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thank you all for joining us it's my pleasure to welcome you to this conversation with alfredo rendon director general that leads to tomihikano the propiodad industrial or mp mexico's patent office i've worked with alfredo for many years and it's a real pleasure to have him with us albeit virtually there's no question that innovation is the motor of national growth and development to foster innovation it is essential to protect intellectual property including patents copyrights and trademarks the certainty that innovators will be able to commercialize their inventions in the manner they wish is one of the central drivers behind the investment in time and money made by those innovators on a daily basis the role of mp and its director general is to promote and protect the development of new inventions new works of art new books music and other creations in a world in which more and more activity occurs in the cloud the protection of inventions and creations that come from the human mind is even more critical this afternoon we'll hear directly from the director general about the institution's plans to carry out its responsibilities and to facilitate the entry into the mexican economy of small and medium-sized enterprises as well as women-owned businesses both of which are priorities of the amlo administration as well as the biden administration here in the united states after we hear from the director general we'll have time for a conversation including questions from our audience so if you have a question please send it to mexico wilsoncenter.org or tag us on twitter at mexico institute the director general will speak in spanish with simultaneous translation into english we will post a recording of the event in the original spanish on our webpage in a couple days as well as a recording in english alfredo rendon has more than 25 years of experience in industrial property he served as deputy director general of industrial property in charge of the patent trademark and intellectual property protection divisions and previously as divisional director of legal affairs among other positions at mp since 1994. he also has extensive international experience in international property he intellectual property pardon me he participated in the negotiations for the u.s mexico canada agreement the modernization of the treaty with the european union and the comprehensive and progressive agreement for trans-pacific partnership among others he has represented mexico in the world intellectual property organization where he currently chairs the permanent committee on trademarks industrial design and geographical indications alfredo rendon has lectured in mexico and other countries and has been a professor of law he himself holds a law degree from the universidad technological in mexico a postgraduate degree in labor law and intellectual and industrial property from the universidad pan americana and a master's degree in business administration from the universidad inter americana para el desaroya alfredo welcome to the wilson center we're delighted to have you here and looking forward to hearing what mp is planning good afternoon thank you andrew it's a pleasure to be able to participate in this forum that has been called by the wilson center and i thank the organizers to be able to talk within a specialized audience all the elements that have to do with the implementation of the industrial property law in 2020 for the mexican system of intellectual property and the way that the mexican institute of uh intellectual property type of work known as mp let me express my gratitude to andrew for the logistics and the call behind all of the preparations in order to have this event very briefly and just because to we need to understand the current intellectual property system in place i will start my presentation with a brief uh narrative of the legislation in this area i will give you some background of intellectual property law from 1994. now by speaking about almost 30 years this legal order had as one of its intentions to comply with the commitments acquired by our country in the signing of nafta in 1994 as a part of these goals and purposes we identified that through a legal act we will give administrative quality to eb and intellectual property in industrial property up to 1994 it was a body of support to the ministry of commerce and industrial property in this particular area industrial property now as time has gone by the economic and social conditions of a country do change and mexico is no reception to this these changes the technological advancement but basically the modernization of the free trade agreement between mexico canada and the united states made it necessary to create a new legislation in this area by doing this in 2020 we dismissed the intellectual property law and we've published the general act of protection of industrial property before we analyze all the changes as a result of this null let me highlight that one of the priorities in order to carry out these legislative transformation was the technological updating of mp with the intention of providing a better service for the benefit of users and to have new elements of protection basically in the digital area the world has changed in 1994 we did not have the problems that we had in 2020 basically as i have mentioned in the digital report it was most important that we will legislate within the law the presentation the processing of the different applications that most of the countries were already doing and though this update had been worked uh technically given security legal certainty it was indispensable that we will clarify all the requirements and the way of working in the electronic means within this act now mentioning that the intention was to modernize the ways of working with the industry i would like to share with you the different areas that have to do with the implementation of the industrial property act starting with the chapter of patents this new act in the area of inventions regulates precisely the mechanism of direct coordination between mp and the health officials coffee priests to make efficient all the dramating demanded by this government body in regards to industrial property rights in the same way we present specific processes for the rectification