Digital Signature Legality for Assignment of Intellectual Property in United Kingdom

How to eSign a document: digital signature legality for Assignment of intellectual property in United Kingdom

hi everyone um today's unit that will be doing is industrial and intellectual property law uh my name is Shazia KH just a little bit of background to the uh unit and then we'll go straight into learning outcome one so the unit reference number is L 618 7918 and that needs to be put on when you do your assignment the unit title is industrial and intellectual property it's a level seven unit number of credits 2 20 um and it's a mandatory unit and the grading in this is pass or a fail the aim of the unit is to enable Learners to gain an understanding of regulatory and legislative requirements relating to Industrial and intellectual property laws things like you know paintings copyrights trademarks Trade Secrets Learners will examine uh relevant issues including Financial strategy debt and Equity management the drivers of shareholder value and corporate governance and asset portfolio management so I'm going to just quickly go through the learning outcomes um and then we're going to start on learning outcome one so there learning outcome one is to understand the underlying rules relating to intellectual property laws uh we'll be looking at the um assessment criteria which is to analyze the term intellectual property 1.1 1.2 to explain subject matters of intellectual property rights 1.3 to evaluate types of property U and Associated laws 1.4 to critically analyze the impacts of intellectual property on public interest 1.5 to analyze issues relating to the breach of confidentiality uh information in intellectual property and the indicative content for learning outcome uh one is intellectual property creative work which can be treated as an asset or physical property types of intellectual property laws Associated impacts of intellectual property law public interest issues relating um to any sort of issues in breaching any sort of confidential information then learning outcome two um there are four learning outcomes and then an assignment discussion learning outcome two is to understand the associated laws and procedures relating to copyright and trademark laws and the impact of Juris Prudence of EU intellectual property law on the UK um going look at 2.1 which we're going to look at analyzing the underlying principles of copyright 2.2 to evaluate trademark and its various elements to protect words and symbols 2.3 to comp compare and contrast the forms of copyright laws in the UK and internationally 2.4 to analyze the framework of trademark laws as operated in the UK Europe and internationally and 2.5 to evaluate limits enforcement and infragment of copyright and trademark the indicative content for learning outcome to is uh trademark definition and the Frameworks in the UK and internationally limits enforcement and infringement copyright and trademark trademark law treaty and Community trademark system application for protection EU approach to intellectual property law and cases that have impacted upon the UK and the future relationship between EU and UK intellectual copyright law then we move on to learning outcome three which is to understand the different forms of industrial property rights look at 3.1 which is to critically analyze the justifications of intellectual property 3.2 to analyze law of industrial designs and 3.3 to compare and contrast the UK law National registered design right and unregistered design right system the indicative content for learning outcome three is to look at painan and utility models for inventions industrial designs trademarks geographical indications payant scope rights types registration applicable laws registered against registered system the final learning outcome is learning outcome four which is to understand the remedies for available for breach of intellectual property we'll be looking at 4.1 which will evaluate the application of sanctions for the misuse of intellectual property including civil and criminal uh remedies 4.2 to evaluate legal administrative mode to apply for or to deal with infringement of industrial property rights uh indicative content for learning app will for to look at sanctions of breach uh the misuse of property what remedies are available for individuals timeline and stages of payent prosecution and remedies into International context then we'll have another session which is the assignment discussion session which will provide the Learners of evidence to demonstrate that they have fulfilled all the learning outcomes and completed the assessment criteria to pass unit so and it as it says uh it's a portfolio of evidence and the assignment will be learning that from 1 to 4 and it's 4,000 words so now we'll go on so this um assessment CR uh sorry um unit specification is available on Moodle for you to have a look at as well so now we'll go on to learning outcome one with so learning outcome one um is to understand the underlying rules are relating to intellectual property laws now you know as the world becomes more connected and globalized there you know a big increase in different type of inov ation and new ideas um and there's more demand for protection of these ideas so if someone an example if someone who has come up with a new invention for example inventing uh something to do with any any sort of inventions is it's so important that the individual understands um intellectual property rights to ensure that there's any sort of protection for that individual cuz it's so important for them to be protected against invention uh you know to protect it because you know it may be that someone may steal that invention so the unit a for learning outcome one is uh to enable Learners to gain an understanding um of regulatory and legislative requirements uh relating to Industrial and intellectual property uh laws Learners will examine relevant issues Financial strategy debt and Equity management and the key drivers of shareholder governance and asset