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In the digital age, data plays a huge role in our everyday lives. It's present in lots of obvious ways. When we are shopping online for example and have to type in our name and address. But data collection can also be less visible. Take data brokers, for example. You've probably never heard of them, but these businesses specialise in creating in depth profiles of individuals for advertisers. A single profile may draw on up to 1,500 data points. This can include a person's sexuality, browsing history, political affiliation, and even medical records. One US based data broker, Acxiom, claims to have files on 10% of the world's population. It's not just businesses of course. In 2013, Edward Snowden uncovered a vast regime of mass government surveillance programmes, opening a global conversation which is still unfolding today. In this video, we'll take a closer look at this debate, focusing on the related but distinct concepts of privacy and data protection. By the end you should have a clear idea of: how these issues differ and overlap; how both are affected by the digital age; and how you can engage with companies and governments to protect and strengthen these rights. So what are we talking about when we say privacy and data protection? Let's take privacy first. Article 12 of the Universal Declaration of Human Rights treats privacy as a distinct human right. It says that: "No one shall be subjected to arbitrary interference with his privacy, family, home or correspondence... Everyone has the right to the protection of the law against such interference or attacks" This is simple enough. Agreeing on what privacy actually means here has proved harder. Depending on the context, it can mean the right to freedom of thought in conscience, the right to be left alone, the right to control one's own body the right to protect your reputation, the right to a family life, or the right to a sexuality of your own definition. There are other ambiguities. In legal terms, privacy isn't an absolute right. This means it can be restricted for certain reasons - for example, to protect national security or Public Safety. Or if it conflicts with other rights, like the right to free expression. An example could be a public figure invoking privacy to avoid disclosing their financial records. And what about data protection? Contrary to popular belief it is not the same thing as privacy. Privacy is a broad concept, referring to the conditions which enable a basic foundation of human dignity and autonomy. Data protection is more specific. It's concerned with the ways third parties handle the information they hold about us - how it is collected, processed, shared, stored, and used. In other words, privacy is the big picture - and data protection is one corner of it. Like privacy, data protection is also subject to limits - for example, when a warrant is obtained allowing law enforcement to access the phone records of a suspect. And while...