Boost Your Sponsorship Proposals Legitimately with Online Signature in UAE

How to eSign a document: online signature legitimateness for Sponsorship Proposal in UAE

hi I'm Damon Hill and welcome to the guide to a successful sponsorship proposal now this tutorial I'm going to go through with you in detail and must-have elements to every professional sponsorship proposal also show you some of the tricks and the secrets that we used every day in all the sponsorship proposals we create for our clients now if you've got a pen and paper handy make some notes along the way but remember you've got access to this presentation 24/7 so you can always come back and reference any of the elements within the presentation at any time I'm excited you come on let's get started every sponsorship proposal has to start somewhere and that's the title page now a picture speaks a thousand words in a lot of cases this is where you set the scene remember this is also where you start the sale to your potential sponsor so it's important to get a few things right so you're starting off on the right foot I believe in the same first impressions count now I highly recommend that you include a great image that really paints the picture of what your brand is some people also like to add a great quote on the title page I don't personally I prefer to hold that over until the second page which I'll show you in a few minutes other important elements that you should have on on your title pages make sure you date every document and every version there of that document because it allows everyone to make sure that they're on the same page you know and working off off the you know off the same document and saves possible confusion further down the line when you're perhaps you know negotiating or you know again trying to explain some of the details so the simple point of just putting the date of the version number of the document on each document is really important and you'll also notice that at the bottom of this page I've included a copyright statement now do yourself a favor and get a generic one off the internet and put it on there unfortunately some people like to take other people's great ideas and then use them for themselves so this is a great way to make them think twice before they do okay so here's your opportunity to make a clear statement borrow an image or quote and I mentioned you know just on the put on the previous page that I like to keep the quotes for for this this page you know yes I call it the optional page but it can be very powerful in you know creating at the scene for your potential sponsor so even though we used a strong image on the title page in this case we saw a great opportunity to really punch home the reality of the message of what this opportunity is about each one of those number plates in this image represents people that lost their lives on Australian roads now I don't care who what company you are you know a marketing manager if that statement doesn't make you stop and think nothing will what we've created here is a sense of importance and community by including this slide into the presentation this one we did not change from you know one proposal to the next because you know it was just it's such a strong compelling message as to why a corporate should consider being involved in this opportunity fatality free Friday so we used it to create an emotive response and a connection to that marketing manager that we have pitched you know or that had received you know this sponsorship proposal on their desk now in the opportunity over in this section of our proposal we're introducing the opportunity in more detail and and what it has to offer of the potential sponsor that the corporate you might think hang on a minute shouldn't shouldn't the opportunity overview become before the opportunity bullet points and look there's no wrong right or wrong answer you can do it either way the reason I'd like to show here the the opportunity sort of detail in bullet point points first is it allows that you know that marketing manager that you've approached the opportunity to to to scan quickly you know they're still in that skipping scanning sort of mode and it allows them to start to receive the first sort of chunks of values still in a very quick short form it gives them a good snapshot and hopefully get them more focused and engaged with a level of detail about the opportunity so take a moment to have a look at what's on this slide and you'll notice in this case we firstly introduced the opportunity and put a call to action in there as well secondly we've told them exactly what's happened happening you know the you know where there's the house and this allows them to know straight away if it's even a possibility for them to consider thirdly we've given them a snapshot of the media value surrounding the event in this case it's very strong and forth we've we've circled back and and given them some more detail on the event okay so in that final sort of paragraph of those three bullet points there you'll see it just circles back around and and gives them a quick reminder of here's the years that you know sort of overview of of the event in in in short form never lose sight of the fact that the best best sponsorship proposals take the redditor on a journey they compiled in a way that not only makes sense in content structure but also with the idea of continually increasing and building the interest in the offer you know pulling your pulling your potential sponsor to the next page making them want to know more and more so after the bullet point page we have got the overview page that we you know that we include now in our documents now this page is effectively just a longer form description of the opportunity that said any more than three to four succinct two paragraphs and you'll start to lose people's interest so remember what I said on the last slide about taking the reader on a journey with you and building and building this is not a page where you start selling the opportunity in in great detail so so trying to stay focused on on moving them forward one block at a time creating a better understanding of the asset and the value will start to become obvious to the reader as they move through the proposal so again you're making them want it no more and move on to the next slide the definition of an avatar is is something visual used to represent non visual concepts or ideas or is it an image that is used to represent a person in a virtual world sounds pretty serious right don't freak out in sponsorship we create avatar avatars to describe our audience our fans our viewers or attendees now the way to create a really good avatar is by having an understanding of the demographic and psychographic segmentation of your you know audience based viewers attendees and basically an understanding of their I'll call it global DNA so let me explain psychographic segmentation is the dividing your market based upon consumer personalities their traits their values their attitudes their interests and their lifestyles segmentation will allow you to better understand your audience people have different interests we all have different attitudes and traits for example some people really care about the environment well the people don't some people are very fitness and health conscious while others are foodies some people take sports very seriously well some just want to have some fun on the weekends