portfolio the indicative content for learning outcome one is intellectual property Crea work which can be treated as an asset or physical property types of intellectual property and we'll go through them in more detail and impacts of intellectual property on public interest and issues relating if there was a breach of any sort of information key terminologies are intellectual property relates to the establishment of protection of intellectual creation such as inventions as you mentioned designs Brands artwork and music and these are rights established protected and enforced through patents uh trademarks copyright uh Trade Secrets and Designs so it's really important for you to look at uh protecting your invention or your writing regards to anyone else trying to steal that like for example another example to use Coca-Cola it's trade secret is uh protected it has to be because you know it's so important out there uh and it's such a popular um a brand uh so introduction to intellectual property so as we said intellectual property refers to some sort of creation of the minds such as inventions literary or artistic works of symbols used to represent a brand or product so it's really important you know that we take into consideration what intellectual property is and why it's there so it's there to protect individual's rights so your own rights as an individual um and you know it is in the UK we have the um intellectual property office IPO uh which is a government body responsible for any sort of intellectual property rights uh so you know it deals with the main four categories copyrights painted trademarks for and both registered and registered designs so you know it's there for protection of that kind of right um you know it it is there to protect individuals from any sort of issues that may occur um and you know intellectual property is um it protects new inventions like we said um and how it covers the work what they do um you know it is there for the full protection of the individual's rights so we've got a video here that you can watch in your own time and it is on understanding intellectual property so it looks at what are intellectual properties it looks at what why are intellectual property rights so important it looks at challenges with intellectual property rights and it looks at Best Practices for promoting intellectual property rights so why so important why is the need to protect it um the key principles you know um who's the owner of it you know these are things that need to be looked at when protecting intellectual rights the main principle in regards to intellectual property is that the Creator who has created the intellectual property is considered to be the owner of it um and the effect of this principle can be significant unless the commissioner and the creator of a work or invention agreed otherwise in writing the author or inventor can prohibit all use so you know it's the main person who deals with it is the creator who is the one that's uh the individual that has created uh that that that invention or any sort of works or anything so types of intellectual property intellectual property um can be categorized in four main types paintings trademarks copyrights and Trade Secrets payant protect new inventions giving the painton hold the exclusive rights to use the commercialize the invention for specified period TR protect brand names like slogans and logos used on goods and services things like Coca-Cola it'll be things like Costa uh slogans and brand names copy night could be protected in one of them copyrights um protect uh works of author uh so literature music uh ensuring that they can control the use of their distribution and Trade Secrets protect um business information that provides compe Edge so we're going to what we're going to do now is go in detail in regards to each one so you've got more of an idea as well so first one to go through is paintings so paintings um is a valuable form of intellectual property so you know it's really important that if you have a painting and someone uses it without your permission you have the right to claim for compensation so you know it's really important that you take into account looking at paintting um that you have that right to claim for any for form of session applying for a painting can be complicated and some products need to be protected by a number of different penants a painton agent can help present your application and make sure you are infr not infringing someone else's intellectual property rights uh you may be able to use someone else's painted with permission so you know you have permission if you have permission you're able to use someone else's pains you know but it's important that you know you know that if anything happens or you know someone else uses it h you can get a form of compensation for that because it is regarded one of the important things with in regards to uh trying to get it so it could um be an invention um you know penants protect inventions that are new useful and offer a significant Improvement already over the one that exists so like it says there's three main types uh utility pents which cover the useful processes machines um uh plant paintings and paintings um in regards to that protect a variety of plants uh and invent like we said it must be that the invention um must be be able to be protected or some form of work and that if it is breach you can you know uh secure payent protection uh for a product process of the length um the length of a patent protection lasts up to at least 20 years normally a painting gives you the right to stop others from copying man ref facturing selling or importing your invention without your without your permission uh so it's one of the it's one of the main ones and the most important one the next one is trademarks and and again that's a really important aspect of it um in regards to so trademarks is a symbol uh word or words registered established by the use of um represent in a company or a product so it's really important in regards to trying to identify what a