became (in)famous for his “here in my garage” video, he has pretty much dedicated his life to honing his sales pitch, especially to internet users.Frequently Asked Questions (FAQs) About Tai LopezBelow are a compilation of Frequently Asked Questions about Tai Lopez.Does Tai Lopez actually own the super cars and mansions featured in his videos?MansionsNo — Tai Lopez does not own the mansion depicted in his videos. As many have identified, the house Tai implied was his is at 810 N Rexford Drive Beverly Hills, CA 90220–2909. He does live there (presumably a lease agreement) but the actual owner is Marc Bohbot, or technically, the Bohbot Marc & Michele Trust:Exotic CarsAs Tai later notes in some of the disclosures in his videos, he does not own most (or possibly all) of the exotic cars. A prime example is his famous “Here In My Garage” video:Right off the bat there he tells us:“Just bought this new Lamborghini here.”Another example is a Facebook video from 2016:On other occasions, Tai has shown his garage stocked with as many as six luxury vehicles.But it seems Tai doesn’t actually own those cars. At least, not all of them.Consider the following:At the 14:04 mark of an April 2017 video with h3h3Productions, Tai shows paperwork that states at least one of his cars (a red Ferrari) is leased.California car registrations must show the name of the lessor and the lessee. LSR stands for lessor, LSE for lessee.So Ferrari Services Title Trust is a part of Ferrari. And that’s the lessor. The lessee is Mas Group LLC or Taino Lopez.Mas Group LLC is a domestic Nevada LLC (Entity number E0153382010–4). The owner (“Member”) of the LLC is not publicly listed (not required in NV), but the Manager is TAL Promotions LLC.Here’s a screenshot from another video of Tai driving a black Lamborghini (taken from the 6:02 mark):There is speculation that the white item attached to the key in the ignition is a rental tag.At the 3:55 mark of a May 2016 video on his official YouTube channel, Tai says:“I’ve done all of them. I’ve bought, I’ve leased, I’ve rented cars.”At the 1:30 mark of a January 2018 podcast, internet marketer Neil Patel said the following:“If you talk to Tai and you get to know him, and I’ve been to his home, I’ve seen a lot of the stuff. You know, he’ll talk about cars. He’ll tell you he leases them. It’s not like he’s saying he bought it outright.”Of course, leasing a car is totally fine, and may even be the smart move financially (especially when you can write it off as a business expense, which Tai seems to do).It’s just hard to know which of those exotic cars Tai does lease, and which of them (if any), he actually owns.Is Tai Lopez A Scammer?To answer this it’s important to understand what a scam is. So what is a scam, technically?A dishonest scheme; A fraud.Based on the thousands of negative reviews providing detailed info, I would say that there is certainly evidence of a dishonest scheme. The dating websites, the reoccurring and potentially unauthorized billing for various products, and mixture of unmarked affiliate advertising all rely on dishonesty. But are they a fraud? I think, like many self help gurus, that is debatable.Tai even addresses this question himself on Quora:However, while whether he is a “scam artist” is debatable, the constant use of money, cars, and women (milling around for no apparent reason) all contribute to a “get rich quick” conclusion in many viewers’ minds. The testimonials only further this idea. They all focus on how fast they made large amounts of money, as opposed to the total over a longer period (unless you consider $70k per month in a few months, steady long-term growth). This also allows people to fudge data so that they can say they made $x in a short period of time) and wildly extrapolate that figure over many years:Tai promoting his most recent spring promotional, while inexplicably wandering around a farmA reoccurring theme: “I was tired of being average…”It only took me a few months to make $10,000 but I can’t hold my iPhone steady?Minimum wage to $70,000 per month?!$2,200 discount sounds great, but why was it so expensive to begin with?Only 3 Steps!He claims he promotes a long term approach that does not suggest anyone can get rich quick, but his use of exotic sports cars, mansions, women, and cash beg to differ:Sports Cars/Mansions:Women:Cash:Even all 3:Tai Lopez driving around in a Ferrari, with Ms. Kentucky (for no apparent reason) rambling about philosophy. Note the cash bookmark in the book.As one user wrote:You can chart the scams progress in life by the domains age. Tai came from nothing, defrauded some folks with fake dating sites, and moved on to better scams by joining a syndicate and hitting it big on social media. If he had any other non scam success, he would call it out by name, as other successful people do, and enjoy the free publicity. And he’d have other domains in his name with age. And he’d have other corporate filings in his name with age. And he’d have testimonials from the past and photos from the past, and promotions from the past. Sadly, because he is a scam artist, what he has is a very well invented present…While I would stop short of agreeing on labeling him a “scam artist” the commenters raises an important point:If he had any other non scam success, he would call it out by name, as other successful people do, and enjoy the free publicity.So if he is not making money from successful multi-million dollar businesses, independent of his fleet of self-help products, how is he bringing in the revenue to support what must be an insane advertising spend?How Does Tai Lopez Make Money?A screenshot of a video posted on IG where Tai notes this is one of many accounts he hasNiall Doherty does an excellent job covering many of the way Tai Lopez actually makes money:Tai Lopez Scam? We Fact-Checked 37+ Tai Lopez Claims - Here's What We FoundHidden Bonus Once per week, we email 3,400+ legendary subscribers with some good stuff related to online business…www.ndoherty.comHe includes all of the following as ways Tai Lopez makes money:1. Dating websitesBest we can determine, this was how Tai first started earning signNow sums of money online.He ran a fleet of dating websites that were especially active from 2010 to 2015.All of the sites appear to be offline now, but here are a few we’ve been able to link to Tai:http://eliteglobaldating.comhttp://modelmeet.comparentsmeetonline.comelitemeet.comjustmillionaires.commeetingmillionaires.comhttp://millionairemagnetsystem.comhttp://elitefling.comhttp://modelpromoter.comIt’s unknown how much money Tai’s fleet of dating sites earned, though zoominfo.com listed their revenue as $2.8 million with a staff of 14.2. Online coursesTai sells a bunch of online courses, primarily related to self-help and entrepreneurship.Best we can tell, he launched his first course — The 67 Steps; read our review here — in 2014.According to a sales page for the course, more than 215,000 people have signed up so far.There are several price points for The 67 Steps and also several upsells, including a VIP program with a monthly fee.Our pessimistic estimate for the lifetime value of each person who has bought the course is $30, 37 which would mean at least $6.4 million in revenue to date.Some of Tai’s other online courses include:Social Media Marketing Agency (reviewed here)Accelerator ProgramMentor ProgramEcomm AgencyHome Sharing Management Company ProgramE-Commerce BlueprintCredit Mentor ProgramReal Estate Mentor Program5 Minute Mentor ProgramMini MBA AcademyHow I Make Money Online ProgramBitcoin Crypto MastermindKnowledge SocietyAmazon Sales BlueprintSales Mastery Black BeltWe’ve seen the prices of those courses range from $10 to $3,988, and Tai seems to be constantly offering discounts on one or more.Which makes it hard to estimate how much he’s earning from courses overall.From the prices we’ve seen, however, if each day he was to make just 1 sale of each of the 16 courses listed above, he’d earn approximately…$37 + $97 + $3988 + $497 + $49 + $99 + $69 + $49 + $49 + $10 + $1,297 + $697 + $697 + $10 + $19 + $1,997 = $9,661/dayOr approximately $3.5 million per year.Expenses would have to be subtracted from that.And since many of Tai’s courses are created and taught by multiple instructors, it’s likely that he only ends up keeping a fraction of the revenue.That said, at the 2:05 mark of the following video, Tai claims that he and his business partner have spent more than $500 million on advertising over the years.Presumably, they’re getting a decent ROI on that ad spend or they wouldn’t have spent so much.Given all that, it’s a safe assumption that revenue from selling online courses is Tai’s biggest source of income.3. MentorBoxMentorBox is a company that Tai co-owns with Alex Mehr.Customers pay a monthly fee and are sent a new book each month to “improve your financial and social life.” In addition, they get access to exclusive video courses, audio lessons, workbooks, and cheat sheets via the MentorBox website.Tai has tweeted that the company has done a deal with WalMart:Tai mentioned MentorBox several times in an August 2017 live stream on YouTube:Some claims made by Tai in that video:16:20 — Says he launched MentorBox “seven months ago” (i.e. January, 2017)16:26 — Says he owns 50% of the company.16:49 — “We are now in 100 countries shipping books”16:58 — “We have the Netflix of books. It now makes $50,000 a day.”17:14 — “I spend one hour a month on this business”27:03 — “I invested $100,000 into it seven months ago.”Tai reports lower earnings for MentorBox in a March 2018 video on YouTube, showing on screen that MentorBox had earned $17,384 that day and “$715,000 in the last month.”Tai’s claims differ again in this webinar with Alex Mehr, which was most likely also filmed in 2018 38.At the 43:45 mark of the webinar, Tai claims that MentorBox is “doing” $1.5 million per month, and later (at the 58:00 mark) reads from his phone that the company earned $65,000 in a recent 24-hour period.Given all that, MentorBox would appear to be generating revenues of between $17,000 and $65,000 per day, which works out to between $6.2 million and $23.7 million per year.No information is available on company profits.But assuming there is a healthy profit and it’s split 50/50 between the owners, we can assume that Tai is earning a few million dollars from this business each year.4. Sleep glassesIn the same video mentioned earlier, Tai shows a screenshot from an e-commerce store that has apparently earned $17,850 in a month.Tai says beforehand in the video that the store sells “sleep glasses.”At the 2:24 mark he claims that the same business sells $3,000 to 4,000 per day via Amazon, “so about $5,000 a day” total.Most likely, this business is a partnership with James Swanwick of Swanwick Sleep.Tai mentioned within the first two minutes of an October 2017 podcast that he and James had become business partners, and a testimonial from Tai appears on the Swanwick Sleep website.As per that linked podcast episode, Swanwick Sleep was on pace to earn $2 million in revenue in 2017.However, the numbers Tai showed in the above YouTube video fall far short of $2 million per year, and once again it’s not clear how much of that is profit and how the profits are divided between partners.5. Podcast sponsorsTai has been publishing “The Tai Lopez Show” podcast since 2014, putting out an average of 100+ episodes a year.Since June 2018, Tai has been promoting sponsors on the podcast, usually telling listeners to go to a special URL on the sponsor’s website to receive a bonus offer or discount.Here are a few of the sponsors he has promoted on the podcast:ZipRecruiter — hiringNetSuite — business management servicesSquareSpace — website builderSkillshare — elearning platformTalkSpace — online therapyForHims — hair careLightStream — loan serviceStockX — buy and sell clothing, accessoriesSome sponsors likely pay a flat fee for each promo spot.Tai claims on his website that his podcast “gets around 800,000 downloads per month.” 41 Averaging approximately 8 episodes per month, that works out to 100,000 downloads per episode.According to this calculator, at those numbers, 2 mid-roll ad spots (which is what Tai usually has) would generate an income of $225,000 to $375,000 per year.However, not every sponsor pays per promo spot. Some of Tai’s podcast sponsors likely pay him a commission for each customer he refers (i.e. affiliate marketing).LightStream, for example, pays a $60 commission on every funded loan, while TalkSpace pays a $20 commission for each referral. 