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product management has existed for almost a century now starting way back in 1931 with the brand men at PNG but tech product managers only emerged in the 1990s and in the last 30 years this field has exploded to create specialized product managers for every different type of Product Industry and situation well I'm going to give you the six most important types of product managers whether you're just starting off or you're looking to Pivot your career this video will give you exactly what these different types of product managers do the skills that you will need to land a job as each one the types of responsibilities and products that you'll work on the types of companies that are hiring each of these and even the salary ranges that you can expect for each of them watch till the end to make sure you don't miss your dream job my name is Akash and if you're new here I'm the head of product at a startup and also a coach helping product managers and startup Founders to build more impactful products and Deals let's go so the first one is just the generalist product manager this product management role is typically seen at startups or midsize companies where product managers have to wear multiple different hats you can also find these roles as entry-level product management roles at larger companies and we'll talk more about those so the skills required for the generalist PM you need to be versatile in product management strategic thinking communication cross functional collaboration and adaptability the types of products that you can expect to work on are things like mobile apps web platforms consumer products and Enterprise tools this is obviously quite broad because generalist PMS exist everywhere they're just used in very specific situations and the types of companies like I talked about it startups midsize companies but you can also find roles like these at Amazon and Facebook and the comp ranges are pretty low for this type of product manager starting at the 100K to 130k for entry level and 140 to 170k for senior PMS which I've designated with $8 sign if you want to dig deeper I've included a list to the rocket ship startup companies of 2024 written by Jeff bus gang who is my professor at HPS also check the description for a link to this presentation for your own reference and also hit the Subscribe button while you're added for more practical videos like this so next is the hardware product manager the hardware product manager basically works on products which have both hardware and software and so they have to work across the spectrum between marrying the hardware side of things as well as the software side of things to build a complete product for the consumer so the skills required here obviously you need to be good at product design and be familiar with manufacturing processes you also have to be good with supply chain and working with oems or original equipment manufacturers the kinds of products you'll work on obviously smartphones so your iPhone or consumer electronics iot devices like smart fridges or smart lights things like that variables things like the Apple watch or Fitbit and Hardware comp components that are embedded into other Tech products companies that hire Hardware product managers Apple Tesla Samsung Fitbit GoPro DJI Sony I'm sure you can think of many others just look at all the tech around you and all of those companies have Hardware product managers the comp ranges here are still on the lower end0 to 140k for entry-level PMs and 150 to 180k for senior PMS you can dig deeper by looking at this udmi course that goes through the basics of Hardware product management next is the growth product manager now these are specialized product managers that are brought in for the scaling phase of a product basically after a product has hit product Market fit how do you make sure and optimize the product to take it into scale and really amplify the revenue that is being brought in by that product so the skills required here are things like data analysis AB testing Market strategies user psychology and the types of products that you can expect to work on are b2c products also B2B products in the scaling phase e-commerce platforms mobile apps Creator tools subscription Services social media platforms so all of these you can see the common theme is that they are always focused on massive user growth and scaling of the user base company that hire growth product managers things like Instagram Uber Spotify Airbnb so you can think of all of the platforms that you use on a day-to-day basis all of them have gr product managers to make sure that the platform is constantly being optimize for GR comp ranges here are now getting to the middle and higher end so 110 to 140k for entry-level product managers and then 150 to 200k for senior BMS I've linked to a product plan article that talks exactly about what a growth product manager is to be sure to check that out next is the B2B product manager and this is where I've spent a big chunk of my career B2B product managers are product managers that are building business to business products so products that are sold to other businesses or Enterprises now the skills that you need here are things like market analysis relationship building strategic planning so more more on the strategy and thinking side of things the types of products that you'll work on Enterprise software SAS platform crms erps collaboration tools things like that so the companies here are companies like Salesforce OCTA where I worked Oracle HubSpot Zoom slack Etc and the comp ranges here again are on the higher end so B2B product managers do get paid well 115 to 50k for entry level and then 170 to 220k for senior PMS you can uh dig deeper here by looking at this product HQ article that talks exactly about what does a B2B product manager actually do so Fifth and next on our list is the technical product manager if you have any background in software development or other technical Fields this is the role that you should be looking at and considering so technical product managers of course need to have good technical expertise understanding of algorithms and data structures working with engineering and knowing how engineering functions and also product life cycle management the types of products that you would work on are B2B products more in the 0 to1 or pre pmf stage Dev tools Cloud platforms API products software infrastructure products companies here you can think of are Google Cloud Azure AWS also atlassian that creates a bunch of product management software like jira Docker Red Hat OCTA comp ranges here again are on the higher end 120k to 160k for entry level PMs and 180k to 250k keep in mind that it's very hard to become a technical product manager at the beginning of your career so these are typically people who have some experience already again as software Engineers or in other technical Fields so these are really special Iz product managers you can dig deeper by looking at this product school video and article that talks about the role of a technical product manager and finally The Talk of the Town in 2024 is the data or AI product manager these are the product managers that are the most trending and in demand today because of the explosion of AI tools and the need for every company to have its own AI strategy and AI road map so the skills that you'll need here are data science working with AI systems and llms familiarity with engineering processes again and you can expect to work on products like AI based recommendation system so this is very common in all types of you know products and companies nowadays just add a AI recommendation engine or analysis layer on top of your existing products uh analytics platforms machine learning models uh how to take advantage of all of the AI models and llm models that are already out there for your company specific use cases the companies that hire these kinds of product managers are IBM Nvidia open aai Google AI paler companies like that and these are the product managers that are really getting paid the big bucks so 130 to 170k for entry level PMs and then 200 to 300K for senior PMS I highly recommend you check out this video that goes through the AI product manager interview experience and gives some great tips on how to think about AI product management and the types of questions you might expect in those interviews that covers all six of the types of product managers uh this is a quick meme for you to uh to welcome you to the deep end but thanks for watching till the end now that you know about the six different types of product managers you'll want to check out this video that will take you through the eight essential skills that all product managers need to know and that'll get you set up for success in your career thanks