trademark is because it's really important in regards to it could be any words it could be any phrases it could be any symbols designs or combination of these uh and it identifies your goods or services and how customers recognize um you in the marketplace and distinguish you from other competitors um the word trademark can refer to both trademark marks and service marks uh and a good example of a trademark um is the registered is uh the company Nik who registered this trademark in special format comining n with the swoosh logo um and and McDonald's is another example as well quite a popular example of that in regards to uh you know the fact that people um you know use that as an example um another registered example which is quite popular is Ford um some of ones dominoes uh cocacola um is a trademark and it's a special format with the lettering and the styling of that letter so it's really important in regards to that um and you know they you have different formats like we said Nik um and another one is the head and shoulders um logo which is by propor gamble company uh trademarks these can are rules on what can and cannot be registered as a trademark trademarks are highly uh valuable and can be major influence on the marketing and recognition in the marketplace like like we said cocacola things like that the the main purpose of a trademark is to identify the source of the product and to distinguish that product from Products that come from other sources um an example we we could use again would be uh to help you choose between a cork and a Pepsi so the marks can also be used to identify uh and distinguish a service so it's really important that you look at that uh three m m three most common trademarks are names logo and phrases and the most popular trademarks uh they represent the brand um every successful brand is built on at least one trademark and and again going back to it the most popular one to look at is um um Coca-Cola uh which is a really good trademark to use trademark is important uh step for protecting the brand identity so lots of organizations and businesses use it it would stop competitors from poaching your customers by intimidating your brand um it can also offer some protection if those copycats do something that will damage your reputation so there's a form of protection there for you and it will help you in regards to identifying and protecting you so you know it's really important in regards to trademarks uh the next one we're going to look at is um copyrights so copyrights again uh is another part of um intellectual property uh when you create uh literary or dramatic musical or artistic piece of work you will be granted copyright automatically so if someone you employee creates this for you um during their normal course of employment you will own the copyright however the person you employ will own the copyright if an agreement has been signed that St this um so copyrights covers works such as company documentation software songs um it could be a piece of work you will be granted copyright automatically it could be original you know paintings drawings or photographs copyright also protects uh sounds uh recordings and films so it's quite wide it's copyright so it is where the uh creator of any sort of original work uh or other another right holder has the exclusive and legally secured right to copy distribute the the actual uh copyright so it could be things like you know um audio visual works such as TV shows movies online videos so these are some examples of copyright um it said it states here that copyright is the legal right that grants the Creator as we mentioned copyright protection covers a wi range of Works um and copyrights are fundamentally in protecting the rights of creators like we said in ensuring that you know everything is done fairly um so you know it's really important in regards to copyright the next one is Trade Secrets another really important one in regards to trade secrets uh when we look at Trade Secrets it's sometimes difficult to identify from trademarks or any other sort of um element uh trade secret is any practice or process of a company that is generally not known outside of the company um information considered uh such it could be a secret invention it could be you know something that they've created secretly um it could be technical information um it could be a formula you know like uh things like you know um Coca-Cola is the formula to Coca-Cola which is the example on here as well um the the this the taste of Coca-Cola is a trade secret um and they you know Trade Secrets involve confidential information they take the form of you know um a practice or a process such as a recipe of for a food or drink you know like we said Coca-Cola it could be anything Costa Coffee it could be anything in regards to try to um identify this and you know like we said most famous one again is Coca-Cola uh the company has kept its formula um a secet trade secret for a long time for over 100 years um and it's locked away uh and only a few people have the exact ingredients to the Coca-Cola so could you imagine if that um you know if that if that ever you know got out there and people try to create their own Coca-Cola with that ingredients uh another one um is another one that's quite popular that comes to mind is a KFC recipe is that a trade secret yeah it is because you know they have um again hidden that secret as how they cook the chicken and the outside batter of the chicken so it's it's it's quite interesting to look at different Trade Secrets examples um now we're going to go on to intellectual property law enforcement and infringement and why that's important in regards to you know trying to prevent any sort of civil actions or anything you know um in regards to intellectual prop property so you know the infringement of intellectual property uh rights through among other counterfeit and piracy creates substantial losses to Industries as it undermines company's investment so if there's any sort of you know issues around intellectual property you know it is it