Unlock the Power of Digital Signature Licitness for Marketing in Mexico

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The Mexican online market is  large and still developing,   making it very attractive to businesses  wanting to expand internationally. However, it can be daunting to enter a new market,   especially if you’re unsure about the local  differences that could impact your success. This video will look at three tips  for digital marketing in Mexico,   to get you off to a good start. First of all, be aware that the most popular  e-commerce marketplace in Mexico is Mercado Libre. The global giant Amazon only manages second place. If you want to sell your items on an online   marketplace, Mercado Libre should  therefore be your first choice. It’s also worth noting that there  are three times when online sales   increase in Mexico: Christmas,  El Buen Fin and Hot Sale. El Buen Fin is similar to Black Friday,   taking place on the weekend prior to the  anniversary of the Mexican Revolution. Hot Sale is another online sales  event, which takes place in May. Secondly, make sure your content  is localised for Mexican Spanish. Mexican Spanish has some grammar   and terminology differences compared  to the language spoken in Spain. This means it’s very important to ensure  your content is properly localised,   rather than simply copied from your Spain website. Translation, localisation and  copywriting should always be done by   a professional native Mexican Spanish speaker. Only a native will have a proper grasp of  the local linguistic and cultural nuances   and be able to create content that truly  resonates with your local Mexican audience. And finally, make sure you have  a strong social media strategy. Social media is the number one online  activity for Mexican internet users. The average internet user  spends a whopping 3 hours   and 25 minutes on social media every  day, so your brand needs to be on there! Facebook is the most popular  social network in the country,   so make sure your brand is active on Facebook. Social media advertising is the top  method of new brand discovery in Mexico,   so consider running Facebook ads  to boost your brand awareness. Do you have any questions about digital marketing  in Mexico? Let us know in the comments below! And remember, we have a more detailed guide  on this topic on our Self-learning platform.   Check it out using the link in the description.