and limitation of rights from the bearer of a patent or the rights of a patent in order to have flexibility conditions in regards to their interests as it is the case in other countries now at the legal area we have now double r clause that regulates the elements in order to get the health registries of patents that are just about to be due or be of public domain regarding drugs and medication in this area patents it gathers the best practices of other countries and it tries to place ourselves the this within the standards of our main partners of course including the united states in the area of changing brands and the changes were minor because this chapter had been reforming partially but it's important to mention that at present in the area of geographic indications we have the elements of selective brands geographic indications and origin denominations through this we are at the equivalence with the market of the united states for the regular standardization and trading of the products that are known as traditional or emblematic of the different countries with no doubt the most important changes took place in the area of intellectual property that is called the enforcement area i start this area by pointing out that now we have defined parameters for the implementation of traditional measures in the digital environment these parameters are supported by the supreme court criteria in regards to what has been mentioned previously the supreme court said that for the implementation of these measures they had to be foreseen within the law we have them now within our legal standards and we have an act that follows the jurisprudence and the decisions of the court the supreme court has mentioned that these rules should be based on a legitimate purpose this is allowing within the new act the ponderated studies of what is called the good right that means that we will reasoning the causes for which they are imposing or raising some measures not only in the digital environment but in any other environment in summary now it foresees within the new legislation the partial blocking that is proportional to the exhibited right within the same website we can block a section or all of it it's up to the nature of the right that has been called as affected now by concluding this area we consider provisional measures against the violations of rights of intellectual property in the digital environment and what's important we include virtual inspection visits not only we will have inspection visits to physical establishments another relevant uh change is the possibility of fighting illegality to industrial property rights when it has to do with transfers of trade or merchandise nowadays it's possible to suspend the circulation the merchandise then their entry to the country only to carry out the transiting of them in the previous law in the law of 1994 we had not considered this element that left a legal void in order to ensure or seize uh merchandise that we're not going to be mutualized and worse we're not to enter our country now we are capable to ensure this type of products we can seize them why is this important well we thought we knew that technically these products were not entering a country they were using mexican ports to take them to other places but they will come back to the mexican market or they will use for others the benefits of the free trade agreement in order to enter other countries most surely the united states was no exception and they were using mexico as a bridge in order to bring products to the u.s markets to continue with provisional measures a constant complaint of the right bearers was the automatic implementation of measures through the simple presentation of a counterbone bond and the only requirement was it had to be 40 above the collateral bond presented by the bearer of the right let me explain if the write bearer will present a request or an application of measures and it will have let's say a collateral of a hundred thousand dollars the infringement only had to pay a forty percent additional of this fee and then measures are were to be raised that is not the case the national federal law of intellectual property protection gathers the criteria expressed by the judicial bodies uh presented by the supreme court and also the problem expressed by the wright bearers in different fora and now in order to raise the provisional measures it will not be enough to present a counterbalance bail or a bond but now we have to support and motivate all of these elements by ensuring the protection of the right bearer by preventing all these products circulation and not to impact the public order no general interest in addition to this raising the provisional measures as a result of this counterbond or bail had to do with all the problems because the fines imposed by the industry were really a laughing stock and they took so many times it could take us seven years or eight years in procedures and then go into the area of harms and problems or damages now after all of this as it is mentioned in the free trade agreement basically that between the united states and canada sanctions had a substantial increase now we can sanction the infringer with the amount equivalent to almost two million dollars and four thousand dollars for every day that this infringement will continue i want to clarify that these are magic amounts and the termination of the sanction will be analyzed case by case discussing the elements regarding the conduct uh perpetrated by the infringement let's say if it is a minor manufacturer we cannot impose a two million dollar fine it will be impossible to pay it has to be proportional to the economic capacity of the infringement now in ance to the procedures that i have mentioned a little while ago could be very long you know it would take five seven eight years now before the institute we can start a file of harms and damages previously it was only a function of the judicial branch but only once the infringement was decided by mp this process could start now with the new legislation the right bearer could come to the civil judge if they wish to do so or even before mp to start an application for the process of harms and damages and to identify the amount of the of these to determine the damages and elements could present the institute and it should