causes a big uh issue with the company and also you know there are protection for the individual but um it could affect the company as a whole so enforcement of intellectual property rights is carried out through civil actions uh such as lawsuits and in some cases criminal sanctions infringement uh occurs when intellectual property rights are used without authorization like we said you know without uh having the permission um remedies for intellectual property infringement and committing um plagiarism remedies uh typically include things like injunctions to stop infringing activities monetary damages compensation or the destrution of infringing Goods effective enforcement of intellectual property is important you know it's so important to protect your assets it's so important for example another example again Coca-Cola to protect you know their ingredient to protect their rights you know because these people have created this um you know um it may be an invention it may be the recipe so it needs protecting you know um it's crucial for maintaining a Competitive Edge and maximizing the value of your creation so you know you need to protect that you need to protect your rights um and you know there needs to be strategies in place in regards to any sort of enforcement um any sort of infringement um and all obviously implementing protection measures uh for intellectual properties you know to try to protect your properties um and any sort of legal action you know like we said injunctions it could be compensation you need to be also collaborating with other authorities um and Industry bodies who can uh bolster your intellectual property enforcement efforts you know focusing on International protection as well is another one um so in conclusion to um first part of it uh understanding the underlying rules relating to intellectual property laws is vital for protecting Innovations and creative Works intellectual property laws encourage Innovation and creativity by granting creators exclusive rights to their inventions and works these laws promote economic growth and protect businesses it's all about protecting your rights as an individual these are the references for the first part of it now we're going going to look at 1.1 which is to analyze the term intellectual property and as we stated earlier intellectual property refers to the creation of the Mind inventions literary and artistic works and the names and images designs is protecting the law enabling creators to gain recognition or financial benefit from their creations and it is a legal concept that grants creators exclusive rights to their Creations providing them protection and it's really important to provide that protection for these individuals categories of intellectual property which we looked a little bit at earlier as well paintings trademarks copyrights and Trade Secrets importance of intellectual property uh it plays a really important role in fostering and creating legal protection for any sort of uh businesses that have uh created any sort of products or invented any sort of products um and protects their interests the legal framework and intellectual prop uh property protection includes International treaties such as the burn convention and the Paris convention and in UK the laws are the intellectual property act uh and Regional agreements with the European pain convention um and these laws are in place so that you know we protect and uphold any sort of rights of the creators ensuring that they have some form of protection so you know that the the rights are not breached but you know they're not taken away from them so that the Creator is protected challenges in intellectual property because there are lots of challenges when it comes to intellectual property um and the main challenges are registry issues backlogs delays in trademark and painton registration lack of experts as well um drafting the cost the protection and um things like INF infringement piracy counterfeiting there's lots of organizations out there that still counterfeit certain certain copyright trademarks um and you know try to aik would be a popular one that people try to trademark um and because of the digital age and the issue of privacy um you know to reproduction or distribution of copyright we there's lots of organizations still doing that um and you know you know it's still plagiarizing um and that is a another big issue within intellectual property rights problems play driving the act of stealing another person's intellectual property and using it as one's own without giving any credit to the original inventor so you know they are still lots of difficulties there are still challenges uh you know with intellectual property um and there are still people out there that are trying to steal the intellectual uh property rights and trying to see the inventions uh counterfeit documents and the F counterfeit things thing the first one that came to mind was Nike in conclusion to 1.1 assessment criteria intellectual property is a fundamental concept that supports Innovation creativity and economic growth by granting creators exclusive rights to their Creations uh understanding the effectively managing intellectual property is essential for individuals and businesses to protect their inventions and works and these are the references for 1.1 now moving on to 1.2 explain subject matters of intellectual property rights uh so intellectual property rights protect the creations of the Mind these rights provide creators with exclusive control or for the use of the creation um uh and the main categories of intellectual properties paintings trademarks copyrights and trade SE Secrets um paint as we mentioned earlier as well is to protect new inventions uh providing the paint and holder with exclusive right to use or sell the invention for a certain period typically 20 years uh trademarks and copyrights so trademarks protect symbols name names logos and slogans used and and popular one was uh Nike and Coca-Cola copyright protect original works of author authorship including literally