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retailers are often blamed for problems facing farmers and other companies supplying goods for consumers this is a misunderstanding of the reality retailers need a reliable supply of the goods their customers won't empty shelves means empty shops customers will simply go somewhere else if they do not find what they are looking for and the price that they're willing to pay that's why in fiercely competitive market retailers cannot afford to have supplies decide to supply someone else unfair practices that we are often accused of our counterproductive if we cannot source and offer the goods our customers won't we cannot compete with other retailers who do does the relationship between retailers and supplies is a lot more balanced than many would have you believe we were told with all parts of the supply chain with farmers but also manufactures to create a set of binding principles of how we trade with each other to ensure that there is an assurance on both sides or fair treatment these are reflected in the supply chain initiative which ensures that everyone dealing with registered companies can expect to be treated fairly a while towson operating companies across europe have signed up to this set of principles have trained over 18,000 employees in how to apply them this is producing real results but needs time to bed in before premature talk of additional European legislation whether we have legislation or now this will not be able to change the prices for musket for problems where retailers are able to do and are doing is helping farmers understand better web consume is daman and therefore create more value themselves retailers and suppliers have a common interest in giving consumers what they want to buy and our commitment to the supply chain initiative is a concrete sign of how seriously we take sustainable and balanced relations in all parts of the supply chain you