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in today's video we're going to cover some  tips on how to find new donors by generating   referrals from current donors and supporters  I'm also going to give you some information on   creating fundraiser events which is an excellent  opportunity to network with prospective new donors   by proactively seeking referrals from existing  donors or even staff Ford and other stakeholders   non-profit organizations can significantly broaden  their Network and increase their visibility to   potential new donors not only does this strategy  have the potential to drive up donations but it   also helps establish valuable Partnerships that  can advance your mission well the benefits of   soliciting donor referrals are clear many of us  non-profit professionals find it challenging to   initiate these conversations with donors I  mean the thought of asking your donor for   referrals can be intimidating but with the right  approach creating a new donor referral program   can become a valuable asset in expanding your  organization's reach so let's get to it foreign the first step is building a strong relationship  with your current donors before asking your donors   to open the doors to their professional and  personal networks it's essential to establish   a trusting relationship with them take the  time to get to know them and understand their   motivations for supporting your cause engage them  through personalized Communications and offer   opportunities for them to get involved just beyond  donating money donors are likelier to recommend   you to others when they feel valued and invested  in your organization now once you have established   a relationship with your donors it's time to ask  them if they know anyone that might be interested   and able to support your cause make sure your  ask is clear and concise just explain that you're   looking to expand your donor base and ask if they  know anyone who might be interested in supporting   your organization be specific about the type of  person you are looking for such as individuals   who are passionate about your cause or have a  history of supporting similar organ organizations   you can also mention that you want to connect with  businesses or Community organizations that might   be interested in supporting your cause here's  the important part you don't necessarily need   them to ask their friends and colleagues for money  you just need their advice on who you should ask   and if they're comfortable perhaps they'll even  make an introduction I had to raise money for a   seniors care facility in a town where I knew no  one they had no existing donors and I was stumped   as to where to start so I got on the Google and  I started searching for businesses and people   who were very philanthropic in that town I let  them know that I was trying to help the center   and I wanted to have a quick conversation and get  some advice I was put onto the mayor's wife and   she ended up opening her Rolodex to me in the  end we hosted a fundraiser which we're going   to talk about in a second but it had a snowball  effect with the more people I spoke to the more   people that were suggested that I speak the next  step is be sure to provide resources donors are   not always comfortable giving out information to  their friends and colleagues so you make it easy   for them to do so by providing tangible resources  that they can share with others and this could   be a brochure or pamphlet that explains  your organization's Mission and impact a   video that showcases your work and a website that  provides more information on how to get involved   by providing these resources you give your donors  something tangible to share with others making it   easier for them to make those referrals now the  friend fundraiser you can host a fundraiser it's   a great way to involve donors and their networks  the goal of a fundraiser event is to provide a   space for potential donors to learn more about  your organization meet other supporters and get   involved with your cause you can encourage your  most loyal donors and supporters to bring a guest   or guests that might be interested in supporting  your cause to a special event so in my case it was   a continental breakfast and a tour of the facility  I promoted the event as what it's really like when   you get older and it was a sneak peek inside the  world of supported living hosting a fundraiser can   create a more relaxed and engaging atmosphere  that encourages your supporters to bring their   friends and family to learn more about your cause  so ensure that you have those materials on hand   such as the brochures videos and testimonials  to share with those potential donors while   they're there finally don't forget to follow up  after donors have made a referral thank them for   their recommendation and let them know that you  connected with the person they were referred the   referral leads to a donation or partnership tell  your donor how their guidance made a difference   this helps strengthen your relationship with  your donor and encourages them to make additional   referrals in the future showing gratitude to your  donors for their support and referrals is always   essential whether or not a referral leads to a  donation thank your donors for their efforts and   support and consider sending a handwritten note  or making a phone call or offering a small    of appreciation showing gratitude reinforces your  relationship with your donors and encourages them   to continue to support your organization asking  donors for referrals is an effective way for   non-profits to expand their reach and tap into new  networks by building solid relationships with your   donors making a clear and concise ask providing  resources and following up and showing gratitude   you can increase your donor base and raise more  money for your cause remember your donors are   your best Advocates asking them for referrals can  leverage their Network to make a more significant   impact on yours I hope this was helpful and  if you're looking for more helpful fundraising   and non-profit marketing tips head over to our  website at the cause specialist.ca because I'm   building a ton of free resources and downloads  so thank you and see you next week [Music]