Musical and artistic work as well as software ortic architectural designs [Music] um Trad secrets and other intellectual property rights so Trade Secrets protect confidential business information that provides a Competitive Edge and in this is a Formula it could be ingredients it could be like the Coca-Cola how they have produced that the ingredients on that other intellectual property rights industrial designs protect the um as aesthetic aspects of objects geographical indications plant variety rights so these are other forms of intellectual rights um in conclusion to 1.2 uh assessment criteria intellectual property rights cover broad range of subject matters each provided specific protections to Foster Innovation and creativity understanding these rights is um crucial for any sort of business and individuals to protect their intellectual property these are the references used for 1.2 now moving on to assessment criteria 1.3 which is to evaluate types of intellectual property and Associated laws um as we said there's lots of uh creations of the Mind including inventions uh symbols images um and now we're going to look at understanding the laws around it so paintting and painton laws so we've got uh the leg of protection for any sort of new inventions um and it we identifi that it was 20 years from The Filling dat uh payent live law in varies in different countries in different jurisdiction um the UK pants are governed by the pants act 1977 and the reasoning behind that is that they have a form of protection and the laws are in place that they need to uh make sure that they have protection over any sort of exclusive rights trademarks and trademark laws so trademarks protect symbols like we said um in the UK the it's governed by the trademarks act 1994 um and that's in regards to any sort of uh protection for uh to prevent any sort of issues of trademarks copyright and copyright laws um are protected any sort of works of literature music and um in the UK the copyright law is the copyright designs and paintings Act 1988 um which again provides uh the creat exclusive rights to reproduce distribute per perform and display their works and it provides them a form of protection if anything does happen Trade Secrets and trade secret laws uh protect they protect confidential business um information that provides uh to competitive Advantage so unlike paints or trademarks Trade Secrets do not require registration but must be kept confidential through reasonable measures um and we have the Trade Secrets enforcement uh regulations 2018 in the UK which provides legal framework for protection of any sort of Trade Secrets other intellectual property rights and laws include things like the industrial designs which Pro protect um visual designs of objects governed by the registered designs act 1949 which is in the UK and geographical indications indicate uh products originating from a specific Place governed by EU regulations and plant variety rights protect new plant varieties governed by the plant varieties act 1997 in the UK in conclusion to uh the laws around each element of intellectual property understanding the various types of intellectual property and the laws associated with them is crucial it's really important because it needs to protect the individuals um and it also needs to protect and enforce any sort of intellectual property rights be it on Trade Secrets copyrights and it ensures that everyone is aware of the legal Frameworks and also that businesses can Safeguard any sort of Innovations and Creations because these laws need to be put into place because it protects that the businesses but also safeguards the individual as well these are references used for uh assessment criteria 1.3 uh moving on to 1.4 uh critically analyze the impact of intellectual property on public interest um and the management of intellectual property has become um increased interest to the public and is reflected in the increase reporting of intellectual property related to disputes um sales and decisions in UK news so it's really important you know that intellectual property plays a big role within public interest as well so intellectual property uh laws play a crucial role in fostering Innovation and creativity by granting uh creators and inov inventors exclusive rights however it's essential to critically analyze how these rights impact public interest including access to information affordability of products and the dissemination of knowledge so it's really important to take into account how these affect uh and how they impact the public interest as well you know it needs to be taken into account um how how they affect any sort of uh you know individuals so positive in impacts of intellectual prop property on uh public interest firstly to encourage Innovation so intellectual property rights incentiv tize creators and inventors by ensuring they can benefit financially from their work leading to more Innovation and technological advancements uh number two uh economic growth so strong intellectual property laws can attract investment and promote Economic Development creating jobs and boosting local economies number three quality assurance trademarks and paintings ensure the quality authenticity of products providing consumers with reliable and safe options so see these are some of the positive uh impacts of intellectual property on public interest you also have uh negative impacts of uh intellectual property on public interest firstly the access to medicin so pay intents on Pharmaceuticals can lead to high prices limiting access to essential medicines especially in developing countries number two the knowledge of dissemination so copyrights and pendants can restrict the free flow of information and knowledge hindering educational and research activities thirdly the monopolies so strong intellectual property can lead to monopolistic practices um reducing competi competition and leading to higher prices for consumers and balancing intellectual properties rights and public interests so achieving a balance between protecting