42So if 20,000 people listen to an episode of Tai’s podcast, and 100 of them end up getting loans on LightStream via a promo link mentioned on there, Tai would receive $6,000.But it’s difficult to estimate how much money Tai is earning via his podcast sponsorships overall.Our best guess here is between $200,000 and $400,000 per year.6. Affiliate marketingAs just described, Tai earns money as an affiliate for several businesses he promotes on his podcast.He’s also known to use affiliate links when recommending books.For example, this link in a message to his mailing list is an Amazon affiliate link:Amazon affiliate commissions are small for books, however: only 4% for digital and 4.5% for physical. 43Which means that for every $1000 of book sales Tai generates on Amazon, he only receives $40–45 in commission.That said, any time someone arrives on the Amazon website via Tai’s affiliate link, Tai receives a commission on anything that visitor buys there within 24 hours, and commission rates in some departments on Amazon run as high as 10%.Still, we doubt this is a big earner for Tai.He also seems to pass up the opportunity to affiliate link to the many third-party products and services we’ve seen him recommending within his premium courses (see our reviews here and here).7. Coaching and consultingTai has a website at Millionaire Life Coach which funnels people to a sales page written in 2014.Tai’s coaching fee as listed on that page is $9,750 a month.In an October 2017 podcast with a former client, Tai said that the client had paid him $25,000 for a year of coaching in 2013. 44Meanwhile, on a sales page for Tai’s Private VIP Mentor Coaching System, he writes:the coaching and consulting I do now is also simply too expensive for most people. I charge up to $1 million a year for one-on-one consulting and my average fee is $50,000-$100,000.We haven’t been able to determine how many people (if any) are currently paying those prices for Tai’s coaching and consulting services.The only other main sources I would add are social media management and affiliate marketing of his own products. As he suggests in the screenshot from Quora below, his team likely does manage some decent sized social media marketing contracts.His affiliate program is backed by ClickBank, and has a 75% payout which is extremely high. So effectively, Tai is outsourcing the promotion of his courses to random people, who have a strong incentive to endorse the program, generate affiliate sales, and earn themselves a commision.Who is Maya BurkenroadMaya Burkenroad, 32, is Tai Lopez’s cousin. They share the same grandmother, Marianne Bunkenroad, age 101, and featured in some of Tai’s videos.What is Tai Lopez’s Net Worth?Again, deferring to Niall Doherty:A reasonable estimate for Tai’s annual income can be found in a post by Phil Lord on Quora:My personal estimate is he makes around $18M per year. He claimed a number of times that he makes $100k per day, which is around $36M per year, but he’s known to conflate his gross and net income. I would estimate that at least half of that goes to his ad cost.Tai, however, claims to be earning much more than $18 million per year.At the 43:30 mark of this webinar — most likely filmed in 2018 24 — he responds to a live question:Someone says “Tai only makes $3–5 million a year.” Is that true? People are always trying to figure out how much money. You can multiply that by a big number. $3–5 million would be bad for me. In fact, if I make $3 million in a month I might have a heart attack.If Tai is to be believed there, he’s earning more like $5 million per month, or $60 million per year.I agree that he constantly conflates gross and net income (another form of deception). But if I had to put a number on his net income (factoring in all the huge ad spending, swarms of lawyers he surrounds himself with, and the “failed” ad campaigns that don’t work), I would estimate he personally makes an average of around $10 million per year over the last 4 years.Why do People Continue to Pay for Tai’s Material/Defending him even Though There are Many Red Flags in his Promotional Material?Although they are very different, I would liken the effect to the subtle brilliance of Nigerian scam letters.According to new book “Think Like A Freak,” a follow-up to the popular “Freakonomics” by Steven D. Levitt and Stephen J. Dubner, the scam’s obviousness is its chief selling point.The book refers to research from Microsoft Research computer scientist Cormac Herley, who looked at Nigerian scams — technically called advance-fee fraud — from the point of view of the scammer. How, he wondered, were scammers who never sent an email free of typos earning enough money for the United States Secret Service to establish its own task force to fight them?In fact, those typos are a key part of the scam.Levitt and Dubner explain the genius behind such an obvious scam in terms of “false positives,” referring to email recipients who engage with the scammers but don’t ultimately pay. signNowing out to scores of potential victims isn’t much work, thanks to the ease of email, but with each reply from a gullible target, the scammers are required to put forth a little more effort.Therefore, it’s in the scammers’ best interest to minimize the number of false positives who cost them effort but never send them cash. By sending an initial email that’s obvious in its shortcomings, the scammers are isolating the most gullible targets. If you trash their email, that’s fine. They don’t want you, someone from whom there’s virtually no chance of receiving any money. They want people who, faced with a ridiculous email, still don’t recognize its illegitimacy.As Herley tells the book’s authors, “Anybody who doesn’t fall off their chair laughing is exactly who they want to talk to.”The ridiculous get rich claims, models, piles of cash, exotic cars, and low-quality video testimonials, are the equivalent of the typos in the Nigerian scam letters — a tactic used to isolate vulnerable targets efficiently.
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Is Tai Lopez’ money just from selling courses or does he actually run businesses?
You’ll find the following on the about page of Tai’s website:He is an investor, partner, and advisor to over 20 multi-million dollar businesses.Unfortunately, the names of most of those businesses remain a mystery.Rumors abound that Tai owns real estate and even some nightclubs, but I’ve been unable to verify such claims.All I can say for sure is that becoming an investor in a multi-million dollar business is not a hard thing to do, if you count buying stocks as investing.For example, right now you could buy 1 stock in each of the following companies for less than $500 total:Bank of AmericaCoca-ColaDunkin DonutsFord Motor CompanyNikeRoyal Bank of ScotlandThe New York TimesTwitterUnder ArmourWalmartGiven that, I’m a little suspect of Tai’s claim that he is “an investor, partner, and advisor to over 20 multi-million dollar businesses.”However…According to Tai’s LinkedIn profile, he worked for GE Capital from 2001-2003, and then became a founding partner in a wealth management company called LLG Financial Inc.LLG Financial apparently ended up managing “$100 million for 6,000 clients in 50 states.”That quote comes from Tai at the 11:25 mark of this video:According to LinkedIn, Tai was only involved in LLG Financial until 2007, but it sounds like that’s where he first started generating a sizeable income and building his net worth.Then came the whole dating website fiasco.Tai ran a fleet of dating websites that were especially active from 2010 to 2015.All are now defunct but you can still find scores of complaints about these websites online, like this one:I agree it’s a scam. I got all these hot men (odd since all the other dating sites are UGLY Fuglies. I know I’m not the sexiest woman alive, so suddenly all these hot men are contacting me? I thought, ok give it a shot – paid for it and suddenly they stop writing to me and NONE of them responded! NONE! The ones who are happy on this site are probably the owner and working posing at fake happy people. Buyer beware! [1]It seems this was a common occurrence on Tai’s dating websites: fake matches prompting people to sign up for premium accounts.So yes, it seems clear that Tai’s dating websites scammed a lot of people.They had all been shut down by 2016, however.Nowadays, it’s hard to say what businesses Tai runs exactly.But he likely does earn most of his income from his online courses.My pessimistic estimate for the lifetime value of each person who has bought his 67 Steps course is $30. Given that more than 200,000 people have apparently bought it, that would mean at least $6.4 million in revenue to date.Tai has lots of other courses beyond the 67 Steps though, and the prices range from $10 to $3,988.I’ve estimated that if each day he was to make just 1 sale of each of the 16 courses he currently has on sale, he’d earn approximately $3.5 million per year.More likely his courses earn even more than that.Here are a few other ways Tai earns money aside from his courses.MentorBoxThis is a subscription-based business that sells books and e-learning materials. Tai owns 50%.Based on different earnings reports Tai has shown in his videos, MentorBox would appear to be generating revenues of between $17,000 and $65,000 per day, which works out to between $6.2 million and $23.7 million per year.No information is available on company profits.But assuming there is a healthy profit and it’s split 50/50 between the owners, we can assume that Tai is earning a few million dollars from this business each year.Sleep GlassesTai has shown in a video on his YouTube channel that he has an e-commerce store selling sleep glasses that apparently earned $17,850 in a month.Podcast SponsorsSince June 2018, Tai has been promoting sponsors on the podcast, usually telling listeners to go to a special URL on the sponsor’s website to receive a bonus offer or discount.Here are a few of the sponsors he has promoted on the podcast:ZipRecruiter – hiringNetSuite – business management servicesSquareSpace – website builderSkillshare – e-learning platformTalkSpace – online therapyForHims – hair careLightStream – loan serviceStockX – buy and sell clothing, accessoriesSome sponsors likely pay a flat fee for each promo spot.Tai claims on his website that his podcast “gets around 800,000 downloads per month.”Averaging approximately 8 episodes per month, that works out to 100,000 downloads per episode.According to this calculator, at those numbers, 2 mid-roll ad spots (which is what Tai usually has) would generate an income of $225,000 to $375,000 per year.However, not every sponsor pays per promo spot. Some of Tai’s podcast sponsors likely pay him a commission for each customer he refers (i.e. affiliate marketing).LightStream, for example, pays a $60 commission on every funded loan, while TalkSpace pays a $20 commission for each referral.So if 20,000 people listen to an episode of Tai’s podcast, and 100 of them end up getting loans on LightStream via a promo link mentioned on there, Tai would receive $6,000.But it’s difficult to estimate how much money Tai is earning via his podcast sponsorships overall.My best guess here is between $200,000 and $400,000 per year.Coaching and ConsultingIn an October 2017 podcast with a former client, Tai said that the client had paid him $25,000 for a year of coaching in 2013.Meanwhile, on a sales page for Tai’s Private VIP Mentor Coaching System, he writes:the coaching and consulting I do now is also simply too expensive for most people. I charge up to $1 million a year for one-on-one consulting and my average fee is $50,000-$100,000.I haven’t been able to determine how many people (if any) are currently paying those prices for Tai’s coaching and consulting services.…Hopefully that gives you some insight into how Tai has and currently does generate income aside from via his courses.Please upvote this answer if you found it helpful.I’d love to cite all my sources above but the Quora mods have a habit of deleting my posts when I do that (sigh), so I’ll just link to one blog post on my own site that has more info about Tai and his businesses:Tai Lopez Net Worth + 7 Ways Tai Lopez Makes Money OnlineFootnotes[1] Elite Meeting/Meeting Millionaires
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Because you can customize Gumtree Clone with Hw Infotech, you can change the Gumtree Clone project, and you have additional features in your development.For Free Demo and other Price regarding details visit HwInfotechI hope this answer would help you but if you need any more explanation then feel free to ask me.If you want more knowledge to build your own website then visit my Quora profile or visit HwInfotechIf you like the answer please follow me on Quora for more answers like these.Thank youWaseem
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Why doesn't Tai Lopez have a Wikipedia page?
