Boost eSignature Legitimacy in Financial Services across the United Kingdom

How to eSign a document: eSignature legitimateness for Financial Services in United Kingdom

[Music] customers have higher expectations gleaned from other Industries using Apple Amazon Facebook and other digital interfaces to compare the sorts of experiences that they're seeking that to get from their financial services and in particular Banks however this is where the Gap exists and that there is a disconnect between what the git Bank provides and the customer expects this creates a number of challenges for banks customers tend to seek a seamless experience across digital formats be it online tablet mobile or other formats the sorts of things they look for is intelligent and meaningful search functions and suggestions to the queries that they're seeking support on or information on they also look for an integrated experience across their providers many customers look for product ideas or proposition Solutions which are not just from the financial services entity but externally as as well so price comparison service mixes and provision across different providers are certainly things that are increasingly customers are looking for and Banks don't tend to provide a lot of data is asked for but often very little data is fed back so some sort of sharing of the value of data is also what customers are looking for quick response is always an important element and having to wait for an answer is clearly very frustrating and of course finally you know entry of your important data once error free and having that fed back to them in a quick and consistent manner is clearly very important to customers as well to respond to the changing digital landscape Banks need to start thinking like entrepreneurs for example they should use Partnerships extensively entrepreneurs Thrive environments of collaboration and sharing yes there should be a healthy element of competition but it's the companies who can learn to work with many types of innovators including competitors that are most successful because they learn to negotiate adapt and compromise where needed you could empower the customers to support each other and to shape the company's propositions good example of this is Bosch whose Forum allows customers to share and discuss their current projects obtain support and advice from peers and experts show off their Creations as well as provide feedback on products you should attract and retain the very best talent provide opportunities to work on cuttingedge topics you might replicate the Google model by encouraging employees to spend up to a fifth of their time developing their own ideas with rewards directly linked to success be ruthless you could decree that at least % of customers need to use a feature for it to be retained you could kill projects that don't show clear path to revenues within 6 months and publicly kill products that don't take off as expected which leads to our last and perhaps most important Point celebrate failure as an intrinsic part of innovation Silicon Valley has entrepreneurs who got lucky on their first try but more succeeded on their second or third attempt Lessons Learned From failures should be viewed as critical to understanding what will work in the Uncharted Frontier of digital so in our digital benchmarking study that we conducted recently we found four key factors that articulate what good looks like in the digital environment first of all developing interface propositions that really puts the users first a key element there is understanding what customers need and are looking for and designing offerings that reflect those needs as closely as possible the second thing is an element of personalization not extensive and elaborate personalization but really getting into sort of what the customer is seeking and designing elements of that offering directly to what they're looking for inevitably this also ends up simplifying the way in which banks need to deliver offerings to their customers thirdly and most importantly there is an element around ensuring that the digital proposition is not just the front end it also has to Encompass digitization across the front middle and back offices so that this seamless processes which also enhances the customer experience and finally and most importantly these days is taking that digital experience into the mobile environment both smartphones tablets and other mobile devices having an offering there that is compelling and easy to use quick simple and of course secure is also a key factor in successful digital propositions in the financial services environment or indeed for anyone