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welcome to v skills youtube channel in this video you will learn about the seven best courses and certification to start your career in public relation before we begin first we will discuss what is public relation and then roles and responsibilities of a public relations specialist so let's understand what is public relation public relations is the set of techniques and strategies related to managing how information about an individual or company is disseminated to the public and especially the media its primary goals are to disseminate important company news or events maintain a brand image and put a positive spin on negative events to minimize their fallout pr is different from advertising or marketing as it's often meant to look organic some of the roles and responsibilities of a public relations specialist are create pr plans and strategies improve the quality of the company's voice via different online and offline channels serve as a first contact person for all media queries write press releases media announcements speeches another pr copy prepare presentations for media briefings and other meetings so let's get started with the best courses and certifications first is certified public relations officer by v skills v skills is india's largest certification body it provides government certification and is valid for a lifetime this course includes 13 learning hours the certification focuses on developing public relation strategy and tactical requirements of the profession the concepts covered in this course are strategic planning for public relations communication and public relations negotiating skills in public relations customer relations and more second is introduction to public relations and the media specialization by coursera in this program you get to learn about the use of different tools for managing your company's reputation different forms of media and planning strategic communication to improve your company the duration of the course is four months the concepts covered in this course are principles of public relations working with the media the nuts and bolts of public relations and more third is the ultimate public relations master class by utemy this course covers all the important concepts needed to be understood by the candidates aspiring to work in pr and the ethical and legal considerations of pr activity this course includes three articles three downloadable resources and full lifetime access the concepts covered in this course are research and planning generating ideas media relations social media and more fourth is public relations foundations by linkedin learning this program teaches you how to research audience develop your messaging create a pr plan and use the right media mix the duration of the course is 1 hour 39 minutes the concepts covered in this course are an integrated approach to pr planning relationships and champions pr writing value of pr and more fifth is certificate in public relations qls level one by oxford home study center this course is comprised of three insightful units on public relations that help you understand exactly what the pr manager does and what is the importance of strong public relations the duration of the course is 80 hours the concepts covered in this course are pr is planned communication public relations process tools for public relations and more sixth is certificate program in advertising and public relation cpr by school the course helps in the development of your creative skills as required for creating advertising and marketing tactics it focuses on providing complete knowledge on the topic from basic to advanced the concepts covered in this course are advertising design and media account planning and servicing consumer buyer behavior digital marketing public relations and more seventh is online marketing advertising and public relations by ens academy this course is intended for marketing professionals and other candidates with an interest in public relations it provides you with the expertise in developing business contacts building strategies and arranging events as well the concepts covered in this course are marketing advertising and public relations development and management concepts of advertising goals of advertising color in advertising and more for more such videos subscribe to our channel