accredit the perpetration of an illicit act this will be identified with the termination of the institute to sanction this it also should accredit the materialization of a damage calls to the applicant and also the behavior and the damage perpetrated now with this same intention of reducing and simplifying this procedure now in the cases of this and the possibility of acting of the private sector basically the cost we know that lawyers in mexico and all over the world are quite uh costly and this process implies cost so the national act of industrial property formalized within this context an alternative dispute settlement mean which is conciliation we were doing it but it was not foreseen in a law it was totally of informal basis so now this constellation has the following steps the presentation of the presentation for reconciliation the mission the mission of these decisions by the institute that the counterpart will comply to a conciliation process or mediation process and given the case to present a counter proposal with this process the intention is that the parties in a common way will settle the disputes eliminating all the procedural burdens that take place in a formal process finally let me refer to a very relevant topic which are called the technological uh protection measures that were a subject of broad discussion in signing the free trade agreements in different fields how do we understand the technological measures they are a layer of protection that uh copyright artists interpreters singers producers etc and one of the main goals of this protection are the suppliers of internal services the ones that are called pci are for the purposes of the law only intermediaries that broadcast or re-route or supply conditions for digital communications online without any changes of the content or they have intermediate storage and transiting in an automatic way through a transition the supply of connections given digital connections online in this whole field we also have the suppliers of online services and you know who given an automatic process at the request of a user or they will connect users to an online site through search tools in regards to this figure we established the so-called safe board that tries to limit its responsibility under in the possible commitments of infringements under these figures the pci of origin are not responsible of the harms and damages that could take place within their networks as long as they don't control they start or they lead all this infringing behavior the online supplier of supplier supremacists were not responsible of any element when they retired the content given a resolution of the competent authority or a request by the right bearer now through this we're complying with all of the commitments embraced by usmca such as the administrative officials at the working level and the standard that our main commercial partners are pointing out mexico has signed the main treaties and works in the areas managed by ompi or wipa and the current administration is collecting all the elements considered within the usmca and now it has a broader name now having said this i have given you a brief presentation of what we are doing in mexico formally now we also do have through the institute programs in place for the small and mid-sized companies were trying to foster the gender equity by providing counseling to inventors women which is one of the recurring topics in the national international agenda that has to do with the traditional knowledge and the protection of the community knowledge we're trying to protect them within the framework of the protection of international treaties in intellectual international property protection well if you allow me this is part of the system that we are implementing at this moment and well i will leave it this far and i hope i will be able to respond to your questions well we thank you alfredo it has been quite a positive presentation and it has charged many areas in a very limited amount of time i have several questions for you that come to my mind it is possible that the audience will have questions for you so i will repeat the fact that you can send your questions to the our email mexico at wilsoncenter.org or in twitter mexico institute and now we come into a conversation so let me see if we have any questions from our audience but alfredo maybe we can start with with the usmca and well perhaps could you elaborate in regards to the implementation in regards to the obligations that mexico had and the necessary changes and where are we within this process is this fully implemented or there's still steps to be taken we have collected the main commitments we believe that in numbers where up to let's say 90 of the percentage of our obligations fulfilled which is uh missing is the by-roll of the act in ance to the dimensional system we can cover possible gaps or legal voids that intellect industrial property will have so with this as a secondary law that will give shape of how we will be working with specific areas foreseen within the law basically let me say that we will be up to 90 as a result of the implementation of this act in 2020 we're missing this small part where we will have to have additional functions to all of the officers within this area i think we're way ahead we're always open to welcome comments of any pending issue in the implementation of our usmca agreement now in regards to the united states and canada the two partners are fully covering this area or are they still missing some areas to be fully uh on the right side well i think the ministry of economy will have to say this but i think in the area of intellectual property i think the three trade partners are compliant with this maybe there are some areas pending implementation but so far i do not know about any serious delay all of the topics have been covered thank you very much alfredo and well let me see that if we can elaborate about these area with more details uh as i have mentioned during the presentation uh the concept of how we can connect this relationship between approval of the health documents and the patents and personally you can could you tell us more about how the collaboration the coordination within coffee priest and mp is doing that since i've been working in this area it has always been complicated to say the