Probably because Wikipedia requires sources for personal pages and it’s hard to document the history of Tai Lopez.Source: The Truth About Tai Lopez, The Lamborghini, Mansions, and Alleged Business SuccessIntroductionI still remember when Tai Lopez’s advertising blitz began on YouTube. I personally thought it was brilliant. I assumed — here is some guy who has maybe $100k of his own money (or possibly just that amount from an investor) and is stretching it to the absolute limit to make himself seem successful. Lamborghinis, mansions, and Instagram models. It was peak “fake it ’til you make it.” Although his videos seem like a fairly obvious strategy today, several years ago, when Tai made a splash on YouTube, it was actually quite unique.Background Research ObjectivesFast forward several years, I’m performing client due diligence, competitive intelligence, and opposition research for various lobbying and strategic communications firms, through my company, Black Edge Consulting. Tai Lopez (much to my surprise) is still saturating YouTube with his ads. And that’s fine. I’m not one to knock a fellow entrepreneur.But Tai had branched out from his generic “67 steps” to social media marketing. And now, according to a connection that I made through The Cryptocurrency Alliance, he was pitching his marketing know-how to a number of wealthy investors, looking to create their own ICO.Cryptocurrency was already beleaguered by a number of scams and failed tokens. And the people Tai was approaching with these ideas, had enough money to shift the volatile and largely opaque market in which various cryptocurrencies were traded.So while my gut instinct told me this was another iteration of an ongoing “scam” by a self-professed guru, I realized I hadn’t really looked at Tai Lopez, or many of his early claims closely. This realization prompted me to explore Tai Lopez’s background and look into the various claims he has made. The following is brief excerpt from a more detailed report we compiled on Tai Lopez as part of our due diligence.Tai Lopez Biography (according to Tai Lopez)IntroductionThis is the story of Tai Lopez, based on his videos, websites, and promotional material. What I think of as The Allegory of Tai. The Tai Lopez biography in his own words:“Life has too many hard decisions — what career to choose, what religion to believe, who to marry, where to live, what politics to follow… What if I make a mistake? Wouldn’t it be easier if I could just find one person who could give me all the answers?”-Tai LopezAccording to Tai Lopez, it all started at age 16. Tai realized that life was too complex to figure out on his own, so he wrote a letter to the wisest person he knew, his grandfather — a scientist — and asked for the answers to life’s hard questions.Tai was disappointed with his grandfather’s reply. There was no “secret formula.” The letter simply said, “Tai, the modern world is too complicated. You’ll never find all the answers from just one person. If you’re lucky, you’ll find a handful of people throughout your life who will point the way.”But one week later his grandfather sent a package containing an old, dusty set of eleven books with a note, “Start by reading these.” That began Tai’s habit of reading on his search for what he calls the “Good Life”: the balance of the four major pillars of life — health, wealth, love, and happiness.Over the years, Tai sought out the secrets to that “Good Life” by setting up his life as a series of experiments. He began by first reading thousands of books from the most impactful figures in history Freud, Aristotle, Gandhi, Charlie Munger, Sam Walton, Descartes, Darwin, Confucius, and countless others.He spent two-and-a-half years living with the Amish, spent time working at a leper colony in India, and helped Joel Salatin pioneer grass-fed, sustainable agriculture on Polyface Farms.He then joined the long list of entrepreneur college dropouts and ended up completely broke (sleeping on his mom’s couch) until he talked five, multi-millionaire entrepreneurs into mentoring him.Tai went on to become a Certified Financial Planner and worked in the world of finance before becoming a founder, investor, advisor, or mentor to more than 20 multi-million dollar businesses while settling in the Hollywood Hills.He appeared on various TV and radio shows, spoke at top global universities like The London Business School and the University of Southern California, and created one of the top downloaded podcasts and YouTube channels, “The Grand Theory of Everything.”In order to get feedback from an even larger audience, Tai started what is now one of the world’s largest book clubs that signNowes 1.4 million people in 40 countries with his “Book-Of-The-Day” free email newsletter.Tai recently summarized all he has learned from his mentors and compiled them into a series of ‘mentor shortcuts’ he calls, “The 67 Steps.”He also created an alternative to the traditional business school. This “Business Mentorship” program combines the best of self-learning with the best of a University degree without all the downsides of burdensome costs and inefficient methods.Tai Lopez’s LinkedIn BiographyTai Lopez Biography (based on our research)While the last few paragraphs are somewhat accurate, there are many questionable claims that Tai Lopez makes about both how he initially made his money and how he makes it now. We’ll first examine our findings regarding his personal and business biographical claims. Below are some of the facts about Tai Lopez that have kept readers guessing:Tai Lopez’s full/real name is Taino Adrian Lopez.He is 42 years old and was born on April 11, 1976.He was born in California, but grew up in Clayton, NC.He graduated from Sunny Hills High SchoolHe has claimed he dropped out of college, but what college, if any he attended cannot be verifiedHe does appear to have “lived with the Amish” as he touts, although the timeline is unclear. There is no evidence that he lived “in a lepper colony in India” but it is a claim that is difficult to dispute as he only addresses once or twice on camera:“I went to India, worked in a leper colony…” — Tai LopezHe started his career (well, really his total 3 year working career), by selling life insurance. The financial advisory role that he touts is completely unsubstantiated, especially to 20 multi-million dollar businesses. He was clearly an early internet marketer, as evidenced by this archived screenshot of his site:He partnered with some friends to operate various dating sites. Not many of the dating sites are still active, but they appear to be his initial source of money. It’s hard to judge whether the dating sites were all “scams” as many reviewers/users described. I think there is ample evidence that he (and many other dating sites) used fake profiles to lure members on.Dating and relationships (especially with attractive women), are still a reoccurring theme in his products. His flagship 67 steps still mentions its amazing ability to improve participants’ “health, their minds, their relationships, and their finances.” This is also evidenced by many of the domains he owns. They almost all involve becoming a millionaire, dating women, or gaining access to a “select group of people” or club.He does, in fact, live at the mansion he features in many of videos. But he does not own it.If all of Tai Lopez’s ventures started out as a “scam” or “advertising ponzi scheme” of sorts, it appears to have worked, although, to what extent is debatable. By almost any metric he is definitely making money selling his courses, products, and consulting. It’s also worth noting that although he became (in)famous for his “here in my garage” video, he has pretty much dedicated his life to honing his sales pitch, especially to internet users.Frequently Asked Questions (FAQs) About Tai LopezBelow are a compilation of Frequently Asked Questions about Tai Lopez.Does Tai Lopez actually own the super cars and mansions featured in his videos?MansionsNo — Tai Lopez does not own the mansion depicted in his videos. As many have identified, the house Tai implied was his is at 810 N Rexford Drive Beverly Hills, CA 90220–2909. He does live there (presumably a lease agreement) but the actual owner is Marc Bohbot, or technically, the Bohbot Marc & Michele Trust:Exotic CarsAs Tai later notes in some of the disclosures in his videos, he does not own most (or possibly all) of the exotic cars. A prime example is his famous “Here In My Garage” video:Right off the bat there he tells us:“Just bought this new Lamborghini here.”Another example is a Facebook video from 2016:On other occasions, Tai has shown his garage stocked with as many as six luxury vehicles.But it seems Tai doesn’t actually own those cars. At least, not all of them.Consider the following:At the 14:04 mark of an April 2017 video with h3h3Productions, Tai shows paperwork that states at least one of his cars (a red Ferrari) is leased.California car registrations must show the name of the lessor and the lessee. LSR stands for lessor, LSE for lessee.So Ferrari Services Title Trust is a part of Ferrari. And that’s the lessor. The lessee is Mas Group LLC or Taino Lopez.Mas Group LLC is a domestic Nevada LLC (Entity number E0153382010–4). The owner (“Member”) of the LLC is not publicly listed (not required in NV), but the Manager is TAL Promotions LLC.Here’s a screenshot from another video of Tai driving a black Lamborghini (taken from the 6:02 mark):There is speculation that the white item attached to the key in the ignition is a rental tag.At the 3:55 mark of a May 2016 video on his official YouTube channel, Tai says:“I’ve done all of them. I’ve bought, I’ve leased, I’ve rented cars.”At the 1:30 mark of a January 2018 podcast, internet marketer Neil Patel said the following:“If you talk to Tai and you get to know him, and I’ve been to his home, I’ve seen a lot of the stuff. You know, he’ll talk about cars. He’ll tell you he leases them. It’s not like he’s saying he bought it outright.”Of course, leasing a car is totally fine, and may even be the smart move financially (especially when you can write it off as a business expense, which Tai seems to do).It’s just hard to know which of those exotic cars Tai does lease, and which of them (if any), he actually owns.Is Tai Lopez A Scammer?To answer this it’s important to understand what a scam is. So what is a scam, technically?A dishonest scheme; A fraud.Based on the thousands of negative reviews providing detailed info, I would say that there is certainly evidence of a dishonest scheme. The dating websites, the reoccurring and potentially unauthorized billing for various products, and mixture of unmarked affiliate advertising all rely on dishonesty. But are they a fraud? I think, like many self help gurus, that is debatable.Tai even addresses this question himself on Quora:However, while whether he is a “scam artist” is debatable, the constant use of money, cars, and women (milling around for no apparent reason) all contribute to a “get rich quick” conclusion in many viewers’ minds. The testimonials only further this idea. They all focus on how fast they made large amounts of money, as opposed to the total over a longer period (unless you consider $70k per month in a few months, steady long-term growth). This also allows people to fudge data so that they can say they made $x in a short period of time) and wildly extrapolate that figure over many years:Tai promoting his most recent spring promotional, while inexplicably wandering around a farmA reoccurring theme: “I was tired of being average…”It only took me a few months to make $10,000 but I can’t hold my iPhone steady?Minimum wage to $70,000 per month?!