intellectual property rights and serving the public interest is really critical uh policy makers need to ensure that intellectual property laws do not stifle Innovation restrict any sort of access to essential Goods or hinder this dissemination of knowledge mechanisms like compulsory licensing fair use provisions and public domain are vital in maintaining this balance case studies on intellectual property and public interest so these are some examples so number one you've got uh the pharmaceutical paintings and access to medicines and that's the HIV aids crisis in Africa highlighted the need for affordable generic drugs leading to discussions on compulsory licensing number two educational materials so open education resources oer as a response to the high cost of textbooks and educational content number three software patents so the debate over software patents and their impact on Innovation and competition in the tech industry uh relevant case stud the images on news uh headlines so number one reforming painted laws encouraging flexibility in paintt laws to promote access to essential medicine and Technologies number two promoting Open Access so supporting initiatives for open access to scientific research and educational resources and number three uh balancing interest so developing policies that balance the needs of intellectual property holders with broad public interest fostering for any sort of in Innovation or accessibility in conclusion while intellectual property rights are crucial for encouraging any sort of innovation and protecting creators it's essential to critically assess their impact on the public interests policies and mechanism must be put in place to ensure intellectual property laws do not hinder access to essential Goods education and knowledge it's really important that we take into account when looking at intellectual property why it's so important that it protects public interests you know it it needs to protect protect any form of uh public interest because you know um it ensures any sort of uh protection avoids any sort of breaking of the laws being broken but also it's reflected on um the impact of everyone's daily lives you know everyone um you know we come every day we come into contact with products and that are protected by intellectual property um and it rewards in innovators for turning ideas from a cup of coffee uh a better cup of coffee to a more efficient car like electric cars into Technologies and sustaining our world so as society's changes is used in everyday life so we need to be make sure that you know it is does not hinder any sort of essential Goods education or knowledge these are the references used for one uh assessment criteria 1.4 now we're moving on to 1.5 which is to analyze um issues related to the breach of confidential information in intellectual property why is confidentiality so important H in confidential in intellectual property in general terms intellectual property rights infringement is any breach of intellectual property uh rights intellectual rights are infringed when a work protected by intellectual property law is used copied or otherwise exploited uh without any proper permission from the person uh who owns those rights so it's really important that you know people need to identify this and some examples of uh intellectual property theft is things like electric vehicle manufacturers dispute over stall and Trade Secrets um a yach company uh intellectual property sold by an Insider via USB so these are some examples of uh you know intellectual property theft uh and why it's breached as well why it's so important so confidential information often considered uh is a type of intellectual property includes business Secrets proprietary knowledge and other non-public information that gives a business a Competitive Edge protecting this information is crucial you know for any sort of organization so types of confidential information Trade Secrets um formulas practices processes designs instruments uh patterns or compilations of information that are not generally known proprietary um information information owned by a company including business plans customer list and Market strategies uh technical information uh includes data research and product designs that are critical to the company's operation uh legal framework for protected confidential confidential information such as trade secret protection laws in the UK uh the UK Trade Secrets enforcement regulations 2018 non-disclosure agreements ndas contracts that bind parties to confidentiality obligations Employment contract s Clauses in the employment contract that prohibit employees from disclosing any sort of information for so example someone working for Coca-Cola would not disclose the ingredients in regards to that or the formula common issues in breach of confidential information employe breeds leaving a company and sharing a propriety information with competitors things like an example would be things like KFC you know uh where they'd go out and share the recipe uh cyber security threats hacking and data breaches that incose confidential business information and third party risks where vendors or Partners mishandling or leaking sensitive information uh case studies on uh breach of confidential information um wher and Uber in 2017 were a high-profile case where an ex employee of whma allegedly stall Trade Secrets and shared them with Uber another popular one was uh Apple and Samsung uh in 2011 Apple filed a lawsuit against Samsung um for infringing on on multiple paints related to Apple iPhone and iPad product design launching an ongoing series of cases between the tech Giants Apple claimed that Samsung had replicated the look and the feel of its device including user interface and icons Apple was awarded for this just over 1 billion in Damages from Samsung so it was a big amount uh another one is Morgan Stanley data breach in 2016 which was an internal breach where an employee stole confidential data affecting thousands of clients um you know and in regards to that it was identified