least yes of course well once again let's go back to the year 2003 when we started all these uh linking areas since we started this exercise with no doubt there have been some failures failures yet the number of held registries or licenses in ance to the patents has gone up i do not recall precisely the information more than five or six cases that given any mistake of any of the government officials a health uh license was given in relation to a patent not because there was any doubt but maybe it had not been questioned in current uh cases there are many uh questions regarding the scope of this but there haven't been any flagrant cases here of non uh following up the rules on behalf of the government officials if i am correct under this area there's also an obligation to recognize the patents yes there are in this area the usmca has some room for discussion within our legislation we have a protection to this type of patent this at the national level we have it protected in one way or another with the tool of how we are having this linkage we're not giving them the right protection now the text considers if we were going to be including in the discussions of the free trade agreement the usmca all of these patents or not this gave room two discussions because i'm interested in the area patents consider that we were not going to be protecting this type of patent now the national legislation in summary on imp grants and protects this type of patents and the protection is given through the linkage and the different processes that we have in place for this specific purpose um let's uh switch the topics slightly and i believe it is important that we go a bit more into explaining the efforts that mp is having in order to promote the entrance of the smes economy starting with the smes and i wonder which are the efforts i don't know if there are any specific efforts and i wonder what mp is doing in order to promote more innovation or that the smes are recognizing are they identifying any possibilities in order to commercialize their innovations sometimes i imagine that they really do not understand how the whole concept of intellectual property uh functions well let me say a good number of jobs and capacity of industrial development is generated within the smes and the small medium size company now it's important for mp to be connected with the protection of industrial property for their licensing and for their use and registry now in several administrations of the institute they've been trying to connect this area with our society but the first element is promotion we do not have any institution of industrial property in the world that will have enough money as to carry out the right promotion that will reach all levels of society so what is it that we can do in this administration we're looking for partners to work with the different chambers the universities and colleges even with basic schools in order to disseminate the topic of industrial property and to make sure that the use of industrial property is not only the fact of getting a registry of a brand or a patent or whatever the purpose of it but also using open source technology that is generated within intellectual property area there are many areas that were not registered in mexico for many reasons u.s patents european patents that are part of the mexican market we're trying to bring to the it sector the small and medium-sized companies for them to know which is the development in the technological field and that they can use it within having to pay royalties and even also to disseminate as we have been doing in mexico and in many offices that protected patents in order to approach the possible uses with their patent right holders through the right fees and payment so we have two lines promotion and the outreach of the industrial property scope protection and well the idea is to give discounts in the fees that the institute collects we started last year with the handcraft industry through the officials that are regulating this field in mexico we reached an agreement in order to collect only 10 of the fee for the registry of trademarks those companies that had to do with fortnight which is the company or the officials involved in the protection of artisan's work now this year we will have a discount of 90 percent of the fees for the smes that will be directed to us by the state government with this we estimate to have an app between three thousand and the thirty five hundred applications of trademarks in the future that have to do with smes now let's say that if i have a artisan's element i can consider a mini sme but through this uh we are developing areas now for the protection but we have to highlight the use of the system that is not implicating records or licensing but the very important thing has to do with fees if we consider our economic capacity of an sme maybe they will not give a priority or it might not be an initial part of what they're doing regarding their trademark that's why we are now developing a campaign so that the registry for these companies for a specific time will be the equivalent of 15 at the national level with the same 10-year protection in the area patents since we started the institute we were giving at 10 15 for inventors but now we're trying to focus in uh marks in brands in order to generate the connections that will connect industrial property with the sector of the mexican industry so it is only one year that the fees have gone down right no no no let me say this was done last year for a month the institute has to be self-sufficient in managing his resources so we have to have a balance in regards to the discounts that we can give and what we need as income to operate the institute this year we're considering that from the uh intellectual property uh world's day we will launch a campaign for a month if we're successful we're estimating from 3 000 to 3 500 brands now we want to disseminate this promotion and we want to reach a higher number now this is what i was going to ask you now have you seen already a considerable increase in the number of applications or something that would share or show that it has had an impact to have this reduction in the fees i imagine that nevertheless the owner of a company has to have knowledge of the concept of brands and marks to understand that