$2,200 discount sounds great, but why was it so expensive to begin with?Only 3 Steps!He claims he promotes a long term approach that does not suggest anyone can get rich quick, but his use of exotic sports cars, mansions, women, and cash beg to differ:Sports Cars/Mansions:Women:Cash:Even all 3:Tai Lopez driving around in a Ferrari, with Ms. Kentucky (for no apparent reason) rambling about philosophy. Note the cash bookmark in the book.As one user wrote:You can chart the scams progress in life by the domains age. Tai came from nothing, defrauded some folks with fake dating sites, and moved on to better scams by joining a syndicate and hitting it big on social media. If he had any other non scam success, he would call it out by name, as other successful people do, and enjoy the free publicity. And he’d have other domains in his name with age. And he’d have other corporate filings in his name with age. And he’d have testimonials from the past and photos from the past, and promotions from the past. Sadly, because he is a scam artist, what he has is a very well invented present…While I would stop short of agreeing on labeling him a “scam artist” the commenters raises an important point:If he had any other non scam success, he would call it out by name, as other successful people do, and enjoy the free publicity.So if he is not making money from successful multi-million dollar businesses, independent of his fleet of self-help products, how is he bringing in the revenue to support what must be an insane advertising spend?How Does Tai Lopez Make Money?A screenshot of a video posted on IG where Tai notes this is one of many accounts he hasNiall Doherty does an excellent job covering many of the way Tai Lopez actually makes money:Tai Lopez Scam? We Fact-Checked 37+ Tai Lopez Claims - Here's What We FoundHidden Bonus Once per week, we email 3,400+ legendary subscribers with some good stuff related to online business…www.ndoherty.comHe includes all of the following as ways Tai Lopez makes money:1. Dating websitesBest we can determine, this was how Tai first started earning signNow sums of money online.He ran a fleet of dating websites that were especially active from 2010 to 2015.All of the sites appear to be offline now, but here are a few we’ve been able to link to Tai:http://eliteglobaldating.comhttp://modelmeet.comparentsmeetonline.comelitemeet.comjustmillionaires.commeetingmillionaires.comhttp://millionairemagnetsystem.comhttp://elitefling.comhttp://modelpromoter.comIt’s unknown how much money Tai’s fleet of dating sites earned, though zoominfo.com listed their revenue as $2.8 million with a staff of 14.2. Online coursesTai sells a bunch of online courses, primarily related to self-help and entrepreneurship.Best we can tell, he launched his first course — The 67 Steps; read our review here — in 2014.According to a sales page for the course, more than 215,000 people have signed up so far.There are several price points for The 67 Steps and also several upsells, including a VIP program with a monthly fee.Our pessimistic estimate for the lifetime value of each person who has bought the course is $30, 37 which would mean at least $6.4 million in revenue to date.Some of Tai’s other online courses include:Social Media Marketing Agency (reviewed here)Accelerator ProgramMentor ProgramEcomm AgencyHome Sharing Management Company ProgramE-Commerce BlueprintCredit Mentor ProgramReal Estate Mentor Program5 Minute Mentor ProgramMini MBA AcademyHow I Make Money Online ProgramBitcoin Crypto MastermindKnowledge SocietyAmazon Sales BlueprintSales Mastery Black BeltWe’ve seen the prices of those courses range from $10 to $3,988, and Tai seems to be constantly offering discounts on one or more.Which makes it hard to estimate how much he’s earning from courses overall.From the prices we’ve seen, however, if each day he was to make just 1 sale of each of the 16 courses listed above, he’d earn approximately…$37 + $97 + $3988 + $497 + $49 + $99 + $69 + $49 + $49 + $10 + $1,297 + $697 + $697 + $10 + $19 + $1,997 = $9,661/dayOr approximately $3.5 million per year.Expenses would have to be subtracted from that.And since many of Tai’s courses are created and taught by multiple instructors, it’s likely that he only ends up keeping a fraction of the revenue.That said, at the 2:05 mark of the following video, Tai claims that he and his business partner have spent more than $500 million on advertising over the years.Presumably, they’re getting a decent ROI on that ad spend or they wouldn’t have spent so much.Given all that, it’s a safe assumption that revenue from selling online courses is Tai’s biggest source of income.3. MentorBoxMentorBox is a company that Tai co-owns with Alex Mehr.Customers pay a monthly fee and are sent a new book each month to “improve your financial and social life.” In addition, they get access to exclusive video courses, audio lessons, workbooks, and cheat sheets via the MentorBox website.Tai has tweeted that the company has done a deal with WalMart:Tai mentioned MentorBox several times in an August 2017 live stream on YouTube:Some claims made by Tai in that video:16:20 — Says he launched MentorBox “seven months ago” (i.e. January, 2017)16:26 — Says he owns 50% of the company.16:49 — “We are now in 100 countries shipping books”16:58 — “We have the Netflix of books. It now makes $50,000 a day.”17:14 — “I spend one hour a month on this business”27:03 — “I invested $100,000 into it seven months ago.”Tai reports lower earnings for MentorBox in a March 2018 video on YouTube, showing on screen that MentorBox had earned $17,384 that day and “$715,000 in the last month.”Tai’s claims differ again in this webinar with Alex Mehr, which was most likely also filmed in 2018 38.At the 43:45 mark of the webinar, Tai claims that MentorBox is “doing” $1.5 million per month, and later (at the 58:00 mark) reads from his phone that the company earned $65,000 in a recent 24-hour period.Given all that, MentorBox would appear to be generating revenues of between $17,000 and $65,000 per day, which works out to between $6.2 million and $23.7 million per year.No information is available on company profits.But assuming there is a healthy profit and it’s split 50/50 between the owners, we can assume that Tai is earning a few million dollars from this business each year.4. Sleep glassesIn the same video mentioned earlier, Tai shows a screenshot from an e-commerce store that has apparently earned $17,850 in a month.Tai says beforehand in the video that the store sells “sleep glasses.”At the 2:24 mark he claims that the same business sells $3,000 to 4,000 per day via Amazon, “so about $5,000 a day” total.Most likely, this business is a partnership with James Swanwick of Swanwick Sleep.Tai mentioned within the first two minutes of an October 2017 podcast that he and James had become business partners, and a testimonial from Tai appears on the Swanwick Sleep website.As per that linked podcast episode, Swanwick Sleep was on pace to earn $2 million in revenue in 2017.However, the numbers Tai showed in the above YouTube video fall far short of $2 million per year, and once again it’s not clear how much of that is profit and how the profits are divided between partners.5. Podcast sponsorsTai has been publishing “The Tai Lopez Show” podcast since 2014, putting out an average of 100+ episodes a year.Since June 2018, Tai has been promoting sponsors on the podcast, usually telling listeners to go to a special URL on the sponsor’s website to receive a bonus offer or discount.Here are a few of the sponsors he has promoted on the podcast:ZipRecruiter — hiringNetSuite — business management servicesSquareSpace — website builderSkillshare — elearning platformTalkSpace — online therapyForHims — hair careLightStream — loan serviceStockX — buy and sell clothing, accessoriesSome sponsors likely pay a flat fee for each promo spot.Tai claims on his website that his podcast “gets around 800,000 downloads per month.” 41 Averaging approximately 8 episodes per month, that works out to 100,000 downloads per episode.According to this calculator, at those numbers, 2 mid-roll ad spots (which is what Tai usually has) would generate an income of $225,000 to $375,000 per year.However, not every sponsor pays per promo spot. Some of Tai’s podcast sponsors likely pay him a commission for each customer he refers (i.e. affiliate marketing).LightStream, for example, pays a $60 commission on every funded loan, while TalkSpace pays a $20 commission for each referral. 42So if 20,000 people listen to an episode of Tai’s podcast, and 100 of them end up getting loans on LightStream via a promo link mentioned on there, Tai would receive $6,000.But it’s difficult to estimate how much money Tai is earning via his podcast sponsorships overall.Our best guess here is between $200,000 and $400,000 per year.6. Affiliate marketingAs just described, Tai earns money as an affiliate for several businesses he promotes on his podcast.He’s also known to use affiliate links when recommending books.For example, this link in a message to his mailing list is an Amazon affiliate link:Amazon affiliate commissions are small for books, however: only 4% for digital and 4.5% for physical. 43Which means that for every $1000 of book sales Tai generates on Amazon, he only receives $40–45 in commission.That said, any time someone arrives on the Amazon website via Tai’s affiliate link, Tai receives a commission on anything that visitor buys there within 24 hours, and commission rates in some departments on Amazon run as high as 10%.Still, we doubt this is a big earner for Tai.He also seems to pass up the opportunity to affiliate link to the many third-party products and services we’ve seen him recommending within his premium courses (see our reviews here and here).7. Coaching and consultingTai has a website at Millionaire Life Coach which funnels people to a sales page written in 2014.Tai’s coaching fee as listed on that page is $9,750 a month.In an October 2017 podcast with a former client, Tai said that the client had paid him $25,000 for a year of coaching in 2013. 44Meanwhile, on a sales page for Tai’s Private VIP Mentor Coaching System, he writes:the coaching and consulting I do now is also simply too expensive for most people. I charge up to $1 million a year for one-on-one consulting and my average fee is $50,000-$100,000.We haven’t been able to determine how many people (if any) are currently paying those prices for Tai’s coaching and consulting services.The only other main sources I would add are social media management and affiliate marketing of his own products. As he suggests in the screenshot from Quora below, his team likely does manage some decent sized social media marketing contracts.His affiliate program is backed by ClickBank, and has a 75% payout which is extremely high. So effectively, Tai is outsourcing the promotion of his courses to random people, who have a strong incentive to endorse the program, generate affiliate sales, and earn themselves a commision.Who is Maya BurkenroadMaya Burkenroad, 32, is Tai Lopez’s cousin. They share the same grandmother, Marianne Bunkenroad, age 101, and featured in some of Tai’s videos.What is Tai Lopez’s Net Worth?Again, deferring to Niall Doherty:A reasonable estimate for Tai’s annual income can be found in a post by Phil Lord on Quora:My personal estimate is he makes around $18M per year. He claimed a number of times that he makes $100k per day, which is around $36M per year, but he’s known to conflate his gross and net income. I would estimate that at least half of that goes to his ad cost.Tai, however, claims to be earning much more than $18 million per year.At the 43:30 mark of this webinar — most likely filmed in 2018 24 — he responds to a live question:Someone says “Tai only makes $3–5 million a year.” Is that true? People are always trying to figure out how much money. You can multiply that by a big number. $3–5 million would be bad for me. In fact, if I make $3 million in a month I might have a heart attack.If Tai is to be believed there, he’s earning more like $5 million per month, or $60 million per year.I agree that he constantly conflates gross and net income (another form of deception). But if I had to put a number on his net income (factoring in all the huge ad spending, swarms of lawyers he surrounds himself with, and the “failed” ad campaigns that don’t work), I would estimate he personally makes an average of around $10 million per year over the last 4 years.Why do People Continue to Pay for Tai’s Material/Defending him even Though There are Many Red Flags in his Promotional Material?Although they are very different, I would liken the effect to the subtle brilliance of Nigerian scam letters.According to new book “Think Like A Freak,” a follow-up to the popular “Freakonomics” by Steven D. Levitt and Stephen J. Dubner, the scam’s obviousness is its chief selling point.The book refers to research from Microsoft Research computer scientist Cormac Herley, who looked at Nigerian scams — technically called advance-fee fraud — from the point of view of the scammer. How, he wondered, were scammers who never sent an email free of typos earning enough money for the United States Secret Service to establish its own task force to fight them?In fact, those typos are a key part of the scam.Levitt and Dubner explain the genius behind such an obvious scam in terms of “false positives,” referring to email recipients who engage with the scammers but don’t ultimately pay. signNowing out to scores of potential victims isn’t much work, thanks to the ease of email, but with each reply from a gullible target, the scammers are required to put forth a little more effort.Therefore, it’s in the scammers’ best interest to minimize the number of false positives who cost them effort but never send them cash. By sending an initial email that’s obvious in its shortcomings, the scammers are isolating the most gullible targets. If you trash their email, that’s fine. They don’t want you, someone from whom there’s virtually no chance of receiving any money. They want people who, faced with a ridiculous email, still don’t recognize its illegitimacy.As Herley tells the book’s authors, “Anybody who doesn’t fall off their chair laughing is exactly who they want to talk to.”The ridiculous get rich claims, models, piles of cash, exotic cars, and low-quality video testimonials, are the equivalent of the typos in the Nigerian scam letters — a tactic used to isolate vulnerable targets efficiently.
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Are Tai Lopez's services scams?
