Understanding the Legalities of Using Digital Signatures for Marketing in the European Union

How to eSign a document: digital signature legality for Marketing in European Union

digital technology is part of our daily lives for example we use it to communicate with colleagues family and friends to read the news auto shop in many ways Digital Services have made our lives simpler and opened up new possibilities however a few large digital firms have become extremely powerful they know a lot about each of us and businesses rely on them to reach us they set the rules of how digital markets work and with such power they can act unfairly this is why we call them Gatekeepers and this is why we need regulation with the digital markets act Gatekeepers have to stop certain behaviors that harm digital markets and instead engage in those that open Digital markets and make them fairer for example under the digital markets act Gatekeepers cannot unfairly push their own products or services in search results above those of other businesses they cannot use the data collected from competitors activities on their platforms to better Target the promotion of their own products and services they cannot track consumers activity across the web for targeted advertising without explicit consent they cannot push consumers using their platforms towards their own products and services under the digital markets act Gatekeepers have to allow users to download the App Store of their choice on their mobile phone and they have to offer users the possibility to a default search engine web browser or voice assistant of their choice at the time of first use the European commission is in charge of designating which companies are Gatekeepers and of ensuring that they comply with these obligations and prohibitions the digital markets act redresses the imbalance of power in the digital sector ensuring that these markets remain fair and open this will allow smaller businesses and startups to innovate develop and grow more easily and consumers to have greater choice and better services with the digital markets act Europe leads the way on big Tech regulation and creates digital markets that work for people