there is this opportunity available that is why we don't do it in independent way by launching a campaign we are connecting last year with the different organization of handcrafters and artisans with the different local governments to give a better outreach to this program it was quite a success with artists and a lot of people that would never approach our institute to register their brands do have it now and as you know most of the countries uh the number of brands is going up year after year we concluded 2021 with record figures going about above 200 000 applications a year that for mexico is quite a positive number now the problem is we need the time to process it so we need a higher commitment on the government officials of the institute but the nam is increasing and campaigns like this are helping us to increase this and they are brands for physical products or i.t or digital business we have all the different areas but it has to be opposed now these smes we want them to continue operating that means that the life the useful life of these small companies will not be one or two months but by generating assets they could remain longer within the market with the right competition conditions and all of the elements that we are generating from the government oh well thank you so much another topic that you touched a bit alfredo in your presentation is this counterfeit uh concept non-authorized products and this is something that we see within the what we see in the border areas with mp uh sat and other institutions of the us government the mexican government well i will start by saying how the system mexican system of enforcement operates we have an administrative official which is headed by impe and we have the criminal official that will be the general prosecutor's office the general attorney but in the case of mp we have tried to stop the import of counterfeit products we're working hand in hand with sat that's why we have these elements of all the transportation and the transfers of this type of measures to try to limit this market it's best to carry out an operation with customs before they enter the market instead of pursuing this in the different markets yes we're working with the customs officials now it changed its name it is national agency of customs it is in a new process but we have had good collaboration with them with other officials from other countries traditionally we were collaborating basically with the united states even with interpol and international customs uh bodies but the pandemic stopped the direct cooperation that we had and now my intention is to say to the members of the mp to reactivate all of these operation and trading processes we always have some thing to learn and the information on this area is very welcome from the mexican government we have two scenarios the counterfeits and the similarities that lead to confusion mp sanctions both of them this gives us a broader margin and we're also fully aware of how the piracy has been evolving with counterfeit products i mean you have been to mexico many times and you could find a lot of counterfeited products out in the streets i'm not saying that this is no longer there but now it has different commercializing channels we have a lot of this in the digital environment and this is why the law has changed and it allows the mp to be able to act in this new reality that has to do with virtual elements all over the world and yes we see less out in the streets but it doesn't mean that it's limiting but now uh the regularization standards are evolving we're working on this and shortly we will be reactivating our collaboration with other countries it was nothing else that that we had to stop these uh from implementation but it had the presence of kovit and the pandemic many things in many parts of the world from the upcoming of this pandemic were impacted it stopped a lot of the activities that does not mean a lack of interest but well it was just impossible to travel and sometimes it is not the same to try to have a virtual training there are advantages of being present physically and to see things directly well yes basically in this type of problems that not only have to do with someone who is creating music at home we can go to organized crime area so it's best to work it with a level that will allow you to have physical meetings a lot of people are not confident about talking to a screen of such delicate issues it's not traditional piracy that we can uh you know let's say counterfeit genes no no no it has so many lines and i mean they're not lines that are present within just one country this is international uh presence so yes we may be facing organized international crime and if i'm not wrong mexico had four years in place agreements with other countries in order to share their uh investigations and analysis with other officials of smaller countries do you still have this in place and can you share with us how mexico is collaborating with central america or other countries yes well i believe that the main collaboration takes place with the customs officers they are the ones that have a stronger organization now we're still working with central american countries what has to do with training training in the digital environment and which are the steps that mexico has taken in this area are we promoting advancements how we use them and for many years we have had the central american cooperation for processing patents this does not much to do with the area that has to do with protection but yes we work with these within these areas in technical support and we have a lot of collaboration agreements with central american countries last year in october and november we worked in the dominican republic honduras and panama in order to share our experiences and also to learn precisely what is happening in these countries because the problem could be different in each of these countries the goal is the same yet the problem and the way of tackling these problems is different mexico shares his experiences and we listen to what they have to say in these cases i'm sorry i switch topics but i was thinking more about the review of patents and not necessarily piracy products yes yes well i'm in the area of processing patents we're still working and we've been working for many years with the freedom that