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Payment reminder letter for non-profit organizations

In the world of nonprofit organizations  securing sponsors can mean the difference   between a successful and an impactful project  and one that falls short of its goals yet the   process of finding and securing sponsors can  be overwhelming and frustrating for even the   most seasoned non-profit professional that's  why we put together the ultimate guide on how   to get sponsors for your nonprofits so whether  you're just starting out or looking to take your   non-profit to the next level in this video  I'm going to give you my knowledge and some   tools on how to succeed and I also have a  free download for you so let's get to it now just starting with the basics and I know  you already probably know this but sponsorship   is a mutually beneficial relationship between  a non-profit organization and a sponsor and the   sponsor provides Financial or other support in  exchange for certain benefits and recognition   now aside from financial support non-profit  sponsorship can help Charities increase awareness   for your cause build your brand and Foster  Community relationships it can also provide   networking opportunities and increases your  organization's credibility now there are several   types of non-profit sponsorships to consider  including General sponsors event sponsors program   sponsors and media sponsors just to name a few so  General sponsors provide ongoing support for your   organization while event sponsors Provide support  for a specific event or fundraising campaign and   program sponsors support specific programs  or services and media sponsorship provides   exposure through advertising or promotion now  understanding the different types of non-profit   sponsorship can help you identify the best  sponsorship opportunities for your organization   now the million dollar question how do you get  sponsors for your non-profit the first step in   getting sponsors for your nonprofit is to identify  potential prospects now I start by researching   companies or individuals connected to the cause  or Mission I also like to see what companies are   sponsoring other organizations I often use lists  in my local town There's an organization that puts   out a list every year on the top companies to  work for and top Revenue generating businesses   there's Prospect research programs you can use  and even the newspaper you can also reach out to   your network of supporters board stakeholders  staff and ask them for referrals now here's a   pro tip LinkedIn is an excellent resource for  Prospect research and we did a video on that a   little while back with elk okay and I will link  that in the description now once I've compiled a   list of prospects identify the key decision makers  or departments that I reach out to them to get a   little bit more information on their sponsorship  guidelines and begin to build a relationship now   before you begin drafting Your sponsorship package  defining Your sponsorship levels and recognition   pieces is vital when it comes to non-profit  sponsorships there's typically four levels of   sponsorship platinum gold silver and bronze and  what you name these levels is up to you but each   level corresponds to a certain amount of financial  or in-kind support and comes with different   benefits of recognition determining the value of  each of these categories depends on what a major   gift is for your organization if for you a major  gift is five thousand then a platinum would be   right around that amount if it's twenty thousand  dollars then that would be more reasonable for a   platinum sponsor by offering different sponsorship  levels you can attract a wide range of potential   sponsors and provide them with customized benefits  or recognition so what do sponsors get in return   so sponsors support non-profit organizations  for varying reasons because they believe in   the mission they want to make a difference they  may be in it for the cause marketing and being   tied to a reputable organization or team building  again they support for various reasons but what do   sponsors get in return for their support so we do  our research on potential sponsors and keep these   reasons in mind when crafting our sponsorship  package so there's brand exposure sponsors can   receive exposure through branded signage speaking  opportunities advertising social media and other   promotional materials there's networking  opportunities sponsors can connect with other   sponsors donors and supporters of your non-profit  providing valuable networking opportunities   there's credibility sponsoring a non-profit can  increase a company's credibility and reputation it   shows its commitment to positively impacting the  community there's Employee Engagement non-profit   sponsorship can also provide employees with  volunteer opportunities team building and   Community involvement and the tax deductions  sponsors may be eligible for a tax deduction for   their charitable contributions depending on the  rules in your particular country of operations so   now that you have the amounts and the recognition  it's generally laid out using a grid or in some   kind of way that visually shows each category and  what the sponsorship levels are now for creating a   stellar sponsorship package so the sponsorship  package or pitch stack is it sometimes called   should be personalized persuasive and clearly  outline the benefits of sponsorship including   a call to action inviting the potential sponsor  to partner with your non-profit now we start by   defining our nonprofit's mission and goals and  identifying the specific event or cause to be   sponsored our package should outline the benefits  of sponsoring your non-profit including the impact   on the organization's Mission and the visibility  it will provide to the potential sponsor we   ensure the proposal is visually appealing with  high quality images and clear branding and we   tailor the package to the needs and interests of  the potential sponsor which we determined when   we did our project research now highlighting  specific benefits that are likely to be most   attractive for them so for example if a company  is interested in building its brand in the local   community emphasizing the exposure it will receive  through your non-profit events or Outreach effort   now here's another Pro tip if you're looking to  create professional looking documents without   needing a designer consider canva it is a  fantastic tool they have a free version and   we used it for our ultimate sponsorship guide  which is that free download that I mentioned   and I will link in the description now here  are some more tips for success to keep in   mind know your audience this is the third time  I've said it so it must be important research   the companies or individuals you plan to approach  before creating Your sponsorship package identify   their values and goals and tailor your proposal  to their interests and make sure to emphasize   your unique value proposition for sponsoring  your non-profit what sets you apart from other   organizations that might be seeking sponsorship  highlight what your non-profit does that's unique   and how sponsorship can impact your community be  clear and concise in outlining Your sponsorship   levels and benefit benefits potential sponsors  should quickly understand what they'll receive   at each sponsorship level and what exposure  they'll get so for example how many social   media followers do you have how many people  actually see your annual reports how many   contacts are in your email database and focus  on building long-term relationships with your   sponsors don't just view sponsorship as  a one-time transaction strive to develop   long-term Partnerships and in addition consider  your relationships with event vendors attendees   volunteers and even the planning committee  building solid relationships requires creativity   and genuine care through consistent cultivation  and stewardship practices and speaking of which   make sure to follow through on any recognition  and appreciation for your sponsors that you've   promised them whether through the social media  posts event signage or other means creating an   effective non-profit sponsorship package takes  time and effort but it's essential to securing   funding and advancing your organization's Mission  by following these tips and strategies outlined   nonprofits can develop compelling sponsorship  packages that attract potential sponsors and   generate meaningful support for your non-profit so  whether you're looking for corporate sponsorship   event sponsorship media sponsorship there are  many opportunities for non-profits to partner   with sponsors and make a difference in the  community so I hope you found this helpful   and again I'm going to link that download in the  description and see you next week [Music] foreign