I’ll let you be the judge:Source: The Truth About Tai Lopez, the Lamborghini, Mansions, and Alleged Business SuccessIntroductionI still remember when Tai Lopez’s advertising blitz began on YouTube. I personally thought it was brilliant. I assumed — here is some guy who has maybe $100k of his own money (or possibly just that amount from an investor) and is stretching it to the absolute limit to make himself seem successful. Lamborghinis, mansions, and Instagram models. It was peak “fake it ’til you make it.” Although his videos seem like a fairly obvious strategy today, several years ago, when Tai made a splash on YouTube, it was actually quite unique.Background Research ObjectivesFast forward several years, I’m performing client due diligence, competitive intelligence, and opposition research for various lobbying and strategic communications firms, through my company, Black Edge Consulting. Tai Lopez (much to my surprise) is still saturating YouTube with his ads. And that’s fine. I’m not one to knock a fellow entrepreneur.But Tai had branched out from his generic “67 steps” to social media marketing. And now, according to a connection that I made through The Cryptocurrency Alliance, he was pitching his marketing know-how to a number of wealthy investors, looking to create their own ICO.Cryptocurrency was already beleaguered by a number of scams and failed tokens. And the people Tai was approaching with these ideas, had enough money to shift the volatile and largely opaque market in which various cryptocurrencies were traded.So while my gut instinct told me this was another iteration of an ongoing “scam” by a self-professed guru, I realized I hadn’t really looked at Tai Lopez, or many of his early claims closely. This realization prompted me to explore Tai Lopez’s background and look into the various claims he has made. The following is brief excerpt from a more detailed report we compiled on Tai Lopez as part of our due diligence.Tai Lopez Biography (according to Tai Lopez)IntroductionThis is the story of Tai Lopez, based on his videos, websites, and promotional material. What I think of as The Allegory of Tai. The Tai Lopez biography in his own words:“Life has too many hard decisions — what career to choose, what religion to believe, who to marry, where to live, what politics to follow… What if I make a mistake? Wouldn’t it be easier if I could just find one person who could give me all the answers?”-Tai LopezAccording to Tai Lopez, it all started at age 16. Tai realized that life was too complex to figure out on his own, so he wrote a letter to the wisest person he knew, his grandfather — a scientist — and asked for the answers to life’s hard questions.Tai was disappointed with his grandfather’s reply. There was no “secret formula.” The letter simply said, “Tai, the modern world is too complicated. You’ll never find all the answers from just one person. If you’re lucky, you’ll find a handful of people throughout your life who will point the way.”But one week later his grandfather sent a package containing an old, dusty set of eleven books with a note, “Start by reading these.” That began Tai’s habit of reading on his search for what he calls the “Good Life”: the balance of the four major pillars of life — health, wealth, love, and happiness.Over the years, Tai sought out the secrets to that “Good Life” by setting up his life as a series of experiments. He began by first reading thousands of books from the most impactful figures in history Freud, Aristotle, Gandhi, Charlie Munger, Sam Walton, Descartes, Darwin, Confucius, and countless others.He spent two-and-a-half years living with the Amish, spent time working at a leper colony in India, and helped Joel Salatin pioneer grass-fed, sustainable agriculture on Polyface Farms.He then joined the long list of entrepreneur college dropouts and ended up completely broke (sleeping on his mom’s couch) until he talked five, multi-millionaire entrepreneurs into mentoring him.Tai went on to become a Certified Financial Planner and worked in the world of finance before becoming a founder, investor, advisor, or mentor to more than 20 multi-million dollar businesses while settling in the Hollywood Hills.He appeared on various TV and radio shows, spoke at top global universities like The London Business School and the University of Southern California, and created one of the top downloaded podcasts and YouTube channels, “The Grand Theory of Everything.”In order to get feedback from an even larger audience, Tai started what is now one of the world’s largest book clubs that signNowes 1.4 million people in 40 countries with his “Book-Of-The-Day” free email newsletter.Tai recently summarized all he has learned from his mentors and compiled them into a series of ‘mentor shortcuts’ he calls, “The 67 Steps.”He also created an alternative to the traditional business school. This “Business Mentorship” program combines the best of self-learning with the best of a University degree without all the downsides of burdensome costs and inefficient methods.Tai Lopez’s LinkedIn BiographyTai Lopez Biography (based on our research)While the last few paragraphs are somewhat accurate, there are many questionable claims that Tai Lopez makes about both how he initially made his money and how he makes it now. We’ll first examine our findings regarding his personal and business biographical claims. Below are some of the facts about Tai Lopez that have kept readers guessing:Tai Lopez’s full/real name is Taino Adrian Lopez.He is 42 years old and was born on April 11, 1976.He was born in California, but grew up in Clayton, NC.He graduated from Sunny Hills High SchoolHe has claimed he dropped out of college, but what college, if any he attended cannot be verifiedHe does appear to have “lived with the Amish” as he touts, although the timeline is unclear. There is no evidence that he lived “in a lepper colony in India” but it is a claim that is difficult to dispute as he only addresses once or twice on camera:“I went to India, worked in a leper colony…” — Tai LopezHe started his career (well, really his total 3 year working career), by selling life insurance. The financial advisory role that he touts is completely unsubstantiated, especially to 20 multi-million dollar businesses. He was clearly an early internet marketer, as evidenced by this archived screenshot of his site:He partnered with some friends to operate various dating sites. Not many of the dating sites are still active, but they appear to be his initial source of money. It’s hard to judge whether the dating sites were all “scams” as many reviewers/users described. I think there is ample evidence that he (and many other dating sites) used fake profiles to lure members on.Dating and relationships (especially with attractive women), are still a reoccurring theme in his products. His flagship 67 steps still mentions its amazing ability to improve participants’ “health, their minds, their relationships, and their finances.” This is also evidenced by many of the domains he owns. They almost all involve becoming a millionaire, dating women, or gaining access to a “select group of people” or club.He does, in fact, live at the mansion he features in many of videos. But he does not own it.If all of Tai Lopez’s ventures started out as a “scam” or “advertising ponzi scheme” of sorts, it appears to have worked, although, to what extent is debatable. By almost any metric he is definitely making money selling his courses, products, and consulting. It’s also worth noting that although he became (in)famous for his “here in my garage” video, he has pretty much dedicated his life to honing his sales pitch, especially to internet users.Frequently Asked Questions (FAQs) About Tai LopezBelow are a compilation of Frequently Asked Questions about Tai Lopez.Does Tai Lopez actually own the super cars and mansions featured in his videos?MansionsNo — Tai Lopez does not own the mansion depicted in his videos. As many have identified, the house Tai implied was his is at 810 N Rexford Drive Beverly Hills, CA 90220–2909. He does live there (presumably a lease agreement) but the actual owner is Marc Bohbot, or technically, the Bohbot Marc & Michele Trust:Exotic CarsAs Tai later notes in some of the disclosures in his videos, he does not own most (or possibly all) of the exotic cars. A prime example is his famous “Here In My Garage” video:Right off the bat there he tells us:“Just bought this new Lamborghini here.”Another example is a Facebook video from 2016:On other occasions, Tai has shown his garage stocked with as many as six luxury vehicles.But it seems Tai doesn’t actually own those cars. At least, not all of them.Consider the following:At the 14:04 mark of an April 2017 video with h3h3Productions, Tai shows paperwork that states at least one of his cars (a red Ferrari) is leased.California car registrations must show the name of the lessor and the lessee. LSR stands for lessor, LSE for lessee.So Ferrari Services Title Trust is a part of Ferrari. And that’s the lessor. The lessee is Mas Group LLC or Taino Lopez.Mas Group LLC is a domestic Nevada LLC (Entity number E0153382010–4). The owner (“Member”) of the LLC is not publicly listed (not required in NV), but the Manager is TAL Promotions LLC.Here’s a screenshot from another video of Tai driving a black Lamborghini (taken from the 6:02 mark):There is speculation that the white item attached to the key in the ignition is a rental tag.At the 3:55 mark of a May 2016 video on his official YouTube channel, Tai says:“I’ve done all of them. I’ve bought, I’ve leased, I’ve rented cars.”At the 1:30 mark of a January 2018 podcast, internet marketer Neil Patel said the following:“If you talk to Tai and you get to know him, and I’ve been to his home, I’ve seen a lot of the stuff. You know, he’ll talk about cars. He’ll tell you he leases them. It’s not like he’s saying he bought it outright.”Of course, leasing a car is totally fine, and may even be the smart move financially (especially when you can write it off as a business expense, which Tai seems to do).It’s just hard to know which of those exotic cars Tai does lease, and which of them (if any), he actually owns.Is Tai Lopez A Scammer?To answer this it’s important to understand what a scam is. So what is a scam, technically?A dishonest scheme; A fraud.Based on the thousands of negative reviews providing detailed info, I would say that there is certainly evidence of a dishonest scheme. The dating websites, the reoccurring and potentially unauthorized billing for various products, and mixture of unmarked affiliate advertising all rely on dishonesty. But are they a fraud? I think, like many self help gurus, that is debatable.Tai even addresses this question himself on Quora:However, while whether he is a “scam artist” is debatable, the constant use of money, cars, and women (milling around for no apparent reason) all contribute to a “get rich quick” conclusion in many viewers’ minds. The testimonials only further this idea. They all focus on how fast they made large amounts of money, as opposed to the total over a longer period (unless you consider $70k per month in a few months, steady long-term growth). This also allows people to fudge data so that they can say they made $x in a short period of time) and wildly extrapolate that figure over many years:Tai promoting his most recent spring promotional, while inexplicably wandering around a farmA reoccurring theme: “I was tired of being average…”It only took me a few months to make $10,000 but I can’t hold my iPhone steady?Minimum wage to $70,000 per month?!