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Wedding photography invoice for organizations

this is something I get asked about a lot and it is how should beginners price their work and the reason I get asked about this is because although this is my YouTube channel we do education we do coaching with the rest of it I'm actually a professional photographer with a different name elsewhere long story pricing your work as a beginner is often the subject of shame I struggle to say that there it is something which people are oh well you shouldn't be working for free or your price cutting or you're ruining the industry ignore all of those people listen to this advice it is golden it is not what I did I did all the bad stuff this is the good advice this is what will get you through when you're pricing your first job it'll feel like the biggest deal in the world my first job I charge 200 pounds to photograph a wedding now keep in mind that is less than my third assistant gets paid on a job it has had no bearing on my career it has had no impact on my career it has done nothing to the detriment of my career a lot of people suggest that it might ruin your career be the chief photographer but remember our careers span decades this Choice you're making right now is not the biggest deal I'm going to tell you how much charge in a bit but it is not as big a deal as you think it is now if it is your first time charging isn't it very stressful and you're probably not going in for big job here so make sure first of all the number you come up with pays for your stress this is something people don't talk about but it's stressful when you're doing a sheet for money if you're doing it for free they get what they're given if they're paying you a penny they get control over what they're given they get a say in what they're given and you have to do what you're told so first of all make sure it's enough and I have this like thing I do which is it's either a cash cow or a portfolio piece if it's not paying you enough money to not care about the working conditions don't do it if it's not good for your portfolio don't do it it has to be one of the two every now and again a commission comes in which is a shed load of money and it's exactly what you want to do if your portfolio this is rare it's happened once in the last three years for me but they're the two reasons to do it now this is what people used to do this is what you shouldn't do you shouldn't and I don't know where this advice keeps coming from so it is so dated you shouldn't work out all of your overheads how much money you want to make in a year and divide it by how many days you want to shoot per year this is the most stupid advice I've ever heard and people keep coming to me and ask them where did you get your pricing structure from oh well what I did was I worked out my overheads but the client doesn't care about your overheads they don't care they care about what they can afford here's how you should do it and you need to go and do some research here I'm going to give you some figures at the end of this of what people pay locally around here as well in the UK and it will translate elsewhere but you need to go and do some research and find out and this is really important here what the market will bear if every Cafe in your Cafe photographer for example can afford 200 pounds and you're charging 250 pounds you're not getting any work if every wedding couple in your area spends 2 000 on a wedding and you're charging 2 700 you're not going to get any work and you might be going yes but with all my I've had throw that all away what you need to do is go with every wedding couple spends two thousand pounds on average I need to build a business under that don't build a business and then price it work out what the market will bear and then build your business underneath it I know you're going well yes but then I can't afford to shoot on the latest mirrorless camera system well your couple doesn't care the cafe doesn't care your local actor needing a headshot for 200 pounds doesn't care they want a good photograph you go well I need this kit to do that I'll need this that is how businesses fail that is how photographers fail you need to work out what the market will bear now I'm a bit out of touch locally so I've not worked locally for a very long time so these prices might be slightly out generally speaking going shooting a nightclub in my city they'll pay you 50 Quid that's it it's peanuts you can't turn up there with a brand new camera go and shoot an event probably around 250 to 350 or at least it was it might have changed now you're going to shoot a wedding it's about 2 000 pounds a day you're going to do a day's corporate work not commercial corporate work it's about 750 a day that's going to your local band branch Bank Branch over the bank and shooting everyone's head shots doing some shots of people in action you know this sort of thing a local head shop maybe 150 to 200 at a push some environmental portraits maybe 450 for the day's work wouldn't be a full day probably half to two thirds of a day a commercial job for an ad agency in my city that don't tend to want to pay more than 1200 pounds but also the work reflects that they don't have the big jobs so when they do get the big jobs they do get bigger budgets but generally speaking it's always small work last minute low usage below the line that sort of thing so it's all about working out what the market will bear I want to know in the comments below what you charge for your first ever job is it as low as mine let me know I'd love to hear your thoughts now and let me know why you picked that number it'd be great to see I'll see you all soon bye-bye