countries have decided we will grant or deny a patent presence sovereignty is fully respected the agreement is only just to share the information and sharing the experience but it is not uh leading us to the decision of granting the sovereignty of each country that decides the intention is not to duplicate efforts if an application is presented in mexico and we're analyzing it another country can dedicate efforts to their national applications and don't and they don't have to have this uh burden we are interacting america south america and also we are working with african common countries in order to share our uh analysis in common patents and some other patents that were already registered in the country of origin but not in mexico i think this is a very good example of cooperation and collaboration this is with no doubt very important as you're saying that at the end of the story it is the country that takes the decision if they will grant a patent registration or not and well if it has been done in another country well it doesn't have to involve all the work involved in this and if you get patents like this well you reach solutions faster there's another intention here that is to support the commercial sector in mexico in this given case that they will have the protection of their patents in other countries if we have a regional safe environment the ministry of commerce can grow and trade can grow now we have a similar agreement for example with the united states it was fully implemented last year in order to optimize our outcomes the volume with the united states is much greater and this has allowed us to reduce considerably the burden of the traumatic processes and now it is a more complete and ambitious program that we have with the united states and we also have one program like this with the european patent office there is a pandemic that certainly had an impact in its uh ability to process applications etc but how much uh time will it take let's say that if i send an application today how much time will it take me before i get uh my patent the with the mechanisms that we have currently in place basically with the united states and the european patent office we still follow international amounts we're trying to have definitions and outcomes yet in three years this is the international scale if there are any programs like uh pph of course well cph well programs can be uh limited but in average with these efforts in a joint way with other countries we're talking about three years in order to obtain a patent alfredo as i have mentioned at the beginning where you've been working at mp for a very long time could you share with us a bit about the changes that you have seen or what is your perception of intellectual property from the beginning of your functions at mp and how we see it today and where are we heading in regards to the uh intellectual property let me have go back to 1994 when i joined the institute what is important then was the implementation of nafta mexico had a system in place that we could consider acceptable but it was not modern enough at that time in the 90s really the knowledge of the population in regards to industrial property was limited there was a sector that was always actor and it had to be connected with intellectual property but we were missing an outreach of this information since the early 90s we started to disseminate and have contacts with the universities and colleges and the understanding of the system from the society has been increasing there's still room for growth here a lot is missing but at the beginning of the 2000s we started putting regional offices in place that were bringing the system to the states of mexico mexico is no small country it's a very large country so the outreach at this time that was not necessarily automatize or digital we had to have physical presence so we had to have training so with all of these regional offices it certainly helped us to disseminate this knowledge and it would not be located only in the capital city but all over the uh states of mexico mother decision came the digital environment started and we had all these changes and an advancement that we had not expected and technology goes beyond the law so then it was necessary to carry out the legislative changes and now we have a new generation of uh that truly uses in the industrial property system but they needed quick access so to have the same language of the the so-called millennials i don't know how you call them in the united states now but to be able to talk to them in their own language and they were going to be presenting their physical elements everything was sort of automatized and this was quite the change that has allowed us to reach more sectors of the population as i can share with you it might be the case that now people know of the system but we also needed the economic area that is why we were having all these problems in order to promote the system in summary i think mexico has moved forward in knowledge and intellectual property understanding but we're still missing a lot of areas in patents but at least the knowledge and the mention of intellectual property notion is already common in the whole nation until industrial property is not understood as spacecraft or anything like this i believe that people have a greater understanding of what it is and basically the area of what should not be done the piracy had had a socially acceptable behavior now we have a more uh awareness of how this impacts jobs i think we're still missing a lot but it is not only the topic of disseminating the system but that the country will have the economic conditions for the adequate use of industrial protection well i believe that i have to thank you for this uh concept i believe that it goes to a better understanding of the danger that pirate products imply also talking about uh different types of medical drugs and other things so well you say well this is the same but it's cheaper and so to have a better understanding in the younger generations of the risks and as we say you get what you pay for in english you get what you pay for so if you pay less well the products are of lesser quality and it could be a dangerous product yes let me share with you a reflection in the 70s we didn't hear this the idea was if you were forging a pair of jeans