Unlocking the Power of Digital Signature Legitimateness for Public Relations in United States

How to eSign a document: digital signature legitimateness for Public Relations in United States

[Music] the covid 19 pandemic has had a major impact on various sectors one of which is the public relations sector the arrival of covid 19 is a crisis that cannot be controlled this is what drives the need for public relations to design communication strategies during a pandemic based on correct accurate and accountable data quoting from noah harry's writing it is stated the best defense humans have against pathogens is not isolation it is information this means that our main defense force is not isolation but information with the right information can save human souls public relations must have a mature concept by elaborating all data and facts into an information message that can be conveyed to the public the information message conveyed must of course be relevant and appropriate to the situation during this pandemic the role of public relations in conveying good and appropriate information messages will of course maintain and build the reputation and create a positive image of ministries and institutions through information management and monitoring and structured communication the kobit 19 pandemic has brought people into vuca conditions volatility uncertainty complexity and ambiguity if translated simply bucca is an anomaly uncertainty complexity and also obscurity this condition makes people look for information independently both from online media and social media for this reason public relations has a strategic role in conveying information creatively innovatively and effectively by utilizing technology and new media delivering messages with empathetic content and optimizing digital technology will create trust and positive perceptions before discussing further let's try to flashback to the notion of public relations by referring to the definitions that have been submitted by the experts quoted from the book communication skill 2017 by henny castini scott m kudlib and alan h center defined public relations as a management function that assesses public attitudes identifies individual or organizational policies and procedures for the public interest and plans and conducts a program of activities to obtain understanding and support from the public jc seidel defines public relations as an ongoing process of various management efforts in order to gain goodwill and understanding from customers employees and the public jc seidel explained that management efforts are divided into two namely inward by analyzing and improving oneself and outward by making statements ing to w emerson rec public relations is a continuation of the process of determining policies determining services and attitudes that are tailored to the interests of people or groups in order to gain trust and good faith emerson rec also emphasized that the implementation of policies services and attitudes was carried out to ensure the best understanding and appreciation in the midst of a lot of information using the media what is actually expected from the existence of public relations in ministries and institutions the role of public relations is illustrated in the definition of public relations above namely one creating and maintaining the ministries or institutions image two maintaining and fostering mutual understanding between the ministry or institution and the general public three keeping and establishing mutual trust for maintaining and fostering collaboration effective pr work will support the creation of constructive internal and external relationships internal relations include relations between departments and agencies while external relations include one customer relationships two interaction with the local community three press mass media or journalist relations four relations with other ministries or institutions broadly speaking public relations activities within a ministry or agency include communicator as a communicator public relations must have the ability to be a good communicator either directly or indirectly through print electronic and social media relationships the ability of the public relations role to build a positive relationship between the institutions it represents and the internal and external public it also seeks to create mutual understanding trust support cooperation and tolerance between the two parties backup management carry out management support or support other activities and to achieve common goals within the framework of the main objectives of the ministry or institution good image maker creating a positive image or publication is an achievement reputation and at the same time the main goal for public relations activities talking about public relations in the new normal era of course we will mention and discuss new habits new habits will be created if we can adjust and adapt to the existing environment [Music] the concept that must be contained in the new normal era of public relations contains three a elements namely adopt adapt and adapt these three elements are essential to being implemented in public relations tasks adopt explains that public relations must be able to adopt or use existing technology in ance with the times public relations must be able to convey information messages using appropriate and up-to-date digital media the adapt element explains that public relations must be able to adapt to new things that have been adopted adapt to technological developments and be able to create content that is creative and informative as well as a solution for the community adept means proficient or expert in their field public relations must be proficient and skilled at various things especially something that has been adopted and adapted the pr team must be willing to learn new things so that they can continue to enrich their knowledge and skills the absence or inability to implement three a element has the potential to create new problems for public relations ministries and agencies the public could not understand the meaning of what was conveyed by the public relations ministry or institution this is possible because of the emergence of multiple interpretations of the message counterproductive discussions that tend to prioritize rejection compared to the spirit of making improvements the emergence of a counter narrative that tends to distort the essence of the message conveyed by the public relations of ministries and institutions the pr team must be ready to face every condition both normal and crisis an effective new approach needs to be taken in order to create an appropriate strategy the right strategy will create and shape a new culture these new cultures include accessibility availability sensitivity technology updates and creativity beyond limits accessibility and availability explain that the prt must be able and ready to be contacted anytime and anywhere and be ready for 24 hours seven days a week sensitivity explained that the prt must be able to convey messages with heart and empathy messages must be able to bring coolness and maintain positive dynamics in society technology update explains that at this time we have entered a modern digital era the pr team is required to always keep abreast of technological development so that they can be effective and efficient when delivering information messages creativity beyond limits explains that the prt must be able to think creatively to find solutions to problems that exist both internally and externally in ministries and institutions how do we see the potential of public relations between ministries and agencies if managed in a collaborative model [Music] the number of state civil servants asn currently stands at 4 168 118. this figure is data from the panrb ministry until 2020 if there is a source of information education where each asn can explain ing to their respective language starting from the nuclear family and then to the nearest environment then the information will be sent correctly through the asn as a trusted person in the community the number of state civil servants asn currently stands at 4168 118. this figure is data from the panrb ministry until 2020 if there is a source of information education where each asn can explain ing to their respective language starting from the nuclear family and then to the nearest environment then the information will be sent correctly through the asn as a trusted person in the community the availability of i t infrastructure in ministries and agencies is better prepared the internet has become part of daily activities making it easier to obtain compare and complete information to be conveyed to the immediate family and environment the distribution of asn and supporting infrastructure reaches to the lowest level namely villages the level of education and knowledge of asn is sufficient to understand whether the news is true or not the ability of asn to manage disseminate and convince starting from the nuclear family to the immediate environment it is possible to carry out orchestration either in the form of message narration message objectives or message targets with the help of complete supporting media in the form of text images or videos asn not only functions as a messenger but can also function as a catcher of messages from the community he hears captures and even documents what the community conveys to be further collected into data for further processing of course with the support of technology in our opinion the collaborative pattern involving asm as described above in our opinion is appropriate by looking at the changes in the current pattern of community communication changes in the pattern of public communication from disseminating information to the wider community to becoming a specific community-based communication model by involving figures or opinion leaders in it visual communication patterns involving attractively packaged images and videos are able to effectively deliver information communication does not end until the message is delivered it becomes an ecosystem where feedback is also a concern that must be considered in the context of improving messages and ensuring that messages can be received in their entirety and correctly in the current digital era the role of public relations between ministries and institutions is crucial it started with the communication function of providing credible information but now it is increasing to being able to convince the public of the truth of the information and make it part of the community culture the public relations functions of ministries and institutions can no longer be divided into boxes as their respective tasks but are collaborative tasks that complement and complement each other ing to their respective duties and competencies so that the information provided to the public is comprehensive by involving multi-perspective competencies no less important is the function of collaboration with the media both electronic and with a shared spirit ing to journalistic rules to present news correctly and responsibly in the future it will be an obligation or institution to provide a media hub as a place for providing official information from ministries and institutions that cover validated contributors from all over indonesia personal communication patterns whether via phone calls sms or whatsapp must also be used to ensure that a personal touch is maintained and that a more personal relationship can continue to be built with a collaborative pattern utilizing information technology supported by the provision of complete and validated supporting data in one media hub system it is hoped that it will make it easier for all parties to be able to provide validate and explain the information submitted by ministries and agencies so that it can be captured by the community as a whole and correct