psychographic segmentation occurs when you break your audience down along these interests and attitudes so you can identify and connect with them connect them with the sponsors objectives now demographics are characteristics about the population of people or things it can be a hair color the foods you eat the car you drive or the age group into which you are classified demographic information is used for marketing dubbed mental research surveys sampling to collect information about people's age gender education income and then make some overarching assessments based on those on those facts demographics are collected by a variety of venues and they are most often used to understand a targeted audience or population so for example in television advertising marketers use demographics to inform them of who is watching which television programs this information is used to advertise to the largest demographic for example football is often watched by men therefore the advertisers who know this demographic often tailor their commercials towards that specific demographic or part of the population above we used what would peak demographics of audience and then in a short concise paragraph we created an avatar a description of them and their psychographic traits so we've merged both demographic and psychographic understanding and painted a picture we do this so the potential sponsor can quickly see that this opportunity is talking to their target audience you need to understand your audience before even thinking about sending out your first sponsorship proposal if your audience is not aligned to the company you know to the company's potential customers or objectives and you have a very very slim chance of getting them across the line personally I wouldn't even waste my time all that's creating a proposal for them if I wasn't aware that this young avatar this demographic and and psychographic information of your of your fan base and of your of your customers was aligned to their objectives and and their brand so how you going it's a lot of information I know we're only halfway there again don't panic as you'll have access to this presentation 24/7 so you can go back whenever you like and you know have a look at each section take the time you know pause it slowly go through it write stuff down and and look I highly recommend you know having it you know on your computer screen also when you're writing your first few proposals in this in this sort of style with this you know with this type of structure you know it can be very handy just a reference back and and you know just give you confidence that you that you mooing you're structuring it again in the right way so so don't panic you're doing a great job and let's let's let's keep going forward let's move on now media media you know plays a massive part I think in in 99% of potential sponsors can you know consideration processes when it comes to the opportunities that are out there yet in a lot of cases it's not something that can be managed by you the sponsorship seeker so firstly here what we like to do is break down media forms into groups television print radio these all being the traditional forms of media okay in this with respect to this opportunity that we're showing you here you know there was a PR agency engaged so we had some very clear and definitive outcomes with regard to what media was going to be supportive of the opportunity now under keeping in mind and we'll talk about it here in a second keep in mind we understand that you know in a lot of cases and a lot of opportunities you will not have that defined outcome of mainstream media prior to going into to the events or the activities you know that you're seeking sponsorship for now you'll notice that in this case we didn't have any historical data on mainstream media so what we did was make sure we explained and reiterated the benefits that each of these avenues of mainstream media provides so again it was bit was a bit of bolstering you know I mean we were we were we were looking to to support hey you know we've got all this great mainstream media we can't tell you based on you know historical data so let's just you know talk about the more generic values that mainstream media brings okay so don't be scared to use that use that to support and again reiterate the value of of what the mainstream media can bring to your opportunity if it's relevant now you'll notice at the bottom paragraph PR and I mentioned it before you know we show that there is a media and a PR strategy or management team engaged to manage all aspects of the outcomes of the mainstream media with regard to this opportunity now this may you know again may not be relevant to all of you and it does not mean that you know you do not need to create a media plan though so let's take a look at the next page which talks about social media okay so we all know social media is available to all of us it's where our tribe lives our fans our friends and our followers and most importantly it is where you are able to manage your own media platform now I know of athletes who have actively invested in building relevant social media tribes of literally hundreds of thousands of people millions in some cases they didn't do this for their egos they did it to ensure they can provide potential sponsors guaranteed media value outcomes where potentially you know in their in their opportunity they are unable to do that through mainstream media it's really important to you know to understand that it's not the numbers it's not the total cumulative numbers that are valuable to a to a sponsor you know that you have in your social media network because they have to have an interest in what you do okay numbers are worth nothing if they're not engaged with you so don't you know I'm not suggesting that you just go on by likes here but you know what I am suggesting is you consider the idea of introducing yourself through pay promotion to like-minded people that have an interest in you or you know may have an interest in you and put yourself out there in front of them okay and get them to join your tribe get them to become a fan or a follower okay because again these are all people that over time will listen to your messages and that is what a potential sponsor wants they want you to be a spokesperson to an audience that relates to again them and and you know their potential customer base or audience that they're talking to okay so by building a tribe of people that that is engaged with you allows you to take on that role of a spokesperson create a media plan with your sponsor on how you are going to co deliver not only your message but also the sponsors message to increase awareness and also hopefully uptake whatever it is that that sponsor is looking to achieve all right so this is a bit that you know I genuinely love doing when I'm creating a sponsorship proposal this is where you're gonna stand out from every other sponsorship proposal on that marketing managers desk but it's going to take some effort on your part so first up you need to research your potential sponsors business get a basing and a basic understanding of you know things like where are they you know geographically what is it that they do and and by that I mean understand genuinely what they do you know going in with a kind of a light understanding and thinking that it might be relevant is not good enough so get on their website you know do you