Digital Signature Legality for Small Businesses in European Union

How to eSign a document: digital signature legality for small businesses in European Union

the digital Service Act is the biggest change to startups small businesses and economy as a whole here's what you need to know in this video coming up now hi I'm Oliver and welcome back to the channel askme startup where we talk about startups small businesses and the world that surrounds them if you're new here please consider subscribing and pushing the notification Bell because it really really helps this channel to grow if you're into business if you plan to start a business if you have a small startup please feel free to download my free startup checklist Link in the description below so what is the digital service act or DSA well it is a set of legislation in the European Union in order to protect consumers and businesses Foster Innovation and create massive transparency for any online services now there are specifications in there and I think we might need to go through them but as a quick start most of the stuff is not applying to small businesses and startups but it applies heavily to big companies such as Google with the search engine or meta with Facebook for instance these will have massive impacts and they are forced to have transparency which I'm pretty pretty sure will Foster a lot of new startups to thrive so it affects online marketplaces social networks content sharing platforms which can be a startup app stores online travel platforms accommodation platforms intermediary services such as Internet providers and domain registers cloud and web hosting services and collaborative economy platforms which of course is currently mainly startup driven but the big chunk of people that will be affected heavily are the big companies you are aware of Twitter Instagram Tick Tock Apple Spotify Microsoft Amazon all these will be forced to be much more transparent and much more fair than they used to be and they cannot use your information in the way they've done it in the past but let's look at this in more detail now at its core the DSA framework will oppose rules on the following moderate content how are you doing it what are your rules of doing it what is your behind algorithm advertisement how do you advertise to people how are the rules that you apply and others are paying for for your advertisement and what are the uses of your algorithmic processes how do you use them what are their specifics and how do you guarantee that you are not neglecting competitors well sounds quite difficult and it will be for the big companies but they can afford it trust me on that for startups that's a big chance because now you have the possibility to learn and for instance as a new startup leader disclaimer might work I'm not sure you can now work on those publicly available algorithms and do a comparison and clearly indicate how your customers should advertise should Place products on the platforms so that you or them will be visible much better than they are today because today for instance if you want to be listed on Google I know many people say yeah it's quite obvious you have to do you have to be transparent you have to be real you have to update your content regularly you should have a lot of links and people would have to like it blah blah blah blah blah reality is it's opaque you really don't know what input director resulted into which outcome this is going to change and I'm pretty sure that this is going to be significant and for my personal gut feeling there will be many businesses around this now and the hope of course will be that these businesses will start a new competition and level a playing field now the same is true for Content providers or information providers such as Twitter or Facebook they have to have rules in place in order to make sure that that's not illegal content now here we are at the protection of the consumers and it's not only consumers as a b2c but also B2B business to business so it's not just discriminatory of offices and consumer or an in the media hence many big companies will now be forced to make sure that there is no illegal content as the rule of thumb anything that is illegal offline is of course illegal online but it's now better put in place is it easy for sure not will they complain or they have done a lot of that should it be done I would agree on the principle that it should be done I'm not quite sure how it turns out and at the end we will have to have a review on this a couple years down the road but the basic principle is so true we cannot allow news we cannot allow wrong and sets of information that will be brought to Millions because they are unable to fact check these that's just a side remark for businesses you are better protected of being cut off just imagine yourself being on Amazon and I'm going to talk about the digital marketing average it's also around the corner in the next video if you are on Amazon and Amazon suddenly decides we don't like you anymore they just gonna delist you you have no idea how they're going to the list you they might just Shadow hide you they might just not make you available in their internal search engine like these things happen and they kill businesses these days this shouldn't happen because if you have such a significant systemic risk or systemic power to the global internet Market you need to be transparent you need to come up with different rules that are accepted by public as a summary we take a look on this website now which is the official European Union website and you can clearly see how those obligations actually hit you depending on where you are just keep in mind that a big or systemic company is considered as having 10 of the European market or something like 45 million active users per month so most of us will not be hit by this but still here is a list that you can take a look on what is required for you and your startup no matter where you are whether you're in India whether you are in the US whether you are in Africa doesn't matter if you plan to deliver services to Europe This is what applies for you and it goes for transparency reporting requirements in terms of service due to account and fundamental rights cooperation with national authorities following orders and points of contact were necessary legal representative this is the minimum requirements might not be easy for some people but it is relevant we want and have to get rid of illegal content on the web most likely it's not going to happen this way anyway but nonetheless the surface for the most so the majority of people using internet in Europe should be safe and be aware it's not the European Union only as I mentioned so if it's the whole European Trading Zone which includes Switzerland and Norway for instance so if you follow that list further down you can see that it becomes more and more complicated and of course specifically the transparency regulations and the risk management obligations are I think very critical because they have to understand what kind of people are trying to advertise on their platform this is one step forward of getting accountability into the system where social media platforms for instance cannot just take the money of somebody's advertisement budget and not be accountable for how they spend it last but not least and I mentioned it several times in the video already is gatekeeper companies such as Google for search engine or meta for social media currently hold the keys of blocking and preventing you from becoming public or kind of you know cutting you off your audience from one day to another they will have to behave very very differently and hens are not allowed to use the data you generate for themselves in order to kick you out of the market I think that is going to be a big big change let's see if the intentions actually work in real life we will have a look at this topic most likely a couple years down the road on this channel for sure so as a summary and I'm going to copy what the European Union has posted up here what is the ds8 trying to do for you and how does it impact you your business and you as a consumer it should be for better protection of fundamental rights more choice and lower prices lacks exposure to Illegal content further for providers of digital service it will have legal certainty because many countries currently have different rules and that is totally disastrous for a big market like the European Union and harmonization of rules easier to start and scale up in Europe if that is true we'll see but that's one of the reasons this video is done because I hope it will come true for businesses and users of Digital Services there will should be more Choice lower prices and access to EU Vibe Market through platforms that's a big hope because if you start out your platform in Portugal because you've just chosen Portugal as a starting Hub by the way if you're interested I'll link a video up here on the new startup law this is what you're actually aiming for you want to go to country with the best competitive surroundings for your company but still be able to play in the whole European market field on the same rules and it will level a playing field against providers of illegal content if that is true I think that's most likely wishful thinking because they will be always a way around these things but it should become more complicated so that let's say 95 of the population is not directly confronted with these things for society we hope to get a greater Democratic control and oversight over systemic platforms which I think is the most crucial part in democracies currently because we are facing Putin's and the like with their tendency to create a narrative write some fiction some thoughtful processes from their mind that has nothing to do with the facts in real life nonetheless democracy and I think for everyone in the world transparency and knowing what's what's fact-based is so much more important than anything else and then you have the possibility to make up your own mind depending on the underlying facts not on the fact somebody is reporting to you and at the end it's mitigation of systemic risks such as manipulation or disinformation because one day we will have to improve our societies and startups anyway I thank you for paying attention in this rather long video and a rather complicated topic once again I will link the law and notification down below you can read through it yourself it's going to be quite excessive but if you have a business that runs in Europe I rather recommend you take a look at this right now if you made it so far in this video please subscribe drop a comment because it really helps this platform to grow and as always I'm gonna see you next time foreign [Music]