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Nike receipt generator for non-profit organizations

hey welcome back to the channel you know technology has rapidly changed the way we stay in contact with one another it's changed culture and it's changed expectations people have when even making purchases and because of that non-profits are presented with new challenges and opportunities to connect with donors and sure when it comes to fundraising there are tried and true methods that everyone uses it could be fundraising letters phone calls you know the standard stuff but in today's age there are so many other ways to engage with the donors in fact i would say that if you're not branching out you might be missing it because we're in this progression to find more efficient and convenient ways to engage with someone non-profits must also innovate so in this video we're going to go over some modern approaches to asking for donations we'll give you six tips for fundraising success i'm joseph with antidote and let's get into it [Music] let's start off with something simple but impactful text messaging on average americans spend nearly three hours on their phones every single day and nearly half the respondents state that they spend five to six hours this shows us that text messaging has become the preferred way to stay in touch with people so why not use that when connecting with donors here are three types of text messages to consider one direct mail fundraising texts this is a text that you can send to improve direct mail fundraising if you're sending a direct mail piece inviting someone to an event or asking them for a donation you should also send them a text this is because it's more immediate and can act as a reminder to reinforce the information in the mail in fact we have an entire post on how to use texting to improve direct mail fundraising that's hosted on our blog the link is in the description two thank you texts you can use text messaging to thank someone for attending an event and you can also let them know about the next opportunity to get involved three potential donor texts what about brand new people who are unaware of your organization you can use text messaging to reach them now we recommend being targeted and strategic with your outreach to complete strangers but think about the scenario you're a non-profit that serves a specific community you work with other members of the community to get a list of individuals who'll be likely to support your organization but are unaware of it by sending them a soft touch text you can introduce your organization without coming across as overbearing now this has got me curious how do you use text messaging for your organization let me know by leaving a comment below and while you're down there be sure to give us a like as that always helps the channel and for more videos on how to better your non-profit be sure to subscribe alright now back to the video next up is text to give now you're probably wondering what is the difference between text messaging and text to give with text messaging you use p2p or peer-to-peer technology to send outbound text to people who didn't opt into a list with text to give the potential donor texts a specific keyword to a phone number and immediately receives a link to give rather than being outbound it's inbound have you ever been at a conference or rally and someone said go to our website to donate typically most people will just nod and then not complete their donation because it becomes this complicated process they need to remember the organization's url and they need to work through the navigation bar to find the donation page and then have to pull out a credit card and then finally try to process a donation you know it's not the best experience in-person meetings and events are the optimal time to use text to give and qr codes rather than asking a potential donor to remember a long url you're only asking them to send a quick text or scan a qr code with the camera app on their phone so if someone is close by a qr code is the easiest way for them to access your donation page and if they're in a crowd then text to give tends to be the preferred method we have blog posts on both text to give and qr codes to learn more actionable tactics again the links are in the description next up are carlos transactions these are great because they accommodate people who want to donate straight from their phones it's also helpful for your organization if you need to collect specific details like someone's employer occupation or even food preference in some ways this trumps a credit card swiper you can collect more information from a donor while avoiding limitations like the number of credit card swiping devices you have available or the number of people to help process the order each potential donor has their own cell phone and with it their own ability to give a great feature that a platform antidote offers is donor id which allows a donor to save their bank account or credit card on file to use for future donations more recently we have also added apple pay and google pay apple pay and google pay allow donors to save the credit card information on their phones so that they can use it for online transactions and between donor id apple pay and google pay donors have plenty of ways to give directly from their phones for tip number four let's look at an often ignored opportunity thank you pages you're probably thinking what do you mean am i asking for a donation after they already gave one i know that can be kind of confusing but think about it this way you're likely conducting surveys doing check-ins and if you're involved in policy you might be having someone sign a petition or volunteer the thank you pages for these non-donation pages can turn into donations when used tactfully let me tell you how this works so if you ask for a survey on a particular issue and someone fills that out there's a good chance that they care about that issue and by turning the thank you page into a soft donation ask you can dramatically increase your donations for a specific initiative here's a hypothetical let's say you have a community service project coming up your volunteers may be willing to chip in 20 bucks if they know exactly what it will go towards so you can say something like these donations will go towards the trash bags gloves and other resources needed for this community service project sounds like an easy ask right there's no pressure to opt in but it can give people another way to express their passion for the project so think of ways to turn thank you and other non-donation pages into donation pages and this leads us right into the next tip personalize your asks one of the biggest mistakes we see organizations make is having a single donation page for all of their fundraising efforts why do you need more than one donation page you may ask well it's simple you may have a wide variety of initiatives and potential donors what works for one donor may not work for the other for example your large dollar donors should not be seeing donation pages with 10 buttons on them by using multiple donation pages you can personalize your messaging to engage with every type of donor when creating these different pages all of your appeals should have brand consistency now you know us we're really big on this point your donation page should have the same branding as your main website also this personalization should flow into your receipts and thank you pages as you create specific pages for each event or initiative you can also create custom receipts for them in these receipts you can include the date time location and other important information that pertains to the event this is really helpful when you're trying to provide as much information as possible you can also explain to someone how they can check into the event and whether they need to print the receipt and bring it to the door or not some people may not be used to participating in these types of events so giving them this kind of guidance on these receipts will make them feel more confident to attend these events in the future by personalizing your asks you will take care of a wide variety of initiatives and donors lastly find a partner let me ask you a question have you ever heard of the phrase it's a team sport this phrase also applies to raising money for your organization whether you're a non-profit ministry or higher education institution so this can look like finding a new partner from current members within your organization you can do this by coming up with a list of potential donors that your volunteers have a personal connection with they could be friends or family members this allows you to easily partner with new donors organically because of the personal connection that already exists this can also look like partnering with other like-minded organizations that have a similar supporter and donor base to raise money together so to raise money with other organizations that have their own tax identification numbers you can use tandem pages and by using a platform like antidote both organizations can raise money on the same page opening up a number of possibilities for example let's say both of you help veterans in your community you both may have cultivated a loyal donor base if each of your loyal supporters were asked to support not just your organization but a like-minded one how many do you think would choose to give we put that theory to the test and found that these tandem pages generate 50 more donations than pages for a single organization it turns out that people are willing to give more when presented the opportunity the beauty of this strategy is that once someone gives they're more likely to give again you can truly increase the pie of donations by working with other like-minded groups with these six tips we know that you can modernize your fundraising efforts and increase conversions if you found these tips helpful comment below on which ones you're using we can't wait to see what you post thanks for watching be sure to like subscribe and hit the notification button for more videos like these again i'm joseph with antidote and we'll see you next time