$2,200 discount sounds great, but why was it so expensive to begin with?Only 3 Steps!He claims he promotes a long term approach that does not suggest anyone can get rich quick, but his use of exotic sports cars, mansions, women, and cash beg to differ:Sports Cars/Mansions:Women:Cash:Even all 3:Tai Lopez driving around in a Ferrari, with Ms. Kentucky (for no apparent reason) rambling about philosophy. Note the cash bookmark in the book.As one user wrote:You can chart the scams progress in life by the domains age. Tai came from nothing, defrauded some folks with fake dating sites, and moved on to better scams by joining a syndicate and hitting it big on social media. If he had any other non scam success, he would call it out by name, as other successful people do, and enjoy the free publicity. And he’d have other domains in his name with age. And he’d have other corporate filings in his name with age. And he’d have testimonials from the past and photos from the past, and promotions from the past. Sadly, because he is a scam artist, what he has is a very well invented present…While I would stop short of agreeing on labeling him a “scam artist” the commenters raises an important point:If he had any other non scam success, he would call it out by name, as other successful people do, and enjoy the free publicity.So if he is not making money from successful multi-million dollar businesses, independent of his fleet of self-help products, how is he bringing in the revenue to support what must be an insane advertising spend?How Does Tai Lopez Make Money?A screenshot of a video posted on IG where Tai notes this is one of many accounts he hasNiall Doherty does an excellent job covering many of the way Tai Lopez actually makes money:Tai Lopez Scam? We Fact-Checked 37+ Tai Lopez Claims - Here's What We FoundHidden Bonus Once per week, we email 3,400+ legendary subscribers with some good stuff related to online business…www.ndoherty.comHe includes all of the following as ways Tai Lopez makes money:1. Dating websitesBest we can determine, this was how Tai first started earning signNow sums of money online.He ran a fleet of dating websites that were especially active from 2010 to 2015.All of the sites appear to be offline now, but here are a few we’ve been able to link to Tai:http://eliteglobaldating.comhttp://modelmeet.comparentsmeetonline.comelitemeet.comjustmillionaires.commeetingmillionaires.comhttp://millionairemagnetsystem.comhttp://elitefling.comhttp://modelpromoter.comIt’s unknown how much money Tai’s fleet of dating sites earned, though zoominfo.com listed their revenue as $2.8 million with a staff of 14.2. Online coursesTai sells a bunch of online courses, primarily related to self-help and entrepreneurship.Best we can tell, he launched his first course — The 67 Steps; read our review here — in 2014.According to a sales page for the course, more than 215,000 people have signed up so far.There are several price points for The 67 Steps and also several upsells, including a VIP program with a monthly fee.Our pessimistic estimate for the lifetime value of each person who has bought the course is $30, 37 which would mean at least $6.4 million in revenue to date.Some of Tai’s other online courses include:Social Media Marketing Agency (reviewed here)Accelerator ProgramMentor ProgramEcomm AgencyHome Sharing Management Company ProgramE-Commerce BlueprintCredit Mentor ProgramReal Estate Mentor Program5 Minute Mentor ProgramMini MBA AcademyHow I Make Money Online ProgramBitcoin Crypto MastermindKnowledge SocietyAmazon Sales BlueprintSales Mastery Black BeltWe’ve seen the prices of those courses range from $10 to $3,988, and Tai seems to be constantly offering discounts on one or more.Which makes it hard to estimate how much he’s earning from courses overall.From the prices we’ve seen, however, if each day he was to make just 1 sale of each of the 16 courses listed above, he’d earn approximately…$37 + $97 + $3988 + $497 + $49 + $99 + $69 + $49 + $49 + $10 + $1,297 + $697 + $697 + $10 + $19 + $1,997 = $9,661/dayOr approximately $3.5 million per year.Expenses would have to be subtracted from that.And since many of Tai’s courses are created and taught by multiple instructors, it’s likely that he only ends up keeping a fraction of the revenue.That said, at the 2:05 mark of the following video, Tai claims that he and his business partner have spent more than $500 million on advertising over the years.Presumably, they’re getting a decent ROI on that ad spend or they wouldn’t have spent so much.Given all that, it’s a safe assumption that revenue from selling online courses is Tai’s biggest source of income.3. MentorBoxMentorBox is a company that Tai co-owns with Alex Mehr.Customers pay a monthly fee and are sent a new book each month to “improve your financial and social life.” In addition, they get access to exclusive video courses, audio lessons, workbooks, and cheat sheets via the MentorBox website.Tai has tweeted that the company has done a deal with WalMart:Tai mentioned MentorBox several times in an August 2017 live stream on YouTube:Some claims made by Tai in that video:16:20 — Says he launched MentorBox “seven months ago” (i.e. January, 2017)16:26 — Says he owns 50% of the company.16:49 — “We are now in 100 countries shipping books”16:58 — “We have the Netflix of books. It now makes $50,000 a day.”17:14 — “I spend one hour a month on this business”27:03 — “I invested $100,000 into it seven months ago.”Tai reports lower earnings for MentorBox in a March 2018 video on YouTube, showing on screen that MentorBox had earned $17,384 that day and “$715,000 in the last month.”Tai’s claims differ again in this webinar with Alex Mehr, which was most likely also filmed in 2018 38.At the 43:45 mark of the webinar, Tai claims that MentorBox is “doing” $1.5 million per month, and later (at the 58:00 mark) reads from his phone that the company earned $65,000 in a recent 24-hour period.Given all that, MentorBox would appear to be generating revenues of between $17,000 and $65,000 per day, which works out to between $6.2 million and $23.7 million per year.No information is available on company profits.But assuming there is a healthy profit and it’s split 50/50 between the owners, we can assume that Tai is earning a few million dollars from this business each year.4. Sleep glassesIn the same video mentioned earlier, Tai shows a screenshot from an e-commerce store that has apparently earned $17,850 in a month.Tai says beforehand in the video that the store sells “sleep glasses.”At the 2:24 mark he claims that the same business sells $3,000 to 4,000 per day via Amazon, “so about $5,000 a day” total.Most likely, this business is a partnership with James Swanwick of Swanwick Sleep.Tai mentioned within the first two minutes of an October 2017 podcast that he and James had become business partners, and a testimonial from Tai appears on the Swanwick Sleep website.As per that linked podcast episode, Swanwick Sleep was on pace to earn $2 million in revenue in 2017.However, the numbers Tai showed in the above YouTube video fall far short of $2 million per year, and once again it’s not clear how much of that is profit and how the profits are divided between partners.5. Podcast sponsorsTai has been publishing “The Tai Lopez Show” podcast since 2014, putting out an average of 100+ episodes a year.Since June 2018, Tai has been promoting sponsors on the podcast, usually telling listeners to go to a special URL on the sponsor’s website to receive a bonus offer or discount.Here are a few of the sponsors he has promoted on the podcast:ZipRecruiter — hiringNetSuite — business management servicesSquareSpace — website builderSkillshare — elearning platformTalkSpace — online therapyForHims — hair careLightStream — loan serviceStockX — buy and sell clothing, accessoriesSome sponsors likely pay a flat fee for each promo spot.Tai claims on his website that his podcast “gets around 800,000 downloads per month.” 41 Averaging approximately 8 episodes per month, that works out to 100,000 downloads per episode.According to this calculator, at those numbers, 2 mid-roll ad spots (which is what Tai usually has) would generate an income of $225,000 to $375,000 per year.However, not every sponsor pays per promo spot. Some of Tai’s podcast sponsors likely pay him a commission for each customer he refers (i.e. affiliate marketing).LightStream, for example, pays a $60 commission on every funded loan, while TalkSpace pays a $20 commission for each referral. 42So if 20,000 people listen to an episode of Tai’s podcast, and 100 of them end up getting loans on LightStream via a promo link mentioned on there, Tai would receive $6,000.But it’s difficult to estimate how much money Tai is earning via his podcast sponsorships overall.Our best guess here is between $200,000 and $400,000 per year.6. Affiliate marketingAs just described, Tai earns money as an affiliate for several businesses he promotes on his podcast.He’s also known to use affiliate links when recommending books.For example, this link in a message to his mailing list is an Amazon affiliate link:Amazon affiliate commissions are small for books, however: only 4% for digital and 4.5% for physical. 43Which means that for every $1000 of book sales Tai generates on Amazon, he only receives $40–45 in commission.That said, any time someone arrives on the Amazon website via Tai’s affiliate link, Tai receives a commission on anything that visitor buys there within 24 hours, and commission rates in some departments on Amazon run as high as 10%.Still, we doubt this is a big earner for Tai.He also seems to pass up the opportunity to affiliate link to the many third-party products and services we’ve seen him recommending within his premium courses (see our reviews here and here).7. Coaching and consultingTai has a website at Millionaire Life Coach which funnels people to a sales page written in 2014.Tai’s coaching fee as listed on that page is $9,750 a month.In an October 2017 podcast with a former client, Tai said that the client had paid him $25,000 for a year of coaching in 2013. 44Meanwhile, on a sales page for Tai’s Private VIP Mentor Coaching System, he writes:the coaching and consulting I do now is also simply too expensive for most people. I charge up to $1 million a year for one-on-one consulting and my average fee is $50,000-$100,000.We haven’t been able to determine how many people (if any) are currently paying those prices for Tai’s coaching and consulting services.The only other main sources I would add are social media management and affiliate marketing of his own products. As he suggests in the screenshot from Quora below, his team likely does manage some decent sized social media marketing contracts.His affiliate program is backed by ClickBank, and has a 75% payout which is extremely high. So effectively, Tai is outsourcing the promotion of his courses to random people, who have a strong incentive to endorse the program, generate affiliate sales, and earn themselves a commision.Who is Maya BurkenroadMaya Burkenroad, 32, is Tai Lopez’s cousin. They share the same grandmother, Marianne Bunkenroad, age 101, and featured in some of Tai’s videos.What is Tai Lopez’s Net Worth?Again, deferring to Niall Doherty:A reasonable estimate for Tai’s annual income can be found in a post by Phil Lord on Quora:My personal estimate is he makes around $18M per year. He claimed a number of times that he makes $100k per day, which is around $36M per year, but he’s known to conflate his gross and net income. I would estimate that at least half of that goes to his ad cost.Tai, however, claims to be earning much more than $18 million per year.At the 43:30 mark of this webinar — most likely filmed in 2018 24 — he responds to a live question:Someone says “Tai only makes $3–5 million a year.” Is that true? People are always trying to figure out how much money. You can multiply that by a big number. $3–5 million would be bad for me. In fact, if I make $3 million in a month I might have a heart attack.If Tai is to be believed there, he’s earning more like $5 million per month, or $60 million per year.I agree that he constantly conflates gross and net income (another form of deception). But if I had to put a number on his net income (factoring in all the huge ad spending, swarms of lawyers he surrounds himself with, and the “failed” ad campaigns that don’t work), I would estimate he personally makes an average of around $10 million per year over the last 4 years.Why do People Continue to Pay for Tai’s Material/Defending him even Though There are Many Red Flags in his Promotional Material?Although they are very different, I would liken the effect to the subtle brilliance of Nigerian scam letters.According to new book “Think Like A Freak,” a follow-up to the popular “Freakonomics” by Steven D. Levitt and Stephen J. Dubner, the scam’s obviousness is its chief selling point.The book refers to research from Microsoft Research computer scientist Cormac Herley, who looked at Nigerian scams — technically called advance-fee fraud — from the point of view of the scammer. How, he wondered, were scammers who never sent an email free of typos earning enough money for the United States Secret Service to establish its own task force to fight them?In fact, those typos are a key part of the scam.Levitt and Dubner explain the genius behind such an obvious scam in terms of “false positives,” referring to email recipients who engage with the scammers but don’t ultimately pay. signNowing out to scores of potential victims isn’t much work, thanks to the ease of email, but with each reply from a gullible target, the scammers are required to put forth a little more effort.Therefore, it’s in the scammers’ best interest to minimize the number of false positives who cost them effort but never send them cash. By sending an initial email that’s obvious in its shortcomings, the scammers are isolating the most gullible targets. If you trash their email, that’s fine. They don’t want you, someone from whom there’s virtually no chance of receiving any money. They want people who, faced with a ridiculous email, still don’t recognize its illegitimacy.As Herley tells the book’s authors, “Anybody who doesn’t fall off their chair laughing is exactly who they want to talk to.”The ridiculous get rich claims, models, piles of cash, exotic cars, and low-quality video testimonials, are the equivalent of the typos in the Nigerian scam letters — a tactic used to isolate vulnerable targets efficiently.
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Why does Tai Lopez scam people? Why do people continue falling for it?
Source: The Truth About Tai Lopez, the Lamborghini, Mansions, and Alleged Business SuccessIntroductionI still remember when Tai Lopez’s advertising blitz began on YouTube. I personally thought it was brilliant. I assumed — here is some guy who has maybe $100k of his own money (or possibly just that amount from an investor) and is stretching it to the absolute limit to make himself seem successful. Lamborghinis, mansions, and Instagram models. It was peak “fake it ’til you make it.” Although his videos seem like a fairly obvious strategy today, several years ago, when Tai made a splash on Yo...
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Is Tai Lopez a fraud?
