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Many nonprofits are aware that they really need to market to Millennials, but most of them don't really know how to proceed. Millennials represent seventy-five million Americans and they're beginning to influence our culture as time goes on. Hi, I'm Kristy with Funds2Orgs and I'm Eric, hello. We have three tips for you on how to build a marketing relationship with Millennials. Tip number one: trust. With all the news and media scandals you hear about nowadays, Millennials don't really trust big corporations and nonprofits are not that far behind them. They trust them about as far as they can throw them. Now while they look like the Millennials absorbed in their phone or on their laptop, a lot of times they're doing research and googling things. Doing research on your nonprofit or your company to find out if you are who you really say you are. Does your mission statement align with what you say you're doing? Building trust should be your main focus when marketing to Millennials. You want to use real language, conversational tone, and connect with them on their level. We want to make sure that if we do donate that those dollars will be used for good and as a nonprofit or an organization you need to make sure you're crystal clear with where those dollars are going. Share with them the stories of what you're using your money for and how it's helping the community or whatever you're raising money for and make sure you're open with them at all times. Trust is the building block for marketing to Millennials, but you have to maintain the relationship. Be open with your updates and show specific examples. Tip number two: communication. Millennials don't just use social media to chat and scroll through their feed, they also build communities such as Facebookers. And, like I said before, sharing stories is a great way to do that. An annual report and a brief monthly newsletter is it gonna really cut it even though that's a really good start. Millennials want to read about pretty much everything you're doing in your blog. That doesn't mean you have to post on every single media site out there even if you only focus on one or two and post two to four times a month that's a really good start. Start those relationships and maintain them by telling them what you're doing and they'll come back for more. The key to communication with Millennials on social media is sharing. "Social proof" is very important to us. Make it easy for everyone to be able to see what fundraisers you've got going on, make it easy to share your site and simple to use, make it user friendly. And that brings us to tip number three: the user experience, or UX, is big thing right now, especially because most Millennials spend a lot of their time online having a really clean and concise outlay is very important. If you spend a little bit of money and get a really good website it will go really far. Spend a little extra time on designing fresh layouts and unique and modern logos. Your online fundraising website can't just be functional, but it has to be intuitive as well. The easier the process is the more likely they are to make a donation. When updating or designing your website, make sure it doesn't look like it's coming out of the 1990s. Remember, your commitment to the cause will be judged within a glance and you want to make sure that you put your best face forward. If your website looks really old it's a huge turnoff to millennial donors. So, we just gave you three tips on how to connect with Millennials through your marketing, if you only take away one thing from this please remember to just be real. The millennial generation -- my generation -- who wants to make a difference in the world. So, if you can connect with us, we'll be loyal for life. If you have any questions, leave a comment below or you can reach us at asap@funds2orgs.com. And make sure you give us a little like, share, and subscribe over here and on Facebook. I'm Kristy and I'm Eric and we'll see you guys soon, bye!