research Google's out there tells you everything in the world and understand what it is they do and then take a look at who some of that custom you know their current customers are so you can relate to okay this is you know this is what they're telling me even if you don't understand that you know the skills or what it is in entirely what they're doing you'll be able to see how it perhaps correlates with people by looking at who their potential customers are and again that will give you a reference point as to you know the sort of ponds that they're fishing in to look for new business or new customers and see you know does are they some of the same you know some of the same people or you know are those people in your network or they you know within your opportunities network and then you know you need to understand what their objectives are these you know objectives you know they're only going to invest in you if they see you as a vessel to move forward and help them reach their objectives okay so I guess these four points that I've just mentioned you know you you must have an understanding a bare minimum of these four things that I've just you know just mentioned to you to be able to create a truly beneficial targeted proposal to this corporate never ever ever send a generic proposal out to potential sponsors you are absolutely wasting your time and there's now targeted sponsorship proposal is a proposal that talks about and that's what we're doing in this section ideas and ways thoughts that your opportunity might directly be able to benefit them and align with their company's objectives okay that's called targeting so hence a targeted proposal remember back to the advertiser section when I said to you that you must understand your audience well this is why you know your audience must have a pretty good level of alignment or all parts of your audience anyway with the audience that the potential sponsor is looking to communicate with so you know take a look back at that you know again your avatar information and now the information that you've sort of garnished and learned about this potential potential sponsor and see you know the strength or the correlation between between those two is there opportunities here and if so how are we going to exploit those opportunities so in the previous two pages and also on this one we've provided the potential sponsor with ideas on how if they got behind an end and actually sponsored this opportunity they could benefit through activation sponsorship activation is as as it suggests it's the point where the sponsor takes the opportunities that are included within this sponsorship and uses it and leverages them to to move forward closer to achieving their objectives whether that's marketing objectives or any other objectives within their business now after we've finished here today with this presentation please make sure that you come back to this section have a really good look through each of the bullets in these slides okay I think you'll find it interesting the way we we used our ideas to create a compelling picture for all the great opportunities and and activation opportunities available to them if they chose to become a sponsor with us okay now 99% of amateur sponsorship proposals will not include this section of this targeted you know section of benefits if you like [Music] around the sponsorship let me show you one thing 100% of professional sponsorship proposals will include this section so if you are competing with a you know if your presentation is image in it in with a corporate and there are other professional sponsorship proposals in there then you are not even going to have a look in if you do not include this section of targeting into your sponsorship presentation so it is you know where I had a negotiable page 1 on page 2 this section is never ever negotiable ok if you go in half-baked you will not get a sponsor ok don't waste your time as I said earlier and don't waste theirs so let's get serious do our homework about what it is that the sponsor needs what they're looking for how that relates to what you can offer and let's connect the dots for them okay so you need to make a list of all the benefits that your potential sponsor is going to get should they choose to you know engage into a partnership a sponsorship with you now it's fine to add all the generic inventory items like logos on things tickets to things even a designation of something but if you're serious you better get a bit more creative than that have to think about what you've learned in the previous section about the sponsors objectives now take those objectives and think of ways that you can help them facilitate and achieve those objectives using you know things like your intellectual property that you you know that you have again it's connecting the dots of it you're going to need to think outside of the box a bit here you need to put yourself in their shoes and think if I had this opportunity and I had their objectives what could I achieve how would I how would I do it to get the best result so it's really important that you have a clear understanding of your own brand and you know really nail this part of the proposal and fill it with real value not just the same old same old stuff that every other amateur will put in their sponsorship proposal make sure that you are different in every way and show that you have put thought into why you've approached them now you've built a great sponsorship proposal and added value in every section on every page to your potential sponsor it's time to tell them how much it's going to cost them to receive this great value okay so first and foremost when asking for sponsorship you need to make sure that you are asking for an amount that is relevant to the perceived value of what you are offering them that's right you might be selling exactly the same asset to two or more different companies at any given time and the asking amounts will be different for each just because you want a certain number doesn't mean that you get it and vice-versa what you'll find is that doing a targeted specific argot of sponsorship proposal as we run through earlier in this presentation will more often than not allow you to ask for a greater amount than you thought was initially possible smart companies sponsor on the return value proposition not on the cheapest thing they see in the marketplace if you're talking to a company and all they care about is not spending more than a certain amount you can be sure they are not very sponsorship savvy and they are thinking the same way they purchase media just give me the cheapest impressions you can more impressions or less dollar sure take their money give them stickers on things but don't think that that constitutes a great sponsorship because it doesn't really hope you've enjoyed this presentation today and how to upskill yourself in the art of creating a professional sponsorship proposal when you create the first one I assure you that you'll feel like a champion you will know with confidence that now you're in the top 1% of sponsorship seekers and you're ready to deliver your sponsor a great partnership if you've got any questions please send me an email I'll happily see what solutions and ideas I can provide you thank you and congratulations on becoming a best practice sponsorship seeker so until next time happy sponsorship hunting and I look forward to seeing you again soon