Source: The Truth About Tai Lopez, the Lamborghini, Mansions, and Alleged Business SuccessIntroductionI still remember when Tai Lopez’s advertising blitz began on YouTube. I personally thought it was brilliant. I assumed — here is some guy who has maybe $100k of his own money (or possibly just that amount from an investor) and is stretching it to the absolute limit to make himself seem successful. Lamborghinis, mansions, and Instagram models. It was peak “fake it ’til you make it.” Although his videos seem like a fairly obvious strategy today, several years ago, when Tai made a splash on YouTube, it was actually quite unique.Background Research ObjectivesFast forward several years, I’m performing client due diligence, competitive intelligence, and opposition research for various lobbying and strategic communications firms, through my company, Black Edge Consulting. Tai Lopez (much to my surprise) is still saturating YouTube with his ads. And that’s fine. I’m not one to knock a fellow entrepreneur.But Tai had branched out from his generic “67 steps” to social media marketing. And now, according to a connection that I made through The Cryptocurrency Alliance, he was pitching his marketing know-how to a number of wealthy investors, looking to create their own ICO.Cryptocurrency was already beleaguered by a number of scams and failed tokens. And the people Tai was approaching with these ideas, had enough money to shift the volatile and largely opaque market in which various cryptocurrencies were traded.So while my gut instinct told me this was another iteration of an ongoing “scam” by a self-professed guru, I realized I hadn’t really looked at Tai Lopez, or many of his early claims closely. This realization prompted me to explore Tai Lopez’s background and look into the various claims he has made. The following is brief excerpt from a more detailed report we compiled on Tai Lopez as part of our due diligence.Tai Lopez Biography (according to Tai Lopez)IntroductionThis is the story of Tai Lopez, based on his videos, websites, and promotional material. What I think of as The Allegory of Tai. The Tai Lopez biography in his own words:“Life has too many hard decisions — what career to choose, what religion to believe, who to marry, where to live, what politics to follow… What if I make a mistake? Wouldn’t it be easier if I could just find one person who could give me all the answers?”-Tai LopezAccording to Tai Lopez, it all started at age 16. Tai realized that life was too complex to figure out on his own, so he wrote a letter to the wisest person he knew, his grandfather — a scientist — and asked for the answers to life’s hard questions.Tai was disappointed with his grandfather’s reply. There was no “secret formula.” The letter simply said, “Tai, the modern world is too complicated. You’ll never find all the answers from just one person. If you’re lucky, you’ll find a handful of people throughout your life who will point the way.”But one week later his grandfather sent a package containing an old, dusty set of eleven books with a note, “Start by reading these.” That began Tai’s habit of reading on his search for what he calls the “Good Life”: the balance of the four major pillars of life — health, wealth, love, and happiness.Over the years, Tai sought out the secrets to that “Good Life” by setting up his life as a series of experiments. He began by first reading thousands of books from the most impactful figures in history Freud, Aristotle, Gandhi, Charlie Munger, Sam Walton, Descartes, Darwin, Confucius, and countless others.He spent two-and-a-half years living with the Amish, spent time working at a leper colony in India, and helped Joel Salatin pioneer grass-fed, sustainable agriculture on Polyface Farms.He then joined the long list of entrepreneur college dropouts and ended up completely broke (sleeping on his mom’s couch) until he talked five, multi-millionaire entrepreneurs into mentoring him.Tai went on to become a Certified Financial Planner and worked in the world of finance before becoming a founder, investor, advisor, or mentor to more than 20 multi-million dollar businesses while settling in the Hollywood Hills.He appeared on various TV and radio shows, spoke at top global universities like The London Business School and the University of Southern California, and created one of the top downloaded podcasts and YouTube channels, “The Grand Theory of Everything.”In order to get feedback from an even larger audience, Tai started what is now one of the world’s largest book clubs that signNowes 1.4 million people in 40 countries with his “Book-Of-The-Day” free email newsletter.Tai recently summarized all he has learned from his mentors and compiled them into a series of ‘mentor shortcuts’ he calls, “The 67 Steps.”He also created an alternative to the traditional business school. This “Business Mentorship” program combines the best of self-learning with the best of a University degree without all the downsides of burdensome costs and inefficient methods.Tai Lopez’s LinkedIn BiographyTai Lopez Biography (based on our research)While the last few paragraphs are somewhat accurate, there are many questionable claims that Tai Lopez makes about both how he initially made his money and how he makes it now. We’ll first examine our findings regarding his personal and business biographical claims. Below are some of the facts about Tai Lopez that have kept readers guessing:Tai Lopez’s full/real name is Taino Adrian Lopez.He is 42 years old and was born on April 11, 1976.He was born in California, but grew up in Clayton, NC.He graduated from Sunny Hills High SchoolHe has claimed he dropped out of college, but what college, if any he attended cannot be verifiedHe does appear to have “lived with the Amish” as he touts, although the timeline is unclear. There is no evidence that he lived “in a lepper colony in India” but it is a claim that is difficult to dispute as he only addresses once or twice on camera:“I went to India, worked in a leper colony…” — Tai LopezHe started his career (well, really his total 3 year working career), by selling life insurance. The financial advisory role that he touts is completely unsubstantiated, especially to 20 multi-million dollar businesses. He was clearly an early internet marketer, as evidenced by this archived screenshot of his site:He partnered with some friends to operate various dating sites. Not many of the dating sites are still active, but they appear to be his initial source of money. It’s hard to judge whether the dating sites were all “scams” as many reviewers/users described. I think there is ample evidence that he (and many other dating sites) used fake profiles to lure members on.Dating and relationships (especially with attractive women), are still a reoccurring theme in his products. His flagship 67 steps still mentions its amazing ability to improve participants’ “health, their minds, their relationships, and their finances.” This is also evidenced by many of the domains he owns. They almost all involve becoming a millionaire, dating women, or gaining access to a “select group of people” or club.He does, in fact, live at the mansion he features in many of videos. But he does not own it.If all of Tai Lopez’s ventures started out as a “scam” or “advertising ponzi scheme” of sorts, it appears to have worked, although, to what extent is debatable. By almost any metric he is definitely making money selling his courses, products, and consulting. It’s also worth noting that although he became (in)famous for his “here in my garage” video, he has pretty much dedicated his life to honing his sales pitch, especially to internet users.Frequently Asked Questions (FAQs) About Tai LopezBelow are a compilation of Frequently Asked Questions about Tai Lopez.Does Tai Lopez actually own the super cars and mansions featured in his videos?MansionsNo — Tai Lopez does not own the mansion depicted in his videos. As many have identified, the house Tai implied was his is at 810 N Rexford Drive Beverly Hills, CA 90220–2909. He does live there (presumably a lease agreement) but the actual owner is Marc Bohbot, or technically, the Bohbot Marc & Michele Trust:Exotic CarsAs Tai later notes in some of the disclosures in his videos, he does not own most (or possibly all) of the exotic cars. A prime example is his famous “Here In My Garage” video:Right off the bat there he tells us:“Just bought this new Lamborghini here.”Another example is a Facebook video from 2016:On other occasions, Tai has shown his garage stocked with as many as six luxury vehicles.But it seems Tai doesn’t actually own those cars. At least, not all of them.Consider the following:At the 14:04 mark of an April 2017 video with h3h3Productions, Tai shows paperwork that states at least one of his cars (a red Ferrari) is leased.California car registrations must show the name of the lessor and the lessee. LSR stands for lessor, LSE for lessee.So Ferrari Services Title Trust is a part of Ferrari. And that’s the lessor. The lessee is Mas Group LLC or Taino Lopez.Mas Group LLC is a domestic Nevada LLC (Entity number E0153382010–4). The owner (“Member”) of the LLC is not publicly listed (not required in NV), but the Manager is TAL Promotions LLC.Here’s a screenshot from another video of Tai driving a black Lamborghini (taken from the 6:02 mark):There is speculation that the white item attached to the key in the ignition is a rental tag.At the 3:55 mark of a May 2016 video on his official YouTube channel, Tai says:“I’ve done all of them. I’ve bought, I’ve leased, I’ve rented cars.”At the 1:30 mark of a January 2018 podcast, internet marketer Neil Patel said the following:“If you talk to Tai and you get to know him, and I’ve been to his home, I’ve seen a lot of the stuff. You know, he’ll talk about cars. He’ll tell you he leases them. It’s not like he’s saying he bought it outright.”Of course, leasing a car is totally fine, and may even be the smart move financially (especially when you can write it off as a business expense, which Tai seems to do).It’s just hard to know which of those exotic cars Tai does lease, and which of them (if any), he actually owns.Is Tai Lopez A Scammer?To answer this it’s important to understand what a scam is. So what is a scam, technically?A dishonest scheme; A fraud.Based on the thousands of negative reviews providing detailed info, I would say that there is certainly evidence of a dishonest scheme. The dating websites, the reoccurring and potentially unauthorized billing for various products, and mixture of unmarked affiliate advertising all rely on dishonesty. But are they a fraud? I think, like many self help gurus, that is debatable.Tai even addresses this question himself on Quora:However, while whether he is a “scam artist” is debatable, the constant use of money, cars, and women (milling around for no apparent reason) all contribute to a “get rich quick” conclusion in many viewers’ minds. The testimonials only further this idea. They all focus on how fast they made large amounts of money, as opposed to the total over a longer period (unless you consider $70k per month in a few months, steady long-term growth). This also allows people to fudge data so that they can say they made $x in a short period of time) and wildly extrapolate that figure over many years:Tai promoting his most recent spring promotional, while inexplicably wandering around a farmA reoccurring theme: “I was tired of being average…”It only took me a few months to make $10,000 but I can’t hold my iPhone steady?Minimum wage to $70,000 per month?!$2,200 discount sounds great, but why was it so expensive to begin with?Only 3 Steps!He claims he promotes a long term approach that does not suggest anyone can get rich quick, but his use of exotic sports cars, mansions, women, and cash beg to differ:Sports Cars/Mansions:Women:Cash:Even all 3:Tai Lopez driving around in a Ferrari, with Ms. Kentucky (for no apparent reason) rambling about philosophy. Note the cash bookmark in the book.As one user wrote:You can chart the scams progress in life by the domains age. Tai came from nothing, defrauded some folks with fake dating sites, and moved on to better scams by joining a syndicate and hitting it big on social media. If he had any other non scam success, he would call it out by name, as other successful people do, and enjoy the free publicity. And he’d have other domains in his name with age. And he’d have other corporate filings in his name with age. And he’d have testimonials from the past and photos from the past, and promotions from the past. Sadly, because he is a scam artist, what he has is a very well invented present…While I would stop short of agreeing on labeling him a “scam artist” the commenters raises an important point:If he had any other non scam success, he would call it out by name, as other successful people do, and enjoy the free publicity.So if he is not making money from successful multi-million dollar businesses, independent of his fleet of self-help products, how is he bringing in the revenue to support what must be an insane advertising spend?How Does Tai Lopez Make Money?A screenshot of a video posted on IG where Tai notes this is one of many accounts he hasNiall Doherty does an excellent job covering many of the way Tai Lopez actually makes money:Tai Lopez Scam? We Fact-Checked 37+ Tai Lopez Claims - Here's What We FoundHidden Bonus Once per week, we email 3,400+ legendary subscribers with some good stuff related to online business…www.ndoherty.comHe includes all of the following as ways Tai Lopez makes money:1. Dating websitesBest we can determine, this was how Tai first started earning signNow sums of money online.He ran a fleet of dating websites that were especially active from 2010 to 2015.All of the sites appear to be offline now, but here are a few we’ve been able to link to Tai:http://eliteglobaldating.comhttp://modelmeet.comparentsmeetonline.comelitemeet.comjustmillionaires.commeetingmillionaires.comhttp://millionairemagnetsystem.comhttp://elitefling.comhttp://modelpromoter.comIt’s