nothing happened they just will make less but now there is an awareness of what it means to buy for example counterfeit drugs or spare parts we have found spare parts for the aerospace industry and they're counterfeited so now people understand what it means in regards to the loss of jobs and those illegal software damages that it can damage your information it can make it public i think we have moved forward globally in this regard but i think mexico has a greater responsibility in regards to what it means uh to consider counterfeit products and also access to goods and services that's another area so i'm not going to buy if i can purchase an original product in regards to the prices but if an original uh product is accessible in my purchasing power i will not be looking for pirate products so this is a group of social and economic topics that have a tremendous weight yes of course it is a very important point of course that with the usmca and with the growth of digital trade products are more accessible and it it's less important where they are and if you have access to internet you can get products anywhere in the world that is right technology has been making sense to protect intellectual property but it opened up a line to obtain products that are authentic that will not generate a greater harm or damage to the society well now we're reaching the end of our time so i wonder if you if we can end up with our perspective about the future and in regards to usmca you will be having an important meeting in 2026 where the parties will have to review how as usmca is operating and to decide if you will move on or stop it how do you see it i have two combined questions one of them is what can we do to ensure that the people will receive and recognize the benefits of usmca thinking basically in terms of industrial property and what else can mexico do to ensure that the governments of the united states and canada will look at mexico as a good partner in regards to the intellectual property terms your first question sir well people are looking at the benefits of the free trade agreements access to produce quality costs so what i believe that we have to do now is to explain where these benefits come from and the rules to have access to our commercial partners we have to be respectful of the legislation in order to have the quality and the trust of our trade partners people have seen the benefits in the 80s you know basically products were scarce in mexico now we do not have that problem as an administration we have to keep a legislation that will allow us to retain the standards of our trade partners but basically to make sure that there is a true enforcement of all of this legislation in the country and of course the benefits for people are direct here and the issue is to explain to them what this means and which are the uh behaviors that the government has to implement with no doubt i started working in the nafta generation i cannot see a north american region without free trade agreement but we have to update our legislation and to keep an eye on how things are moving forward know i remember that one of the priorities in mexico let's be respectful of the intellectual property right we have been instructed to always safeguard the interests of industrial protection that has been one of the main purposes of this administration and previous one yes i believe there is a unanimous uh consideration within the political parties in the united states and mexico and everywhere in regards to my personal impression here is that the concept of industrial and intellectual property protection is not a political issue i've never seen any administration or government or a political party i would not be in favor of this intellectual property protection well basically we have to have the tools to generate more resources among the three countries that the exchange of information and investment will be safe always considering the premise that intellectual property is a tool it is not the final purpose of this legislation certainly the three countries can move forward every country has different problems and sometimes we can have some problems with a specific area but international treaties and legislation could settle these problems in order to develop the trust among the population within this system in our society i think that is critical yes i believe that is the right expression i think that the possibility that i can use and protect my innovation that gives me a true promotion in continue inventing and continue trying to develop new products new innovations and new ways of doing things that is why to have a patent in place is really very important and also all of these things are relevant to facilitate and promote innovation it's been very difficult to disseminate about the society the intent what innovation and development means and that industrial property is a tool is not the final purpose of this to protect it is for innovation and development it will give us elements in order to protect and achieve this well alfredo thank you so much we have a few questions let me see if you have any final topics i think we have touched so many areas in a limited amount of time we are extremely efficient but if there is anything that you miss saying or you would like to mention no i simply would like to share a conclusion but a priority of the mexican administration in this administration is the full respect of intellectual property rights and basically coming from the situation that it is a tool for uh innovation and development to generate also trust within the international market in the industrial property mexico will be fully responsible in responding and complying with the international uh treaties well alfredo you we know you have a lot of work and we're having to manage such an important institution as impe we thank you for your time and we hope to meet again in an additional presence opportunity but at least we had this opportunity of being virtually we thank you for being with us we thank all our audience for their participation today in this event and well and we're always open we are always open to continue our collaboration with mp thank you very much for all the logistics and the time that you dedicated to have this webinar thank you very much and good evening have a wonderful afternoon