uh that they' been awarded compensation another um historical example was Thomas Edison's phonograph where Thomas Edison file filed his first official painton for the phonograph Frenchman Charles cross initially invented it cross contested Edison's painting but failed resulting in Edison making millions from his invention um another example uh is the R Brothers and the airplane uh so in this one the path to success for R Brothers was not smoothly flying as several competing airplane inventors like Samuel Langley and Glenn Curtis a to roll out similar air plans paint were issued on behalf of the right Brothers it enabled them to prevent others from building similar plans um giving the brothers a monopoly on airplane reproduction for several years common causes and culprits of intellectual property as we mentioned it could be insiders it could be hackers it could be competitors it could be threat actors um Rogue employees you know it's really important um you know inside Insider threats are costly to any sort of organization um you know the you know it could be a high risk to the organization uh as you mentioned cyber security it could be Financial losses so the consequences of breach of confidential information and it's got there firstly Financial um losses could be the theft of uh loss of intellectual property can result in significant financial loss for companies uh this includes lost Revenue decreased market share increased expenses relating to uh litigation security measures or damage control one of the most prominent cases was the China's theft of the wind turbine companies's intellectual property resulting in uh a 1.2 billion case um the next one is uh reputational damage so inside the threats can also result in reputation damages for companies if a brand is perceived as not taking adequate measures to protect uh its intellectual property it may lose the trust of its customers investors and stakeholders for example um a good one was a Facebook um which stocked uh dropped by 7% it valued at 43 billion loss after the uh catastrophic data breach incident involving Cambridge analytica um and then legal penalties you could have F sanctions or compensatory damages ordered by courts uh remediant costs um it could incur additional costs out of cost litigation includes like legal funding uh hiring experts to investigate the breach or in you know interrog integrating better security systems you know any sort for instance in a multi-million dollar IP theft case the company attack spent 14 million on a loan on public relations technical investigations attorney fees and litigations so it's really really important how to kind of prevent any sort of intellectual property of mitigate damages uh some preventative practice could be things like maintaining limited access controls so ensuring that only authorized Personnel can access any sort of confidential information perform intellectual property audits uh register your intellectual property as well securing any sort of network or devices any cyber security to protect your network uh monitor your competitors um enforce your rights and ensure that you on current latest trends so make sure the laws are in place make sure this Protection security you know in place for individuals to you know look at things like that also train employers on importance of protecting uh intellectual properties and how to identify common um threats particularly around intellectual property theft in conclusion to 1.5 assessment criteria breaches of confidential information puse significant risks for businesses uh as we mentioned it could be things like Financial Ross your reputation it could be things like you know um your legal consequences as well a robust framework for protecting confidential information including legal Technical and organizational measures is essential it is so important for any organization to protect its own uh you know trademarks or its intellectual property because uh there's so much going on and the world is changing it's complex intellectual property uh and more assets are being digitized online and accessible online um and there is intellectual property uh theft Still Remains a constant threat whether in a digital or physical form so it's really important you know that you cover your intellectual property and you know um because of the changes in society you know it changes all the time so you need to be on the ball with technological changes any sort of you know if there's any sort of uh hackers in place your digital Technologies and are all in place and all up to date and protection with the law these are the references used for um assessment criteria six five sorry in regards to learning outcome one so a lot the ref differences are very similar to learning assessment criteria 1.1 1.2 1.3 1.4 and 1.5 um and we've uh some plary further reading and ebooks and journals on Moodle for this unit so make sure you've got further reading on Moodle go on to Moodle there's additional resources there that you could rely on uh to look out uh learning outcome one any queries or questions you've got in regards to uh this unit industrial and intellectual property email learner work at .co.uk UH again submission of your assignment to be done on learner work at uk.co and we'll go through more of that when it comes to your assignment discussion so you've got more of an idea how to do things how to structure things and how to make sure that you have completed the assignment uh in regards to the learning outcome and the requirements as well assignment submission is after 2 weeks of complete of the unit and it's delivery so once you've completed all the learning outcomes um and uh done the assignment discussion you're able to uh work on the assignment and complete within two weeks um a lot more will be done in regards to assignment discussion so don't worry about that that will come uh further down the next session we finished learning outcome one now uh the next session is learning outcome two uh and I will see you there thank you for attending today's session thank you