unknown how much money Tai’s fleet of dating sites earned, though zoominfo.com listed their revenue as $2.8 million with a staff of 14.2. Online coursesTai sells a bunch of online courses, primarily related to self-help and entrepreneurship.Best we can tell, he launched his first course — The 67 Steps; read our review here — in 2014.According to a sales page for the course, more than 215,000 people have signed up so far.There are several price points for The 67 Steps and also several upsells, including a VIP program with a monthly fee.Our pessimistic estimate for the lifetime value of each person who has bought the course is $30, 37 which would mean at least $6.4 million in revenue to date.Some of Tai’s other online courses include:Social Media Marketing Agency (reviewed here)Accelerator ProgramMentor ProgramEcomm AgencyHome Sharing Management Company ProgramE-Commerce BlueprintCredit Mentor ProgramReal Estate Mentor Program5 Minute Mentor ProgramMini MBA AcademyHow I Make Money Online ProgramBitcoin Crypto MastermindKnowledge SocietyAmazon Sales BlueprintSales Mastery Black BeltWe’ve seen the prices of those courses range from $10 to $3,988, and Tai seems to be constantly offering discounts on one or more.Which makes it hard to estimate how much he’s earning from courses overall.From the prices we’ve seen, however, if each day he was to make just 1 sale of each of the 16 courses listed above, he’d earn approximately…$37 + $97 + $3988 + $497 + $49 + $99 + $69 + $49 + $49 + $10 + $1,297 + $697 + $697 + $10 + $19 + $1,997 = $9,661/dayOr approximately $3.5 million per year.Expenses would have to be subtracted from that.And since many of Tai’s courses are created and taught by multiple instructors, it’s likely that he only ends up keeping a fraction of the revenue.That said, at the 2:05 mark of the following video, Tai claims that he and his business partner have spent more than $500 million on advertising over the years.Presumably, they’re getting a decent ROI on that ad spend or they wouldn’t have spent so much.Given all that, it’s a safe assumption that revenue from selling online courses is Tai’s biggest source of income.3. MentorBoxMentorBox is a company that Tai co-owns with Alex Mehr.Customers pay a monthly fee and are sent a new book each month to “improve your financial and social life.” In addition, they get access to exclusive video courses, audio lessons, workbooks, and cheat sheets via the MentorBox website.Tai has tweeted that the company has done a deal with WalMart:Tai mentioned MentorBox several times in an August 2017 live stream on YouTube:Some claims made by Tai in that video:16:20 — Says he launched MentorBox “seven months ago” (i.e. January, 2017)16:26 — Says he owns 50% of the company.16:49 — “We are now in 100 countries shipping books”16:58 — “We have the Netflix of books. It now makes $50,000 a day.”17:14 — “I spend one hour a month on this business”27:03 — “I invested $100,000 into it seven months ago.”Tai reports lower earnings for MentorBox in a March 2018 video on YouTube, showing on screen that MentorBox had earned $17,384 that day and “$715,000 in the last month.”Tai’s claims differ again in this webinar with Alex Mehr, which was most likely also filmed in 2018 38.At the 43:45 mark of the webinar, Tai claims that MentorBox is “doing” $1.5 million per month, and later (at the 58:00 mark) reads from his phone that the company earned $65,000 in a recent 24-hour period.Given all that, MentorBox would appear to be generating revenues of between $17,000 and $65,000 per day, which works out to between $6.2 million and $23.7 million per year.No information is available on company profits.But assuming there is a healthy profit and it’s split 50/50 between the owners, we can assume that Tai is earning a few million dollars from this business each year.4. Sleep glassesIn the same video mentioned earlier, Tai shows a screenshot from an e-commerce store that has apparently earned $17,850 in a month.Tai says beforehand in the video that the store sells “sleep glasses.”At the 2:24 mark he claims that the same business sells $3,000 to 4,000 per day via Amazon, “so about $5,000 a day” total.Most likely, this business is a partnership with James Swanwick of Swanwick Sleep.Tai mentioned within the first two minutes of an October 2017 podcast that he and James had become business partners, and a testimonial from Tai appears on the Swanwick Sleep website.As per that linked podcast episode, Swanwick Sleep was on pace to earn $2 million in revenue in 2017.However, the numbers Tai showed in the above YouTube video fall far short of $2 million per year, and once again it’s not clear how much of that is profit and how the profits are divided between partners.5. Podcast sponsorsTai has been publishing “The Tai Lopez Show” podcast since 2014, putting out an average of 100+ episodes a year.Since June 2018, Tai has been promoting sponsors on the podcast, usually telling listeners to go to a special URL on the sponsor’s website to receive a bonus offer or discount.Here are a few of the sponsors he has promoted on the podcast:ZipRecruiter — hiringNetSuite — business management servicesSquareSpace — website builderSkillshare — elearning platformTalkSpace — online therapyForHims — hair careLightStream — loan serviceStockX — buy and sell clothing, accessoriesSome sponsors likely pay a flat fee for each promo spot.Tai claims on his website that his podcast “gets around 800,000 downloads per month.” 41 Averaging approximately 8 episodes per month, that works out to 100,000 downloads per episode.According to this calculator, at those numbers, 2 mid-roll ad spots (which is what Tai usually has) would generate an income of $225,000 to $375,000 per year.However, not every sponsor pays per promo spot. Some of Tai’s podcast sponsors likely pay him a commission for each customer he refers (i.e. affiliate marketing).LightStream, for example, pays a $60 commission on every funded loan, while TalkSpace pays a $20 commission for each referral. 42So if 20,000 people listen to an episode of Tai’s podcast, and 100 of them end up getting loans on LightStream via a promo link mentioned on there, Tai would receive $6,000.But it’s difficult to estimate how much money Tai is earning via his podcast sponsorships overall.Our best guess here is between $200,000 and $400,000 per year.6. Affiliate marketingAs just described, Tai earns money as an affiliate for several businesses he promotes on his podcast.He’s also known to use affiliate links when recommending books.For example, this link in a message to his mailing list is an Amazon affiliate link:Amazon affiliate commissions are small for books, however: only 4% for digital and 4.5% for physical. 43Which means that for every $1000 of book sales Tai generates on Amazon, he only receives $40–45 in commission.That said, any time someone arrives on the Amazon website via Tai’s affiliate link, Tai receives a commission on anything that visitor buys there within 24 hours, and commission rates in some departments on Amazon run as high as 10%.Still, we doubt this is a big earner for Tai.He also seems to pass up the opportunity to affiliate link to the many third-party products and services we’ve seen him recommending within his premium courses (see our reviews here and here).7. Coaching and consultingTai has a website at Millionaire Life Coach which funnels people to a sales page written in 2014.Tai’s coaching fee as listed on that page is $9,750 a month.In an October 2017 podcast with a former client, Tai said that the client had paid him $25,000 for a year of coaching in 2013. 44Meanwhile, on a sales page for Tai’s Private VIP Mentor Coaching System, he writes:the coaching and consulting I do now is also simply too expensive for most people. I charge up to $1 million a year for one-on-one consulting and my average fee is $50,000-$100,000.We haven’t been able to determine how many people (if any) are currently paying those prices for Tai’s coaching and consulting services.The only other main sources I would add are social media management and affiliate marketing of his own products. As he suggests in the screenshot from Quora below, his team likely does manage some decent sized social media marketing contracts.His affiliate program is backed by ClickBank, and has a 75% payout which is extremely high. So effectively, Tai is outsourcing the promotion of his courses to random people, who have a strong incentive to endorse the program, generate affiliate sales, and earn themselves a commision.Who is Maya BurkenroadMaya Burkenroad, 32, is Tai Lopez’s cousin. They share the same grandmother, Marianne Bunkenroad, age 101, and featured in some of Tai’s videos.What is Tai Lopez’s Net Worth?Again, deferring to Niall Doherty:A reasonable estimate for Tai’s annual income can be found in a post by Phil Lord on Quora:My personal estimate is he makes around $18M per year. He claimed a number of times that he makes $100k per day, which is around $36M per year, but he’s known to conflate his gross and net income. I would estimate that at least half of that goes to his ad cost.Tai, however, claims to be earning much more than $18 million per year.At the 43:30 mark of this webinar — most likely filmed in 2018 24 — he responds to a live question:Someone says “Tai only makes $3–5 million a year.” Is that true? People are always trying to figure out how much money. You can multiply that by a big number. $3–5 million would be bad for me. In fact, if I make $3 million in a month I might have a heart attack.If Tai is to be believed there, he’s earning more like $5 million per month, or $60 million per year.I agree that he constantly conflates gross and net income (another form of deception). But if I had to put a number on his net income (factoring in all the huge ad spending, swarms of lawyers he surrounds himself with, and the “failed” ad campaigns that don’t work), I would estimate he personally makes an average of around $10 million per year over the last 4 years.Why do People Continue to Pay for Tai’s Material/Defending him even Though There are Many Red Flags in his Promotional Material?Although they are very different, I would liken the effect to the subtle brilliance of Nigerian scam letters.According to new book “Think Like A Freak,” a follow-up to the popular “Freakonomics” by Steven D. Levitt and Stephen J. Dubner, the scam’s obviousness is its chief selling point.The book refers to research from Microsoft Research computer scientist Cormac Herley, who looked at Nigerian scams — technically called advance-fee fraud — from the point of view of the scammer. How, he wondered, were scammers who never sent an email free of typos earning enough money for the United States Secret Service to establish its own task force to fight them?In fact, those typos are a key part of the scam.Levitt and Dubner explain the genius behind such an obvious scam in terms of “false positives,” referring to email recipients who engage with the scammers but don’t ultimately pay. signNowing out to scores of potential victims isn’t much work, thanks to the ease of email, but with each reply from a gullible target, the scammers are required to put forth a little more effort.Therefore, it’s in the scammers’ best interest to minimize the number of false positives who cost them effort but never send them cash. By sending an initial email that’s obvious in its shortcomings, the scammers are isolating the most gullible targets. If you trash their email, that’s fine. They don’t want you, someone from whom there’s virtually no chance of receiving any money. They want people who, faced with a ridiculous email, still don’t recognize its illegitimacy.As Herley tells the book’s authors, “Anybody who doesn’t fall off their chair laughing is exactly who they want to talk to.”The ridiculous get rich claims, models, piles of cash, exotic cars, and low-quality video testimonials, are the equivalent of the typos in the Nigerian scam letters — a tactic used to isolate vulnerable targets efficiently.
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Should I buy any of Tai Lopez programmes, if so which one?
Honestly speaking DON’T! It’s a huge waste of time & money. I have personally taken his SMMA course, (got it from a friend :) and I found it to be stating the obvious. What i found from his products is that he is not a good business man, all of his attempts at business startups have been pretty average, so he’s made young entrepreneurs his products, and from the money generated from selling them his courses he became rich, and now he's teaching others how to be successful. Quite ironic isn't it.Honestly if you want to succeed as an entrepreneur, you have to realise that you have the be the ‘best’ at whatever field you choose, you can't just take a course or read a book and start a business. you have to honestly work you ass off towards a particular field or skill you are passionate about.Ever heard of the 10,000 rule? I found it from a book ‘outliers’ (I highly recommend you read it, it shows many of the realities of become successful) and the rule states that to become considerably good at something you have to put a minimum of 10,000 hours in it. Whether it be sports, computer programming, studies or what ever. Similar to what Elon musk does, 120 hour days for 15+ years, and now he is ruling the industries he is in.So coming back to your question, they are not worth it, don't expect to get ‘insider knowledge into business’ as he claims to do. Its just restating what he learned from 10–20 business into that field.So instead invest into books you are passionate about and learn first hand from the people you have dominated business for all their lives, their advice is priceless and something that will stick with you more than his courses.Just a ending note, do you think the forbes top 500 took Tai’s or anyones courses to become rich? They just learned and worked hard asf towards their goals.
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